2024 Finalists

1. Best App Install Campaign
Bank of East Asia
Campaign: BEA Mobile App Revamp
Agency: PHD
BCA Digital
Brand: blu by BCA Digital
Campaign: The ‘blu’ kid on the block: Turning the tide for the 2nd time around
Agency: ADA
Blibli
Campaign: Blibli: Histeria Seru 10.10 | Xapads
Agency: Xapads Media
BonusLink Malaysia
Campaign: From Plastics to Pixels: How BonusLink swapped cards for clicks to win over younger Malaysians
Agency: ADA
Bosch
Brand: Bosch Power Tools
Campaign: Accelerating App Adoption in Emerging Markets: A Tactical Initiative by Dentsu and The Trade Desk
Agencies: Dentsu, The Trade Desk
Mandai Wildlife Group
Campaign: Mandai App Launch in Bird Paradise
Singlife Philippines
Campaign: How ADA and Singlife Secured Success for the Plan & Protect App
Agency: ADA
TransitLink
Campaign: SimplyGoal
Agency: Land Transport Authority
UOB TMRW Thailand
Campaign: Banking on Brilliance with UOB TMRW Thailand and ADA
Agency: ADA
Watson’s Personal Care Stores
Brand: Watsons Malaysia
Campaign: Empowering Malaysians to Shop Online with More Value
Agency: Accenture Song
2. Best Awareness Campaign
HSBC Bank (Singapore)
Campaign: HSBC Future Wealth Campaign
Agencies: VML Singapore (previously Wunderman Thompson Singapore), Omnicom Media Group Singapore
KAO INDONESIA
Brand: LAURIER INDONESIA
Campaign: LAURIER NATURAL CLEAN – #TheAntibacAgent
Agency: Growinc Indonesia (Growmint Indonesia)
KAO INDONESIA
Brand: LAURIER INDONESIA
Campaign: Laurier Healthy VSkin
Agency: Growinc Indonesia (Growmint Indonesia)
Nestlé
Brand: NESCAFÉ Original
Campaign: May Tapang Para Bumangon
Agencies: WPP-Openmind, Teads Singapore
Pacific Food Indonesia (MAMEE INDONESIA)
Brand: DAEBAK GHOST PEPPER
Campaign: #KerasukanBarBarQu
Agencies: Growinc Indonesia (Growmint Digital Agency)
Pepsico
Brand: Pepsi
Campaign: Pepsico: Pepsi Meals
Agencies: Publicis, mCanvas Adverising
Reckitt Benckiser
Brand: Durex Malaysia
Campaign: Durex Academy
Agency: Fishermen Integrated
Unilever
Brand: Pepsodent
Campaign: Pepsodent Makes Indonesians Smile on World Oral Health Day
Agencies: Mindshare Indonesia, InMobi, Glance
Unilever Philippines
Brand: Dove Deo
Campaign: Revolutionizing Radiance: Dove’s Triumph in Democratizing Skincare for the Underarms
Agency: Mindshare Philippines
Viettel Telecom
Campaign: Tết AI cũng có quà
3. Best Direct to Consumer Campaign
Blibli
Campaign: Blibli: Histeria Seru 10.10 | Xapads
Agency: Xapads Media
Circle K Convenience Store (HK)
Brand: Circle K
Campaign: 16°C Chilled Beverage Fridge Online Game Campaign
Agency: ESDlife
KGI Securities
Campaign: Total Solution Rangers
Agency: OMD Taiwan
Nestlé
Campaign: MAMA MAGIC
Agency: Imagic Esolutions
Octopus Cards
Campaign: Spend consumption vouchers with your Octopus
Easy Earn Earn Easily Everyday
Agency: DDB Group Hong Kong
Onic
Campaign: Onic engagement campaign
   Promise Hong Kong
Campaign: Promise x Cheerleading Squad
Agencies: EssenceMediacom Hong Kong, Cheil Pengtai Hong Kong
Stellar Ace
Campaign: WINK Hunt
Versuni (Thailand)
Brand: PHILIPS
Campaign: #BEST OF PHILIPS AIRFRYER
Best Partner for Best Cooking
Agency: Carat Thailand
Watson’s Personal Care Stores
Brand: Watsons Malaysia
Campaign: Empowering Malaysians to Shop Online with More Value
Agency: Accenture Song
4. Best Insights-Driven Mobile Campaign
Alodokter Teknologi Indonesia
Brand: Alodokter
Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life in World Mental Health Day
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia
Blibli
Campaign: Blibli: Histeria Seru 10.10 | Xapads
Agency: Xapads Media
BonusLink Malaysia
Campaign: From Plastics to Pixels: How BonusLink swapped cards for clicks to win over younger Malaysians
Agency: ADA
Lalamove
Campaign: From Buzzword to Practicality – ML/AI powered App Business Growth
Agency: T&Pm
Lazada
Campaign: LAZBEAUTY : A SKINCARE CAMPAIGN
Agency: Xapads Media
Promise Hong Kong
Campaign: Promise x Cheerleading Squad
Agencies: EssenceMediacom Hong Kong, Cheil Pengtai Hong Kong
UOB TMRW Thailand
Campaign: Banking on Brilliance with UOB TMRW Thailand and ADA
Agency: ADA
Wyeth Philippines
Brand: Bonakid Pre-School 3+
Campaign: Bonakid Pre-School 3+ leverages Digital and Audience data insights to dial up Growth and Immunity communication
Agencies: Openmind, Bates & CHI Partners
Yoodo
Campaign: Telco Power Play, the Yoodo Way: Disrupting the Telco Game with Mobile Legends: Bang Bang
Agency: ADA
5. Best Launch / Re-launch
BTN (Bank Tabungan Negara)
Campaign: BTN Mobile: Simplify Your Digital Life!
