2024 Finalists
1. Best App Install Campaign
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Bank of East Asia Campaign: BEA Mobile App Revamp Agency: PHD |
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BCA Digital Brand: blu by BCA Digital Campaign: The ‘blu’ kid on the block: Turning the tide for the 2nd time around Agency: ADA |
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Blibli Campaign: Blibli: Histeria Seru 10.10 | Xapads Agency: Xapads Media |
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BonusLink Malaysia Campaign: From Plastics to Pixels: How BonusLink swapped cards for clicks to win over younger Malaysians Agency: ADA |
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Bosch Brand: Bosch Power Tools Campaign: Accelerating App Adoption in Emerging Markets: A Tactical Initiative by Dentsu and The Trade Desk Agencies: Dentsu, The Trade Desk |
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Mandai Wildlife Group Campaign: Mandai App Launch in Bird Paradise |
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Singlife Philippines Campaign: How ADA and Singlife Secured Success for the Plan & Protect App Agency: ADA |
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TransitLink Campaign: SimplyGoal Agency: Land Transport Authority |
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UOB TMRW Thailand Campaign: Banking on Brilliance with UOB TMRW Thailand and ADA Agency: ADA |
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Watson’s Personal Care Stores Brand: Watsons Malaysia Campaign: Empowering Malaysians to Shop Online with More Value Agency: Accenture Song |
2. Best Awareness Campaign
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HSBC Bank (Singapore) Campaign: HSBC Future Wealth Campaign Agencies: VML Singapore (previously Wunderman Thompson Singapore), Omnicom Media Group Singapore |
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KAO INDONESIA Brand: LAURIER INDONESIA Campaign: LAURIER NATURAL CLEAN – #TheAntibacAgent Agency: Growinc Indonesia (Growmint Indonesia) |
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KAO INDONESIA Brand: LAURIER INDONESIA Campaign: Laurier Healthy VSkin Agency: Growinc Indonesia (Growmint Indonesia) |
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Nestlé Brand: NESCAFÉ Original Campaign: May Tapang Para Bumangon Agencies: WPP-Openmind, Teads Singapore |
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Pacific Food Indonesia (MAMEE INDONESIA) Brand: DAEBAK GHOST PEPPER Campaign: #KerasukanBarBarQu Agencies: Growinc Indonesia (Growmint Digital Agency) |
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Pepsico Brand: Pepsi Campaign: Pepsico: Pepsi Meals Agencies: Publicis, mCanvas Adverising |
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Reckitt Benckiser Brand: Durex Malaysia Campaign: Durex Academy Agency: Fishermen Integrated |
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Unilever Brand: Pepsodent Campaign: Pepsodent Makes Indonesians Smile on World Oral Health Day Agencies: Mindshare Indonesia, InMobi, Glance |
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Unilever Philippines Brand: Dove Deo Campaign: Revolutionizing Radiance: Dove’s Triumph in Democratizing Skincare for the Underarms Agency: Mindshare Philippines |
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Viettel Telecom Campaign: Tết AI cũng có quà |
3. Best Direct to Consumer Campaign
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Blibli Campaign: Blibli: Histeria Seru 10.10 | Xapads Agency: Xapads Media |
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Circle K Convenience Store (HK) Brand: Circle K Campaign: 16°C Chilled Beverage Fridge Online Game Campaign Agency: ESDlife |
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KGI Securities Campaign: Total Solution Rangers Agency: OMD Taiwan |
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Nestlé Campaign: MAMA MAGIC Agency: Imagic Esolutions |
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Octopus Cards Campaign: Spend consumption vouchers with your Octopus Easy Earn Earn Easily Everyday Agency: DDB Group Hong Kong |
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Onic Campaign: Onic engagement campaign |
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Promise Hong Kong Campaign: Promise x Cheerleading Squad Agencies: EssenceMediacom Hong Kong, Cheil Pengtai Hong Kong |
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Stellar Ace Campaign: WINK Hunt |
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Versuni (Thailand) Brand: PHILIPS Campaign: #BEST OF PHILIPS AIRFRYER Best Partner for Best Cooking Agency: Carat Thailand |
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Watson’s Personal Care Stores Brand: Watsons Malaysia Campaign: Empowering Malaysians to Shop Online with More Value Agency: Accenture Song |
4. Best Insights-Driven Mobile Campaign
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Alodokter Teknologi Indonesia Brand: Alodokter Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life in World Mental Health Day Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia |
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Blibli Campaign: Blibli: Histeria Seru 10.10 | Xapads Agency: Xapads Media |
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BonusLink Malaysia Campaign: From Plastics to Pixels: How BonusLink swapped cards for clicks to win over younger Malaysians Agency: ADA |
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Lalamove Campaign: From Buzzword to Practicality – ML/AI powered App Business Growth Agency: T&Pm |
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Lazada Campaign: LAZBEAUTY : A SKINCARE CAMPAIGN Agency: Xapads Media |
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Promise Hong Kong Campaign: Promise x Cheerleading Squad Agencies: EssenceMediacom Hong Kong, Cheil Pengtai Hong Kong |
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UOB TMRW Thailand Campaign: Banking on Brilliance with UOB TMRW Thailand and ADA Agency: ADA |
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Wyeth Philippines Brand: Bonakid Pre-School 3+ Campaign: Bonakid Pre-School 3+ leverages Digital and Audience data insights to dial up Growth and Immunity communication Agencies: Openmind, Bates & CHI Partners |
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Yoodo Campaign: Telco Power Play, the Yoodo Way: Disrupting the Telco Game with Mobile Legends: Bang Bang Agency: ADA |
5. Best Launch / Re-launch
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BTN (Bank Tabungan Negara) Campaign: BTN Mobile: Simplify Your Digital Life! Agency: Leverate Group |
