This award recognises the best event for acquiring and retaining audiences through creative and innovative ideas that grabbed their attention, improved interaction, and increased engagement.

Judges will be looking for new concepts and initiatives that promoted creative ideas and different ways of engagement for retaining audiences, reducing churn, as well as acquiring new audience pools. Entrants should demonstrate significant audience growth in the event.

This award recognises organisations that were able to deliver an outstanding brand experience to their audiences during an event. The brand experience must be in line with the brand’s values and objectives. This category is open to events held one time or multiple times. 

Judges will be looking at how the brand experience provided a compelling environment for keeping audiences engaged and switched on.

This award recognises events that exhibited truly creative, innovative or unique content for an event.

Judges will be looking at how the creative content was infused throughout the event, and evidence that it had a positive and tangible effect on the audience’s perception and experience of the event. The element can be any concept, including, but not limited to, unique ideas, unique themes, unique uses of technology, unique activations, unique use of influencers, or novel forms of audience engagement (AR/VR, etc).

This award recognises the event conceptualised and executed within a limited budget, which still created buzz and raised brand awareness.

Judges will be looking at the role and contribution of the event that drove customer engagement while being financially smart.

This award recognises the events that best integrated elements and technologies into the live experience. This might be through live feeds, augmented reality, virtual reality, interactive platforms, social media, and more. The digital element must enhance rather than distract from the overall event objectives.

Judges will be looking at how seamlessly the user experience of the digital technologies worked hand-in-hand with the physical event to enhance engagement with the audience.

This award recognises the event that effectively engaged the audience, drove brand awareness, and achieved a specific marketing outcome. It should also have implemented creative interactive ideas that swept the audience off their feet.

Judges will be looking at how the event offered high levels of engagement while spreading the brand’s message.

This award recognises the best ESG strategy implemented into an event, while also raising awareness of environmental and sustainability issues. Entrants should show how they generated a long-term impact on the community.

Judges will be looking at what sustainability measures were taken and the effectiveness of the measures while driving the brand’s marketing objectives.

This award recognises the most seamlessly executed event in the arts, leisure, and entertainment field. This can include theatre events, gallery exhibitions, music concerts, local festivals, film festivals, artistic competitions, and more.

Judges will be looking for high levels of creativity as well as an effective and seamless execution of the event to obtain the brand’s objectives.

Judges will be looking for high levels of innovation, a flawless execution, and the ability to achieve its objectives while delivering positive impacts and outcomes for society.

This award recognises the most creative and engaging event with outstanding production values, concept, and execution. Lighting, music, A/V, staging, animation, and graphics will all be taken into consideration.

Judges will be looking at how the themes, designs, entertainment, catering, lighting, and innovation were combined, and how the event transitioned from a smart strategic insight into a compelling brand experience.

This award recognises the most innovative and creative event in the fashion and beauty field that drew the interest of the target audience and brought them into the core of the business.

Judges will be looking at how effective the event was in engaging the audience and obtaining the brand’s objectives.

This award recognises the event that best implemented gamification to enhance an event’s promotion and/or improved engagement levels at an event. This could be in a variety of forms in interactive media, including competitive sports, board games, character games, video games, and in-app games.

Judges will be looking for high levels of interactivity and engagement from the target audience, and a bold creative execution in order to build a brand’s image.

This award recognises the most creative event experience that takes the audience inside a brand or product through promoting health, wellness, and fitness activities. This can include tournaments or one-off special events.

Judges will be looking for high levels of creativity as well as an effective and seamless execution of the event to reach the brand’s objectives.

This award recognises the event that best advocates a public cause, raises awareness of a public issue, or changes attitudes towards a public concern.

Judges will be looking for evidence of how the event was planned, executed, and the effectiveness in changing public behaviour.

This award recognises the best out-of-home retail event that creatively engaged shoppers through activities or programmes.

Judges will be looking for high levels of creativity, excellence in design, execution, and the meeting of marketing objectives. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach, and results of the event.

This award recognises the best community engagement event that effectively targeted a specific audience or community.

Judges will be looking at the event’s strategic engagement, positive action and/or change in community behaviour.

This award recognises the most creative, extensive, outrageous, ambitious, and outstanding production of an event. Entrants should illustrate how research and insights were brought into the production and how they were executed. Everything from the lighting, to the music, to the script, and registration/ticketing process, will be taken into consideration.

Judges will be focusing on the production and execution itself, and less on how the event’s marketing objectives were met.

This award recognises the most seamlessly executed exhibition or trade show events. Large-scale events with multiple exhibitors, including trade, retail, arts and culture, as well as single brand exhibitions, are all eligible for entry.

Judges will evaluate the level of innovation in the presentation and display, and the audience feedback.

This award recognises the most innovative event experience designed to foster a personal interaction and memorable connection with customers, and takes the audience inside a brand or product. Entries should be able to demonstrate how the event engaged attendees in a customised environment or space.

Judges will be looking for high levels of creativity, a seamless execution, and the results of the experience.

This award recognises an event that brings a product or brand to life for the attendees in a truly innovative and interactive format. This includes the use of technology, surroundings, and should involve high levels of multisensory engagement from the attendees.

Judges will be looking at how strongly the brand’s values and concepts related directly to the attendee’s journey at the event.

This award recognises the best event employing two or more channels, including online and offline, to enhance an event’s promotion and experience.

Judges will be looking for a seamless integration with the event’s objectives and branding, and how the campaign drove traffic, generated leads, identified prospects, and garnered more participation compared with the competition.

This award recognises the most innovative and effective event specifically designed to support a launch/rebranding of a product or service.

Judges will be looking at the role and contribution of the event that engaged with the target audience, as well as spreading consistency of message in promoting and experiencing the product or service while driving the brand’s core objectives.

This award recognises the best event set up in malls and shopping centres that creatively engaged shoppers through activities or programmes.

Judges will be looking for high levels of creativity, excellence in design and execution, and the achievement of a specific marketing outcome. Entries should also provide relevant and tangible evidence to demonstrate the purpose, reach, and results of the event.

This award recognises the best pop-up event that grabbed attention, plus showcased creativity and uniqueness while driving the sales and the brand’s awareness.

Judges will be looking for high levels of creativity and effectiveness, a seamless execution, and the meeting of marketing objectives.

This award recognises the most outstanding event that involved, for example, the use of technology, which engaged the attendees and drove significant results for the event.

Judges will be looking at the effectiveness of the event for achieving the business goals.

This award recognises the event that best utilised social media platforms to strike a conversation with an audience to get them talking about and participating in an event.

Judges will be looking at how the social media expanded the reach and enhanced the experience.

This award recognises the most innovative set-up and utilisation of a venue to its full potential, using innovative ways to fill the space and engage the audience. The venue can be large-scale or a small pop-up style space.

Judges will be looking for a creative concept and a venue choice that integrated directly into the overall theme, brand or product, as well as an effective execution of out-of-the-box ideas during the main event.