Agency: Leverate Group
Bupa (Asia)
Brand: Blua Health
Campaign: Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad
Central Provident Fund Board
Brand: Community Paying it Forward
Campaign: Community Paying it Forward
Agency: Originally US
HSBC Bank (Singapore)
Campaign: HSBC Future Wealth Campaign
Agencies: VML Singapore (previously Wunderman Thompson Singapore), Omnicom Media Group Singapore
Indofood CBP Group
Brand: Indofood Freiss
Campaign: Indofood Freiss Offers a Fresh Mobile Sampling Experience During Ramadan
Agencies: i-dac Indonesia, DAX, InMobi, Glance
Indofood CBP Sukses Makmur
Brand: Indomie
Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience
Agencies: i-dac Indonesia, DAX
KFC
Campaign: KFC Zingerito
Agencies: Havas Media, mCanvas Adverising
Link Asset Management
Brand: Link Up
Campaign: Link Up Grand Launch
McDonald’s
Campaign: MCDONALD’S WINS PINOY HEARTS WITH CHRISTMAS CHICKEN MCDO
Agencies: OMD Philippines, Wagawin
Prudential Myanmar Life Insurance
Brand: Prudential Myanmar
Campaign: Mobile-First Marketing Drives PRUFlexiprotect Launch in Myanmar: Customisable Life Insurance which Empowers People to Live Life on Their Own Terms
6. Best Mobile Advertising Strategy
Abbott
Brand: PediaSure Indonesia
Campaign: PediaSure Go’s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms
Agency: EPIC Tech
Abbott Indonesia
Brand: Ensure Gold
Campaign: Exceeding Expectations in Awareness, Audience Expansion, and Brand Perception for Ensure Gold
Agencies: EPIC Tech, Sparks Foundry Indonesia, Digital Turbine
Central Department Store
Campaign: Let’s celebrate with Central
Agencies: iProspect Thailand, Wolf Agency
KGI Securities
Campaign: Total Solution Rangers
Agency: OMD Taiwan
Lalamove
Campaign: From Buzzword to Practicality – ML/AI powered App Business Growth
Agency: T&Pm
Nestle Philippines
Brand: BEAR BRAND
Campaign: BEAR BRAND’S SCRATCH & REVEAL PRICE DROP
Agencies: Openmind Philippines, AnyMind Group (POKKT)
Samsung
Campaign: Samsung Gets its Game Face On with Galaxy Watch6 ‘Customize Your Style’ Campaign
Agencies: Starcom Malaysia, Digital Turbine
UOB TMRW Thailand
Campaign: Banking on Brilliance with UOB TMRW Thailand and ADA
Agency: ADA
URC (Thailand)
Brand: ROLLER COASTER
Campaign: Decoding the Essence of “Ring Shape.”
Agency: Carat Thailand
7. Best Mobile AI and Chatbot Integration
Alodokter Teknologi Indonesia
Brand: Alodokter
Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life in World Mental Health Day
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia
BSH Home Appliances (Vietnam)
Brand: Bosch
Campaign: Bosch AI Home Rennovation
Agency: Carnival Entertainment JSC
Bupa (Asia)
Brand: Blua Health
Campaign: Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad
Savoria Kreasi Rasa
Brand: Kilau FOX’S
Campaign: FOX’S The Chillest Artwork
Agency: ALVA Froyo
Sumber Indah Lestari
Brand: DAN+DAN
Campaign: DAN+DAN’s AI-Powered Chatbot
Agency: ADA
Suzuki
Campaign: Driving Forward: Suzuki’s OmniReach Revolution
Agency: ADA
Unilever
Brand: Pepsodent
Campaign: Pepsodent Makes Indonesians Smile on World Oral Health Day
Agencies: Mindshare Indonesia, InMobi, Glance
Unilever
Campaign: EUDG AI Goodness Scan & Gamification Revealing Brand’s Purpose
Agencies: AnyMind Group (POKKT), Mindshare Indonesia
Viettel Telecom
Campaign: TẾT A.I. CŨNG CÓ QUÀ
8. Best Mobile Campaign for a Specific Audience
Bosch
Brand: Bosch Power Tools
Campaign: Accelerating App Adoption in Emerging Markets: A Tactical Initiative by Dentsu and The Trade Desk
Agencies: Dentsu, The Trade Desk
Glico
Brand: Pejoy
Campaign: Pejoy’s Sweet Success: Winning Indonesian Women’s Hearts
Agencies: Wavemaker, InMobi, Glance, LetsBuyAsia
Globe Telecom
Campaign: Globe discovers GEN Z sub-cultures and passion
Agencies: EssenceMediacom Philippines, Wagawin
HSBC
Campaign: HSBC Nexus@Singapore Fintech Festival
Agencies: George P. Johnson, Design Bridge and Partners
Nestlé
Campaign: MAMA MAGIC
Agency: Imagic Esolutions
Nestle Philippines
Brand: BEAR BRAND
Campaign: BEAR BRAND’S SCRATCH & REVEAL PRICE DROP
Agencies: Openmind Philippines, AnyMind Group (POKKT)
Nestlé SA Wyeth Nutrition
Brand: Wyeth Nutrition
Campaign: Wyeth S-26 Procal GOLD Drives Awareness with an AR Ad Experience
Agencies: Dentsu Indonesia, InMobi
Singlife Philippines
Campaign: How ADA and Singlife Secured Success for the Plan & Protect App
Agency: ADA
TransitLink
Campaign: SimplyGoal
Agency: Land Transport Authority
Unilever
Brand: POND’S
Campaign: POND’S Glows with AR on Mobile to Drive
Agencies: Mindshare Philippines, InMobi
9. Best Mobile Growth Strategy
Bupa (Asia)
Brand: Blua Health
Campaign: Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad
FWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability)
Brand: FWD MAX Hong Kong
Campaign: FWD MAX Customer Loyalty Growth Strategy
Lalamove
Campaign: From Buzzword to Practicality – ML/AI powered App Business Growth
Agency: T&Pm
Sansiri
Campaign: Win quality leads in real estate with Tech and Data
Agency: iProspect Thailand
Shell International Petroleum 
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Sino Group
Brand: S⁺ REWARDS
Campaign: AlipayHK/ AlipayCN “S⁺ REWARDS” Mini App Launch
SmarTone Mobile Communications
Brand: SmarTone Care
Campaign: SmarTone Care CRM App – Live Smart, Spend Smart!
