Terry Tong

Director, Global Digital Marketing

GP Batteries

Terry Tong is an accomplished marketing executive with over a decade of experience driving digital growth, global brand expansion, and omnichannel innovation across Asia, Europe, and the U.S. Specializing in transforming underperforming markets, Terry leverages data-driven strategies and AI-powered content to achieve measurable business success. His leadership in global digital transformations involves strategic restructuring and CRM-focused eCommerce breakthroughs. Recognized for his innovative contributions in programmatic, influencer, and search marketing, Terry blends deep local cultural insights with consistent global branding, empowering brands to scale effectively and deliver impact through technology and innovation.