Jasmine Yu

Director of Marketing

Peak Tramways Company

Innovative. Dynamic. Customer Centric- Gifted in an entrepreneurial and business-minded background, an innate ability to connect and build rapport with partners and stakeholders and an insatiable thirst for excellence, Jasmine Yu is the Director of Marketing at The Peak Tramways and The Peak Tower, one of the most iconic tourist attractions and beloved icon in Hong Kong, led 2 massive projects including the farewell of the 5th generation Peak Tram and the great success launch of the New Peak Tram. Overseeing marketing strategy, partnerships and events, media and VIP relations, digital and social media marketing, to branding and communications. A strong believer in customer centric approach that add lifetime value to the brand and entity.

Apart from work, she is very passionate in arts and cultural topics, arts and technology projects, and embracing digital transformation tools and methodology.