2023 JUDGE PROFILE
Jennifer Lee
Assistant General Manager – Communication
New World Development Company
Jennifer Lee is a change-maker who believes Creating Shared Value (CSV) is the new business future. She drives the launch of “Share for Good”, which is the first large-scale crowd donation platform in Hong Kong, matching donors with the urgent needs of local communities and facilitating safe and efficient delivery of supplies to all those in need, in connection with over 200 corporate donors and 60 NGOs. She is also responsible to drive social innovation projects within and beyond New World Group, whilst driving marketing projects to enhance brand exposure. In addition, she is the director running an influencer marketing agency “KOA Academy” that connects over 1,000 influencers for brands to go social viral in the marketing landscape.
Jennifer has over 15 years of experience in the fields of strategy and marketing and continues to promote purposes in various business projects. Prior to her current role, she has worked in Taiwan, Singapore, UK and Ethiopia being the regional head of property strategy at a listed conglomerate; head of strategy at a global apparel company; and various marketing and strategy roles in real estate, energy and communications industries.
Jennifer earned her bachelor degree in Journalism and Communications at the Chinese University of Hong Kong and her MBA at Saïd Business School, University of Oxford.