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Bupa (Asia) Brand: Blua Health Campaign: Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Central Provident Fund Board Brand: Community Paying it Forward Campaign: Community Paying it Forward Agency: Originally US |
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HSBC Bank (Singapore) Campaign: HSBC Future Wealth Campaign Agencies: VML Singapore (previously Wunderman Thompson Singapore), Omnicom Media Group Singapore |
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Indofood CBP Group Brand: Indofood Freiss Campaign: Indofood Freiss Offers a Fresh Mobile Sampling Experience During Ramadan Agencies: i-dac Indonesia, DAX, InMobi, Glance |
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Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience Agencies: i-dac Indonesia, DAX |
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KFC Campaign: KFC Zingerito Agencies: Havas Media, mCanvas Adverising |
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Link Asset Management Brand: Link Up Campaign: Link Up Grand Launch |
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McDonald’s Campaign: MCDONALD’S WINS PINOY HEARTS WITH CHRISTMAS CHICKEN MCDO Agencies: OMD Philippines, Wagawin |
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Prudential Myanmar Life Insurance Brand: Prudential Myanmar Campaign: Mobile-First Marketing Drives PRUFlexiprotect Launch in Myanmar: Customisable Life Insurance which Empowers People to Live Life on Their Own Terms |
6. Best Mobile Advertising Strategy
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Abbott Brand: PediaSure Indonesia Campaign: PediaSure Go’s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms Agency: EPIC Tech |
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Abbott Indonesia Brand: Ensure Gold Campaign: Exceeding Expectations in Awareness, Audience Expansion, and Brand Perception for Ensure Gold Agencies: EPIC Tech, Sparks Foundry Indonesia, Digital Turbine |
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Central Department Store Campaign: Let’s celebrate with Central Agencies: iProspect Thailand, Wolf Agency |
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KGI Securities Campaign: Total Solution Rangers Agency: OMD Taiwan |
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Lalamove Campaign: From Buzzword to Practicality – ML/AI powered App Business Growth Agency: T&Pm |
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Nestle Philippines Brand: BEAR BRAND Campaign: BEAR BRAND’S SCRATCH & REVEAL PRICE DROP Agencies: Openmind Philippines, AnyMind Group (POKKT) |
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Samsung Campaign: Samsung Gets its Game Face On with Galaxy Watch6 ‘Customize Your Style’ Campaign Agencies: Starcom Malaysia, Digital Turbine |
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UOB TMRW Thailand Campaign: Banking on Brilliance with UOB TMRW Thailand and ADA Agency: ADA |
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URC (Thailand) Brand: ROLLER COASTER Campaign: Decoding the Essence of “Ring Shape.” Agency: Carat Thailand |
7. Best Mobile AI and Chatbot Integration
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Alodokter Teknologi Indonesia Brand: Alodokter Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life in World Mental Health Day Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia |
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BSH Home Appliances (Vietnam) Brand: Bosch Campaign: Bosch AI Home Rennovation Agency: Carnival Entertainment JSC |
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Bupa (Asia) Brand: Blua Health Campaign: Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Savoria Kreasi Rasa Brand: Kilau FOX’S Campaign: FOX’S The Chillest Artwork Agency: ALVA Froyo |
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Sumber Indah Lestari Brand: DAN+DAN Campaign: DAN+DAN’s AI-Powered Chatbot Agency: ADA |
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Suzuki Campaign: Driving Forward: Suzuki’s OmniReach Revolution Agency: ADA |
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Unilever Brand: Pepsodent Campaign: Pepsodent Makes Indonesians Smile on World Oral Health Day Agencies: Mindshare Indonesia, InMobi, Glance |
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Unilever Campaign: EUDG AI Goodness Scan & Gamification Revealing Brand’s Purpose Agencies: AnyMind Group (POKKT), Mindshare Indonesia |
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Viettel Telecom Campaign: TẾT A.I. CŨNG CÓ QUÀ |
8. Best Mobile Campaign for a Specific Audience
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Bosch Brand: Bosch Power Tools Campaign: Accelerating App Adoption in Emerging Markets: A Tactical Initiative by Dentsu and The Trade Desk Agencies: Dentsu, The Trade Desk |
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Glico Brand: Pejoy Campaign: Pejoy’s Sweet Success: Winning Indonesian Women’s Hearts Agencies: Wavemaker, InMobi, Glance, LetsBuyAsia |
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Globe Telecom Campaign: Globe discovers GEN Z sub-cultures and passion Agencies: EssenceMediacom Philippines, Wagawin |
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HSBC Campaign: HSBC Nexus@Singapore Fintech Festival Agencies: George P. Johnson, Design Bridge and Partners |
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Nestlé Campaign: MAMA MAGIC Agency: Imagic Esolutions |
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Nestle Philippines Brand: BEAR BRAND Campaign: BEAR BRAND’S SCRATCH & REVEAL PRICE DROP Agencies: Openmind Philippines, AnyMind Group (POKKT) |
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Nestlé SA Wyeth Nutrition Brand: Wyeth Nutrition Campaign: Wyeth S-26 Procal GOLD Drives Awareness with an AR Ad Experience Agencies: Dentsu Indonesia, InMobi |
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Singlife Philippines Campaign: How ADA and Singlife Secured Success for the Plan & Protect App Agency: ADA |
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TransitLink Campaign: SimplyGoal Agency: Land Transport Authority |
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Unilever Brand: POND’S Campaign: POND’S Glows with AR on Mobile to Drive Agencies: Mindshare Philippines, InMobi |
9. Best Mobile Growth Strategy
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Bupa (Asia) Brand: Blua Health Campaign: Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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FWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability) Brand: FWD MAX Hong Kong Campaign: FWD MAX Customer Loyalty Growth Strategy |
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Lalamove Campaign: From Buzzword to Practicality – ML/AI powered App Business Growth Agency: T&Pm |
