2025 Finalists
1. Most Creative – Cause Marketing
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Cheil Singapore Client Organisation: Samsung Electronics Singapore (SESP) Campaign: #GameLikeHer |
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Hashtag Interactive Client Organisation: Children’s Cancer Foundation Brand: Hair For Hope 2024 Campaign: Hope is Yours to Give |
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Havas Play Singapore Client Organisation: National Council of Social Service (NCSS) Brand: Community Chest Campaign: Nominate a Friend |
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Hustle & Bustle Group Client Organisation: Singapore Airlines Campaign: SIA Cares Open House 2024 |
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McCann Worldgroup Singapore Client Organisation: Mastercard Campaign: #AcceptanceMatters |
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Peppercomm, Small Industrie, Mindshare Singapore, Screame, Speakeasy Client Organisation: Zespri International (Singapore) Campaign: Start Small, Add a +1 |
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Starcom Singapore, SGAG Client Organisation: National Environment Agency Campaign: Hot Girl Summer: SG Edition |
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Starcom Singapore, Viu Client Organisation: National Environment Agency Campaign: K-dramatizing Public Hygiene in Singapore |
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TSL Media Group Client Organisation: Scoot Campaign: Scoot National Day 2024 #ScootHomecoming |
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VML Singapore Client Organisation: HSBC Bank (Singapore) Campaign: HSBC Mind Athletes |
2. Most Creative – Communications / Public Relations
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow Campaign: Enfagrow Creates Unique AI Song In Tribute to Singaporean Mothers |
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DSTNCT Client Organisation: Ministry of Digital Development and Information Brand: ForwardSG Campaign: Let’s Begin |
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FINN Partners Client Organisation: Luxury Group by Marriott International, Asia Pacific excluding China Campaign: Savor the Journey |
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Gloo, PR Communications Client Organisation: Driscoll’s Asia Campaign: Berry Berry Good |
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GOVT Singapore Client Organisation: Sentosa Development Corporation Brand: Sentosa Campaign: Sentosa First Dippers |
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Hogarth Worldwide, OMD, SPH Media Client Organisation: Singtel Campaign: WiFi or WiFey, Broadband or your man |
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Mashwire Client Organisation: Sunshine Bakeries Brand: Sunshine Campaign: Sunshine Shokupan Gold. Fuwa Fuwa Sugoine! |
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Peppercomm, Small Industrie, Mindshare Singapore, Screame, Speakeasy Client Organisation: Zespri International (Singapore) Campaign: Start Small, Add a +1 |
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Plus Collaboratives Client Organisation: Central Provident Fund Board (CPFB) Campaign: Life’s Supermart |
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Starcom Singapore, SGAG Client Organisation: National Environment Agency Campaign: Hot Girl Summer: SG Edition |
3. Most Creative – Content Marketing
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designory Client Organisation: Wildspace Campaign: Earth in Focus: Singapore Nature Film Festival 2024 |
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Fishermen Integrated Singapore, ACCSS Media, Graph Studio Client Organisation: National University of Singapore Brand: NUS, School of Lifelong Learning Campaign: NUS L3 Halloween Campaign: Turning Fear Into Empowerment |
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Mashwire Client Organisation: Sunshine Bakeries Brand: Sunshine Campaign: Sunshine Shokupan Gold. Fuwa Fuwa Sugoine! |
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MINISTRY Agency Client Organisation: Sentosa Development Corporation Brand: Sentosa Campaign: From Island Destination to Island Storyteller |
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Nas Daily Studios, 1000media Client Organisation: Leverage Edu Campaign: “Rejection or Plot Twist?” |
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Plus Collaboratives Client Organisation: Central Provident Fund Board (CPFB) Campaign: Life’s Supermart |
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TBWA\\\\Singapore Client Organisation: Singapore Airlines Campaign: A Flight of Feelings |
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TEAM LEWIS Client Organisation: ION Orchard Campaign: CelebratION: 15 Years of Endless Possibilities |
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TEAM LEWIS Client Organisation: Pizza Hut Campaign: Pizza Hut – Don’t Paiseh: Hu-At Cheong Gai Pizza |
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VML Singapore Client Organisation: Ministry of Home Affairs (MHA) Brand: SGSecure Campaign: ‘Foiled Once More’ – The First Ever Music Video that is also an Anti-Terrorism Campaign |
4. Most Creative – Customer Engagement
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:Teeth, AKA Asia, Dentsu, Ogilvy Client Organisation: William Grant & Sons Singapore Brand: Monkey Shoulder Campaign: Monkey Shoulder Shuffle & Shake |
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AIR Interactive Client Organisation: L’Oréal Travel Retail APAC Brand: Lancôme Campaign: Génifique AI |
