2023 Winners

PR Awards Overall Champion - Brand

DHL

PR Awards Overall Champion - Agency

Mercury Integrated

1. Best Anniversary Campaign

GOLD

Google Singapore
Campaign: Google for Singapore 2022
Agency: Tate Anzur

SILVER

Sentosa Development Corporation
Campaign: Sentosa Golden Jubilee
Agency: Zeno Group Singapore

BRONZE

foodpanda Malaysia
Campaign: 10 Years of Painting the Town Pink

2. Best Corporate Affairs Strategy

GOLD

GoTo Gojek Tokopedia
Campaign: #GoToGoPublic – A landmark listing for Indonesia

SILVER

Google Singapore
Campaign: Google for Singapore 2022
Agency: Tate Anzur

BRONZE

Flex
Campaign: Earth Day Programme 2022

3. Best COVID-19 Related Campaign

GOLD

Danone Indonesia
Campaign: Generasi Maju Covid-19 Vaccination Center

SILVER

AstraZeneca
Campaign: Clearing Confusion: Vaccine Effectiveness
Agency: GCI Health

BRONZE

Sasa Inti
Campaign: Flavour of Nature

4. Best Crisis Management Strategy

GOLD

Okta
Campaign: Re-Oktavate
Agencies: IN.FOM, Mint PR (Australia), PRAP Japan (Japan), Brandfuture (Korea)

SILVER

PLUS Malaysia
Campaign: PLUS RFID Rollout Blow-Out!

BRONZE

GoTo Gojek Tokopedia
Brand: GoFood
Campaign: Turning Foe Into Ally (Case: Dog meat issue in online food delivery platform)

5. Best CSR Communications

GOLD

Dell Technologies Asia Pacific & Japan
Campaign: Dell Technologies: Conserving the Great Barrier Reef with Deep Learning Technology
Agencies: SBM Communications, BCW

SILVER

Maxis
Brand: Maxis eKelas
Campaign: “Don’t Shy-Shy, Just Try” for Maxis eKelas HIP StoryFest English Competition 2022
Agency: Leo Burnett Malaysia

BRONZE

Delivery Hero Philippines
Brand: foodpanda Philippines
Campaign: Let’s do our Pau-rt

6. Best Employee Engagement / Internal Communications

	GOLD DBS Bank Campaign: Into the metaverse
	GOLD DHL Campaign: As One
	SILVER Microsoft Asia Campaign: #WorksForMe Agency: Edelman Singapore
	BRONZE Linde Asia Pacific Brand: Linde Campaign: Career-building in a VUCA world: Inspiring growth and empowering ownership Agency: Eastwest PR

7. Best Engagement for a Targeted Community

GOLD

GoTo Gojek Tokopedia
Campaign: GoTo’s Gotong Royong Share Program – Empowering GoTo’s partners as new retail investors

SILVER

Maxis
Campaign: Maxis 2022 Raya Campaign: Revolutionizing Differently-abled Lives #RiangRayaMaxis
Agency: Leo Burnett

BRONZE

Tune Talk
Campaign: Think Tune Talk, Think Gaming
Agency: m/SIX

8. Best Event-Led PR Campaign

GOLD

PUMA
Campaign: Launch of PUMA Flagship Store #SINGAPUMA Campaign
Agency: Mercury Integrated

SILVER

Kiehl’s
Campaign: Kiehl’s Calendula-Mart
Agency: Mercury Integrated

BRONZE

dentsu Indonesia
Campaign: dentsu Connect 2022

9. Best Insights-Driven PR

GOLD

Kimberly-Clark
Brand: KOTEX
Campaign: Ditch the List
Agencies: Ogilvy Malaysia, Media Cliq, Mad Hat Asia

SILVER

Coffee Meets Bagel
Campaign: Ditch the List
Agencies: AKA Asia, Plug

BRONZE

JobStreet by SEEK
Campaign: JobStreet by SEEK, in Partnership with PRecious Communications: What the Numbers Say – Singapore’s Leading Jobs Marketplace JobStreet by SEEK Creates Viable Solutions Through the Power of Research
Agency: PRecious Communications