Agency: DigiSalad
The Hong Kong Jockey Club
Brand: Discover by Classic 3-in-1
Campaign: Discover by Classic 3-in-1 app
Viettel Telecom
Campaign: OTT App named TV360
Wyeth Philippines
Brand: Promil
Campaign: Nurture a Gifted Brain, Raise a Gifted Kid with Promil!
Agencies: Openmind Philippines, Ogilvy Philippines
10. Best Mobile Storytelling Campaign
Axiata Group
Campaign: #UnitedInKindness – Malaysia’s First AI-generated Merdeka Video
Agency: ADA
Blibli
Campaign: Blibli Histeria 11.11 double digit mega sale
Agency: Xapads Media
BSH Home Appliances (Vietnam)
Brand: Bosch
Campaign: Dishrupting Desires: Bosch’s Unconventional Social Soak
Agency: Carnival Entertainment JSC
BRI (Bank Rakyat Indonesia)
Campaign: #BRIbuKebaikan: The Tale of Thousand Kindness in Ramadan
Agency: Leverate Group
Circle K Convenience Store (HK)
Brand: Circle K
Campaign: 16°C Chilled Beverage Fridge Online Game Campaign
Agency: ESDlife
Electricity Generating Authority of Thailand (EGAT)
Brand: EGAT
Campaign: EGAT The Alien
Agencies: iProspect Thailand, Dentsu Creative
Nestlé
Campaign: MAMA MAGIC
Agency: Imagic Esolutions
Nestle Philippines
Brand: Nido
Campaign: You are my #1 Mom
Agency: Openmind, Publicis
Piaggio
Brand: Vespa
Campaign: Unstoppable Greatness Piaggio Vespa GTS | Xapads via CPXi
Agencies: Xapads Media, CPXi
Viettel Digital Services Corporation
Brand: Viettel Money
Campaign: Story of Viettel Money in the new era – Tết Đầy Up” (Prosperous Tet) Campaign
Agencies: Cáo Multimedia, Giang Sơn Media
11. Best Mobile Viral Marketing Campaign
Kenny Rogers Roasters Philippines
Campaign: The Great Garlic Roast
Kenny Rogers Roasters Philippines
Campaign: Solo Love Club
Palawan Group of Companies
Brand: PalawanPay
Campaign: PERAGALO Pamaskong Promo ng PalawanPay
Agencies: Browne Communications, Advertising without Borders, Zebra Delta
12. Best Original Content
Central Provident Fund Board
Campaign: Community Paying it Forward
Agency: Originally US
HSBC
Campaign: HSBC Nexus@Singapore Fintech Festival
Agencies: George P. Johnson, Design Bridge and Partners
Nestlé
Campaign: MAMA MAGIC
Agency: Imagic Esolutions
PSB Academy
Campaign: IYKYK (If You Know You Know)
Agency: WE Communications Singapore
Scoot
Campaign: Inaugural Scoot With Heart Campaign Inspires (Re)connections
Agency: WE Communications
Telekomunikasi Selular
Brand: Telkomsel
Campaign: Candaan Ruang Tengah
Agencies: Hakuhodo Digital Indonesia, i-dac Indonesia
The Hong Kong Jockey Club
Brand: Tipping One, Racing Highlights Comics by Discover, Classic 3-in-1
Campaign: Tipping One, Racing Highlights Comics by Discover, Classic 3-in-1 app
Viettel Digital Services Corporation
Brand: Viettel Money
Campaign: In-app Game “Dragon Ball Collection Game – Summoning Dragon God” – Tết Đầy Up” (Prosperous Tet) Campaign
Agency:
Watson’s Personal Care Stores
Brand: Watsons Malaysia
Campaign: Watsons Health, Wellness, and Beauty Video Series 2023
Agency: Accenture Song
13. Best Results-Driven Mobile Campaign
Alodokter Teknologi Indonesia
Brand: Alodokter
Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life in World Mental Health Day
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia
Bussan Auto Finance
Campaign: Building Long-Term Value: Beyond App Downloads in BAF’s Mobile Strategy
Agency: Leverate Group
Heineken
Brand: Tiger
Campaign: Tiger Den Campaign
Agencies: Dentsu, FreakOut
HSBC Singapore
Campaign: Power of Play
Agency: Ogilvy Singapore
Lalamove
Campaign: From Buzzword to Practicality – ML/AI powered App Business Growth
Agency: T&Pm
Lazada
Campaign: LAZBEAUTY : A SKINCARE CAMPAIGN
Agency: Xapads Media
McDonald’s
Campaign: MCDONALD’S WINS PINOY HEARTS WITH CHRISTMAS CHICKEN MCDO
Agencies: OMD Philippines, Wagawin
Octopus Cards
Campaign: Spend consumption vouchers with your Octopus
Easy Earn Earn Easily Everyday
Agencies: DDB Group Hong Kong
SunLife Vietnam
Campaign: Sunlife Vietnam – OTT and Contextual Youtube : Brand Awareness campaign
Agencies: Havas Vietnam, FreakOut
Unilever
Brand: TRESemmé
Campaign: TRESemmé wins in value game across e-commerce
Agencies: Mindshare Philippines, Wagawin
14. Best Use of Display Advertising
Alodokter Teknologi Indonesia
Brand: Alodokter
Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life in World Mental Health Day
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia
Heineken
Brand: Tiger
Campaign: Tiger Den Campaign
Agencies: Dentsu, FreakOut
Heineken Lao Brewery
Brand: Heineken
Campaign: Pi Mai Campaign : From Cultural Insights To Connecting With Audience
Agencies: Boost Digital, YMT
Indofood CBP Sukses Makmur
Brand: Indomie
Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience
Agencies: i-dac Indonesia, DAX, Glance
Indofood CBP Sukses Makmur
Brand: Indomie
Campaign: Indomie Hype Abis: From Hype Flavor To Hottest News
Agencies: i-dac Indonesia, Hakuhodo, YMT
Mitsubishi Motors Indonesia
Brand: XFORCE
Campaign: From Virtual to Reality: How Mitsubishi XFORCE Transformed Mobile Engagement to Driving Experience
Agencies: i-dac Indonesia, Hakuhodo, YMT
Nestlé
Brand: NESCAFÉ Original
Campaign: May Tapang Para Bumangon
Agencies: WPP-Openmind, InMobi
Piaggio
Brand: Vespa
Campaign: Unstoppable Greatness Piaggio Vespa GTS | Xapads via CPXi
Agencies: Xapads Media, CPXi
Unilever
Brand: Pepsodent
Campaign: Pepsodent Makes Indonesians Smile on World Oral Health Day
Agencies: Mindshare Indonesia, InMobi, Glance
Warner Bros
Brand: Barbie
Campaign: Barbie Movie Campaign
Agencies: PHD Malaysia, FreakOut
15. Best Use of Geofencing
Indofood CBP Sukses Makmur
Brand: Indomie
Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience
Agencies: i-dac Indonesia, DAX, Glance
Sanofi
Brand: Enterogermina
Campaign: How Sanofi used Precision Targeting to tackle GI issues (Gastro-intestinal Imbalance) in Vietnam
Agencies: Omnicom Media Group Vietnam, InMobi, Moblaze
Singapore Kindness Movement
Campaign: Then How?
