Vivian Lee

Group General Manager
Corporate Marketing, Communications & Sustainability

Sino Group

Vivian is the Group General Manager of Corporate Marketing, Communications & Sustainability at Sino Group, leading the Group’s corporate branding & marketing and corporate communications, and driving sustainability efforts.

Before joining Sino Group, she was the Executive Director of Sales, Marketing, and Public Affairs at Ocean Park Corporation. With more than 20 years of management experience in strategic planning, business and product development, customer experience/relationship management, and corporate branding, Vivian is a key driving force behind Ocean Park’s unique edutainment positioning, iconic events, and its
transformation into a leading theme park resort destination.

Vivian was the honourable winner of the Distinguished Marketing Leadership Award at the 2007 HKMA Marketing Excellence Award. Prior to joining Ocean Park in 1999, Vivian built her marketing career across Hong Kong and Sydney. She holds an Executive MBA Degree from the Australian Graduate School of Management at the University of New South Wales.