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow Campaign: AI creates song of love by toddlers for Mother’s Day |
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C+C&Co Client Organisations: Changi Airport Group, dipndip Brand: iShopChangi Campaign: Take the dip dive into love |
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GOODSTUPH Client Organisation: Minden Singapore Brand: yuu Rewards Club Campaign: Life is Better with Double-yuus |
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Iris Singapore Client Organisation: Far East Organization Brand: Far East Malls Campaign: Season of Joy with LINE FRIENDS at Far East Malls |
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Meet Isaac Client Organisation: Changi Airport Group Campaign: Changi Airport Group – Space APPxplorer |
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Off The Beaten Track Client Organisation: Bridgestone Asia Pacific Campaign: Bridgestone Rival: Race To the Top |
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OMD Singapore, Distilleri Group Client Organisation: McDonald’s Singapore Campaign: Collect Quest |
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VML Singapore Client Organisation: HSBC Bank (Singapore) Campaign: HSBC Mind Athletes |
5. Most Creative – Digital
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow Campaign: Enfagrow Creates Unique AI Song In Tribute to Singaporean Mothers |
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DSTNCT Client Organisation: National Arts Council Brand: CATCH Campaign: Catch: Making Arts Accessible |
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Meet Isaac Client Organisation: Changi Airport Group Campaign: Changi Airport Group – Space APPxplorer |
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Off The Beaten Track Client Organisation: Bridgestone Asia Pacific Campaign: Bridgestone Rival: Race To the Top |
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Offset, Ten Square, Landmark of Good Client Organisation: Imaginary Ones Campaign: Imaginary Ones – Bubble Rangers (Debut Mobile Game) |
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OMD Client Organisation: Singtel Campaign: Always More for You |
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Telescope Studios, Directions Group Client Organisation: Carlsberg Group Campaign: Discover The New Side Of Blue |
6. Most Creative – Event (Physical/Virtual)
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:Teeth, Freeform, Zeno, Dentsu Red Star Client Organisation: Asia Pacific Breweries Singapore Brand: Heineken Campaign: Heineken Enter The Maltiverse |
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Bloomr.SG Client Organisation: Mediacorp Campaign: The Pinwheels, Singapore’s Content Creator Awards 2024 |
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Cheil Singapore Client Organisation: Samsung Electronics Singapore (SESP) Campaign: Epic Wonderland |
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DISRUPT Client Organisation: The Walt Disney Company (SEA) Campaign: Disney+: The Witches’ Road |
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DISRUPT Client Organisation: The Walt Disney Company (SEA) Campaign: Disney+: The Light Shop Pop-Up Experience |
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LEO, OMD Client Organisation: Singtel Campaign: Hello Securi-tea |
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Offset, Ten Square, Landmark of Good Client Organisation: Imaginary Ones Campaign: Imaginary Ones Gashapon Galore |
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Plus Collaboratives Client Organisation: Central Provident Fund Board (CPFB) Campaign: Life’s Supermart |
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Starcom Singapore Client Organisation: Samsung Electronics Singapore (SESP) Brand: Samsung Campaign: Celebrate Rising Homegrown Talents and Love of Music with Samsung Galaxy Z Fold6 | Flip6 |
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VML Singapore Client Organisation: HSBC Bank (Singapore) Campaign: HSBC Mind Athletes |
7. Most Creative – Experiential
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:Teeth, Jaymi McManus, Bottlesmoker, Bongomann, Zeno, Dentsu Red Star Client Organisation: Asia Pacific Breweries Singapore Brand: Heineken Campaign: Heineken Star Brewing Sound System |
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AIR Interactive Client Organisation: L’Oréal Travel Retail APAC Brand: Lancôme Campaign: Génifique AI |
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Hogarth Worldwide Client Organisation: Central Narcotics Bureau of Singapore Campaign: Drug Victims Remembrance Day 2024 |
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IRIS Singapore, Havas Media Singapore Client Organisation: Trust Bank Campaign: Turning Every Spend to Everyday Wins With Trust Cashback Card |
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LEO Client Organisation: Cathay Pacific Campaign: The Feels Good to Move Experience |
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LEO Client Organisation: McDonald’s Singapore Brand: McDonald’s Campaign: Sweet Paprika Chicken McCrispy® – The Crispiest Takeover |
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LEO, OMD Client Organisation: Singtel Campaign: Hello Securi-tea |
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Meet Isaac Client Organisation: Changi Airport Group Campaign: Changi Airport Group – Space APPxplorer |