Agency: WE Communications
Suzuki
Campaign: Driving Forward: Suzuki’s OmniReach Revolution
Agency: ADA
Wyeth Philippines
Brand: Bonina
Campaign: Laban para sa Tamang Pagbubuntis Campaign
Agencies: Openmind, Bates & CHI Partners
Wyeth Philippines
Brand: Bonakid Pre-School 3+
Campaign: Laban para sa Tamang Paglaki!
Agencies: Openmind Philippines, Bates & CHI Partners
16. Best Use of In-App Advertising
Airport Authority Hong Kong
Campaign: My HKG App & e-Travel Platform
Blibli
Campaign: Blibli: Histeria Seru 10.10 | Xapads
Agency: Xapads Media
Grab
Brand: Grab Food
Campaign: Grab Foods
Agencies: M&C Saatchi Performance, mCanvas
Kenny Rogers Roasters Philippines
Campaign: Kenny Rogers Roasters’ Chimichurri Campaign
Agencies: Mindshare Philippines, Maiden Marketing
Nestlé
Campaign: MAMA MAGIC
Agency: Imagic Esolutions
Samsung
Campaign: Samsung Gets its Game Face On with Galaxy Watch6 ‘Customize Your Style’ Campaign
Agencies: Starcom Malaysia, Digital Turbine
Unilever Philippines
Brand: AXE
Campaign: Axe Jungle Quest to the Untamed You Unleashes Fantastic Figures with AR-powered Integrated Campaign
Agencies: Mindshare Philippines, Digital Turbine
17. Best Use of Interactive Media / AR & VR
Abbott
Brand: PediaSure Indonesia
Campaign: PediaSure Go’s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms
Agency: EPIC Tech
Global Digital Niaga
Brand: BLIBLI
Campaign: HeartSpeak: Voice of the Voiceless
Agencies: Wavemaker, YMT
HSBC Singapore
Campaign: HSBC Women’s World Championship – 5D Orchid Holographic Installation
Agency: Hogarth Worldwide
HSBC Singapore
Campaign: HSBC Women’s World Championship – Metaverse Challenge
Agencies: Indexgames, Neo Media World
Indofood CBP Sukses Makmur
Brand: Indomie
Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience
Agencies: i-dac Indonesia, DAX, Glance
Indofood CBP Sukses Makmur
Brand: Indomie
Campaign: Indomie Hype Abis: From Hype Flavor To Hottest News
Agencies: i-dac Indonesia, Hakuhodo, YMT
Nestle Indonesia
Brand: Lactogrow
Campaign: A Journey of Joyful Discovery: Lactogrow’s Augmented Reality packaging Drives Online to Offline purchase experience
Agencies: Dentsu Indonesia, YMT
Uber Hong Kong
Brand: Uber Taxi
Campaign: Rethink Your Ride
Agencies: EssenceMediacom Hong Kong, Havas Hong Kong
Unilever
Brand: POND’S
Campaign: POND’S Glows with AR on Mobile to Drive Consideration
Agencies: Mindshare Philippines, InMobi
Unilever Philippines
Brand: AXE
Campaign: Axe Jungle Quest to the Untamed You Unleashes Fantastic Figures with AR-powered Integrated Campaign
Agencies: Mindshare Philippines, Digital Turbine
18. Best Use of KOLs / Influencers
Ariston
Campaign: Ariston For Your Vacation Campaign: Wins Indonesia’s Heart with Comedy
Agency: Leverate Group
Liwayway Vietnam
Brand: Oishi Vietnam
Campaign: All tastes, all moments, Oishi takes it all
Agency: Carnival Entertainment JSC
MAGGI
Campaign: The Right Recipe For a Fire MAGGI Campaign
Agency: ADA
Nestlé
Brand: NESCAFÉ
Campaign: NESCAFÉ Kape’t Bisig
Agencies: WPP-GOAT, WPP-Openmind, Dentsu Creative Philippines
Reckitt
Brand: Enfagrow A+
Campaign: Enfagrow Complete the #MissingHalf
Agencies: Kingdom Digital, Grey Advertising, Cake Experiential
Reckitt Benckiser
Brand: Durex Malaysia
Campaign: Durex Academy
Agency: Fishermen Integrated
Sun Hung Kai Properties (SHKP)
Brand: The Point Membership Reward Program
Campaign: The Point 2024 Q1 Campaign
Agencies: AnyMind Group, PHD Media
The Hong Kong Jockey Club
Brand: Tipping One by Discover, Classic 3-in-1
Campaign: Tipping One by Discover, Classic 3-in-1 app
Unilever
Brand: Molto
Campaign: Molto Pemersatu Pasutri
Agencies: AnyMind Group (POKKT), Mindshare Indonesia
URC (Thailand)
Brand: DYNAMITE
Campaign: DYNAMITE’s Explosive Impact on Transforming Fun!
