Meggy Cheng

Director of Marketing
Hong Kong Philharmonic Orchestra

Meggy Cheng received a Master of Arts in Cultural Management at The Chinese University of Hong Kong (Dean’s List Honour) and a Bachelor of Arts Degree at The University of Hong Kong. With over 16 years of marketing experience from both the commercial and arts sectors, she managed the marketing and branding for renowned global brands, including Procter & Gamble (Greater China) and McDonald’s (Hong Kong). She was the Head of Marketing and Communications of the Chung Ying Theatre Company and currently leading the Marketing of Hong Kong Philharmonic Orchestra, the flagship Orchestra of the city.

Meggy was awarded the Scholarship for the “Clore Leadership Programme 2018/19” by the Hong Kong Arts Development Council to undertake one-year training in the United Kingdom. She was named the “Marketer of the Year 2019” and awarded the “Distinguished Marketing Leadership Awards” at the HKMA/TVB Marketing Excellence 2019 by Hong Kong Management Association, the first person in the arts sector to gain such recognition.