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Off The Beaten Track Client Organisation: Bridgestone Asia Pacific Campaign: Bridgestone Rival: Race To the Top |
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VML Singapore Client Organisation: HSBC Bank (Singapore) Campaign: HSBC Mind Athletes |
8. Most Creative – Gamification Campaign
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Eliphant Client Organisation: Advanced Micro Devices Brand: AMD Campaign: AMD x Acer x Foodpanda: Fuel Your Gaming: Nitro Eats Campaign |
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M+C Saatchi Performance Client Organisation: Grab Brand: Grab PayLater Campaign: Play, Catch, Pay Later: A Gamified Approach to BNPL Adoption for Grab PayLater |
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Meet Isaac Client Organisation: Changi Airport Group Campaign: Changi Airport Group – Space APPxplorer |
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Off The Beaten Track Client Organisation: Bridgestone Asia Pacific Campaign: Bridgestone Rival: Race To the Top |
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Offset, Ten Square, Landmark of Good Client Organisation: Imaginary Ones Campaign: Imaginary Ones – Bubble Rangers (Debut Mobile Game) |
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OMD Singapore Client Organisation: McDonald’s Singapore Campaign: My Happy Place |
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Pep & Co., imDigital Client Organisation: SHINE Children and Youth Services Campaign: Nothing Is Impossible 2024 |
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SKALE by GrowthDesk Client Organisation: SingPost Centre Campaign: SingPost Centre Christmas at KITKAT Kabin |
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TSL Media Group Client Organisation: Moomoo Financial Singapore Campaign: Moomoo Money Master |
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VML Singapore Client Organisation: HSBC Bank (Singapore) Campaign: HSBC Mind Athletes |
9. Most Creative – Government Sector / Non-Profit Marketing
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AKA Asia Client Organisation: National Environment Agency Campaign: ‘Everyone Wins When Our Toilets Are Clean’ – Cleaner Public Toilets Campaign |
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Bless7Up Client Organisation: Singapore Kindness Movement Campaign: Be Greater – Shorts3 |
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designory Client Organisation: Wildspace Campaign: Earth in Focus: Singapore Nature Film Festival 2024 |
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Fishermen Integrated Singapore, ACCSS Media, Graph Studio Client Organisation: National University of Singapore Brand: NUS, School of Lifelong Learning Campaign: NUS L3 Halloween Campaign: Turning Fear Into Empowerment |
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MediaOne Client Organisation: Singapore Pools Campaign: From Singapore Pools With Love |
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Plus Collaboratives Client Organisation: Central Provident Fund Board (CPFB) Campaign: Life’s Supermart |
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Publicis Singapore, Starcom Worldwide Client Organisation: Health Promotion Board Campaign: Salt Changes The Relationship We Have With Flavour |
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Publicis Singapore, Starcom Worldwide Client Organisation: Health Promotion Board Campaign: Words That Comfort |
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Starcom Singapore, Viu Client Organisation: National Environment Agency Campaign: K-dramatizing Public Hygiene in Singapore |
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VML Singapore Client Organisation: Ministry of Home Affairs (MHA) Brand: SGSecure Campaign: ‘Foiled Once More’ – The First Ever Music Video that is also an Anti-Terrorism Campaign |
10. Most Creative – Hyperlocal Marketing
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Accenture Song Singapore, Arena Media Singapore Client Organisation: Amazon SG Campaign: One Prime Branding |
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First Page Digital Client Organisation: Gain City Campaign: Gain City Optimised: One Search at a Time |
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Havas Media Singapore Client Organisation: Shopee Campaign: Shopee 11.11 Big Sale |
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Lion Digital Singapore Client Organisation: Eight Telecom Campaign: Eight Launch |
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McCann Worldgroup Singapore Client Organisation: Central Provident Fund Board (CPFB) Campaign: Future Prompts |
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Protocol Client Organisation: SDIC Campaign: Don’t Press The Panic Button! |
11. Most Creative – Immersive Brand Activation
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AIR Interactive Client Organisation: L’Oréal Travel Retail APAC Brand: Lancôme Campaign: Génifique AI |
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Dezign Format Client Organisation: CHANEL Campaign: CHANEL Winter Tale |
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DISRUPT Client Organisation: The Walt Disney Company (SEA) Campaign: Disney+: The Light Shop Pop-Up Experience |
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George P. Johnson, Design Bridge and Partners Client Organisation: HSBC Campaign: HSBC FutureVision @ Singapore Fintech Festival |
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Jack Morton, Golin Singapore, Mindshare Client Organisation: Unilever Singapore Brand: Magnum Campaign: Magnum Pleasure Express: Beyond Worlds |
