Shirley Choy is a seasoned marketing communications and community engagement professional with over 20 years of experience in the healthcare and philanthropic sectors. She currently serves as the Head of Marketing for the Hong Kong Hereditary Breast Cancer Family Registry, where she spearheads high-profile charitable initiatives and large-scale public campaigns. Beginning her career at renowned pharmaceutical MNCs, Shirley’s strong desire for creating meaningful impact has helped her successfully bridge the gap between corporate resources and social responsibility, managing strategic partnerships with prominent brands.

With a focus on innovation, Shirley is dedicated to pushing the boundaries of traditional engagement. She values results-driven creativity and the continuous pursuit of fresh perspectives to drive sustainable social change.