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Sansiri Campaign: Win quality leads in real estate with Tech and Data Agency: iProspect Thailand |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Sino Group Brand: S⁺ REWARDS Campaign: AlipayHK/ AlipayCN “S⁺ REWARDS” Mini App Launch |
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SmarTone Mobile Communications Brand: SmarTone Care Campaign: SmarTone Care CRM App – Live Smart, Spend Smart! Agency: DigiSalad |
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The Hong Kong Jockey Club Brand: Discover by Classic 3-in-1 Campaign: Discover by Classic 3-in-1 app |
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Viettel Telecom Campaign: OTT App named TV360 |
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Wyeth Philippines Brand: Promil Campaign: Nurture a Gifted Brain, Raise a Gifted Kid with Promil! Agencies: Openmind Philippines, Ogilvy Philippines |
10. Best Mobile Storytelling Campaign
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Axiata Group Campaign: #UnitedInKindness – Malaysia’s First AI-generated Merdeka Video Agency: ADA |
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Blibli Campaign: Blibli Histeria 11.11 double digit mega sale Agency: Xapads Media |
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BSH Home Appliances (Vietnam) Brand: Bosch Campaign: Dishrupting Desires: Bosch’s Unconventional Social Soak Agency: Carnival Entertainment JSC |
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BRI (Bank Rakyat Indonesia) Campaign: #BRIbuKebaikan: The Tale of Thousand Kindness in Ramadan Agency: Leverate Group |
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Circle K Convenience Store (HK) Brand: Circle K Campaign: 16°C Chilled Beverage Fridge Online Game Campaign Agency: ESDlife |
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Electricity Generating Authority of Thailand (EGAT) Brand: EGAT Campaign: EGAT The Alien Agencies: iProspect Thailand, Dentsu Creative |
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Nestlé Campaign: MAMA MAGIC Agency: Imagic Esolutions |
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Nestle Philippines Brand: Nido Campaign: You are my #1 Mom Agency: Openmind, Publicis |
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Piaggio Brand: Vespa Campaign: Unstoppable Greatness Piaggio Vespa GTS | Xapads via CPXi Agencies: Xapads Media, CPXi |
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Viettel Digital Services Corporation Brand: Viettel Money Campaign: Story of Viettel Money in the new era – Tết Đầy Up” (Prosperous Tet) Campaign Agencies: Cáo Multimedia, Giang Sơn Media |
11. Best Mobile Viral Marketing Campaign
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Kenny Rogers Roasters Philippines Campaign: The Great Garlic Roast |
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Kenny Rogers Roasters Philippines Campaign: Solo Love Club |
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Palawan Group of Companies Brand: PalawanPay Campaign: PERAGALO Pamaskong Promo ng PalawanPay Agencies: Browne Communications, Advertising without Borders, Zebra Delta |
12. Best Original Content
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Central Provident Fund Board Campaign: Community Paying it Forward Agency: Originally US |
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HSBC Campaign: HSBC Nexus@Singapore Fintech Festival Agencies: George P. Johnson, Design Bridge and Partners |
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Nestlé Campaign: MAMA MAGIC Agency: Imagic Esolutions |
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PSB Academy Campaign: IYKYK (If You Know You Know) Agency: WE Communications Singapore |
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Scoot Campaign: Inaugural Scoot With Heart Campaign Inspires (Re)connections Agency: WE Communications |
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Telekomunikasi Selular Brand: Telkomsel Campaign: Candaan Ruang Tengah Agencies: Hakuhodo Digital Indonesia, i-dac Indonesia |
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The Hong Kong Jockey Club Brand: Tipping One, Racing Highlights Comics by Discover, Classic 3-in-1 Campaign: Tipping One, Racing Highlights Comics by Discover, Classic 3-in-1 app |
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Viettel Digital Services Corporation Brand: Viettel Money Campaign: In-app Game “Dragon Ball Collection Game – Summoning Dragon God” – Tết Đầy Up” (Prosperous Tet) Campaign Agency: |
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Watson’s Personal Care Stores Brand: Watsons Malaysia Campaign: Watsons Health, Wellness, and Beauty Video Series 2023 Agency: Accenture Song |
13. Best Results-Driven Mobile Campaign
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Alodokter Teknologi Indonesia Brand: Alodokter Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life in World Mental Health Day Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia |
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Bussan Auto Finance Campaign: Building Long-Term Value: Beyond App Downloads in BAF’s Mobile Strategy Agency: Leverate Group |
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Heineken Brand: Tiger Campaign: Tiger Den Campaign Agencies: Dentsu, FreakOut |
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HSBC Singapore Campaign: Power of Play Agency: Ogilvy Singapore |
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Lalamove Campaign: From Buzzword to Practicality – ML/AI powered App Business Growth Agency: T&Pm |
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Lazada Campaign: LAZBEAUTY : A SKINCARE CAMPAIGN Agency: Xapads Media |
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McDonald’s Campaign: MCDONALD’S WINS PINOY HEARTS WITH CHRISTMAS CHICKEN MCDO Agencies: OMD Philippines, Wagawin |
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Octopus Cards Campaign: Spend consumption vouchers with your Octopus Easy Earn Earn Easily Everyday Agencies: DDB Group Hong Kong |
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SunLife Vietnam Campaign: Sunlife Vietnam – OTT and Contextual Youtube : Brand Awareness campaign Agencies: Havas Vietnam, FreakOut |
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Unilever Brand: TRESemmé Campaign: TRESemmé wins in value game across e-commerce Agencies: Mindshare Philippines, Wagawin |
14. Best Use of Display Advertising
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Alodokter Teknologi Indonesia Brand: Alodokter Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life in World Mental Health Day Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia |
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Heineken Brand: Tiger Campaign: Tiger Den Campaign Agencies: Dentsu, FreakOut |