Agency: Carat Thailand
19. Best Use of Mobile Commerce
Blibli
Campaign: Blibli: Histeria Seru 10.10 | Xapads
Agency: Xapads Media
Nestlé
Campaign: MAMA MAGIC
Agency: Imagic Esolutions
Unilever
Brand: TRESemmé
Campaign: TRESemmé wins in value game across e-commerce
Agencies: Mindshare Philippines, Wagawin
Unilever
Brand: Tresemme’s
Campaign: Tresemme’s KOL-Powered Immersive Shopping Experience
Agencies: Mindshare Philippines, AnyMind (Pokkt)
20. Best Use of Mobile Integration
Bupa (Asia)
Brand: Blua Health
Campaign: Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad
Circle K Convenience Store (HK)
Brand: Circle K
Campaign: 16°C Chilled Beverage Fridge Online Game Campaign
Agency: ESDlife
Etiqa Insurance Singapore
Campaign: Etiqa Relaunch: “With You for the Ride”
Agency: ADA
FWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability)
Brand: FWD MAX Hong Kong
Campaign: FWD MAX – a mobile integration loyalty platform
HNB Assurance
Campaign: HNB Assurance Sinha Rave – AR Filter
Agency: Rubiq Creatives
Hong Kong Tourism Board
Campaign: Hello Good Fortune 
Agency: Carat Thailand
Indofood CBP Sukses Makmur
Brand: Indomie
Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience
Agencies: i-dac Indonesia, DAX
Lazada Thailand
Campaign: Lazada 66 WOW TH
Level Infinite
Brand: PUBG MOBILE
Campaign: PUBG MOBILE x Chicken Feast Showdown
Stellar Ace
Campaign: WINK Hunt
21. Best Use of Mobile-Customer Engagement
CARiNG Pharmacy Retail Management
Brand: Caring Membership
Campaign: Caring Membership App
Agency: INCARD Marketing
Central Provident Fund Board
Brand: Community Paying it Forward
Campaign: Community Paying it Forward
Agency: Originally Us
FWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability)
Brand: FWD MAX Hong Kong
Campaign: FWD MAX – Customer Engagement Mobile Platform
Heineken Lao Brewery
Brand: Heineken
Campaign: Pi Mai Campaign : From Cultural Insights To Connecting With Audience
Agencies: Boost Digital, YMT
Mitsubishi Motors Krama Yudha Sales Indonesia
Brand: Mitsubishi Motors
Campaign: Mitsubishi Posko Mudik 2023
Agencies: i-dac, AnyMind Group (POKKT)
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Sino Group
Brand: S⁺ REWARDS
Campaign: AlipayHK/ AlipayCN “S⁺ REWARDS” Mini App Launch
SmarTone Mobile Communications
Brand: SmarTone Care
Campaign: SmarTone Care CRM App – Live Smart, Spend Smart!
Agency: DigiSalad
Stellar Ace
Campaign: WINK Hunt
The Hong Kong Jockey Club
Brand: Discover by Classic 3-in-1
Campaign: Discover by Classic 3-in-1 app
22. Best Use of Personalisation
Bupa (Asia)
Brand: Blua Health
Campaign: Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad
Central Provident Fund Board
Brand: Community Paying it Forward
Campaign: Community Paying it Forward
Agency: Originally Us
Kawan Lama Sejahtera
Brand: ACE Hardware
Campaign: Crafting Unique Journeys with Personalize Ads on Vidio
Agency: Emtek Digital
Sanofi
Brand: Enterogermina
Campaign: How Sanofi Executed Personalised Campaign to Tackle GI Infections in Vietnam
Agencies: Omnicom Media Group Vietnam, Omnicom Media Group Vietnam, InMobi, Moblaze
Savoria Kreasi Rasa
Brand: Kilau FOX’S
Campaign: FOX’S Time Capsule
Agency: ALVA Froyo
SmarTone Mobile Communications
Brand: SmarTone Care
Campaign: SmarTone Care CRM App – Live Smart, Spend Smart!
Agency: DigiSalad
The Hong Kong Jockey Club
Brand: Discover by Classic 3-in-1
Campaign: Discover by Classic 3-in-1 app
XL Axiata
Campaign: XL Star
Agencies: AnyMind Group (POKKT), Wavemaker
23. Best Use of Promotions
BonusLink Malaysia
Campaign: From Plastics to Pixels: How BonusLink swapped cards for clicks to win over younger Malaysians
Agency: ADA
Colgate-Palmolive Malaysia
Campaign: Lazada Birthday 2023
Agency: ADA
Glico
Brand: Pejoy
Campaign: Pejoy’s Sweet Success: Winning Indonesian Women’s Hearts
Agencies: Wavemaker, InMobi, Glance, LetsBuyAsia
Global Digital Niaga
Brand: BLIBLI
Campaign: CHEER FOR HISTERIA 9.9
Agencies: AnyMind Group (POKKT), Wavemaker
Nestlé
Brand: NESCAFÉ Gold
Campaign: NESCAFÉ Gold – Masters Go For Gold
Agencies: WPP-Openmind, InMobi
Octopus Cards
Campaign: Octopus – Spend consumption vouchers with your Octopus
Easy Earn Earn Easily Everyday
Agency: DDB Group Hong Kong
SmarTone Mobile Communications
Brand: SmarTone Care
Campaign: SmarTone Care CRM App – Live Smart, Spend Smart!
