Finalists
1. Best Media Event
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CNBC Campaign: Converge Live |
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Cody Outdoor International (Hong Kong) Campaign: Motion Academy-Craft Beer Edition |
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CTgoodjobs Client: Cathay Pacific Airways Campaign: Cathay Recruitment Experience Day (Hong Kong) |
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CTgoodjobs Campaign: CTgoodjobs Hong Kong Future Leader Awards 2024 |
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ELLE Hong Kong Client: SJM Resorts Campaign: ELLE Style Awards Asia 2024 |
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MTR* & Airport Express advertising, JCDecaux Transport Client: MTR* & Airport Express advertising Campaign: MTR* & Airport Express advertising – ESG Station & Webinar |
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Spark Foundry Client: Citibank Hong Kong Campaign: 1st ever Citi Christmas Tree at the Hong Kong International Airport |
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Yahoo Campaign: Yahoo Good Stuff Campaign |
2. Best Launch/Rebranding Campaign
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Hardchi Creative, The Bridge Agency Client: Uni-China Group – Hong Kong Market Campaign: Hong Kong Market Eshop Launch Campaign |
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JCDecaux Cityscape, Omnicom Media Group Client: HSBC Campaign: HSBC 160 Years of Great Stories |
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Langham Hospitality Group, Delgado Group Campaign: Your Story. Our Legacy. |
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Omnicom Media Group, Sunny Idea Client: Mentholatum Campaign: 135th Anniversary – “The Little Nurse in All of Us” |
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Plaza Premium Group, Chance Communications Campaign: The Art of Travel |
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The Hong Kong Jockey Club Campaign: Digital Parade Ring & Interactive AI Horse Selection Station |
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PHD Hong Kong, VML Hong Kong Client: The Hong Kong Jockey Club Campaign: 140th Anniversary of The Hong Kong Jockey Club |
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Yahoo Campaign: Yahoo Good Stuff Campaign |
3. Best Localised Campaign
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Cody Outdoor International (Hong Kong) Campaign: Motion Academy-Craft Beer Edition |
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ELLE Hong Kong Client: SJM Resorts Campaign: ELLE Style Awards Asia 2024 |
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Hong Kong Tourism Board Campaign: “100% DORAEMON & FRIENDS” Anywhere Door in Hong Kong |
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Horoverse Client: MAEN Watches Campaign: MAEN x HOROVERSE – THE NEON CITY |
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Leo Burnett, Digitas Hong Kong Client: Asia Miles by Cathay Campaign: Asia Miles 25th Anniversary – Unlocking Possibilities |
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MTR* advertising, JCDecaux Transport Client: Taobao Campaign: MTR* advertising – Taobao Double 11 Shopping Festival |
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Omnicom Media Group, Sunny Idea Client: Mentholatum Campaign: 135th Anniversary – “The Little Nurse in All of Us” |
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PHD Hong Kong, VML Hong Kong Client: The Hong Kong Jockey Club Campaign: 140th Anniversary of The Hong Kong Jockey Club |
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| Wavemaker Hong Kong, Publicis Hong Kong Client: AXA Hong Kong & Macau Campaign: AXA 2024 Global Branding Campaign – Being self-employed shouldn’t be a risk |
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Yahoo Campaign: Yahoo Finance Leaders Decode |
4. Best Media Campaign – Corporate Social Responsibility
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Cody Outdoor International (Hong Kong) Campaign: Motion Academy-Craft Beer Edition |
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MTR* & Airport Express advertising, JCDecaux Transport Client: MTR* & Airport Express advertising Campaign: MTR* & Airport Express advertising – ESG Station & Webinar |
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MTR* advertising, JCDecaux Transport Client: The Nature Conservancy (Hong Kong) Campaign: MTR* advertising The Nature Conservancy Art for the Earth |
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PHD Hong Kong, VML Hong Kong Client: The Hong Kong Jockey Club Campaign: 140th Anniversary of The Hong Kong Jockey Club |
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Sing Tao News Corporation Client: Po Lin Monastery Campaign: “2024 Hong Kong Lotus Festival cum GBA/JS & HK Lotus Festival” |
5. Best Media Campaign – Creative
