Submitting your entries for the Marketing Events Awards is simple and completely online. The entry submission deadline is 17 Apr 2025 (Wed) at 6pm.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

• Firstly, download and read the Entry Guidelines. This will guide you through the submission process. Follow the instructions and specific category requirements to ensure your entries are submitted successfully.
• Please download and use the Core Submission Template provided to prepare your Entry Submission Document without altering/deleting the words in header, 30% of marks will be deducted otherwise.
• We encourage you to read the Top 10 Tips for entering to help you craft a successful submission.
• All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
• Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.
• Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
• Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and CANNOT be changed and / or transferred to another party.
• Please include an event photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the magazine etc.

Once you’re ready to go, all entries can be submitted via the below “I’m Ready to Enter” link.

Thursday 17 April 2025, 6:00pm.

Your entry will be judged fairly and objectively, irrespective of budget, scale or resource. Each entry will be judged within its own context and on its own merits giving an even playing field to large and small companies and campaigns. Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

 Campaign Categories:

• CONTEXT/CHALLENGE 20%  (Max. 500 words)
  What were the primary objectives of the event? Who was the target audience? What key challenges did you face?
• STRATEGY 30%  (Max. 500 words)
  Provide a clear rationale of why the specific event was chosen to help address the marketing problem. Outline the creative thinking behind it and how it was developed to conceive an impactful and meaningful idea. What was the core insight and creative thinking on which you based your strategy?
• EXECUTION 30%  (Max. 500 words)
  How was your strategy implemented and brought to life? Describe the experience through the eyes of the target audience. What other important factors were meaningful to the success of the initiative? What was unique? What was wild and new? What technology (if any) was leveraged?  
• RESULT 20%  (Max. 500 words)
  How did the event / initiative / campaign perform? Give clear evidence / metrics demonstrating its performance. Provide a case study for why it solved the marketing problem you faced and a clear rationale as to why you believe this qualified for a Marketing Events Awards.

Talent Category:
Best Event Team (Max. 2,000 words)
Please write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined on the right. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.

• All categories are open to client organisations and brands based in North Asia regions, however event agencies, media agencies, PR firms, production agencies and service providers can submit the entries on behalf of their client.
• Agencies who submit entries on behalf of clients should seek permission before submitting to avoid the duplication of entries.
• All works, campaigns or initiatives must have been conceptualised and carried out in *North Asia, or for a single, regional and/or global market in North Asia.
• All work, campaigns or initiatives must have been launched or active between the eligibility period of 1 April 2024 – 31 March 2025 with demonstrable results achieved during this period.
  * Please note that work submitted for last year’s awards cannot be resubmitted for this year’s event.
• Entrants may submit the same works/campaigns/initiatives into multiples categories or different works/campaigns/initiatives into one category. There is no limit to the number of entries each entrant may submit. However, when submitting multiple entries, entrants must tailor their individual submissions accordingly and outline how they suit the specific category at hand.

* Eligible regions & countries including China, Hong Kong SAR, Japan, Korea, Macau and Taiwan.

Entry Fee:
HK$1,880 per entry

Payment Methods:
Credit card (Visa, MasterCard, AMEX).
Cheques and bank transfers welcome for any amounts over HK$10,000.

* All entry fees are non-refundable. Trophy is not included in the entry fees.

• All entry fees are non-refundable.
• Entries will not be considered for judging if payment is not received within five working days upon being invoiced, if an invoice is required before payment.
• Without prior notice, MARKETING-INTERACTIVE reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category/categories will not be refunded.
• By submitting the entry, the entrants guarantee that all the works/information submitted are TRUE and ACCURATE. MARKETING-INTERACTIVE reserves the right to verify any information submitted in the entry.
• Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the awards website, the screen on the night of the awards, trophy (presented on the awards night, should you win) and any other awards-related materials.
• Upon submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and CANNOT be changed and/or transferred to another party. Any changes made after submission will be charged 10% of the submission fee.
• Finalists need to be present or appoint a representative to be present at the awards ceremony in order to receive their trophy(ies) in case they win.
• Also, please ensure that all details are submitted in English only.
• The judges’ decisions are final.
• Please refer to the full terms & conditions in the Entry Guidelines.

• Whilst care will be taken by the organiser, the entrant agrees that MARKETING-INTERACTIVE or Lighthouse Independent Media Ltd. will be exempt from any liability for errors or omissions reproduced, lost and / or corrupted in the presentation of the Marketing Events Awards or in MARKETING-INTERACTIVE’s media platform, or for work lost or corrupted under any circumstances.
• Any confidential information should be written in red font or highlighted in red. Any text in red font or highlighted in red will not be disseminated beyond the judging panel in any way.
• The entrant otherwise grants MARKETING-INTERACTIVE permission to show material(s) from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.
• Entries done in any other format may not be accepted.
• Any invalid or incomplete submissions will be subject to a penalty deduction of your total score or a chance of disqualification.
• All judges are bound by a non-disclosure agreement covering confidentiality, conflicts of interest, and contact with entrants. To ensure a fair result, judges will not have access to entries submitted by their own organisation or that of their competitors.
• The decisions of MARKETING-INTERACTIVE in all matters relating to Marketing Events Awards shall be final and binding.