2026 Winners
Event Marketer of the Year
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McDonald’s Hong Kong |
Event Agency of the Year
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BBDO Hong Kong |
1. Best Anniversary Event
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MHK Restaurants McDonald’s Hong Kong I’m lovin’ 50 Agencies: BBDO Hong Kong, OMD Hong Kong |
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Rubicon Media Vogue Hong Kong, GQ Hong Kong DOUBLEVISION 2026 Agencies: EX-R Consulting, Rubison Marketing Solutions |
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Eagle Property Management (CP) Langham Place WOW! We Play – 20th Anniversary Transformation Platform |
2. Best Audience Growth Event
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Festival Walk BABY MIRROR GO ROUND Agencies: Madlab, The Bridge Agency |
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Swire Properties Citygate Outlets Citygate Outlets x Calbee “A Golden-Crisp New Year” Agencies: BBG Promotion, Boxing Promotions |
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Chow Sang Sang Jewellery Company Chow Sang Sang’s Innovative & Penetrative 360 Marketing Campaign Agencies: Sekgamdong, Ogilvy Hong Kong, Grey Group Hong Kong, Sage House |
3. Best Brand Experience and Activation
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MHK Restaurants McDonald’s Hong Kong Back to the Beginning Agencies: BBDO Hong Kong, OMD Hong Kong |
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Chow Sang Sang Jewellery Company Chow Sang Sang’s Innovative & Penetrative 360 Marketing Campaign Agencies: Sekgamdong, Ogilvy Hong Kong, Grey Group Hong Kong, Sage House |
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MTR Malls PopCorn PopCorn Pop Into More Colors Brand Activation Agency: dentsu Hong Kong |
4. Best Content Creation Event
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MHK Restaurants McDonald’s Hong Kong Back to the Beginning Agencies: BBDO Hong Kong, OMD Hong Kong |
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Henderson Leasing Agency MCP CENTRAL, MCP DISCOVERY MCP x Disney Princess Summer Blossom Gardens Agencies: MakeItLoud, Boxing Promotions |
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Ocean Park Hong Kong Global Celebration of Panda Twins’ First Birthday Agency: KREW |
5. Best Engaging Event
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MHK Restaurants McDonald’s Hong Kong Back to the Beginning Agencies: BBDO Hong Kong, OMD Hong Kong |
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Jebsen & Co. Blue Girl Beer Blue Girl Beer Dai Pai Dong Brand Event Agency: LORE |
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China Hong Kong City, Sino Group Car Boot Christmas Market 2025 Agencies: Higher Purpose Company, Start from Zero |
6. Best Event – Arts / Leisure / Entertainment
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Festival Walk BABY MIRROR GO ROUND Agencies: Madlab, The Bridge Agency |
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Macao Government Tourism Office (MGTO) CreatorWeek Macao Agency: Branded |
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MHK Restaurants McDonald’s Hong Kong From Bites to Beats Agencies: BBDO Hong Kong, Commercial Radio Productions, OMD Hong Kong |
7. Best Event – Corporate Social Responsibility
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CTF Life, Kai Tak Sports Initiative CTF Life Title Sponsors: Kai Tak Sports Initiative “Fencing Plus” Training Programm |
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Henderson Leasing Agency MCP CENTRAL, MCP DISCOVERY MCP Wish Come True Sustainable Fashion Competition Agencies: Boxing Promotions |
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Maxim’s Group, The Hong Kong China Gas Company Silver Hair Yum Cha x GENTLEMEAL Silver Hair Yum Cha 10th Anniversary cum GENTLEMEAL Launch Event |
8. Best Event – Creative
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PrimeCredit WeWa Card WeWa Plays Big: Pak Pak Pak World Record Challenge Agency: Project Doloo |
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Blackbird Concessionaires Ferrari Ferrari 849 Hong Kong Launch – The Tunnel Run |
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Uni-China Group Hong Kong Market Beliverpool Market Agency: Hardchi Creative |
9. Best Event – Financial / Insurance
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Standard Chartered Bank (Hong Kong) SC Invest – Time for What Truly Matters Agencies: dentsu Hong Kong, Leo Hong Kong, MSL, Accenture Song |