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Heineken Lao Brewery Brand: Heineken Campaign: Pi Mai Campaign : From Cultural Insights To Connecting With Audience Agencies: Boost Digital, YMT |
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Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience Agencies: i-dac Indonesia, DAX, Glance |
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Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Hype Abis: From Hype Flavor To Hottest News Agencies: i-dac Indonesia, Hakuhodo, YMT |
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Mitsubishi Motors Indonesia Brand: XFORCE Campaign: From Virtual to Reality: How Mitsubishi XFORCE Transformed Mobile Engagement to Driving Experience Agencies: i-dac Indonesia, Hakuhodo, YMT |
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Nestlé Brand: NESCAFÉ Original Campaign: May Tapang Para Bumangon Agencies: WPP-Openmind, InMobi |
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Piaggio Brand: Vespa Campaign: Unstoppable Greatness Piaggio Vespa GTS | Xapads via CPXi Agencies: Xapads Media, CPXi |
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Unilever Brand: Pepsodent Campaign: Pepsodent Makes Indonesians Smile on World Oral Health Day Agencies: Mindshare Indonesia, InMobi, Glance |
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Warner Bros Brand: Barbie Campaign: Barbie Movie Campaign Agencies: PHD Malaysia, FreakOut |
15. Best Use of Geofencing
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Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience Agencies: i-dac Indonesia, DAX, Glance |
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Sanofi Brand: Enterogermina Campaign: How Sanofi used Precision Targeting to tackle GI issues (Gastro-intestinal Imbalance) in Vietnam Agencies: Omnicom Media Group Vietnam, InMobi, Moblaze |
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Singapore Kindness Movement Campaign: Then How? Agency: WE Communications |
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Suzuki Campaign: Driving Forward: Suzuki’s OmniReach Revolution Agency: ADA |
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Wyeth Philippines Brand: Bonina Campaign: Laban para sa Tamang Pagbubuntis Campaign Agencies: Openmind, Bates & CHI Partners |
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Wyeth Philippines Brand: Bonakid Pre-School 3+ Campaign: Laban para sa Tamang Paglaki! Agencies: Openmind Philippines, Bates & CHI Partners |
16. Best Use of In-App Advertising
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Airport Authority Hong Kong Campaign: My HKG App & e-Travel Platform |
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Blibli Campaign: Blibli: Histeria Seru 10.10 | Xapads Agency: Xapads Media |
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Grab Brand: Grab Food Campaign: Grab Foods Agencies: M&C Saatchi Performance, mCanvas |
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Kenny Rogers Roasters Philippines Campaign: Kenny Rogers Roasters’ Chimichurri Campaign Agencies: Mindshare Philippines, Maiden Marketing |
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Nestlé Campaign: MAMA MAGIC Agency: Imagic Esolutions |
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Samsung Campaign: Samsung Gets its Game Face On with Galaxy Watch6 ‘Customize Your Style’ Campaign Agencies: Starcom Malaysia, Digital Turbine |
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Unilever Philippines Brand: AXE Campaign: Axe Jungle Quest to the Untamed You Unleashes Fantastic Figures with AR-powered Integrated Campaign Agencies: Mindshare Philippines, Digital Turbine |
17. Best Use of Interactive Media / AR & VR
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Abbott Brand: PediaSure Indonesia Campaign: PediaSure Go’s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms Agency: EPIC Tech |
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Global Digital Niaga Brand: BLIBLI Campaign: HeartSpeak: Voice of the Voiceless Agencies: Wavemaker, YMT |
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HSBC Singapore Campaign: HSBC Women’s World Championship – 5D Orchid Holographic Installation Agency: Hogarth Worldwide |
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HSBC Singapore Campaign: HSBC Women’s World Championship – Metaverse Challenge Agencies: Indexgames, Neo Media World |
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Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience Agencies: i-dac Indonesia, DAX, Glance |
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Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Hype Abis: From Hype Flavor To Hottest News Agencies: i-dac Indonesia, Hakuhodo, YMT |
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Nestle Indonesia Brand: Lactogrow Campaign: A Journey of Joyful Discovery: Lactogrow’s Augmented Reality packaging Drives Online to Offline purchase experience Agencies: Dentsu Indonesia, YMT |
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Uber Hong Kong Brand: Uber Taxi Campaign: Rethink Your Ride Agencies: EssenceMediacom Hong Kong, Havas Hong Kong |
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Unilever Brand: POND’S Campaign: POND’S Glows with AR on Mobile to Drive Consideration Agencies: Mindshare Philippines, InMobi |
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Unilever Philippines Brand: AXE Campaign: Axe Jungle Quest to the Untamed You Unleashes Fantastic Figures with AR-powered Integrated Campaign Agencies: Mindshare Philippines, Digital Turbine |
18. Best Use of KOLs / Influencers
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Ariston Campaign: Ariston For Your Vacation Campaign: Wins Indonesia’s Heart with Comedy Agency: Leverate Group |
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Liwayway Vietnam Brand: Oishi Vietnam Campaign: All tastes, all moments, Oishi takes it all Agency: Carnival Entertainment JSC |
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MAGGI Campaign: The Right Recipe For a Fire MAGGI Campaign Agency: ADA |
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Nestlé Brand: NESCAFÉ Campaign: NESCAFÉ Kape’t Bisig Agencies: WPP-GOAT, WPP-Openmind, Dentsu Creative Philippines |
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Reckitt Brand: Enfagrow A+ Campaign: Enfagrow Complete the #MissingHalf Agencies: Kingdom Digital, Grey Advertising, Cake Experiential |
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Reckitt Benckiser Brand: Durex Malaysia Campaign: Durex Academy Agency: Fishermen Integrated |
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Sun Hung Kai Properties (SHKP) Brand: The Point Membership Reward Program Campaign: The Point 2024 Q1 Campaign Agencies: AnyMind Group, PHD Media |
