2021 Winners
1. Best Audience Acquisition & Retention Strategy
TOPick
Hong Kong Economic Times
Band 1 Academy – Discover kid’s full potential through fun and challenges
Hit Awards 2020
Metro Broadcast
Hit Awards 2020
HK01 Company
HK01 Company
HK01 App
2. Best Corporate Social Responsibility Media
HK01 Company
HK01 Company
“01 Heart” Online Charity Platform
VOGUE Water
VOGUE Hong Kong
Quench Your Thirst For Fashion
BetterMe
Yahoo Hong Kong
BetterMe #StayWithMe
Now TV / Now E
Now TV
Stay Home, Stay Entertained
3. Best Digital Media
TOPick
Hong Kong Economic Times
TOPick – Smart Tips Smart Choice Smart Life!
HK01 Company
HK01 Company
HK01 App
Sky Post
Hong Kong Economic Times
Smart, Healthy, Family
4. Best e-Commerce Media
Yahoo Hong Kong
Yahoo Hong Kong
ITeSHOP GIGON 2020
HK01 Company
HK01 Company
HK01 e-Commerce System
Yahoo Hong Kong
Yahoo Hong Kong
Hong Kong Wing Wah Shopping Commerce
5. Best Engagement Strategy
Hit Awards 2020
Metro Broadcast
Hit Awards 2020
HK01 Company
HK01 Company
HK01 App
TOPick
Hong Kong Economic Times
Band 1 Academy – Discover kid’s full potential through fun and challenges
6. Best Influential Media
MTR advertising, Hong Kong International Airport advertising
JCDecaux Transport
The Power of OOH – MTR advertising
HK01 Company
HK01 Company
HK01 App
Sky Post
Hong Kong Economic Times
Sky Post Signature Video Program
7. Best Launch/Rebranding
Sky Post
Hong Kong Economic Times
Sky Post Signature Video Program
TOPick
Hong Kong Economic Times
Band 1 Academy – Discover kid’s full potential through fun and challenges
VOGUE Man
VOGUE Hong Kong
#VogueManIsComing
8. Best Original Content
HK01 Company
HK01 Company
Pandemic Fighters
BetterMe
Yahoo Hong Kong
BetterMe #StayWithMe
TOPick
Hong Kong Economic Times
Band 1 Academy – Grade Up! Exam Level Up!
9. Best Partnership Strategy
Yahoo Hong Kong
Yahoo Hong Kong
csl. 5G Launch
Asia Designers Community
Home Journal
What Is Great Design
Yahoo Hong Kong
Yahoo Hong Kong
AXA Ask Dr Chiu Content Series
10. Best Promotion Strategy
BetterMe
Yahoo Hong Kong
BetterMe #StayWithMe
Only Live Once
Yahoo Hong Kong
AMEX x Yahoo Plat RCP Acquisition
HK01 Company
HK01 Company
Mobile-Generation Series
11. Best Use of Branded Content
HK01 Company
HK01 Company
B-ROLE
BetterMe
Yahoo Hong Kong
BUPA (Asia) x Yahoo BetterMe Campaign
Yahoo Hong Kong
Yahoo Hong Kong
AXA Ask Dr Chiu Content Series
12. Best Use of KOL
Only Live Once
Yahoo Hong Kong
Only Live Once – The Year To Rethink 2020
ELLE
SOUTH CHINA MORNING POST PUBLISHERS
ELLE x Gucci Mother’s Day Celebration
HK01 Company
HK01 Company
Oriental Watch Company Campaign – TASTE THE TIME
13. Best Use of Mobile/App
HK01 Company
HK01 Company
HK01 App
MTR advertising
JCDecaux Transport
MTR advertising – Christmas O2O Campaign
CTgoodjobs
CTgoodjobs
CTgoodjobs APP
14. Best Use of Multi-Channels
HK01 Company
HK01 Company
Mobile-Generation Series
Hit Awards 2020
Metro Broadcast
Hit Awards 2020
Sky Post
Hong Kong Economic Times
Smart, Healthy, Family
15. Best Use of Technology
Yahoo Hong Kong
Yahoo Hong Kong
“Yahoo 25 Hong Kong Passion Moments in 5G” Immersive VR Media Event
Hit Awards 2020
Metro Broadcast
Hit Awards 2020