Agency: DigiSalad
TransitLink
Campaign: SimplyGoal
Agency: Land Transport Authority
Watson’s Personal Care Stores
Brand: Watsons Malaysia
Campaign: Watsons CRM 2023
Agency: Accenture Song
24. Best Use of Real Time Marketing
Abbott Indonesia
Brand: Ensure Gold
Campaign: Exceeding Expectations in Awareness, Audience Expansion, and Brand Perception for Ensure Gold
Agencies: EPIC Tech, Sparks Foundry Indonesia, Digital Turbine
China Construction Bank (Asia)
Campaign: FX Dynamic Creative Optimization Campaign
Agency: Hearts & Science
Lazada Thailand
Campaign: Lazada 66 WOW TH
25. Best Use of Social
DBS Bank (Hong Kong)
Campaign: DBS Black World Mastercard® Revamp Campaign
Agencies: Potassium, OMD Hong Kong, Wavemaker Hong Kong
HSBC Singapore
Campaign: Power of Play
Agency: Ogilvy Singapore
Lazada Thailand
Campaign: Lazada 66 WOW TH
Nestlé
Brand: NESCAFÉ
Campaign: NESCAFÉ Kape’t Bisig
Agencies: WPP-Openmind, Dentsu Creative Philippines
Nestle Philippines
Brand: Nido
Campaign: You are my #1 Mom
Agencies: Openmind, Publicis
Promise Hong Kong
Campaign: Promise x Cheerleading Squad
Agencies: EssenceMediacom Hong Kong, Cheil Pengtai Hong Kong
Reckitt Benckiser
Brand: Durex Malaysia
Campaign: Durex Academy
Agency: Fishermen Integrated
Scoot
Campaign: Inaugural Scoot With Heart Campaign Inspires (Re)connections
Agency: WE Communications
Telekomunikasi Selular
Brand: Telkomsel
Campaign: Switch to Sign #AkuPakaiBISINDO
Agencies: Hakuhodo Digital Indonesia, i-dac Indonesia
Watson’s Personal Care Stores
Brand: Watsons Malaysia
Campaign: Empowering Malaysians to Shop Online with More Value
Agency: Accenture Song
26. Best Use of Video
DBS Bank (Hong Kong)
Campaign: DBS Black World Mastercard®Revamp Campaign
Agencies: Potassium, OMD Hong Kong, Wavemaker Hong Kong
HSBC Bank (Singapore)
Campaign: HSBC Future Wealth Campaign
Agencies: VML Singapore (previously Wunderman Thompson Singapore), Omnicom Media Group Singapore
HSBC Singapore
Campaign: HSBC Singapore Rugby Sevens Series
Agency: Hogarth Worldwide
Nestlé
Brand: NESCAFÉ Original
Campaign: May Tapang Para Bumangon
Agencies: WPP-Openmind, Teads Singapore
Nestle Philippines
Brand: Nido
Campaign: You are my #1 Mom
Agencies: Openmind, Publicis
Reckitt
Brand: Dettol Malaysia
Campaign: Dettol Purpose: Safeguarding families through generations with trusted disinfection
Agencies: Kingdom Digital, Continuum PR, Imagineers Film, Avante
Sunlife Vietnam
Campaign: Sunlife Vietnam – OTT and Contextual Youtube : Brand Awareness campaign
Agencies: Havas Vietnam, FreakOut
Telekomunikasi Selular
Brand: Telkomsel
Campaign: Switch to Sign #AkuPakaiBISINDO
Agencies: Hakuhodo Digital Indonesia, i-dac Indonesia
Telekomunikasi Selular
Brand: Telkomsel
Campaign: Candaan Ruang Tengah
Agencies: Hakuhodo Digital Indonesia, i-dac Indonesia
Unilever Philippines
Brand: Closeup
Campaign: Bacteria Blaster Gamified AR: Blast away the stink with closeup’s Antibacterial Zinc!
Agency: Mindshare Philippines
27. Best User Experience
Alodokter Teknologi Indonesia
Brand: Alodokter
Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life in World Mental Health Day
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia
Bupa (Asia) 
Brand: Blua Health
Campaign: Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad
Central Provident Fund Board 
Brand: Community Paying it Forward
Campaign: Community Paying it Forward
Agency: Originally Us
Djarum  
Brand: LA ICE PURPLEBOOST
Campaign: Dont just boost your game,  Purple boost it
Agencies: AnyMind Group (POKKT), Wavemaker
Hang Seng Bank
Brand: Preferred Banking
Campaign: Be a Game Changer and “Carry” Yourself Campaign
Agency: Sunny Idea (HK)
HSBC Bank (Singapore)
Campaign: HSBC Mind Athletes Campaign
Agency: VML Singapore
RHB Singapore
Campaign: Beyond the Branch RHB’s Mobile Banking Revolution
SmarTone Mobile Communications 
Brand: SmarTone Care
Campaign: SmarTone Care CRM App – Live Smart, Spend Smart!