10. Best Investor Relations Campaign

GOLD

PIKOM
Campaign: WCIT 2023
Agency: AP Media

SILVER

Jungle Ventures
Campaign: Jungle Ventures IV Fundraisel
Agency: Redhill

BRONZE

Pegasus Asia
Brand: Pegasus
Campaign: Launching a Highly Successful IPO Campaign with Winning Outcomes
Agency: Rothman & Roman Asia

11. Best Launch / Re-Launch Campaign

GOLD

GoTo Gojek Tokopedia
Brand: Gojek
Campaign: Introducing Electrum EV Ecosystem

SILVER

PUMA
Campaign: Launch of PUMA Flagship Store #SINGAPUMA Campaign
Agency: Mercury Integrated

BRONZE

KFC Singapore
Campaign: KFC Singapore: The Unboring Morning Campaign
Agency: Redhill

12. Best Media Relations Strategy

GOLD

Dell Technologies Asia Pacific & Japan
Campaign: Dell Technologies Remote Work Readiness: Leading the Next Hybrid Workforce
Agency: BCW Singapore

SILVER

Duke-NUS Medical School
Campaign: From News Source to News Maker

BRONZE

Heydoc International
Brand: DOC2US
Campaign: A Healthy Dose of News and Regular DOC2US Check-ups to Boost Relationships
Agency: Strategic Public Relations Group

13. Best PR by an In-House Communications Team

GOLD

DHL
Campaign: DHL Asia Pacific

SILVER

Tune Talk
Campaign: #GolToWonderland

BRONZE

Malaysia Aviation Group
Campaign: Long-Term Business Plan 2.0

14. Best PR Campaign for a Specific Audience

GOLD

Reckitt Benckiser
Brand: Durex
Campaign: Durex Streetwear
Agency: AKA Asia

SILVER

GoTo Gojek Tokopedia
Campaign: GoTo’s Gotong Royong Share Program – Empowering GoTo’s partners as new retail investors

BRONZE

Wizards of the Coast (SEA)
Brand: Magic: The Gathering
Campaign: Dominaria United
Agencies: APRW, Eliphant, Jireh Consult

15. Best PR Campaign: B2B

GOLD

DHL
Campaign: Grow India

SILVER

Okta
Campaign: Re-Oktavate
Agencies: IN.FOM, Mint PR (Australia), PRAP Japan (Japan), Brandfuture (Korea)

BRONZE

Accenture
Campaign: Navigating Your Sustainability Roadmap with Accenture
Agency: BCW Singapore

16. Best PR Campaign: Banking / Financial Services

GOLD

Endowus
Campaign: WealthTech: What’s Next?

SILVER

American Express
Campaign: Shop Small
Agency: W Communications

BRONZE

Timo Digital Bank
Campaign: Timo x Truong Twins Inspirational Campaign

17. Best PR Campaign: Beauty & Wellness

GOLD

LUSH
Campaign: The Great Lush Playground
Agency: W Communications

SILVER

Kiehl’s
Campaign: Kiehl’s Calendula-Mart
Agency: Mercury Integrated

BRONZE

SK-II
Campaign: Late Night Portraits
Agency: DeVries Global Singapore

18. Best PR Campaign: Electronics & Gadgets

GOLD

Lovehoney
Campaign: Love How You Buzz
Agency: CampaignLab

SILVER

Nebula
Campaign: Streaming Cinema
Agency: CampaignLab

BRONZE

HP
Campaign: INKmaginary Toys
Agency: Edelman Singapore

19. Best PR Campaign: Entertainment

GOLD

Indonesia Kaya
Campaign: Payung Fantasi Musical Series – (Serial Musikal Payung Fantasi)
Agency: Image Dynamics

SILVER

National Geographic Asia
Campaign: Expedition: Earth
Agencies: Blankslate Creative, Mutant Communications

BRONZE

Marina Bay Sands
Campaign: TEAM WANG records (Human Remix) party at MARQUEE Singapore

20. Best PR Campaign: F&B

GOLD

Victorian Government Trade & Investment – Southeast Asia (VGTI – SEA)
Campaign: Melbourne Brunch Festival 2022
Agency: Food News Creative Marketing Agency

