Ricardo Lo is an experienced marketing leader with a background spanning aviation, retail, travel and advertising. As Head of Cargo Marketing at Cathay, he leads B2B marketing strategies that strengthen customer connections and build lasting brand loyalty, with a strong emphasis on purpose‑led storytelling.

Previously, Ricardo led marketing, activations and media strategy for Cathay’s travel business. Earlier at Nike Hong Kong, he delivered locally resonant executions of global platforms such as Just Do It, alongside major sporting moments including the Olympics and FIFA World Cup. His experience at Ogilvy & Mather and McCann Worldgroup shapes his brand and creative judgement.