2024 JUDGE PROFILE

Raey Choi

Head of Marketing and Communications

Generali Hong Kong

Raey Choi is the Head of Marketing and Communications at Generali Hong Kong, where she leads the development and execution of innovative integrated marketing and communications strategies. Her role involves driving brand awareness, enhancing brand and product reputation, and delivering exceptional customer experiences.

As a seasoned marketing and communications professional, Raey has held senior roles at global insurance organizations, playing a pivotal role in shaping their branding, marketing, and digital efforts. She has a proven track record of driving impactful results and has successfully implemented integrated marketing and branding strategies across various channels, including digital platforms, advertising, product marketing, social media, and media relations.

Raey has been recognized for her expertise and contributions, earning notable accolades such as the “Communications Professional of the Year – Gold Award” on a global scale and most recently the “Marketing Team of the Year – Silver Award” in the Asia region.

Beyond her professional accomplishments, Raey is a passionate advocate for diversity, equity, and inclusion. She firmly believes in fostering an inclusive and respectful environment where marketing talent can thrive through creativity and diversity.

View Other Judges’ Profile