Gigi Wong is a corporate communications leader with experience across banking, capital markets and regulatory environments, as well as NGOs and real estate. She specialises in media relations, issues management and thought leadership, supporting organisations where trust and accountability are critical. Gigi is Head of Public Relations at ZA Bank, Hong Kong’s first digital bank, where she leads enterprise external communications strategy, media engagement and executive positioning. She has led communications for sector-defining milestones, including ZA Bank becoming Asia’s first bank to offer retail crypto trading and the first digital bank in Hong Kong to deliver annual profit, helping frame complex innovation with clarity and credibility for stakeholders.

Previously, Gigi was with the HKEX, where during Covid she initiated and led Hong Kong’s first Virtual Listing Ceremony for overseas IPO issuers and developed strategic communications for the Chairman, CEO and management committee. Earlier key communications roles at DBS Bank, the Hong Kong Red Cross and Swire Properties broadened her cross-sector perspective and leadership in high-stakes communications.