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LEO Client Organisation: Cathay Pacific Campaign: The Feels Good to Move Experience |
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Offset, Ten Square, Landmark of Good Client Organisation: Imaginary Ones Campaign: Imaginary Ones – Bubble Rangers (Debut Mobile Game) |
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OMD Singapore, CNS Connections Client Organisation: Sony Pictures Releasing Campaign: Re-immersing in a world of Venom |
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SKALE by GrowthDesk Client Organisation: SingPost Centre Campaign: SingPost Centre Christmas at KITKAT Kabin |
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VML Singapore Client Organisation: HSBC Bank (Singapore) Campaign: HSBC Mind Athletes |
12. Most Creative – Influencers / KOLs
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AKA Asia Client Organisation: Jetstar Campaign: Soar for Singapore |
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Gusto Collective Singapore, Telescope Studios Client Organisation: ION Orchard Campaign: ION Orchard 15th Anniversary – Dear ION |
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Hello Health Group, The M Makers Client Organisation: GSK Campaign: Shingles Disease Awareness Campaign |
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LEO Client Organisation: Cathay Pacific Campaign: #SeenHereFirst |
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TBWA\\Singapore Client Organisation: HSBC Campaign: Bread and Better |
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TBWA\\Singapore Client Organisation: Singapore Airlines Campaign: Created at 30,000FT |
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TBWA\\Singapore Client Organisation: StarHub Campaign: The Ultimate Rig |
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Telescope Studios, Gusto Collective Singapore Client Organisation: Ralph Lauren Campaign: Polo Ralph Lauren Jewel Holiday Tree |
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The Thirdspace Client Organisation: Air New Zealand Campaign: The New Zealand Effect |
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The Thirdspace Client Organisation: Air New Zealand Campaign: Let’s Wing It |
13. Most Creative – Integrated Media
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DSTNCT Client Organisation: Ministry of Digital Development and Information Brand: ForwardSG Campaign: Let’s Begin |
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FiftyFull Client Organisation: Singapore Institute of Technology Campaign: SIT Brand and Admissions Campaign 2024 |
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FiftyFull Client Organisation: SkillsFuture Singapore Campaign: SkillsFuture Singapore National Marketing Campaign 2024 |
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IRIS Singapore, Havas Media Singapore Client Organisation: Trust Bank Campaign: Turning Every Spend to Everyday Wins With Trust Cashback Card |
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LEO Client Organisation: McDonald’s Singapore Brand: McDonald’s Campaign: LoveSG 2024 – Garlic Chilli. It’s A Singapore Thing. |
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OMD Client Organisation: Singtel Campaign: Always More for You |
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Protocol Client Organisation: SDIC Campaign: Don’t Press The Panic Button! |
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Publicis Singapore, Starcom Worldwide Client Organisation: Health Promotion Board Campaign: Salt Changes The Relationship We Have With Flavour |
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The Gap People Client Organisation: Moomoo Financial Singapore Campaign: ‘I Also Can’ |
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W/E + Partners Client Organisation: AIA Singapore Campaign: AIA Ultimate Critical Cover (AIA UCC) |
14. Most Creative – Interactive Storytelling
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:Teeth, Freeform, Zeno, Dentsu Red Star Client Organisation: Asia Pacific Breweries Singapore Brand: Heineken Campaign: Heineken Enter The Maltiverse |
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DSTNCT Client Organisation: Ministry of Digital Development and Information Brand: ForwardSG Campaign: Let’s Begin |
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Gusto Collective Singapore, Telescope Studios Client Organisation: ION Orchard Campaign: ION Orchard 15th Anniversary – Dear ION |
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Havas Play Singapore Client Organisation: Far East Hospitality Brand: Village Hotels & Residences Campaign: Moments with a Mural |
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Havas Play Singapore, Arena Media Singapore Client Organisation: AIA Singapore Campaign: AIA Ultimate Critical Cover: Confessions of A Liar |
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Mashwire Client Organisation: Sunshine Bakeries Brand: Sunshine Campaign: Sunshine Shokupan Gold. Fuwa Fuwa Sugoine! |
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Zenith Singapore Client Organisation: Haleon Singapore Campaign: Sensodyne SG&E Launch |
15. Most Creative – Launch / Re-Launch
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antics@play Client Organisation: Canon Singapore Brand: Canon Campaign: PowerShot V10 White Launch |
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Concept Alliance Asia Client Organisation: Volkswagen Group Singapore Brand: Volkswagen Campaign: Buzzin’ the beach – Volkswagen Singapore introduces the ID. Buzz |
