Marketing Events Awards Key Dates
Carve your name among marketing’s elite
At this year’s Marketing Events Awards, both seasoned marketing event experts and enthusiasts can delve into a wellspring of inspiration. Validate your expertise with narratives of pioneering ideas, flawless implementations, and influential event marketing endeavours. The awards stand as a testament to triumphs and obstacles overcome by industry front runners, marking a significant point in the ever-evolving landscape of marketing events.
Judged by an impartial panel of judges comprised of senior marketers, these awards provide an ideal platform not only to display your finest work to the broader industry and potential future clientele, but also to enhance the credibility of your events and establish yourself as a luminary in the field.
36
Come and join us at Marketing Events Awards 2025 as we commemorate the impact of live experiences and their unparalleled capacity to unite brands with their audiences in extraordinary ways. Let us pay tribute to and acknowledge the crème de la crème across the region who have set new standards in the craft of event conception and engagement.
Best of luck with your submissions!
What’s new in 2025?
Best Event
Financial / Insurance
Best
Festive Event
Why Enter?
MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.
By entering the Marketing Events Awards 2025 you can:
Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients
Increase credibility and gain industry-wide recognition as an award-winning company
Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event
Raise your profile to help attract new business
Remind current clients that you are still the best!
Celebrate your successes across your company and project teams
Boost team morale and reward outstanding work
Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!
Judging Criteria
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):
Campaign Categories:
Context/ CHALLENGE
%
What were the primary objectives of the event? Who was the target audience? What key challenges did you face?
STRATEGY
%
Provide a clear rationale of why the specific event was chosen to help address the marketing problem. Outline the creative thinking behind it and how it was developed to conceive an impactful and meaningful idea. What was the core insight and creative thinking on which you based your strategy?
EXECUTION
%
How was your strategy implemented and brought to life? Describe the experience through the eyes of the target audience. What other important factors were meaningful to the success of the initiative? What was unique? What was wild and new? What technology (if any) was leveraged?
RESULTS
%
How did the event / initiative / campaign perform? Give clear evidence / metrics demonstrating its performance. Provide a case study for why it solved the marketing problem you faced and a clear rationale as to why you believe this qualified for a Marketing Events Awards.
Talent Category:
Please write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the entry guideline’s judging criteria. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.
Please read the Entry Guidelines for full description
Panel of Judges
If you interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com
Julie Chiu
Executive Director, Head of Marketing & Marketing Communications, Consumer Banking Group and Wealth Management
DBS Bank (Hong Kong)
Adwin Lau
Marketing Director
Fairwood Holdings
Elaine Tai
Regional Marketing Head
Geox
Ellen Chan
Assistant General Manager, Marketing
Henderson Leasing Agency
Jonathan Ko
Chief Marketing Officer
Hong Kong Life Insurance
Gloria Lee
Director of Marketing Communications
Hotel COZi
Cassie Choi
Head of Marketing, Greater China and Korea
Jabra
Isabel Chan
Head of Marketing
Jebsen Wines & Spirits
David Leung
Head of Branding + Research & Development (Head Quarters)
Maxim's Group
Anthony Tsang
Head of Marketing & Digital (Greater China Region)
Oriental Watch Company
Annie Chow
Associate Marketing Director
Merz Aesthetics
Karen Woo
General Manager – Branding and Communications
Sally Wong
Marketing Director
Royal Medic
Maximilian Wang
Managing Director
Percy Kwan
Vice President, Group Marketing
Shangri-La Group
Ivy Wong
Head of Marketing
Shell Hong Kong
Nancy Wong
Head of Communications
Sotheby's Asia
Teresa Muk
Head of Brand and Strategic Marketing
Swire Hotels
Ada Lau
Marketing Director, WeChat Pay HK
Tencent
SPONSORS AND PARTNERS
How about some ideas to advertise your products or services? For sponsorship opportunities, please contact:
Email: partnerships_northasia@marketing-interactive.com
VIDEO HIGHLIGHTS
PHOTOS