Agency: DigiSalad
The Hong Kong Jockey Club
Brand: Discover by Classic 3-in-1
Campaign: Discover by Classic 3-in-1 app
Unilever Philippines
Brand: AXE
Campaign: AXE JUNGLE QUEST: A THRILLING QUEST FOR THE SENSES
Agency: Mindshare Philippines
28. Most Engaging Mobile Campaign
Alodokter Teknologi Indonesia
Brand: Alodokter
Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life in World Mental Health Day
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia
Bupa (Asia) 
Brand: Blua Health
Campaign: Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad
Central Department Store
Campaign: Let’s celebrate with Central
Agencies: iProspect Thailand, Wolf Agency (Creative Agency)
Circle K Convenience Store (HK)
Brand: Circle K
Campaign: 16°C Chilled Beverage Fridge Online Game Campaign
Agency: ESDlife
Indofood CBP Sukses Makmur
Brand: Indomie
Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience
Agencies: i-dac Indonesia, DAX, Glance
KFC Philippines
Campaign: KFC PROJECT SOLO 2023
Agencies: Wavemaker Philippines, Innity Philippines
PrimeCredit
Campaign: PrimeCredit Loan Campaign 2023
Agencies: Vibes, Wavemaker Hong Kong
Stellar Ace
Campaign: WINK Hunt
Unilever 
Brand: Tresemme’s
Campaign: Tresemme’s KOL-Powered Immersive Shopping Experience
Agencies: Mindshare Philippines, AnyMind (Pokkt)
Unilever Philippines 
Brand: Dove
Campaign: Dove x Grab Partnership
Agency: Mindshare Philippines
29. Most Innovative Use of Mobile
Airport Authority Hong Kong
Campaign: My HKG App & e-Travel Platform
Bupa (Asia) 
Brand: Blua Health
Campaign: Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad
Level Infinite
Brand: PUBG MOBILE
Campaign: PUBG MOBILE x Chicken Feast Showdown
Shell International Petroleum 
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Stellar Ace
Campaign: WINK Hunt
The Hong Kong Jockey Club
Brand: Live Streaming Services (open to all customers, on discover, HKJC TV, and etc.)
Campaign: Live Streaming Services
Uber Hong Kong 
Brand: Uber Taxi
Campaign: Rethink Your Ride
Agencies: EssenceMediacom Hong Kong, Havas Hong Kong
Unilever
Brand: Master
Campaign: Master #BringYourClayGame from Gaming to Grooming
Agencies: Mindshare Philippines, AnyMind (Pokkt)
Unilever 
Brand: Master
Campaign: Tresemme’s KOL-Powered Immersive Shopping Experience
Agencies: Mindshare Philippines, AnyMind (Pokkt)
30. Most Innovative Use of Mobile Technology
Bupa (Asia)
Brand: Blua Health
Campaign: Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad
FWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability)
Brand: FWD MAX
Campaign: FWD MAX : A Unified Customer Loyalty & Engagement Mobile Platform
Indofood CBP Group
Brand: Indofood Freiss
Campaign: Indofood Freiss Offers a Fresh Mobile Sampling Experience During Ramadan
Agencies: i-dac Indonesia, DAX, InMobi, Glance
Shell International Petroleum 
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Stellar Ace
Campaign: WINK Hunt
Unilever
Campaign: EUDG AI Goodness Scan & Gamification Revealing Brand’s Purpose
Agency: AnyMind Group (POKKT), Mindshare
Unilever
Brand: Master
Campaign: Master #BringYourClayGame from Gaming to Grooming
Agency: Mindshare Philippines, AnyMind (Pokkt)
Unilever
Brand: Pepsodent
Campaign: Pepsodent Makes Indonesians Smile on World Oral Health Day
Agencies: Mindshare Indonesia, InMobi, Glance
Unilever
Brand: Tresemme’s
Campaign: Tresemme’s KOL-Powered Immersive Shopping Experience
Agencies: Mindshare Philippines, AnyMind (Pokkt)
Warner Bros. Discovery
Brand: Wonka
Campaign: Wonka
Agencies: Havas Media, mCanvas Adverising
31. Best Campaign - B2C
Bupa (Asia)
Brand: Blua Health
Campaign: Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad
HSBC Bank (Singapore) 
Campaign: HSBC Mind Athletes Campaign
Agency: VML Singapore
Namco Enterprises Asia 
Brand: Namco
Campaign: NAMCO Customer Loyalty App: Gateway to Thrilling Adventures & Rewards
Agency: DigiSalad
Nestlé
Campaign: MAMA MAGIC
Agency: Imagic Esolutions
Sanofi 
Brand: Enterogermina
Campaign: Sanofi’s Vietnam Success Story: Addressing Gastrointestinal Issues in Vietnam
Agencies: Omnicom Media Group Vietnam, Omnicom Media Group Vietnam, InMobi, Moblaze
TransitLink
Campaign: SimplyGoal
Agency: Land Transport Authority
Uber Hong Kong
Brand: Uber Taxi
Campaign: Rethink Your Ride
Agencies: EssenceMediacom Hong Kong, Havas Hong Kong
32. Best Campaign - Banking & Finance
Amar Bank
Campaign: Pilih #AmandenganAMAR
Agencies: Moonfolks, Havas Indonesia
Bank of East Asia
Campaign: BEA Mobile App Revamp
Agency: PHD
BTN (Bank Tabungan Negara)
Campaign: Revolutionizing Homeownership: BTN’s Dynamic Marketing Strategy for an Exciting and Seamless Journey to Discover Your Dream Home
Agency: Leverate Group
China Construction Bank (Asia)
Campaign: Always on Q4 Personal Loan Campaign
Agency: Hearts & Science
FWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability)
Brand: FWD MAX Hong Kong
Campaign: FWD Here We Are For Your Health Campaign
Hang Seng Bank
Brand: Preferred Banking
Campaign: Be a Game Changer and “Carry” Yourself Campaign
Agency: Sunny Idea (HK)
HSBC Bank (Singapore)
Campaign: HSBC Future Wealth Campaign
Agencies: VML Singapore (previously Wunderman Thompson Singapore), Omnicom Media Group Singapore
KGI Securities
Campaign: Total Solution Rangers
Agency: OMD Taiwan
PermataBank