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CTgoodjobs Client: Cathay Pacific Airways Campaign: Cathay Recruitment Experience Day (Hong Kong) |
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Digitas Hong Kong Client: CATHAY GROUP Campaign: Nothing beats being there – Rugby Sevens |
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Hong Kong Tourism Board Campaign: “100% DORAEMON & FRIENDS” Anywhere Door in Hong Kong |
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JCDecaux Cityscape Client: Now TV Campaign: Now TV Tram Shelter Football Heading Challenge |
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JCDecaux Cityscape, Carat Hong Kong Client: Hong Kong Tourism Board Campaign: Summer Chill Hong Kong Creative Bus Shelter |
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JCDecaux Cityscape, OMD Hong Kong Client: McDonald’s Hong Kong Campaign: McDonald’s Hong Kong 50 Years of Love Tram Shelter and Bus Shelter |
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JCDecaux Cityscape, Omnicom Media Group Client: HSBC Campaign: HSBC 160 Years of Great Stories |
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MTR* advertising, JCDecaux Transport Client: Taobao Campaign: MTR* advertising – Taobao Double 11 Shopping Festival |
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SCMP Hearst Client: Tiffany & Co. Campaign: Story Telling Video Campaign |
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TVB, OMG Client: HSBC Campaign: NRC Campaign |
6. Best Media Campaign – Digital
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Cody Outdoor International (Hong Kong) Campaign: Motion Academy-Craft Beer Edition |
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Leo Burnett, Digitas Hong Kong Client: Asia Miles by Cathay Campaign: Asia Miles 25th Anniversary – Unlocking Possibilities |
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MTR Corporation, JCDecaux Transport, Bravo Media, Asiaray Media Group Campaign: A Wish For Christmas |
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PHD Hong Kong, VML Hong Kong Client: The Hong Kong Jockey Club Campaign: 140th Anniversary of The Hong Kong Jockey Club |
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The Hong Kong Jockey Club Campaign: Discover by Classic 3-in-1 |
7. Best Media Campaign – Digital Out-of-Home
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Asiaray Media Group, Havas Worldwide Hong Kong Client: Sun Life Hong Kong Campaign: Sun Life Day-and-Night Full OOH+ Domination at Victoria Harbour |
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Bravo Media Client: UnionPay x PayMe by HSBC Campaign: MTR^ advertising campaign – PayMe Pay World |
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Dentsu X Hong Kong, MTR* advertising, JCDecaux Transport Client: Water World Ocean Park Hong Kong Campaign: Water World “Summer Party Time” pDOOH Campaign |
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Havas HK Client: Lee Kum Kee Campaign: Lee Kum Kee – “Flavours that Bind” |
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JCDecaux Cityscape Client: Retail Brands Campaign: Twin-City Digital Frame Campaign in Hong Kong and Macau |
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JCDecaux Cityscape, Carat Hong Kong, Trax Hong Kong Client: Hong Kong Tourism Board Campaign: 2024 Hong Kong Wine & Dine Festival “Taste Around Town” |
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MTR Corporation, JCDecaux Transport, Bravo Media, Asiaray Media Group Campaign: A Wish For Christmas |
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MTR* advertising, JCDecaux Transport, Think Inc. Client: Bank of China (Hong Kong) Campaign: MTR* advertising – “BOCHK – Connect Every Excitement” Campaign |
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MTR* advertising, JCDecaux Transport Client: Herbalgy Pharmaceutical Campaign: MTR* advertising Herbalgy Touch Cool Campaign |
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WPP Media (formerly GroupM) Client: sim Credit Card Campaign: It’s SiMPLE to attend USCA |
8. Best Media Campaign – Experiential
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Cody Outdoor International (Hong Kong) Campaign: Motion Academy-Craft Beer Edition |
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CTgoodjobs Client: Cathay Pacific Airways Campaign: Cathay Recruitment Experience Day (Hong Kong) |
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Digitas Hong Kong Client: CATHAY GROUP Campaign: Nothing beats being there – Rugby Sevens |
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JCDecaux Cityscape Client: Now TV Campaign: Now TV Tram Shelter Football Heading Challenge |
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MTR Corporation, JCDecaux Transport, Bravo Media, Asiaray Media Group Campaign: A Wish For Christmas |