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The Hong Kong Jockey Club Brand: Tipping One by Discover, Classic 3-in-1 Campaign: Tipping One by Discover, Classic 3-in-1 app |
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Unilever Brand: Molto Campaign: Molto Pemersatu Pasutri Agencies: AnyMind Group (POKKT), Mindshare Indonesia |
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URC (Thailand) Brand: DYNAMITE Campaign: DYNAMITE’s Explosive Impact on Transforming Fun! Agency: Carat Thailand |
19. Best Use of Mobile Commerce
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Blibli Campaign: Blibli: Histeria Seru 10.10 | Xapads Agency: Xapads Media |
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Nestlé Campaign: MAMA MAGIC Agency: Imagic Esolutions |
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Unilever Brand: TRESemmé Campaign: TRESemmé wins in value game across e-commerce Agencies: Mindshare Philippines, Wagawin |
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Unilever Brand: Tresemme’s Campaign: Tresemme’s KOL-Powered Immersive Shopping Experience Agencies: Mindshare Philippines, AnyMind (Pokkt) |
20. Best Use of Mobile Integration
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Bupa (Asia) Brand: Blua Health Campaign: Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Circle K Convenience Store (HK) Brand: Circle K Campaign: 16°C Chilled Beverage Fridge Online Game Campaign Agency: ESDlife |
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Etiqa Insurance Singapore Campaign: Etiqa Relaunch: “With You for the Ride” Agency: ADA |
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FWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability) Brand: FWD MAX Hong Kong Campaign: FWD MAX – a mobile integration loyalty platform |
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HNB Assurance Campaign: HNB Assurance Sinha Rave – AR Filter Agency: Rubiq Creatives |
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Hong Kong Tourism Board Campaign: Hello Good Fortune Agency: Carat Thailand |
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Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience Agencies: i-dac Indonesia, DAX |
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Lazada Thailand Campaign: Lazada 66 WOW TH |
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Level Infinite Brand: PUBG MOBILE Campaign: PUBG MOBILE x Chicken Feast Showdown |
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Stellar Ace Campaign: WINK Hunt |
21. Best Use of Mobile-Customer Engagement
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CARiNG Pharmacy Retail Management Brand: Caring Membership Campaign: Caring Membership App Agency: INCARD Marketing |
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Central Provident Fund Board Brand: Community Paying it Forward Campaign: Community Paying it Forward Agency: Originally Us |
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FWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability) Brand: FWD MAX Hong Kong Campaign: FWD MAX – Customer Engagement Mobile Platform |
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Heineken Lao Brewery Brand: Heineken Campaign: Pi Mai Campaign : From Cultural Insights To Connecting With Audience Agencies: Boost Digital, YMT |
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Mitsubishi Motors Krama Yudha Sales Indonesia Brand: Mitsubishi Motors Campaign: Mitsubishi Posko Mudik 2023 Agencies: i-dac, AnyMind Group (POKKT) |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Sino Group Brand: S⁺ REWARDS Campaign: AlipayHK/ AlipayCN “S⁺ REWARDS” Mini App Launch |
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SmarTone Mobile Communications Brand: SmarTone Care Campaign: SmarTone Care CRM App – Live Smart, Spend Smart! Agency: DigiSalad |
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Stellar Ace Campaign: WINK Hunt |
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The Hong Kong Jockey Club Brand: Discover by Classic 3-in-1 Campaign: Discover by Classic 3-in-1 app |
22. Best Use of Personalisation
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Bupa (Asia) Brand: Blua Health Campaign: Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Central Provident Fund Board Brand: Community Paying it Forward Campaign: Community Paying it Forward Agency: Originally Us |
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Kawan Lama Sejahtera Brand: ACE Hardware Campaign: Crafting Unique Journeys with Personalize Ads on Vidio Agency: Emtek Digital |
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Sanofi Brand: Enterogermina Campaign: How Sanofi Executed Personalised Campaign to Tackle GI Infections in Vietnam Agencies: Omnicom Media Group Vietnam, Omnicom Media Group Vietnam, InMobi, Moblaze |
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Savoria Kreasi Rasa Brand: Kilau FOX’S Campaign: FOX’S Time Capsule Agency: ALVA Froyo |
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SmarTone Mobile Communications Brand: SmarTone Care Campaign: SmarTone Care CRM App – Live Smart, Spend Smart! Agency: DigiSalad |
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The Hong Kong Jockey Club Brand: Discover by Classic 3-in-1 Campaign: Discover by Classic 3-in-1 app |
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XL Axiata Campaign: XL Star Agencies: AnyMind Group (POKKT), Wavemaker |
23. Best Use of Promotions
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BonusLink Malaysia Campaign: From Plastics to Pixels: How BonusLink swapped cards for clicks to win over younger Malaysians Agency: ADA |
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Colgate-Palmolive Malaysia Campaign: Lazada Birthday 2023 Agency: ADA |
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Glico Brand: Pejoy Campaign: Pejoy’s Sweet Success: Winning Indonesian Women’s Hearts Agencies: Wavemaker, InMobi, Glance, LetsBuyAsia |
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Global Digital Niaga Brand: BLIBLI Campaign: CHEER FOR HISTERIA 9.9 Agencies: AnyMind Group (POKKT), Wavemaker |
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Nestlé Brand: NESCAFÉ Gold Campaign: NESCAFÉ Gold – Masters Go For Gold Agencies: WPP-Openmind, InMobi |
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Octopus Cards Campaign: Octopus – Spend consumption vouchers with your Octopus Easy Earn Earn Easily Everyday Agency: DDB Group Hong Kong |
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SmarTone Mobile Communications Brand: SmarTone Care Campaign: SmarTone Care CRM App – Live Smart, Spend Smart! Agency: DigiSalad |
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TransitLink Campaign: SimplyGoal Agency: Land Transport Authority |