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Alipay Payment Services (HK) AlipayHK Claim Your Stage with AlipayHK Agency: Go In Marketing |
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HKEX HKEX Gong Tour Agencies: Sinclair |
10. Best Event – Health / Wellness / Fitness
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Central Market, Chinachem Group, NBA Hong Kong Central Market x NBA “Game On! @Central Playground” Agencies: Neonet Creative and Production, Fame Union International |
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CTF Life, Kai Tak Sports Initiative CTF Life Title Sponsors: Kai Tak Sports Initiative “Fencing Plus” Training Programme |
11. Best Event – Public Awareness
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
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D·PARK Gachapon Christmas Carnival @ D·PARK Agency: MAD Ideas |
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Henderson Leasing Agency MCP CENTRAL, MCP DISCOVERY MCP x Disney Princess Summer Blossom Gardens Agencies: MakeItLoud, Boxing Promotions |
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Henderson Land Henderson Land x Cj Hendry Flower Market Hong Kong Agencies: Pen & Paper, 6 Degrees PR |
12. Best Event – Retail
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Festival Walk BABY MIRROR GO ROUND Agencies: Madlab, The Bridge Agency |
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Cityplaza Hong Kong Cityplaza “Sweetmas” Agencies: ANON, Boxing Promotions, Fevaworks |
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Chow Sang Sang Jewellery Company Chow Sang Sang’s Innovative & Penetrative 360 Marketing Campaign Agencies: Sekgamdong, Ogilvy Hong Kong, Grey Group Hong Kong, Sage House |
13. Best Event – Targeted Community
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
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CW Exhibition
Doggo Fest Doggo Fest 2025 Agency: Good Work Collective |
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AsiaWorld-Expo
From Delegates to Devoted Advocates: Engineering a Fan Centric Experience at the 92nd UFI Global Congress |
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Maxim’s Group, HKCSS, Sino Group GENTLEMEAL “GENTLEMEAL x Care Food Incubation Scheme and Community Program” Launch Ceremony |
14. Best Event Design & Production
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Blackbird Concessionaires Ferrari Ferrari Amalfi Hong Kong Launch on a Mega Yacht |
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MHK Restaurants McDonald’s Hong Kong Back to the Beginning Agencies: BBDO Hong Kong, OMD Hong Kong |
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Swire Properties Management Pacific Place Ticket to Christmas Agency: Anonymous |
15. Best Exhibition Event
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CoinDesk Consensus Hong Kong 2026 Agency: MCI Hong Kong & Macau |
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Sino Group Olympian City Olympian City “A Timeless Dialogue with Xu Beihong” |
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Peak Tramways Company, The Peak Tower Hong Kong: Through the Looking Glass’ Miniature Exhibition Agency: Joyful Miniature Association |
16. Best Experiential Event
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MHK Restaurants McDonald’s Hong Kong Back to the Beginning Agencies: BBDO Hong Kong, OMD Hong Kong |
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PrimeCredit WeWa Card WeWa Plays Big: Pak Pak Pak World Record Challenge Agency: Project Doloo |
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Alibaba Cloud Cultural Tech Fusion: Alibaba Cloud and the Spirit of Cha Chaan Tech – Alibaba Cloud Hong Kong Summit 2025 Agency: Moxie |
17. Best Festive Event
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AIA Carnival AIA Carnival 2025/2026 A Beloved Winter Tradition Agency: Great Entertainment Group |
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Lee Tung Avenue Management Company Luminous Carnival Agency: Globall Concept Asia |
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Sino Group “Windows of Wonder” Festive Illumination |
18. Best Immersive Experience
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MHK Restaurants McDonald’s Hong Kong Back to the Beginning Agencies: BBDO Hong Kong, OMD Hong Kong |
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adidas ADIDAS SS26 TRADE MEETING BRAND SHOW Agency: amc asia! |