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Ohpama.com (Rayma, Sing Tao Group) Client: Leisure and Cultural Services Department |
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Spark Foundry Client: Citibank Hong Kong Campaign: 1st ever Citi Christmas Tree at the Hong Kong International Airport |
9. Best Media Campaign – Integrated Media
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Cody Outdoor International (Hong Kong) Campaign: Motion Academy-Craft Beer Edition |
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Digitas Hong Kong Client: CATHAY GROUP Campaign: Nothing beats being there – Rugby Sevens |
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Hardchi Creative, The Bridge Agency Client: Uni-China Group – Hong Kong Market Campaign: Hong Kong Market Eshop Launch Campaign |
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Leo Burnett, Digitas Hong Kong Client: Asia Miles by Cathay Campaign: Asia Miles 25th Anniversary – Unlocking Possibilities |
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MTR Corporation, JCDecaux Transport, Bravo Media, Asiaray Media Group Campaign: A Wish For Christmas |
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Omnicom Media Group, Sunny Idea Client: Mentholatum Campaign: 135th Anniversary – “The Little Nurse in All of Us” |
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PHD Hong Kong, VML Hong Kong Client: The Hong Kong Jockey Club Campaign: 140th Anniversary of The Hong Kong Jockey Club |
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TVB, Dentsu Hong Kong Client: Standard Chartered Bank Campaign: Le Grand Tour de Osaka |
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TVB, OMG Client: HSBC Campaign: NRC Campaign |
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XGD Media Client: Foodpanda Campaign: Foodpanda 10th Anniversary Experience |
10. Best Media Campaign – Omnichannel
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MTR Corporation, JCDecaux Transport, Bravo Media, Asiaray Media Group Campaign: A Wish For Christmas |
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MTR* advertising, JCDecaux Transport Client: Taobao Campaign: MTR* advertising – Taobao Double 11 Shopping Festival |
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MTR* advertising, JCDecaux Transport, Think Inc. Client: Bank of China (Hong Kong) Campaign: MTR* advertising – “BOCHK – Connect Every Excitement” Campaign |
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PHD Hong Kong, VML Hong Kong Client: The Hong Kong Jockey Club Campaign: 140th Anniversary of The Hong Kong Jockey Club |
11. Best Media Campaign – Out-of-Home
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Bravo Media Client: AIA Campaign: AIA MTR advertising campaign – Kai Tak & Sung Wong Toi Domination |
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Bravo Media Client: Alipay+ & Alipay HK Campaign: Alipay Chinese New Year cross border campaign |
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Bravo Media Client: Ctrl Media Campaign: 《Saint Seiya EX》 Citybus Bus Body and MTR^ advertising Campaign |
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Bravo Media Client: Vitasoy Campaign: Vitasoy’s new Peach Soyabean Milk Campaign |
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Bravo Media Client: UnionPay x PayMe by HSBC Campaign: MTR advertising campaign – PayMe Pay World |
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Cody Outdoor International (Hong Kong) Campaign: Motion Academy-Craft Beer Edition |
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JCDecaux Cityscape, dentsu Hong Kong Client: Standard Chartered Bank Campaign: Standard Chartered HK x Donald Duck 90th Anniversary Payroll Tram Shelter |
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MTR Corporation, JCDecaux Transport, Bravo Media, Asiaray Media Group Campaign: A Wish For Christmas |
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MTR* advertising, JCDecaux Transport Client: Taobao Campaign: MTR* advertising – Taobao Double 11 Shopping Festival |
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XGD Media Client: Foodpanda Campaign: Foodpanda 10th Anniversary Experience |
12. Best Media Campaign – Public Awareness
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Cody Outdoor International (Hong Kong) Campaign: Motion Academy-Craft Beer Edition |
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Mindshare Hong Kong Client: Investor and Financial Education Council Campaign: Beyond Awareness: IFEC Integrated Financial Literacy Campaign |
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MTR* & Airport Express advertising, JCDecaux Transport, Dentsu Hong Kong Client: Hong Kong Tourism Board Campaign: MTR* & Airport Express advertising – The Pandastic Hong Kong Campaign |
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Ohpama.com (Rayma, Sing Tao Group) |
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Yahoo Client: Bayer HealthCare Campaign: Bayer – Awareness campaign for Endometriosis |