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Watson’s Personal Care Stores Brand: Watsons Malaysia Campaign: Watsons CRM 2023 Agency: Accenture Song |
24. Best Use of Real Time Marketing
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Abbott Indonesia Brand: Ensure Gold Campaign: Exceeding Expectations in Awareness, Audience Expansion, and Brand Perception for Ensure Gold Agencies: EPIC Tech, Sparks Foundry Indonesia, Digital Turbine |
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China Construction Bank (Asia) Campaign: FX Dynamic Creative Optimization Campaign Agency: Hearts & Science |
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Lazada Thailand Campaign: Lazada 66 WOW TH |
25. Best Use of Social
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DBS Bank (Hong Kong) Campaign: DBS Black World Mastercard® Revamp Campaign Agencies: Potassium, OMD Hong Kong, Wavemaker Hong Kong |
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HSBC Singapore Campaign: Power of Play Agency: Ogilvy Singapore |
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Lazada Thailand Campaign: Lazada 66 WOW TH |
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Nestlé Brand: NESCAFÉ Campaign: NESCAFÉ Kape’t Bisig Agencies: WPP-Openmind, Dentsu Creative Philippines |
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Nestle Philippines Brand: Nido Campaign: You are my #1 Mom Agencies: Openmind, Publicis |
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Promise Hong Kong Campaign: Promise x Cheerleading Squad Agencies: EssenceMediacom Hong Kong, Cheil Pengtai Hong Kong |
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Reckitt Benckiser Brand: Durex Malaysia Campaign: Durex Academy Agency: Fishermen Integrated |
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Scoot Campaign: Inaugural Scoot With Heart Campaign Inspires (Re)connections Agency: WE Communications |
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Telekomunikasi Selular Brand: Telkomsel Campaign: Switch to Sign #AkuPakaiBISINDO Agencies: Hakuhodo Digital Indonesia, i-dac Indonesia |
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Watson’s Personal Care Stores Brand: Watsons Malaysia Campaign: Empowering Malaysians to Shop Online with More Value Agency: Accenture Song |
26. Best Use of Video
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DBS Bank (Hong Kong) Campaign: DBS Black World Mastercard®Revamp Campaign Agencies: Potassium, OMD Hong Kong, Wavemaker Hong Kong |
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HSBC Bank (Singapore) Campaign: HSBC Future Wealth Campaign Agencies: VML Singapore (previously Wunderman Thompson Singapore), Omnicom Media Group Singapore |
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HSBC Singapore Campaign: HSBC Singapore Rugby Sevens Series Agency: Hogarth Worldwide |
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Nestlé Brand: NESCAFÉ Original Campaign: May Tapang Para Bumangon Agencies: WPP-Openmind, Teads Singapore |
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Nestle Philippines Brand: Nido Campaign: You are my #1 Mom Agencies: Openmind, Publicis |
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Reckitt Brand: Dettol Malaysia Campaign: Dettol Purpose: Safeguarding families through generations with trusted disinfection Agencies: Kingdom Digital, Continuum PR, Imagineers Film, Avante |
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Sunlife Vietnam Campaign: Sunlife Vietnam – OTT and Contextual Youtube : Brand Awareness campaign Agencies: Havas Vietnam, FreakOut |
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Telekomunikasi Selular Brand: Telkomsel Campaign: Switch to Sign #AkuPakaiBISINDO Agencies: Hakuhodo Digital Indonesia, i-dac Indonesia |
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Telekomunikasi Selular Brand: Telkomsel Campaign: Candaan Ruang Tengah Agencies: Hakuhodo Digital Indonesia, i-dac Indonesia |
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Unilever Philippines Brand: Closeup Campaign: Bacteria Blaster Gamified AR: Blast away the stink with closeup’s Antibacterial Zinc! Agency: Mindshare Philippines |
27. Best User Experience
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Alodokter Teknologi Indonesia Brand: Alodokter Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life in World Mental Health Day Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia |
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Bupa (Asia) Brand: Blua Health Campaign: Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Central Provident Fund Board Brand: Community Paying it Forward Campaign: Community Paying it Forward Agency: Originally Us |
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Djarum Brand: LA ICE PURPLEBOOST Campaign: Dont just boost your game, Purple boost it Agencies: AnyMind Group (POKKT), Wavemaker |
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Hang Seng Bank Brand: Preferred Banking Campaign: Be a Game Changer and “Carry” Yourself Campaign Agency: Sunny Idea (HK) |
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HSBC Bank (Singapore) Campaign: HSBC Mind Athletes Campaign Agency: VML Singapore |
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RHB Singapore Campaign: Beyond the Branch RHB’s Mobile Banking Revolution |
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SmarTone Mobile Communications Brand: SmarTone Care Campaign: SmarTone Care CRM App – Live Smart, Spend Smart! Agency: DigiSalad |
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The Hong Kong Jockey Club Brand: Discover by Classic 3-in-1 Campaign: Discover by Classic 3-in-1 app |
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Unilever Philippines Brand: AXE Campaign: AXE JUNGLE QUEST: A THRILLING QUEST FOR THE SENSES Agency: Mindshare Philippines |
28. Most Engaging Mobile Campaign
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Alodokter Teknologi Indonesia Brand: Alodokter Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life in World Mental Health Day Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia |
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Bupa (Asia) Brand: Blua Health Campaign: Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Central Department Store Campaign: Let’s celebrate with Central Agencies: iProspect Thailand, Wolf Agency (Creative Agency) |
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Circle K Convenience Store (HK) Brand: Circle K Campaign: 16°C Chilled Beverage Fridge Online Game Campaign Agency: ESDlife |
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Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience Agencies: i-dac Indonesia, DAX, Glance |
