Christine Li
Senior Vice President, Head of Marketing & Communication
Genting Cruise Lines
Christine Li is responsible for the development of brand awareness and positioning strategies to build equity in the division’s diverse portfolio consisting of acclaimed cruise lines Dream Cruises, Star Cruises and Crystal. Christine has been responsible for a number of high profile marketing campaigns for the company highlighted by the launch of Dream Cruises in 2016 and the debuts of the brand’s three new ships in 2016 (Genting Dream), 2017 (World Dream) and 2019 (Explorer Dream).
Through comprehensive regional and global marketing and publicity campaigns, her focus is to align all department activities with the Company’s strategic direction and translate the Company’s business plans into actionable marketing initiatives.
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