SILVER

Unilever Singapore
Brand: Magnum Singapore
Campaign: The Magnum Pleasure Auction
Agencies: Golin Singapore, Jack Morton Singapore

BRONZE

Moet Hennessy
Campaign: Hennessy x NBA ‘Spirit of the Game’
Agency: GO Communications

21. Best PR Campaign: Fashion & Apparel

	GOLD COACH Campaign: COACH’s Bagel Shop Agency: Mercury Integrated
	SILVER PUMA Campaign: Launch of PUMA Flagship Store #SINGAPUMA Campaign Agency: Mercury Integrated
	BRONZE ASICS Malaysia, ASICS Asia Campaign: ASICS Art in Motion Agency: INK PR
	BRONZE LEVI’S ® Campaign: Levi’s 501 ® Day Agency: Mad Hat Asia

22. Best PR Campaign: FMCG

GOLD

Danone Indonesia
Campaign: SGM Tunjuk Tangan untuk Generasi Maju Indonesia (Raise Your Hand for Indonesia Progressive Generation)

SILVER

Unilever Singapore
Brand: Magnum Singapore
Campaign: The Magnum Pleasure Auction
Agencies: Golin Singapore, Jack Morton Singapore

BRONZE

Tyson® Malaysia
Campaign: One Bite Says It All: The Launch of Tyson Brand in Malaysia
Agency: Mad Hat Asia

23. Best PR Campaign: Government / Public Services

GOLD

WWF Singapore
Campaign: WWF-Singapore AR-Mazing Tiger Trail
Agency: Redhill

SILVER

National Museum of Singapore
Campaign: OFF / ON: Everyday Technology that Changed Our Lives, 1970s-2000s
Agency: Tate Anzur

BRONZE

Landasan Lumayan
Brand: Selangor Maritime Gateway
Campaign: A Purpose-Led Campaign to Raise the Value of Klang River as a Future Ready Economy
Agency: Rantau Golin

24. Best PR Campaign: Healthcare & Pharmaceuticals

GOLD

Abbott Laboratories
Brand: Ensure
Campaign: Stand4Strength – Hawker Heroes Help Singaporeans Manage Their Muscle Health
Agency: DeVries Global Singapore

SILVER

AstraZeneca
Campaign: Clearing Confusion: Vaccine Effectiveness
Agency: GCI Health

BRONZE

Reckitt Benckiser
Brand: Durex
Campaign: #ComeTogether
Agency: AKA Asia

25. Best PR Campaign: Lifestyle & Travel

GOLD

Lovehoney
Campaign: Love How You Buzz
Agency: CampaignLab

SILVER

Changi Airport Group (Singapore)
Brand: Changi Airport
Campaign: Changi Airport: Battling the Pandemic

BRONZE

Hilton
Campaign: Hilton Hotels & Resorts Brand Campaign 2022

26. Best PR-led Integrated Communications

	GOLD DHL Campaign: Grow India
	SILVER Demant Singapore Brand: Hearing Partners Campaign: #ListenAgain Agency: The Hoffman Agency Singapore
	SILVER GoTo Gojek Tokopedia Campaign: #GoToGoPublic – A landmark listing for Indonesia
	BRONZE Hong Kong Tourism Board Campaign: “Arts in Hong Kong” for SEA

27. Best Regional PR

GOLD

Hong Kong Tourism Board
Campaign: “Arts in Hong Kong” for SEA

SILVER

Fortinet
Campaign: Digital Security Everywhere You Need It
Agency: Priority Consultants

BRONZE

ASICS
Campaign: ASICS Sportstyle Art In Motion Campaign
Agency: DeVries Global Singapore

28. Best Use of Advocates

GOLD

ASICS
Campaign: ASICS Sportstyle Art In Motion Campaign
Agency: DeVries Global Singapore

SILVER

Geneco
Campaign: #ChangeBringsProsperity

BRONZE

Lazada Philippines
Campaign: LazAdvocates
Agency: Spark It Philippines

29. Best Use of Celebrities / Influencers

GOLD

Sentosa Development Corporation
Campaign: The SentoSTARS programme
Agency: Zeno Group Singapore

