Percy Kwan

Vice President, Group Marketing

Shangri-La Group

As Vice President of Shangri-La Group, Percy Kwan oversees global marketing strategies that enhance brand presence and customer acquisition. Her team inspires global travelers to discover enriching and immersive travel experiences through innovative marketing activations, portfolio marketing, and integrated initiatives, including social media, affiliate partnerships, and growth media.

Percy began her career at leading 4A’s advertising agencies, focusing on creative and digital planning. Her experience at the Hong Kong Tourism Board broadened her expertise in orchestrating global digital strategies for overseas markets while enhancing destination appeal. At Klook, she managed sales, marketing, and business development efforts, significantly built brand’s top of mind and accelerating growth. Notably, she led the launch of Hong Kong’s first staycation during the pandemic, contributing to a strong recovery.

After her successful tenure at Klook, Percy rejoined the Hong Kong Tourism Board, where she formulates strategies and oversees programs related to tourism product development and marketing. Under her leadership, the team has incubated city events and attracted significant international events to Hong Kong through strategic partnerships and funding schemes.