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Yahoo Client: Constitutional and Mainland Affairs Bureau Campaign: The Constitution and the Basic Law Internet Game 2024 |
13. Best Media Campaign – Real Time Response
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CTgoodjobs Client: The Hong Kong Jockey Club Campaign: HKJC 2024 PTgoodjobs Recruitment Campaign |
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Dentsu X Hong Kong, MTR* advertising, JCDecaux Transport Client: Water World Ocean Park Hong Kong Campaign: Water World “Summer Party Time” pDOOH Campaign |
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Havas HK Client: Hong Kong Football Club Campaign: HKFC Standard Chartered Soccer 7s |
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MTR Corporation, JCDecaux Transport, Bravo Media, Asiaray Media Group Campaign: A Wish For Christmas |
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TVB, OMG Client: HSBC Campaign: PayMe CNY |
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WPP Media (formerly GroupM) Client: sim Credit Card Campaign: It’s SiMPLE to attend USCA |
14. Best Media Campaign – Social
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Langham Hospitality Group, Delgado Group Campaign: Your Story. Our Legacy. |
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PressLogic, GirlStyle Client: Ego Pharmaceuticals Hong Kong Campaign: QV Ceramides – Embrace the Transformed You |
| Wavemaker Hong Kong, Publicis Hong Kong Client: AXA Hong Kong & Macau Campaign: AXA 2024 Global Branding Campaign – Being self-employed shouldn’t be a risk |
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Yahoo Client: Bayer HealthCare Campaign: Bayer – Awareness campaign for Endometriosis |
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Yahoo Client: American Express International Inc. Campaign: AMEX x BetterMe Boundless Explorer Campaign |
15. Best Media Campaign – Targeted Audience
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Bravo Media Client: AIA Campaign: AIA MTR advertising campaign – Kai Tak & Sung Wong Toi Domination |
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Cosmopolitan Hong Kong Campaign: Cosmo Me & Now |
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Esquire Hong Kong Client: Swire Properties Campaign: The Welcome to Anfield – The LFC Experience |
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Leo Burnett, Digitas Hong Kong Client: Asia Miles by Cathay Campaign: Asia Miles 25th Anniversary – Unlocking Possibilities |
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Ohpama.com (Rayma, Sing Tao Group) Client: Leisure and Cultural Services Department |
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PHD Hong Kong, VML Hong Kong Campaign: 140th Anniversary of The Hong Kong Jockey Club |
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Plaza Premium Group, Chance Communications Campaign: The Art of Travel |
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TVB, Dentsu Hong Kong Client: Standard Chartered Bank Campaign: Le Grand Tour de Osaka |
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TVB, OMG Client: HSBC Campaign: NRC Campaign |
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Zenith Hong Kong, APX Exchange Hong Kong Client: Abbott Laboratories Campaign: NutriVigor: Awaken Your Muscle Moments |
16. Best Performance Media Campaign
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Digitas Hong Kong Client: Cathay Campaign: Cathay Shop: Data-driven excellence through strategic segmentation |
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JCDecaux Cityscape, Carat Hong Kong, Vpon AI Big Data Group Client: Ocean Park Corporation Campaign: Ocean Park Corporation – Annual Membership Promotion |
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MTR* advertising, JCDecaux Transport Client: Taobao Campaign: MTR* advertising – Taobao Double 11 Shopping Festival |
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| Wavemaker Hong Kong, So Don’t Bore Client: AXA Hong Kong & Macau Campaign: Leading in medical protection, your needs come first |
17. Best Sponsorship Campaign
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Cody Outdoor International (Hong Kong) Campaign: Motion Academy-Craft Beer Edition |
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Digitas Hong Kong Client: CATHAY GROUP Campaign: Nothing beats being there – Rugby Sevens |
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ELLE Hong Kong Client: SJM Resorts Campaign: ELLE Style Awards Asia 2024 |
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Esquire Hong Kong Client: Vacheron Constantin Campaign: Man at His Best Campaign |
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MTR Corporation, JCDecaux Transport, Bravo Media, Asiaray Media Group Campaign: A Wish For Christmas |
