Katelyn Jiang

Head of APAC Marketing & Global Segment Marketing Lead

MSCI

Katelyn Jiang is Head of APAC Marketing at MSCI, and Global Marketing Lead for the firm’s Traders & Hedge Funds segment. In these dual roles, she leads a multi-disciplinary regional marketing team, spanning events, digital, content, social, PR, and communications, across MSCI’s most commercially complex markets, while simultaneously setting global marketing strategy for one of MSCI’s most strategically significant client segments.

Katelyn is a member of the APAC Management Committee and the Global Marketing Leadership Team.
With over 20 years of experience in marketing, communications, and brand strategy across financial services, fintech, and data analytics, Katelyn brings a distinctive combination of regional depth and global strategic perspective. Prior to MSCI, she served as Head of Marketing and Communications at Quantifeed, Asia’s
leading wealthtech platform, where she built and led the firm’s full marketing function. Before that, she spent nine years at HSBC across its retail, wealth, commercial, and investment banking divisions — at Hong Kong, APAC regional, and global level — including as a core team member for the launch of PayMe, now one of Hong Kong’s most widely adopted digital payment platforms.

Katelyn holds a Master’s degree in Marketing from King’s College London and a Bachelor’s degree in International Business Management from ESCEM School of Business and Management in France. She serves as Co-Chair of MSCI’s Climate Action Network Employee Resource Group for APAC and as the regional Diversity, Equity and Inclusion lead, reflecting a longstanding commitment to building inclusive and high-performing teams.