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Fishermen Integrated Singapore, OOOF Client Organisation: Yeo Hiap Seng Brand: Yeo’s Supersprouts™ Soy Milk Campaign: Let’s Grow Amazing |
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LEO Client Organisation: McDonald’s Singapore Brand: McDonald’s Campaign: Sweet Paprika Chicken McCrispy ® – The Crispiest Takeover |
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LEO Client Organisation: McDonald’s Singapore Brand: McDonald’s Campaign: The McGriddles® Close Friends List |
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Lion Digital Singapore Client Organisation: Eight Telecom Campaign: Eight Launch |
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Pep & Co., imDigital Client Organisation: SHINE Children and Youth Services Campaign: Nothing Is Impossible 2024 |
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Pernickety Client Organisation: HSBC Bank (Singapore) Campaign: HSBC Premier 3.0 Launch |
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Publicis Chemistry Client Organisation: Singtel Brand: GOMO Campaign: GOMO eSIM Campaign |
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R/GA, Havas Media Asia Pacific Client Organisation: KFC Campaign: Lucky Undie |
16. Most Creative – Out-of-Home
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ABM Media Client Organisation: Volkswagen Group Singapore Brand: Volkswagen Campaign: Hello Sunshine – Volkswagen ID. Buzz Takes Over Ten Square |
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Accenture Song Singapore, Arena Media Singapore Client Organisation: Amazon SG Campaign: One Prime Branding |
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amc asia (Singapore) Client Organisation: Singapore Kindness Movement Campaign: Be Greater |
| Beautiful Destinations, iProspect & Stellar Ace Client Organisation: Accor Hotels Brand: ALL.com Campaign: For ALL The Travellers in You |
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GOVT Singapore Client Organisation: Sentosa Development Corporation Brand: Sentosa Campaign: Sentosa GrillFest |
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Havas Media Singapore Client Organisation: Shopee Campaign: Shopee 11.11 Big Sale |
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Offset, Ten Square, Landmark of Good Client Organisation: Imaginary Ones Campaign: Imaginary Ones Gashapon Galore |
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TBWA\\Singapore Client Organisation: National Arts Council Campaign: Art Takes Over |
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TBWA\\Singapore, Omnicom Production Client Organisation: FairPrice Group Brands: FairPrice, FairPrice Finest and FairPrice Xtra Campaign: FairPrice Fresh Christmas Wrappers |
17. Most Creative – Social Commerce
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Briq Client Organisation: FWD Group Brand: OMNE by FWD Campaign: Do Life At 100% |
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Eliphant Client Organisation: Advanced Micro Devices Brand: AMD Campaign: AMD x Acer x Foodpanda: Fuel Your Gaming: Nitro Eats Campaign |
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Gloo Client Organisation: Dairy Farm Group Brand: Guardian Campaign: Guardian 2024 Integrated Social Approach |
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iProspect Client Organisation: Accor Hotels Brand: ALL.com Campaign: For ALL The Travellers in You |
18. Most Creative – Social Media
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow Campaign: Enfagrow uses social media to spread AI Song “A+ Mums Raise A+ Kids” |
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antics@play Client Organisation: iHerb Campaign: iHerb Social Media 2024 |
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BLESS7UP Client Organisation: Singapore Kindness Movement Campaign: Be Greater – Shorts3 |
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Fishermen Integrated, Graph Studios Client Organisation: Kalbe International Brand: WOODS’ Campaign: Touch WOODS’ |
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LEO Client Organisation: McDonald’s Singapore Brand: McDonald’s Campaign: The McGriddles® Close Friends List |
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MINISTRY Agency Client Organisation: Sentosa Development Corporation Brand: Sentosa Campaign: From Island Destination to Island Storyteller |
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Starcom Singapore, SGAG Client Organisation: National Environment Agency Campaign: Hot Girl Summer: SG Edition |
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Superminted Client Organisation: Singapore Management University Campaign: Singapore Management University (College of Integrative Studies) |
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The Gap People Client Organisation: Sushiro GH Singapore Brand: Sushiro Singapore Campaign: Let Taste Take Flight |
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Zenith Singapore Client Organisation: Haleon Singapore Campaign: Sensodyne SG&E Launch |
19. Most Creative – Sonic Branding
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow Campaign: AI creates song of love by toddlers for Mother’s Day |
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Havas Play Singapore Client Organisation: Domino’s Pizza Singapore Campaign: Pepperoni-roni |
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Mashwire Client Organisation: Sunshine Bakeries Brand: Sunshine Campaign: Sunshine Shokupan Gold. Fuwa Fuwa Sugoine! |