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TVB, Dentsu Hong Kong Client: Standard Chartered Bank Campaign: Le Grand Tour de Osaka |
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Vogue Hong Kong Client: Hong Kong Fashion Council Campaign: Vogue Loves Hong Kong |
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WPP Media (formerly GroupM) Client: sim Credit Card Campaign: It’s SiMPLE to attend USCA |
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Yahoo Client: CSL Mobile Campaign: CSL Mobile & Yahoo Brings Content-to-Commerce |
18. Best Storytelling Campaign
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Hong Kong Tourism Board, Meetings & Exhibitions Hong Kong (MEHK) Campaign: Meet Hong Kong · Meet Greater Bay Area (GBA) |
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JCDecaux Cityscape, dentsu Hong Kong Client: Standard Chartered Bank Campaign: Standard Chartered HK x Donald Duck 90th Anniversary Payroll Tram Shelter |
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JCDecaux Cityscape, OMD Hong Kong Client: McDonald’s Hong Kong Campaign: McDonald’s Hong Kong 50 Years of Love Tram Shelter and Bus Shelter |
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JCDecaux Cityscape, Omnicom Media Group Client: HSBC Campaign: HSBC 160 Years of Great Stories |
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Langham Hospitality Group, Delgado Group Campaign: Your Story. Our Legacy. |
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Leo Burnett, Digitas Hong Kong Client: Asia Miles by Cathay Campaign: Asia Miles 25th Anniversary – Unlocking Possibilities |
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Plaza Premium Group, Chance Communications Campaign: The Art of Travel |
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SCMP Hearst Client: Tiffany & Co. Campaign: Story Telling Video Campaign |
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TVB, OMG Client: HSBC Campaign: HSBC 160th Anniversary |
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VML Hong Kong, PHD Hong Kong Client: The Hong Kong Jockey Club Campaign: 140th Anniversary of The Hong Kong Jockey Club |
19. Best Viral Campaign
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FevaWorks Solutions (HK) Client: Wellcome Campaign: Wellcome’s 80th anniversary – “Always here for you” campaign |
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JCDecaux Cityscape, OMD Hong Kong Client: McDonald’s Hong Kong Campaign: McDonald’s Hong Kong 50 Years of Love Tram Shelter and Bus Shelter |
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JCDecaux Cityscape, Omnicom Media Group Client: HSBC Campaign: HSBC 160 Years of Great Stories |
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MTR* & Airport Express advertising, JCDecaux Transport, Dentsu Hong Kong Client: Hong Kong Tourism Board Campaign: MTR* & Airport Express advertising – The Pandastic Hong Kong Campaign |
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MTR* advertising, JCDecaux Transport Client: Taobao Campaign: MTR* advertising – Taobao Double 11 Shopping Festival |
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UM, Ogilvy PR Client: American Express Campaign: Platinum Legends, Confirmed |
20. Best Audience Acquisition & Retention Strategy
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Asiaray Media Group Client: Vita Green Health Products Co Campaign: Vita Green Dampness Removing Express |
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Digitas Hong Kong Client: Cathay Campaign: Cathay x SCB Mastercard: Data-Powered Acquisition Through Smart Segmentation |
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MTR Corporation, JCDecaux Transport, Bravo Media, Asiaray Media Group Campaign: A Wish For Christmas |
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MTR* advertising, JCDecaux Transport Client: Taobao Campaign: MTR* advertising – Taobao Double 11 Shopping Festival |
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TVB, OMG Client: HSBC Campaign: PayMe CNY |
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UM, Ogilvy PR Client: American Express Campaign: Platinum Legends, Confirmed |
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Yahoo Client: CSL Mobile Campaign: CSL Mobile & Yahoo Brings Content-to-Commerce |
21. Best Engagement Strategy
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Blis Media (HK) Client: UBS Campaign: OFFLINE to ONLINE Amplification – UBS Manage |
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FevaWorks Solutions (HK) Client: Wellcome Campaign: Wellcome’s 80th anniversary – “Always here for you” campaign |
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Hong Kong Tourism Board, Meetings & Exhibitions Hong Kong (MEHK) Campaign: Meet Hong Kong · Meet Greater Bay Area (GBA) |
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MTR Corporation, JCDecaux Transport, Bravo Media, Asiaray Media Group Campaign: A Wish For Christmas |