Yahoo Hong Kong
Yahoo Hong Kong
Yahoo Asia Buzz Awards xR Live 2021
16. Best Custom Event
01 Space
HK01 Company
WWF-Hong Kong – Earth Hour 2021
Sky Post
Hong Kong Economic Times
Shop & Smile at PARKnSHOP Happy Carnival
HK01 Company
HK01 Company
Greater Bay Area Homeland Youth Community Foundation Campaign – ON AIR KOL 2021
17. Best Media Campaign – Creative
ELLE MEN
SOUTH CHINA MORNING POST PUBLISHERS
ELLE MEN x Audemar Piguet: Code 11.59 Product Launch
Hit Awards 2020
Metro Broadcast
Hit Awards 2020
Sky Post
Hong Kong Economic Times
Grab a 7 Cafe and Enjoy a Seasonal Singalong
18. Best Media Campaign – Digital
Hit Awards 2020
Metro Broadcast
Hit Awards 2020
Yahoo Hong Kong
Yahoo Hong Kong
csl. 5G Launch
CTgoodjobs
CTgoodjobs
People Brand Campaign
19. Best Media Campaign – Experiential
CTgoodjobs
CTgoodjobs
McTalent | First-ever Virtual Assessment Centre
Sky Post
Hong Kong Economic Times
Shop & Smile at PARKnSHOP Happy Carnival
Yahoo Hong Kong
Yahoo Hong Kong
csl. 5G Launch
HK01 Company
HK01 Company
Greater Bay Area Homeland Youth Community Foundation Campaign – ON AIR KOL 2021
20. Best Media Campaign – Integrated Media
Hit Awards 2020
Metro Broadcast
Hit Awards 2020
HK01 Company
HK01 Company
MTR Corporation Campaign – MTR MOBILE APP UPGRADE (Mini-game)
Yahoo Hong Kong
Yahoo Hong Kong
csl. 5G Launch
21. Best Media Campaign – Out-of-Home/DOOH
MTR advertising
JCDecaux Transport
Amazing Thailand
XGD Media
XGD Media
Snapask – DSE
XGD Media
XGD Media
Kronenbourg 1664 Blanc – New Year Countdown
22. Best Media Campaign – Social
U Magazine
Hong Kong Economic Times
New Demae Iccho Taste of Japan cup noodles presents: Japan scenic journey AR experience
Sky Post
Hong Kong Economic Times
Stay Safe, Stay Healthy! Smile & Watch PARKnSHOP LIVE Series
Sky Post
Hong Kong Economic Times
Grab a 7 Cafe and Enjoy a Seasonal Singalong
23. Best Media Campaign – Targeted Audience
Only Live Once
Yahoo Hong Kong
AMEX x Yahoo Plat RCP Acquisition
CTgoodjobs
CTgoodjobs
Cloud Elites: Tech talents recruitment marketing campaign
COSMOPOLITAN
SOUTH CHINA MORNING POST PUBLISHERS
Cosmopolitan x Futu Securities: Investment 101
24. Best Media Campaign – Video
Yahoo Hong Kong
Yahoo Hong Kong
AXA Ask Dr Chiu Content Series
HK01 Company
HK01 Company
McDonald’s Hong Kong Campaign – MCD & ME
Sky Post
Hong Kong Economic Times
Stay Safe, Stay Healthy! Smile & Watch PARKnSHOP LIVE Series
01 Space
HK01 Company
WWF-Hong Kong – Earth Hour 2021
25. Best Result-Driven Campaign
Sky Post
Hong Kong Economic Times
Stay Safe, Stay Healthy! Smile & Watch PARKnSHOP LIVE Series
Sky Post
Hong Kong Economic Times
Shop & Smile at PARKnSHOP Happy Carnival
Sky Post
Hong Kong Economic Times
Grab a 7 Cafe and Enjoy a Seasonal Singalong
26. Best Sponsorship Campaign
COSMOPOLITAN
SOUTH CHINA MORNING POST PUBLISHERS
Cosmopolitan x Futu Securities: Investment 101
BetterMe
Yahoo Hong Kong
BUPA (Asia) x Yahoo BetterMe Campaign
BetterMe
Yahoo Hong Kong
DBS & 3T6B, DBS Portraits of Purpose Brand Campaign
CNNIC
CNN
DBS Bank – Innovation in a time of pandemic
Media Campaign of the Year
Hit Awards 2020
Media Brand of the Year
HK01 Company
Media Owner of the Year
Yahoo Hong Kong