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OMD Singapore, CNS Connections Client Organisation: Sony Pictures Releasing Campaign: Catching attention with the catchphrase – ‘We Are Venom’ |
20. Most Creative – Specific Audience
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ERS Asia Client Organisation: Yayasan Mendaki Campaign: Raikan Ilmu @ Heartlands |
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FiftyFull Client Organisation: Singapore Institute of Technology Campaign: SIT Brand and Admissions Campaign 2024 |
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Fishermen Integrated Singapore, OOOF Client Organisation: Yeo Hiap Seng Brand: Yeo’s Supersprouts™ Campaign: Let’s Grow Amazing |
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Fishermen Integrated Singapore, Directors Think Tank Client Organisation: Yeo Hiap Seng Brand: Yeo’s Immuno™ Soy Milk Campaign: Smooth Days Start With Your First Sip |
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Hello Health Group, The M Makers Client Organisation: GSK Campaign: Shingles Disease Awareness Campaign |
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LEO Client Organisation: McDonald’s Singapore Brand: McDonald’s Campaign: The McGriddles® Close Friends List |
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Oak3 Films Client Organisation: Singapore Chinese Cultural Centre Campaign: Chinese Opera Public Service Messages 2025 |
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Splash Productions Client Organisation: National Population & Talent Division, Prime Minister’s Office Brand: Marriage & Parenthood Campaign Campaign: #ParenthoodTruths – Parenthood Campaign 2024/2025 |
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TEAM LEWIS Client Organisation: Pizza Hut Campaign: Cheesy 7 Phase 2 – Good Made Greater |
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The Gap People Client Organisation: Moomoo Financial Singapore Campaign: ‘I Also Can’ |
21. Most Creative – Video
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DSTNCT Client Organisation: Ministry of Digital Development and Information Brand: ForwardSG Campaign: Let’s Begin |
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Hello Health Group, The M Makers Client Organisation: GSK Campaign: Shingles Disease Awareness Campaign |
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OMD Client Organisation: Singtel Campaign: Always More for You |
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Publicis Chemistry Client Organisation: Singtel Campaign: Singtel Possibilities Anthology |
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Publicis Singapore, Starcom Worldwide Client Organisation: Health Promotion Board Campaign: Supporters Who Listen, Support Better |
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Publicis Singapore, Starcom Worldwide Client Organisation: Health Promotion Board Campaign: Salt Changes The Relationship We Have With Flavour |
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Starcom Singapore, SGAG Client Organisation: National Environment Agency Campaign: Hot Girl Summer: SG Edition |
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Starcom Singapore, Viu Client Organisation: National Environment Agency Campaign: K-dramatizing Public Hygiene in Singapore |
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Telescope Studios Client Organisation: Resorts World Sentosa Campaign: RWS Halloween Horror Nights 12 |
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VML Singapore Client Organisation: Ministry of Home Affairs (MHA) Brand: SGSecure Campaign: ‘Foiled Once More’ – The First Ever Music Video that is also an Anti-Terrorism Campaign |
22. Most Effective Use – Artificial Intelligence
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AIR Interactive Client Organisation: L’Oréal Travel Retail APAC Brand: Lancôme Campaign: Génifique AI |
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow Campaign: AI creates song of love by toddlers for Mother’s Day |
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First Page Digital Client Organisation: DHL Brand: DHL Express Campaign: Discover DHL |
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Havas Play Singapore Client Organisation: Domino’s Pizza Singapore Campaign: Pepperoni-roni |
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Mashwire Client Organisation: Sunshine Bakeries Brand: Sunshine Campaign: Sunshine Shokupan Gold. Fuwa Fuwa Sugoine! |
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McCann Worldgroup Singapore Client Organisation: Central Provident Fund Board (CPFB) Campaign: Future Prompts |
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MediaOne Client Organisation: Singapore Chinese Orchestra Brand: Digimetrics Campaign: SCO’s Crescendo to Success |
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Popper Asia Client Organisation: Lendlease Campaign: YWBIT 3.0 – Trash to Eden |
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Quantcast Client Organisation: PUMA Southeast Asia Campaign: PUMA Deviate Nitro 3 |
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UM Singapore Client Organisation: ExxonMobil Asia Pacific (Singapore Fuels Sales) Brand: Esso Singapore Campaign: Esso Predicts Your Next Visit |
23. Most Effective Use - B2B Marketing
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First Page Digital Client Organisation: JustCo Campaign: Switch Your Business |
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MOI Global Client Organisation: Akamai Technologies Campaign: Akamai Always-On Digital Campaign |