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TVB, Dentsu Hong Kong Client: Standard Chartered Bank Campaign: Le Grand Tour de Osaka |
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TVB, OMG Client: HSBC Campaign: PayMe CNY |
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Vogue Hong Kong Client: Hong Kong Fashion Council Campaign: Vogue Loves Hong Kong |
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WPP Media (formerly GroupM) Client: sim Credit Card Campaign: It’s SiMPLE to attend USCA |
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Yahoo Campaign: Yahoo Finance Site Redesign |
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Yahoo Client: Constitutional and Mainland Affairs Bureau Campaign: The Constitution and the Basic Law Internet Game 2024 |
22. Best Original Content
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Esquire Hong Kong Client: Swire Properties Campaign: The Welcome to Anfield – The LFC Experience |
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FevaWorks Solutions (HK) Client: Wellcome Campaign: Wellcome’s 80th anniversary – “Always here for you” campaign |
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Horoverse Client: MAEN Watches Campaign: MAEN x HOROVERSE – THE NEON CITY |
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Ohpama.com (Rayma, Sing Tao Group) Client: Investor and Financial Education Council |
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Omnicom Media Group, Sunny Idea Client: Mentholatum Campaign: 135th Anniversary – “The Little Nurse in All of Us” |
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TVB, Dentsu Hong Kong Client: Standard Chartered Bank Campaign: Le Grand Tour de Osaka |
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TVB, OMG Client: HSBC Campaign: HSBC 160th Anniversary |
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Yahoo Client: American Express International Inc. Campaign: AMEX x BetterMe Boundless Explorer Campaign |
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Yahoo Campaign: Yahoo Finance Leaders Decode |
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Yahoo Campaign: Yahoo Event Guide |
23. Best Partnership Strategy
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Esquire Hong Kong Client: Swire Properties Campaign: The Welcome to Anfield – The LFC Experience |
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Esquire Hong Kong Client: Vacheron Constantin Campaign: Man At His Best Campaign |
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Sing Tao News Corporation Client: SCCDA (Shenzhen), Shenzhen Innovation & Creative Design Development Office Campaign: Create The Future – 3d SZ-HK-MO Design Competition For Young Talents |
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TVB, OMG Client: HSBC Campaign: HSBC 160th Anniversary |
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Vogue Hong Kong Client: Hong Kong Fashion Council Campaign: Vogue Loves Hong Kong |
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Yahoo Client: American Express International Inc. Campaign: AMEX x BetterMe Boundless Explorer Campaign |
24. Best Promotion Strategy
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Asiaray Media Group Client: Vita Green Health Products Co Campaign: Vita Green Dampness Removing Express |
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Asiaray Media Group, Havas Worldwide Hong Kong Client: Sun Life Hong Kong Campaign: Sun Life Day-and-Night Full OOH+ Domination at Victoria Harbour |
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Cody Outdoor International (Hong Kong) Campaign: Motion Academy-Craft Beer Edition |
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Hong Kong Tourism Board, Meetings & Exhibitions Hong Kong (MEHK) Campaign: Meet Hong Kong · Meet Greater Bay Area (GBA) |
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MTR Corporation, JCDecaux Transport, Bravo Media, Asiaray Media Group Campaign: A Wish For Christmas |
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MTR* advertising, JCDecaux Transport Client: Taobao Campaign: MTR* advertising – Taobao Double 11 Shopping Festival |
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Ohpama.com (Rayma, Sing Tao Group) |
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TVB, OMG Client: HSBC Campaign: NRC Campaign |
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WPP Media (formerly GroupM) Client: sim Credit Card Campaign: It’s SiMPLE to attend USCA |
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Yahoo Client: CSL Mobile Campaign: CSL Mobile & Yahoo Brings Content-to-Commerce |
26. Best Use of Branded Content
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Cody Outdoor International (Hong Kong) Campaign: Motion Academy-Craft Beer Edition |
