Shelley Elkins

Global Chief Creative Officer
Jack Morton

Shelley Elkins is a writer, mother, singer, mentor, and creative innovator. As the Chief Creative Officer for Jack Morton with over 20 years of industry experience, Elkins is defining what it means to be an Experience Brand. She believes you have to create a movement, not just a moment and that in a post-COVID world it will be more important than ever. As a result, she is helping shape the future of the 80 year brand experience agency.

Based in Chicago, Elkins has been instrumental in driving award-winning and results-generating creative for major brands such as P&G, L.L.Bean, M&M’s, and Netflix. Under her guidance, Jack has seen a 66% increase in press coverage for creative work along with a significant increase in award recognition from high-profile awards such as Effie, Clios, Shortys, Reggies, Campaign, Ex and Pro Awards.

As a writer, Shelley is incredibly passionate about storytelling. It’s included in every piece of work, presentation and pitch that she does. It is through this passion and Shelley’s creative leadership skills that Jack has secured several high-profile wins including agency of record for experiential, sports, music and entertainment for Molson Coors (formerly MillerCoors).

Shelley is committed to building teams that reflect the diverse world we live in, supporting talent and shaping the next generation of marketers. She is also committed to better supporting parents in the workplace, especially as parents try to adapt to the changes brought about by the global pandemic.