Anita Tsui

Head of Marketing and Partnership
WeLab Bank

Anita Tsui is the Head of Marketing and Partnership of WeLab Bank, a virtual bank licensed by the Hong Kong Monetary Authority. 

Anita drives the Bank’s overall marketing effort, including strategy, partnership, performance marketing, customer communications, branding and social media management as well as UX/UI management. She leads the marketing strategy for establishing intelligent banking proposition for WeLab Bank by promoting different innovative banking solutions and services, including the launch of digital wealth advisory solution GoWealth, which marked WeLab Bank’s milestone in becoming Asia’s 1st purely digital bank to launch a robo-advisory wealth solution; and WeLab Bank Loan Masters proposition that demonstrates significant growth in the Bank’s personal loan business. On strategic partnership front, Anita was responsible for Tesla partnership; she launched the innovative Mega Combo for Tesla car owners, and successfully led the Bank to seize the market #1 position within the first year of launch, offering a comprehensive suite of financing solutions for Tesla car owners.

With over 20 years of experience in the financial sector, Anita has profound knowledge about the industry and well understand the needs and pain points for the market. Prior to joining WeLab Bank, Anita led many innovative marketing, business development and partnership management efforts, and achieved exceptional results in various world-class financial institutions, including AIA, Standard Chartered Bank and Citibank.