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Hardchi Creative, The Bridge Agency Client: Uni-China Group – Hong Kong Market Campaign: Hong Kong Market Eshop Launch Campaign |
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MTR* & Airport Express advertising, JCDecaux Transport, Dentsu Hong Kong Client: Hong Kong Tourism Board Campaign: MTR* & Airport Express advertising – The Pandastic Hong Kong Campaign |
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PHD Hong Kong, VML Hong Kong Client: The Hong Kong Jockey Club Campaign: 140th Anniversary of The Hong Kong Jockey Club |
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TVB, Dentsu Hong Kong Client: Standard Chartered Bank Campaign: Le Grand Tour de Osaka |
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TVB, OMG Client: HSBC Campaign: HSBC 160th Anniversary |
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UM, Ogilvy PR Client: American Express Campaign: Platinum Legends, Confirmed |
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Yahoo Campaign: Yahoo Good Stuff Campaign |
27. Best Use of Influencer
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Esquire Hong Kong Client: Swire Properties Campaign: The Welcome to Anfield – The LFC Experience |
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FevaWorks Solutions (HK) Client: Wellcome Campaign: Wellcome’s 80th anniversary – “Always here for you” campaign |
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Hardchi Creative, The Bridge Agency Client: Uni-China Group – Hong Kong Market Campaign: Hong Kong Market Eshop Launch Campaign |
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Havas HK Client: Lee Kum Kee Campaign: Lee Kum Kee: Flavours that Bind |
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PressLogic, GirlStyle Client: Ego Pharmaceuticals Hong Kong Campaign: QV Ceramides – Embrace the Transformed You |
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SCMP Hearst Client: Tiffany & Co. Campaign: Story Telling Video Campaign |
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TVB, OMG Client: HSBC Campaign: #FinanceQueen Campaign |
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UM, Ogilvy PR Client: American Express Campaign: Platinum Legends, Confirmed |
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Vogue Hong Kong Client: Hong Kong Fashion Council Campaign: Vogue Loves Hong Kong |
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Yahoo Client: American Express International Inc. Campaign: AMEX x BetterMe Boundless Explorer Campaign |
28. Best Use of Technology
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Blis Media (HK) Client: Tumi Asia Campaign: Tumi’s Tourists Immersion |
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MTR Corporation, JCDecaux Transport, Bravo Media, Asiaray Media Group Campaign: A Wish For Christmas |
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MTR* advertising, JCDecaux Transport, Dentsu X Hong Kong Client: Water World Ocean Park Hong Kong Campaign: MTR* advertising – Water World Ocean Park Summer Campaign |
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ThinkCol Transform Client: sim Credit Card Campaign: sim Credit Card Chatbot |
29. Best Use of Video Content
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Cody Outdoor International (Hong Kong) Campaign: Motion Academy-Craft Beer Edition |
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CTgoodjobs Client: Citybus Campaign: Citybus Employer Branding Video Campaign 2024 |
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Hardchi Creative, The Bridge Agency Client: Uni-China Group – Hong Kong Market Campaign: Hong Kong Market Eshop Launch Campaign |
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Ohpama.com (Rayma, Sing Tao Group) Client: Investor and Financial Education Council |
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TVB, OMG Client: HSBC Campaign: HSBC 160th Anniversary |
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UM, Ogilvy PR Client: American Express Campaign: Platinum Legends, Confirmed |
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Yahoo Client: Bayer HealthCare Campaign: Bayer – Awareness campaign for Endometriosis |
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Yahoo Campaign: Yahoo Finance Leaders Decode |
30. Best Use of User Generated Content
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Asiaray Media Group Client: Ho Chai Kung Medicine Manufactory; Li Chung Shing Tong (Holdings) Campaign: Ho Chai Kung – Po Chai Pills AI Photobooth |
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MTR Corporation, JCDecaux Transport, Bravo Media, Asiaray Media Group Campaign: A Wish For Christmas |
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PHD Hong Kong, VML Hong Kong Client: The Hong Kong Jockey Club Campaign: 140th Anniversary of The Hong Kong Jockey Club |
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Yahoo Campaign: Yahoo’s UGC-driven Editorial Amplification |