Entry Submission

How to Enter?

Submitting your entries for the PR Awards is simple and completely online. The entry submission deadline is Friday 10 January 2020 at 23:59hrs.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

 

  • Firstly, download and read the Entry Guidelines and follow the instructions and specific category requirements to ensure your entries are submitted successfully.
  • Please download and use the Entry Form Template provided to prepare your Core Submission Document.
  • All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
  • Entrants are strongly encouraged to gather all entry materials such as photos, videos and charts before starting the entry process.
  • Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
  • Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and cannot be changed and/or transferred to another party.
  • Please include an event photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the magazine etc.

Submission Deadline

Friday 10 January 2020, 23:59hrs

Judging Criteria

Your entry will be judged fairly and objectively, irrespective of budget, scale or resource. Each entry will be judged within its own context and on its own merits giving an even playing field to large and small companies and campaigns.

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Challenge (max. 300 words) 20%
Judges will be looking for:

  • A clear description of the business/brand consumer challenge that PR was being asked to address
  • Key statistics which help illustrate the scale of this challenge in more detail

Recommended information to submit:

  • Start date
  • End date
  • Target audience
  • Key objectives
  • Budget

Strategy (max. 500 words) 30%
Judges will be looking for:

  • A clear rationale for why you chose this PR approach
  • The core insight on which you focused your strategy
  • An outline of your message, along with creative and media thinking on how these were developed to be both distinctive and impactful

Recommended information to submit:

  • Which media channels were used and why?
  • Outline the approach and why it was used

Execution (max. 500 words) 30%
Judges will be looking for:

  • An overview of how your strategy was implemented
  • The different tactics/mediums used within the programme
  • The roles of these different tactics/mediums

Results (max. 450 words) 20%
Judges will be looking for:

  • The campaign’s bottom-line impact
  • Notable changes to the stakeholders’ behaviour
  • Clear evidence/metrics demonstrating the campaign’s performance
  • A clear rationale as to why you believe this qualifies for a PR Award

Eligibility

  • The eligibility period of work submitted is from 1 January 2019 to 31 December 2019. Entries should reflect results achieved during this period.
  • All work, campaigns or initiatives must have been conceptualised and carried out in Southeast Asia, South Asia and/or ANZ regions, or for markets that include at least one country in the eligible regions.
  • Entrants from the following countries are eligible: Australia, Bangladesh, Bhutan, Brunei, Cambodia, East Timor, India, Indonesia, Laos, Malaysia, Maldives, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka, Thailand and Vietnam.
  • Agencies who submit entries on behalf of clients should seek permission before submitting to avoid the duplication of entries.
  • Organisations may submit the same work / campaign / initiative into multiple categories or different works / campaigns / initiatives into one category. In these instances, these will be classed as individual entries. There is no limit to the number of entries an organisation may submit but each individual submission will be charged as a single entry at SGD 359.

Fees & Payment

Standard rate: SGD 359 per entry

Price is exclusive of Goods and Services Tax (GST).

GST is only applicable to entries from Singapore-based companies.

Terms and Conditions

  • Entry fees are non-refundable.
  • Lighthouse Independent Media reserves the right, without prejudice, to remove entries from being judged, should the company submitting their entries have a history of non-payment and payment arrears.
  • The judges’ decisions are final.
  • Without prior notice, MARKETING’s PR Awards team reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category / categories will not be refunded.
  • Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the awards website, the screen on the night of the awards, trophy (presented on the awards night, should you win) and any other awards-related materials.
  • Please note that after the submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and cannot be changed and / or transferred to another party. Any changes made after submission will be charged 10% of the entry fee per change.
  • Finalists need to be present, or appoint a representative to be present, at the awards gala dinner in order to receive their trophy(ies) in case they win.
  • Please refer to the full terms & conditions in the Entry Guidelines.

Important

  • The entrant agrees that MARKETING magazine or Lighthouse Independent Media Pte Ltd will not accept responsibility for errors or omissions reproduced in the presentation of the PR Awards, in MARKETING magazine, or for work lost or corrupted under any circumstances.
  • Any confidential information should be written in red font or highlighted in red. Any text in red font or highlighted in red will not be disseminated beyond the judging panel in any way.
  • The entrant otherwise grants MARKETING magazine permission to show material from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.