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KFC Philippines Campaign: KFC PROJECT SOLO 2023 Agencies: Wavemaker Philippines, Innity Philippines |
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PrimeCredit Campaign: PrimeCredit Loan Campaign 2023 Agencies: Vibes, Wavemaker Hong Kong |
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Stellar Ace Campaign: WINK Hunt |
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Unilever Brand: Tresemme’s Campaign: Tresemme’s KOL-Powered Immersive Shopping Experience Agencies: Mindshare Philippines, AnyMind (Pokkt) |
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Unilever Philippines Brand: Dove Campaign: Dove x Grab Partnership Agency: Mindshare Philippines |
29. Most Innovative Use of Mobile
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Airport Authority Hong Kong Campaign: My HKG App & e-Travel Platform |
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Bupa (Asia) Brand: Blua Health Campaign: Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Level Infinite Brand: PUBG MOBILE Campaign: PUBG MOBILE x Chicken Feast Showdown |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Stellar Ace Campaign: WINK Hunt |
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The Hong Kong Jockey Club Brand: Live Streaming Services (open to all customers, on discover, HKJC TV, and etc.) Campaign: Live Streaming Services |
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Uber Hong Kong Brand: Uber Taxi Campaign: Rethink Your Ride Agencies: EssenceMediacom Hong Kong, Havas Hong Kong |
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Unilever Brand: Master Campaign: Master #BringYourClayGame from Gaming to Grooming Agencies: Mindshare Philippines, AnyMind (Pokkt) |
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Unilever Brand: Master Campaign: Tresemme’s KOL-Powered Immersive Shopping Experience Agencies: Mindshare Philippines, AnyMind (Pokkt) |
30. Most Innovative Use of Mobile Technology
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Bupa (Asia) Brand: Blua Health Campaign: Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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FWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability) Brand: FWD MAX Campaign: FWD MAX : A Unified Customer Loyalty & Engagement Mobile Platform |
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Indofood CBP Group Brand: Indofood Freiss Campaign: Indofood Freiss Offers a Fresh Mobile Sampling Experience During Ramadan Agencies: i-dac Indonesia, DAX, InMobi, Glance |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Stellar Ace Campaign: WINK Hunt |
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Unilever Campaign: EUDG AI Goodness Scan & Gamification Revealing Brand’s Purpose Agency: AnyMind Group (POKKT), Mindshare |
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Unilever Brand: Master Campaign: Master #BringYourClayGame from Gaming to Grooming Agency: Mindshare Philippines, AnyMind (Pokkt) |
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Unilever Brand: Pepsodent Campaign: Pepsodent Makes Indonesians Smile on World Oral Health Day Agencies: Mindshare Indonesia, InMobi, Glance |
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Unilever Brand: Tresemme’s Campaign: Tresemme’s KOL-Powered Immersive Shopping Experience Agencies: Mindshare Philippines, AnyMind (Pokkt) |
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Warner Bros. Discovery Brand: Wonka Campaign: Wonka Agencies: Havas Media, mCanvas Adverising |
31. Best Campaign - B2C
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Bupa (Asia) Brand: Blua Health Campaign: Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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HSBC Bank (Singapore) Campaign: HSBC Mind Athletes Campaign Agency: VML Singapore |
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Namco Enterprises Asia Brand: Namco Campaign: NAMCO Customer Loyalty App: Gateway to Thrilling Adventures & Rewards Agency: DigiSalad |
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Nestlé Campaign: MAMA MAGIC Agency: Imagic Esolutions |
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Sanofi Brand: Enterogermina Campaign: Sanofi’s Vietnam Success Story: Addressing Gastrointestinal Issues in Vietnam Agencies: Omnicom Media Group Vietnam, Omnicom Media Group Vietnam, InMobi, Moblaze |
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TransitLink Campaign: SimplyGoal Agency: Land Transport Authority |
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Uber Hong Kong Brand: Uber Taxi Campaign: Rethink Your Ride Agencies: EssenceMediacom Hong Kong, Havas Hong Kong |
32. Best Campaign - Banking & Finance
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Amar Bank Campaign: Pilih #AmandenganAMAR Agencies: Moonfolks, Havas Indonesia |
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Bank of East Asia Campaign: BEA Mobile App Revamp Agency: PHD |
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BTN (Bank Tabungan Negara) Campaign: Revolutionizing Homeownership: BTN’s Dynamic Marketing Strategy for an Exciting and Seamless Journey to Discover Your Dream Home Agency: Leverate Group |
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China Construction Bank (Asia) Campaign: Always on Q4 Personal Loan Campaign Agency: Hearts & Science |
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FWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability) Brand: FWD MAX Hong Kong Campaign: FWD Here We Are For Your Health Campaign |
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Hang Seng Bank Brand: Preferred Banking Campaign: Be a Game Changer and “Carry” Yourself Campaign Agency: Sunny Idea (HK) |
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HSBC Bank (Singapore) Campaign: HSBC Future Wealth Campaign Agencies: VML Singapore (previously Wunderman Thompson Singapore), Omnicom Media Group Singapore |
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KGI Securities Campaign: Total Solution Rangers Agency: OMD Taiwan |
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PermataBank Campaign: The Savings Symphony: Crafting Success Through Audience Experimentation Agency: Leverate Group |
33. Best Campaign - Consumer Goods
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Nestlé Campaign: MAMA MAGIC Agency: Imagic Esolutions |
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Philips Brand: Philips Electric Shavers Campaign: Transforming Social Media: Shifting from Content Seeding to Social Performance Agency: OMD China |
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Unilever Philippines Brand: AXE Campaign: Axe Jungle Quest to the Untamed You Unleashes Fantastic Figures with AR-powered Integrated Campaign Agencies: Mindshare Philippines, Digital Turbine |
