Po-yin Liu

Regional General Manager
Xtep Group

Po-yin Liu, is currently the Regional General Manager of Xtep Group. He oversees all the brands, including K-Swiss, Palladium, Saucony and Merrell in Hong Kong and Macau.

Po-yin was the former General Manager of FILA Hong Kong, Macau and Singapore. He was responsible for making FILA one of the hottest consumer brands in the region. At the same time, he was also the former General Manager of DESCENTE and Kolon Sport in Hong Kong and Macau.

Prior to FILA, Po-yin worked in the watches industry as Regional Executive Manager of Thong Sai Group, the sole distributor of SEIKO in Hong Kong, Macau, Singapore and Malaysia. He was also in key positions with Converse and Skechers in Hong Kong and Macau.

Po-yin received a Bachelor’s degree in Economics from Hong Kong Baptist University. Now, he is also the EMBA Mentor of City University of Hong Kong, and the mentor of Hong Kong Athletes Career and Education Department under Sports Federation & Olympic Committee of Hong Kong, China.