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Sino Group Olympian City, STAYFUN Olympian City × STAYFUN: Animal Care Intern |
19. Best Integrated Event
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PrimeCredit WeWa Card WeWa Plays Big: Pak Pak Pak World Record Challenge Agency: Project Doloo |
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Bank of China (Hong Kong) Banking TrendyToo Banking TrendyToo x Music Panda Special：《TrendyToo SPLASH!》 |
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Central Market, Chinachem Group, NBA Hong Kong Central Market x NBA “Game On! @Central Playground” Agencies: Neonet Creative and Production, Fame Union International |
20. Best Launch / Rebranding Event
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Fairwood Holdings Fairwood Fairwood Soft Meal Product Launch Campaign Agency: Hardchi Creative |
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Blackbird Concessionaires Ferrari Ferrari Amalfi Hong Kong Launch on a Mega Yacht |
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Blackbird Concessionaires Ferrari Ferrari 849 Hong Kong Launch – The Tunnel Run |
21. Best Mall Event
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Hongkong Land LANDMARK Metamorphosis Agencies: Ogilvy Hong Kong, Serious Staging, COI, MSL |
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Lee Tung Avenue Management Company Luminous Carnival Agency: Globall Concept Asia |
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Swire Properties Management Pacific Place Ticket to Christmas Agency: Anonymous |
22. Best Outdoor Event
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Lee Tung Avenue Management Company Luminous Carnival Agency: Globall Concept Asia |
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Peak Tramways Company Disney’s “Mickey Keep It Real” Campaign at The Peak Agencies: MakeItLoud, Boxing Promotions |
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Cathay Time Travel Agencies: Leo Hong Kong, MSL Group, Digitas Hong Kong |
24. Best Pop-up Experience
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Chow Sang Sang Jewellery Company Chow Sang Sang’s Innovative & Penetrative 360 Marketing Campaign Agencies: Sekgamdong, Sage House, Grey Group Hong Kong, Ogilvy Hong Kong |
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Festival Walk BABY MIRROR GO ROUND Agencies: Madlab, The Bridge Agency |
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Uni-China Group Hong Kong Market Beliverpool Market Agency: Hardchi Creative |
25. Best Sponsorship / Partnership Event
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CHARGESPOT Powering Hong Kong Pride – Homegrown Energy |
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Ocean Park Hong Kong
Global Celebration of Panda Twins’ First Birthday |
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Cirque du Soleil KOOZA HK UBS Cirque du Soleil HK Agency: Great Entertainment Group |
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College of Liberal Arts and Social Sciences at CityUHK
FASHION TO RECONNECT: A Tale of Two Style Capitals |
26. Best Story-Telling Event
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MHK Restaurants
McDonald’s Hong Kong Back to the Beginning Agencies: BBDO Hong Kong, OMD Hong Kong |
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Henderson Leasing Agency MOSTown MOSTown x The World of Eric Carle “MOST-Whimsical Summer” Agencies: Beeple Company, Boxing Promotions |
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Festival Walk Chill Guy . Chill Walk Pop-up Store Agencies: AMAZ, The Bridge Agency |
27. Best Sustainability Event
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College of Liberal Arts and Social Sciences at CityUHK
FASHION TO RECONNECT: A Tale of Two Style Capitals Agency: Poem Communications |
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Swire Properties
White Christmas Street Fair Agency: Ciao And Cheers |
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Henderson Leasing Agency MCP CENTRAL, MCP DISCOVERY MCP Wish Come True Sustainable Fashion Competition Agency: Boxing Promotions |
28. Best Use of Budget
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Henderson Leasing Agency MCP CENTRAL, MCP DISCOVERY MCP Wish Come True Sustainable Fashion Competition Agency: Boxing Promotions |
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MakeItLoud Merry Balloon Merry Balloon Hong Kong 2025 |
