Entry Submission

How to Enter?

Submitting your entries for the PR Awards is simple and completely online. The entry submission deadline is Friday 27 January 2023 at 23:59hrs.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.


  • Firstly, download and read the Entry Guidelines and follow the instructions and specific category requirements to ensure your entries are submitted successfully.
  • Please download and use the Entry Form Template provided to prepare your Core Submission Document.
  • All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
  • Entrants are strongly encouraged to gather all entry materials such as photos, videos and charts before starting the entry process.
  • Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
  • Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and cannot be changed and/or transferred to another party.
  • Please include a photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and our media platforms etc.
Submission Deadline

Friday 27 January 2023 at 23:59hrs.

  • The eligibility period of work submitted is from 1 December 2021 to 30 November 2022. Entries should reflect results achieved during this period.
  • All work, campaigns or initiatives must have been conceptualised and carried out in Southeast Asia, South Asia and/or Oceania regions, or for markets that include at least one country in one of those regions.
  • Entrants from the following countries are eligible: Australia, Bangladesh, Bhutan, Brunei, Cambodia, East Timor, Fiji, India, Indonesia, Kiribati, Laos, Malaysia, Maldives, Marshall Islands, Micronesia, Myanmar, Nauru, Nepal, New Zealand, Pakistan, Palau, Papua New Guinea, Philippines, Samoa, Singapore, Sri Lanka, Solomon Islands, Thailand, Tonga, Tuvalu, Vanuatu and Vietnam.
  • Agencies who submit entries on behalf of clients should seek permission before submitting to avoid the duplication of entries.
  • Organisations may submit the same work / campaign / initiative into multiple categories or different works / campaigns / initiatives into one category. In these instances, these will be classed as individual entries. There is no limit to the number of entries an organisation may submit but each individual submission will be charged as a single entry at SGD 355.
Judging Criteria

Company Categories

Challenge (max. 300 words) 20%
Judges will be looking for:

  • A clear description of the business/brand consumer challenge that PR was being asked to address
  • Key statistics which help illustrate the scale of this challenge in more detail

Recommended information to submit:

  • Start date
  • End date
  • Target audience
  • Key objectives
  • Budget

Strategy (max. 500 words) 30%
Judges will be looking for:

  • A clear rationale for why you chose this PR approach
  • The core insight on which you focused your strategy
  • An outline of your message, along with creative and media thinking on how these were developed to be both distinctive and impactful

Recommended information to submit:

  • Which media channels were used and why?
  • Outline the approach and why it was used

Execution (max. 500 words) 30%
Judges will be looking for:

  • An overview of how your strategy was implemented
  • The different tactics/mediums used within the programme
  • The roles of these different tactics/mediums

Results (max. 450 words) 20%

Judges will be looking for:

  • The campaign’s bottom-line impact
  • Notable changes to the stakeholders’ behaviour
  • Clear evidence/metrics demonstrating the campaign’s performance
  • A clear rationale as to why you believe this qualifies for a PR Award


Talent Categories

Please write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the ‘categories & criteria’ section of the Entry Guidelines. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.

**Please also take note of the specific category criteria and ensure all areas mentioned are covered within your submission as the judging panel will be looking for these details.

Fees and Payment

Standard rate: SGD355 per entry

Payment methods:

Credit card (Visa, MasterCard, AMEX). All entries are non-refundable.

Terms & Conditions
  • Entry fees are non-refundable.
  • Entries will not be considered for judging if payment has not been received when judging commences.
  • The judges’ decisions are final.
  • Without prior notice, MARKETING-INTERACTIVE’s PR Awards team reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category / categories will not be refunded.
  • Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the awards website, the screen on the night of the awards, trophy (presented on the awards night, should you win) and any other awards-related materials.
  • Please note that after the submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and cannot be changed and/ or transferred to another party. Any changes made after submission will be charged 10% of the entry fee per change.
  • Finalists need to be present, or appoint a representative to be present, at the awards gala dinner in order to receive their trophy(ies) in case they win.
  • Please refer to the full terms & conditions in the Entry Guidelines.
  • The entrant agrees that MARKETING-INTERACTIVE and/or Lighthouse Independent Media Pte Ltd will not accept responsibility for errors or omissions reproduced in the presentation of the PR Awards, in MARKETING-INTERACTIVE’s media platforms, or for work lost or corrupted under any circumstances.
  • Any confidential information should be written in red font or highlighted in red. Any text in red font or highlighted in red   will not be disseminated beyond the judging panel in any way.
  • The entrant otherwise grants MARKETING-INTERACTIVE permission to show material from the entries at the awards presentation, on its media platforms and at such times as deemed appropriate.