Maggie Cheng

General Manager – Marketing
BMW Concessionaires (HK)

Maggie Cheng is an experienced marketing specialist with a demonstrated history of working in the automotive industry for more than 13 years. She is currently the General Manager – Marketing of BMW Concessionaires (HK) Ltd. and strategizes all marketing efforts on branding, communications, digital experience, customer engagement and events for both Hong Kong and Macau. 

With proven ability to form effective marketing strategies which successfully achieved record-high results on marketing campaigns and product launches, she is also an insightful and enthusiastic team-builder to motivate the team with high morale in delivering significant business results with strong coherence to the brand strategy.

She holds a Bachelor of Applied Science degree in Civil Engineering from the University of Toronto and before joining BMW HK, she oversaw the marketing function of both Toyota and Lexus Hong Kong at Crown Motors Ltd.