Miranda Yung

Head of Retail Products Marketing, Hong Kong

HSBC

Miranda Yung is a seasoned and results-driven marketer with experience in driving retail banking products marketing across Hong Kong and APAC.  As Head of Retail Products Marketing at HSBC Hong Kong, Miranda has led a number of award-winning campaigns that increased customer acquisition, and boosted brand engagement through innovative, data-driven strategies.  She excels at building and mentoring cross-functional teams, leveraging omnichannel digital marketing, and deploying advanced analytics to optimize ROI.  Passionate about challenging traditional approaches, Miranda consistently pioneers creative solutions that expand market reach and set new standards.