Campaign: The Savings Symphony: Crafting Success Through Audience Experimentation
Agency: Leverate Group
33. Best Campaign - Consumer Goods
Nestlé
Campaign: MAMA MAGIC
Agency: Imagic Esolutions
Philips
Brand: Philips Electric Shavers
Campaign: Transforming Social Media: Shifting from Content Seeding to Social Performance
Agency: OMD China
Unilever Philippines 
Brand: AXE
Campaign: Axe Jungle Quest to the Untamed You Unleashes Fantastic Figures with AR-powered Integrated Campaign
Agencies: Mindshare Philippines, Digital Turbine
34. Best Campaign - eCommerce & Retail
Central Department Store
Campaign: Let’s celebrate with Central
Agencies: iProspect Thailand, Wolf Agency (Creative Agency)
Circle K Convenience Store (HK)
Brand: Circle K
Campaign: 16°C Chilled Beverage Fridge Online Game Campaign
Agency: ESDlife
Lazada Thailand
Campaign: Lazada 66 WOW TH
Nestlé
Campaign: MAMA MAGIC
Agency: Imagic Esolutions
Sino Group
Brand: S⁺ REWARDS
Campaign: AlipayHK/ AlipayCN “S⁺ REWARDS” Mini App Launch
Timberland Singapore
Campaign: Super Brand Day 2023
Agency: ADA
Unilever Philippines 
Brand: Unilever Beauty & Wellbeing
Campaign: Accelerating Revenue Delivery Through Lazada Megasale Accelerator
Agencies: Mindshare Philippines, Lazada
Watson’s Personal Care Stores 
Brand: Watsons Malaysia
Campaign: Empowering Malaysians to Shop Online with More Value
Agency: Accenture Song
35. Best Campaign - Fashion & Beauty
Beverly Wilshire
Campaign: BWMC Beauty Vein – Encyclopedia
Agencies: Beatnk, REBL Malaysia
Samsung
Campaign: Samsung Gets its Game Face On with Galaxy Watch6 ‘Customize Your Style’ Campaign
Agencies: Starcom Malaysia, Digital Turbine
Unilever Philippines 
Brand: Dove Deo
Campaign: Revolutionizing Radiance: Dove’s Triumph in Democratizing Skincare for the Underarms
Agency: Mindshare Philippines
Watson’s Personal Care Stores
Brand: Watsons Malaysia
Campaign: Watsons CRM 2023
Agency: Accenture Song
36. Best Campaign - Food & Beverage
Heineken Lao Brewery
Brand: Heineken
Campaign: Pi Mai Campaign : From Cultural Insights To Connecting With Audience
Agencies: Boost Digital, YMT
IMI Lifestyle Products 
Brand: Goodsalt
Campaign: Healthier Food Trail
Agency: Aires Adventure
Indofood CBP Sukses Makmur 
Brand: Indomie
Campaign: Indomie Hype Abis: From Hype Flavor To Hottest News
Agencies: i-dac Indonesia, DAX
Indofood CBP Sukses Makmur
Brand: Indomie
Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience
Agencies: i-dac Indonesia, DAX
Liwayway Vietnam 
Brand: Oishi Vietnam
Campaign: Oishi Super Snack Party 2023
Agency: Carnival Entertainment JSC
MAGGI
Campaign: The Right Recipe For a Fire MAGGI Campaign
Agency: ADA
McDonald’s
Campaign: McDonalds Breakfast
Agencies: OMD, mCanvas Adverising
Mondelez
Brands: OREO, Tiger, Cadbury, Toblerone, Tang, Eden, CheezWhiz, HALLS, ChipsAhoy!
Campaign: Business As Usual (BAU) Management
Agency: ADA
37. Best Campaign - Government, Utility & Services
Electricity Generating Authority of Thailand (EGAT)
Brand: EGAT
Campaign: EGAT The Alien
Agencies: iProspect Thailand, Dentsu Creative
Hong Kong Productivity Council 
Brand: Government Funding Scheme Management Centre
Campaign: BEE@HKPC Mobile App – The First-ever “Government Funding Concierge” to support Hong Kong SME on businesses transformation
Infocomm Media Development Authority (IMDA)
Campaign: IMDA ATxSG Summit 2023 Live Newsroom by WE Communications Singapore
Agency: WE Communications Singapore
Singapore Kindness Movement
Campaign: B-Greater
Agencies: WE Communications Singapore
38. Best Campaign - Health & Wellness
Alodokter Teknologi Indonesia
Brand: Alodokter
Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life in World Mental Health Day
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia
Beverly Wilshire
Campaign: BWMC Beauty Vein – Encyclopedia
Agencies: Beatnk, REBL Malaysia
Bupa (Asia) 
Brand: Blua Health
Campaign: Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad
CARiNG Pharmacy Retail Management
Brand: Caring Membership
Campaign: MyHealth Record
DKT Indonesia
Campaign: Transformative Education: DKT Indonesia’s Digital Crusade Against Unwanted Pregnancies
Agency: Leverate Group
FWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability)
Brand: FWD MAX Hong Kong
Campaign: FWD Here We Are For Your Health Campaign
39. Best Campaign - Lifestyle & Entertainment
FWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability)
Brand: FWD MAX Hong Kong
Campaign:  Celebrate Living with FWD MAX
Namco Enterprises Asia 
Brand: Namco
Campaign: NAMCO Customer Loyalty App: Gateway to Thrilling Adventures & Rewards
Agency: DigiSalad
Philips & Levi’s 
Campaign: Fueling unexpected engagement through a co-branding collaboration between Philips and Levi’s
Agency: OMD China
40. Best Campaign - Telecommunications
Globe Telecom
Campaign: Globe discovers GEN Z sub-cultures and passion
Agencies: EssenceMediacom Philippines, Wagawin
Onic
Campaign: Always On Campaign – Digital
SmarTone Mobile Communications
Brand: SmarTone Care
Campaign: SmarTone Care CRM App – Live Smart, Spend Smart!
Agency: DigiSalad
Telekomunikasi Selular 
Brand: Telkomsel
Campaign: Candaan Ruang Tengah
Agencies: Hakuhodo Digital Indonesia, i-dac Indonesia
Yoodo 
Campaign: Telco Power Play, the Yoodo Way: Disrupting the Telco Game with Mobile Legends: Bang Bang
Agency: ADA