SILVER

IKEA Singapore
Campaign: IKEA OBEGRÄNSAD Launch
Agency: Zeno Group Singapore

BRONZE

PUMA
Campaign: Launch of PUMA Flagship Store #SINGAPUMA Campaign
Agency: Mercury Integrated

30. Best Use of Content

GOLD

Nutifood
Brand: Värna
Campaign: Forever Young
Agency: Biz-Eyes

SILVER

Geneco
Campaign: #ChangeBringsProsperity

BRONZE

LEVI’S ®
Campaign: Levi’s 501 ® Day
Agency: Mad Hat Asia

31. Best Use of Micro / Niche Influencers

GOLD

Unilever Vietnam
Brand: Sunsilk
Campaign: Sunsilk Sparkle Campaign
Agency: Biz-Eyes

SILVER

ASICS
Campaign: ASICS Sportstyle Art In Motion Campaign
Agency: DeVries Global Singapore

BRONZE

Unilever Singapore
Brand: Magnum Singapore
Campaign: The Magnum Pleasure Auction
Agencies: Golin Singapore, Jack Morton Singapore

32. Best Use of Social Media

GOLD

National Geographic Asia
Campaign: Expedition: Earth
Agencies: Blankslate Creative, Mutant Communications

SILVER

Singapore Post
Campaign: InstaPostcards
Agency: Socialyse

BRONZE

Hong Kong Tourism Board
Campaign: “Arts in Hong Kong” for SEA

33. Best Use of Technology

GOLD

Navigos Group Vietnam
Brand: VietnamWorks
Campaign: VietnamWorks Rebranding Campaign
Agencies: Biz-Eyes, SQC

SILVER

Accenture Singapore
Campaign: Launch of Accenture Singapore’s Future of Cities Innovation Hub
Agency: FINN Partners Singapore

BRONZE

MinistryXR
Brand: Xanadu Metaverse
Campaign: Merdekaverse
Agency: GO Communications

34. Best Use of Virtual Platforms (B2B)

GOLD

Fortinet
Campaign: Building OT Cyber Resilience in a Digital First World
Agency: Priority Consultants

SILVER

The Front Row 2022
Campaign: The Front Row 2022
Agencies: AP Media, Daniel Boey Creatives

BRONZE

National Geographic Asia
Campaign: Expedition: Earth
Agencies: Blankslate Creative, Mutant Communications

35. Best Use of Virtual Platforms (B2C)

GOLD

CapitaLand Investment (CLI)
Campaign: CapitaVerse
Agencies: BRCKTS, Bandwagon

SILVER

MinistryXR
Brand: Xanadu Metaverse
Campaign: Merdekaverse
Agency: GO Communications

BRONZE

The Gem Museum
Campaign: The Gem Museum: Junior Rockstars
Agency: Flame Communications

36. Most Creative PR Stunt

GOLD

Reckitt Benckiser
Brand: Durex
Campaign: Durex Streetwear
Agency: AKA Asia

SILVER

KFC Singapore
Campaign: KFC Singapore: The Unboring Morning Campaign
Agency: Redhill

BRONZE

Moet Hennessy
Campaign: Hennessy x NBA ‘Spirit of the Game’
Agency: GO Communications

37. PR Champion of the Year (Agency)

GOLD

Edelman Malaysia
Individual: Mazuin Zin

SILVER

Golin
Individual: Shouvik Prasanna Mukherjee

BRONZE

Grayling
Individual: Danny Tan

38. PR Champion of the Year (Brand)

GOLD

Palo Alto Networks
Individual: Fei Tierney

SILVER

National Geographic Asia
Individual: Jason Ho

BRONZE

Danone Indonesia
Individual: Arif Mujahidin

39. PR Team of the Year (Agency)

GOLD

Mutant

SILVER

Golin

BRONZE

GO Communications

40. PR Team of the Year (Brand)

GOLD

Changi Airport Group (Singapore)

SILVER

DHL

BRONZE

Reckitt Benckiser