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Central Market, Chinachem Group, NBA Hong Kong Central Market x NBA “Game On! @Central Playground” Agencies: Neonet Creative and Production, Fame Union International |
29. Best Use of Gamification / Contests
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Chinachem Group Pungry Army in Da House Gourmet Fest Agency: NoTwo HK |
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PrimeCredit WeWa Card WeWa Plays Big: Pak Pak Pak World Record Challenge Agency: Project Doloo |
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Swire Properties Citygate Outlets Citygate Outlets x BIG HUGS “SPARKTACULAR Christmas” Agency: Cymballe |
30. Best Use of Influencer
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The Development Bureau of the HKSARG, Construction Industry Council Hong Kong Infrastructure No.1 Agencies: Above The Line Company, Metta Communication |
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Standard Chartered Bank (Hong Kong) SC Invest – Time for What Truly Matters Agencies: dentsu Hong Kong, Leo Hong Kong, MSL, Accenture Song |
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PrimeCredit WeWa Card WeWa Plays Big: Pak Pak Pak World Record Challenge Agency: Project Doloo |
31. Best Use of Merchandise
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Festival Walkz |
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Henderson Leasing Agency MCP CENTRAL, MCP DISCOVERY MCP x Disney Princess Summer Blossom Gardens Agencies: MakeItLoud, Boxing Promotions |
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Festival Walk Chill Guy . Chill Walk Pop-up Store Agencies: AMAZ, The Bridge Agency |
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Uni-China Group Hong Kong Market Hong Kong Market 12th Anniversary Campaign 2026 Agency: The Bridge Agency |
32. Best Use of Omnichannel
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Standard Chartered Bank (Hong Kong) SC Invest – Time for What Truly Matters Agencies: dentsu Hong Kong, Leo Hong Kong, MSL, Accenture Song |
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Ocean Park Hong Kong Ocean Park Halloween Fest 2025: The Cursed Collection – Everything taken demands a soul Agency: The Bread Digital |
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MakeItLoud Merry Balloon Merry Balloon Hong Kong 2025 |
33. Best Use of Social Media
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Swire Properties Citygate Outlets Dive into Summer Campaign Agency: Hardchi Creative |
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Ocean Park Hong Kong Global Celebration of Panda Twins’ First Birthday Agency: KREW |
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MTR Corporation MTR Malls – THE SOUTHSIDE “MADE in THE SOUTHSIDE” Agency: LEWIMAGE |
34. Best Use of Tech
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AIA Carnival AIA Carnival: Hong Kong’s Winter Tradition Agencies: Zicket, Magnificent Media, OCPR |
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Sino Group Hong Kong Gold Coast Hong Kong Gold Coast Hydrangea Festival Agency: Oasis Brand Communications, OWOWWW Creative |
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Sino Group Olympian City Olympian City “A Timeless Dialogue with Xu Beihong” |
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MTR Corporation MTR Malls – Telford Plaza Telford Community 45th Anniversary Celebration Agencies: Strategic Communications Consultants, CMRS Digital Solutions |
35. Best Use of Venue
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Hongkong Land LANDMARK Metamorphosis Agencies: Ogilvy Hong Kong, Serious Staging, COI, MSL |
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MTR Corporation “The Formless Way: Memorialising 85 years since Bruce Lee’s birth” Exhibition |
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Cityplaza Hong Kong Cityplaza x NBA “Live The Game!” Agencies: Neonet, Boxing Promotions, Fevaworks |
36. Event Team of the Year (Agency)
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Clearwater Communications |
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Globall Concept Asia |
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MakeItLoud |
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Pen & Paper |
37. Event Team of the Year (Brand)
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AsiaWorld-Expo |
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Langham Place |
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TST Team (Leasing Marketing & Promotions), Sino Group |