34. Best Campaign - eCommerce & Retail
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Central Department Store Campaign: Let’s celebrate with Central Agencies: iProspect Thailand, Wolf Agency (Creative Agency) |
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Circle K Convenience Store (HK) Brand: Circle K Campaign: 16°C Chilled Beverage Fridge Online Game Campaign Agency: ESDlife |
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Lazada Thailand Campaign: Lazada 66 WOW TH |
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Nestlé Campaign: MAMA MAGIC Agency: Imagic Esolutions |
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Sino Group Brand: S⁺ REWARDS Campaign: AlipayHK/ AlipayCN “S⁺ REWARDS” Mini App Launch |
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Timberland Singapore Campaign: Super Brand Day 2023 Agency: ADA |
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Unilever Philippines Brand: Unilever Beauty & Wellbeing Campaign: Accelerating Revenue Delivery Through Lazada Megasale Accelerator Agencies: Mindshare Philippines, Lazada |
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Watson’s Personal Care Stores Brand: Watsons Malaysia Campaign: Empowering Malaysians to Shop Online with More Value Agency: Accenture Song |
35. Best Campaign - Fashion & Beauty
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Beverly Wilshire Campaign: BWMC Beauty Vein – Encyclopedia Agencies: Beatnk, REBL Malaysia |
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Samsung Campaign: Samsung Gets its Game Face On with Galaxy Watch6 ‘Customize Your Style’ Campaign Agencies: Starcom Malaysia, Digital Turbine |
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Unilever Philippines Brand: Dove Deo Campaign: Revolutionizing Radiance: Dove’s Triumph in Democratizing Skincare for the Underarms Agency: Mindshare Philippines |
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Watson’s Personal Care Stores Brand: Watsons Malaysia Campaign: Watsons CRM 2023 Agency: Accenture Song |
36. Best Campaign - Food & Beverage
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Heineken Lao Brewery Brand: Heineken Campaign: Pi Mai Campaign : From Cultural Insights To Connecting With Audience Agencies: Boost Digital, YMT |
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IMI Lifestyle Products Brand: Goodsalt Campaign: Healthier Food Trail Agency: Aires Adventure |
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Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Hype Abis: From Hype Flavor To Hottest News Agencies: i-dac Indonesia, DAX |
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Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience Agencies: i-dac Indonesia, DAX |
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Liwayway Vietnam Brand: Oishi Vietnam Campaign: Oishi Super Snack Party 2023 Agency: Carnival Entertainment JSC |
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MAGGI Campaign: The Right Recipe For a Fire MAGGI Campaign Agency: ADA |
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McDonald’s Campaign: McDonalds Breakfast Agencies: OMD, mCanvas Adverising |
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Mondelez Brands: OREO, Tiger, Cadbury, Toblerone, Tang, Eden, CheezWhiz, HALLS, ChipsAhoy! Campaign: Business As Usual (BAU) Management Agency: ADA |
37. Best Campaign - Government, Utility & Services
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Electricity Generating Authority of Thailand (EGAT) Brand: EGAT Campaign: EGAT The Alien Agencies: iProspect Thailand, Dentsu Creative |
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Hong Kong Productivity Council Brand: Government Funding Scheme Management Centre Campaign: BEE@HKPC Mobile App – The First-ever “Government Funding Concierge” to support Hong Kong SME on businesses transformation |
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Infocomm Media Development Authority (IMDA) Campaign: IMDA ATxSG Summit 2023 Live Newsroom by WE Communications Singapore Agency: WE Communications Singapore |
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Singapore Kindness Movement Campaign: B-Greater Agencies: WE Communications Singapore |
38. Best Campaign - Health & Wellness
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Alodokter Teknologi Indonesia Brand: Alodokter Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life in World Mental Health Day Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia |
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Beverly Wilshire Campaign: BWMC Beauty Vein – Encyclopedia Agencies: Beatnk, REBL Malaysia |
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Bupa (Asia) Brand: Blua Health Campaign: Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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CARiNG Pharmacy Retail Management Brand: Caring Membership Campaign: MyHealth Record |
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DKT Indonesia Campaign: Transformative Education: DKT Indonesia’s Digital Crusade Against Unwanted Pregnancies Agency: Leverate Group |
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FWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability) Brand: FWD MAX Hong Kong Campaign: FWD Here We Are For Your Health Campaign |
39. Best Campaign - Lifestyle & Entertainment
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FWD Life Insurance Company (Bermuda) (Incorporated in Bermuda with limited liability) Brand: FWD MAX Hong Kong Campaign: Celebrate Living with FWD MAX |
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Namco Enterprises Asia Brand: Namco Campaign: NAMCO Customer Loyalty App: Gateway to Thrilling Adventures & Rewards Agency: DigiSalad |
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Philips & Levi’s Campaign: Fueling unexpected engagement through a co-branding collaboration between Philips and Levi’s Agency: OMD China |
40. Best Campaign - Telecommunications
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Globe Telecom Campaign: Globe discovers GEN Z sub-cultures and passion Agencies: EssenceMediacom Philippines, Wagawin |
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Onic Campaign: Always On Campaign – Digital |
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SmarTone Mobile Communications Brand: SmarTone Care Campaign: SmarTone Care CRM App – Live Smart, Spend Smart! Agency: DigiSalad |
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Telekomunikasi Selular Brand: Telkomsel Campaign: Candaan Ruang Tengah Agencies: Hakuhodo Digital Indonesia, i-dac Indonesia |
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Yoodo Campaign: Telco Power Play, the Yoodo Way: Disrupting the Telco Game with Mobile Legends: Bang Bang Agency: ADA |