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MOI Global Client Organisation: Alibaba Cloud Campaign: Paris 2024 Olympic Games ~ La Riviere Alibaba Cloud |
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PRM Marketing Services (PRMMS) Client Organisation: Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) |
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TBWA\\Singapore Client Organisation: NCS Campaign: NCS Impact 2024 – Social |
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Transmission Client Organisation: Cloudflare Campaign: Know Thy Neighbour: APAC & Japan 2024 Demand & ABM Program |
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We Are Social Client Organisation: UOB Campaign: UOB Business Outlook Study 2024 |
24. Most Effective Use – Consumer Insights
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AdTech Innovation Client Organisation: Singapore Institute of Management Brand: SIM Global Education Campaign: SIM Global Education Acquisition Drive |
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Gloo Client Organisation: Exceed Sports & Entertainment Brand: Glow Festival by Prudential Campaign: Glow Festival by Prudential 2024 |
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GOODSTUPH Client Organisation: Minden Singapore Brand: yuu Rewards Club Campaign: Life is Better with Double-yuus |
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LEO, OMD Client Organisation: Singtel Campaign: Hello Securi-tea |
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Performics, DDB Worldwide (Tribal) Client Organisation: DBS Bank Campaign: DBS Treasures Brand |
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SKALE by GrowthDesk Client Organisation: POKKA Campaign: POKKA Trio Rewards Club |
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Starcom Singapore, Digitas Singapore Client Organisation: Samsung Electronics Singapore (SESP) Brand: Samsung Campaign: Unfold Tomorrow: Mobile Redefined with Samsung Galaxy Z Fold6 | Flip6 |
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The Thirdspace, Dentsu X Client Organisation: Air New Zealand Campaign: The New Zealand Effect |
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The Thirdspace, Dentsu X Client Organisation: Air New Zealand Campaign: Let’s Wing It |
25. Most Effective Use – Content
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DSTNCT Client Organisation: Ministry of Digital Development and Information Brand: ForwardSG Campaign: Let’s Begin |
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DSTNCT Client Organisation: National Heritage Board Brand: Singapore Night Festival Campaign: Singapore Night Festival |
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GOODSTUPH Client Organisation: Sport Singapore Brand: Team Singapore Campaign: The Team Singapore Intern |
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Industria Client Organisation: Škoda Singapore Brand: Škoda Campaign: Transcending Generations with Electrifying Adventures: Škoda’s Anime-Inspired Car Ad |
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MINISTRY Agency Client Organisation: Sentosa Development Corporation Brand: Sentosa Campaign: From Island Destination to Island Storyteller |
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PHD Singapore, Omnicom Media Group Singapore, TBWA\Singapore Client Organisation: HSBC Singapore Campaign: Grow Your Wealth |
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PHD Singapore, TBWA\Singapore Client Organisation: Singapore Airlines Campaign: Enabling World-Class Experiences in Every Journey |
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Publicis Chemistry Client Organisation: Singtel Campaign: Singtel Possibilities Anthology |
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Starcom Singapore, Viu Client Organisation: National Environment Agency Campaign: K-dramatizing Public Hygiene in Singapore |
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The Social Arm Client Organisation: HSBC Life Singapore Campaign: Dream Bold with HSBC Life |
26. Most Effective Use – Contextual Advertising
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Arena Media Singapore, Accenture Song Singapore Client Organisation: Amazon SG Campaign: One Prime Branding |
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Brainlabs APAC Client Organisation: JLL Campaign: JLL Coworking and Life Sciences Campaign |
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GroupM (EssenceMediacom) Client Organisation: The Coca-Cola Company Brand: Sprite Campaign: Sprite – Heat Happens, Stay Cool |
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GroupM (Mindshare Singapore) Client Organisation: Unilever Singapore Brand: Vaseline Campaign: Vaseline LiveUV |
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McCann Worldgroup Singapore Client Organisation: Central Provident Fund Board (CPFB) Campaign: Future Prompts |
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Tonic Digital Client Organisation: TMC Academy Campaign: Student Acquisition |
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Zenith Singapore Client Organisation: Haleon Singapore Campaign: Panadol: Sequential Video Journey |
27. Most Effective Use - Customer Acquisition
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Ascentis, Meet Isaac Client Organisation: Levi Strauss & Co. Brand: Levi’s Campaign: Levi’s Red Tab Membership Program |
