Trad3mark_Lim Kok Kean

Vincci Cheng

Assistant Director of PR & Marketing
Lai Sun Dining

Vincci Cheng is the Assistant Director of PR & Marketing at Lai Sun Dining, a leading hospitality group operating 21 distinctive brands across 26 venues worldwide. with a total of 10 MICHELIN Stars counted in the group’s portfolio and two exclusive private clubs. As the team head, Vincci leads branding development, public relations, and marketing communications of all dining brands under the group.

Before joining Lai Sun Dining, Vincci worked across various industries, including fashion, footwear, luxury goods, and beauty, in both Hong Kong and China markets, which has enabled her to develop a diverse and comprehensive skillset. Her passion for delivering effective marketing strategies has led to a successful career. Vincci believes that marketing is a soft skill for lifelong learning, ultimately, marketing is all about finding ways to reach and communicate with different audiences.

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