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Dentsu Singapore Client Organisation: Standard Chartered Campaign: Standard Chartered’s AI-Powered Digital Strategy for High-Impact Customer Acquisition |
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Gloo Client Organisation: Exceed Sports & Entertainment Brand: Glow Festival by Prudential Campaign: Glow Festival by Prudential 2024 |
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Grey Singapore, Mindshare Singapore Client Organisation: giga! Singapore Campaign: Every e is a giga eSIM |
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Publicis Chemistry Client Organisation: Singtel Campaign: 5G Express Pass |
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Publicis Chemistry, OMD Singapore Client Organisation: Singtel Brand: GOMO Campaign: GOMO Value Campaign + GOMO Grabber |
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Spark Foundry, Performics India, Publicis Media, Content & Innovation (PMCI) Client Organisation: Citibank Singapore Brand: Citi PremierMiles Card Campaign: Make The Holiday You Want Happen |
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The Thirdspace, Dentsu X Client Organisation: Air New Zealand Campaign: The New Zealand Effect |
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The Thirdspace, Dentsu X Client Organisation: Air New Zealand Campaign: Let’s Wing It |
28. Most Effective Use – Customer Retention & Loyalty
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow Campaign: Enfagrow Creates Unique AI Song In Tribute to Singaporean Mothers |
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Ascentis, Meet Isaac Client Organisation: Levi Strauss & Co. Brand: Levi’s Campaign: Levi’s Red Tab Membership Program |
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LEO Client Organisation: McDonald’s Singapore Brand: McDonald’s Campaign: LoveSG 2024 – Garlic Chilli. It’s A Singapore Thing. |
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LEO Client Organisation: McDonald’s Singapore Brand: McDonald’s Campaign: The McGriddles® Breakfast x Icon Collection |
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OMD Singapore, Distilleri Group Client Organisation: McDonald’s Singapore Campaign: Collect Quest |
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PRM Marketing Services (PRMMS) Client Organisation: Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) |
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Spark Foundry, Performics India, Publicis Media, Content & Innovation (PMCI) Client Organisation: Citibank Singapore Brand: Citi Credit Cards Campaign: Citi Cards Privileges Program |
29. Most Effective Use – Digital
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow Campaign: Enfagrow Creates Unique AI Song In Tribute to Singaporean Mothers |
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eMarketingEye Client Organisation: The Ascott Campaign: Ascott’s Blueprint for Capturing Diverse Audiences with Dynamic Messaging |
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Gloo Client Organisation: Exceed Sports & Entertainment Brand: Glow Festival by Prudential Campaign: Glow Festival by Prudential 2024 |
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Grey Singapore, Mindshare Singapore Client Organisation: giga! Singapore Campaign: Every e is a giga eSIM |
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GroupM (EssenceMediaCom) Client Organisation: The Coca-Cola Company Brand: Coca-Cola Campaign: Coke Music Promo 2024 |
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OMD Client Organisation: Singtel Campaign: Always More for You |
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Performics, The Secret Little Agency (TSLA) Client Organisation: DBS Bank Campaign: DBS PayLah Cashless CNY |
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Performics, The Secret Little Agency (TSLA) Client Organisation: DBS Bank Campaign: DBS Cards Branding |
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Spark Foundry Client Organisation: Mandai Wildlife Group Brand: River Wonders Campaign: River Wonders’ 10th Anniversary |
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Starcom Singapore Client Organisation: Samsung Electronics Singapore (SESP) Campaign: Galaxy S24: A Bold New Chapter in Mobile Technology |
30. Most Effective Use – Events (Physical / Virtual)
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:Teeth, Freeform, Zeno, Dentsu Red Star Client Organisation: Asia Pacific Breweries Singapore Brand: Heineken Campaign: Heineken Enter The Maltiverse |
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Bloomr.SG Client Organisation: Mediacorp Campaign: The Pinwheels, Singapore’s Content Creator Awards 2024 |
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Gloo Client Organisation: Dairy Farm Group Brand: Guardian Campaign: Guardian Live Smart and Healthy |
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Gloo Client Organisation: Driscoll’s Asia Campaign: Berry Berry Good |
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I-Promo Client Organisations: Central Provident Fund Board (CPFB), MoneySense Campaign: “Ready for Life” Festival 2024 |
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LEO Client Organisation: Cathay Pacific Campaign: The Feels Good to Move Experience |
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LEO, OMD Client Organisation: Singtel Campaign: Hello Securi-tea |
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Mad Hat Asia Client Organisation: AP Media Brand: DareDreamer Campaign: World Christmas Market Singapore |
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MOI Global Client Organisation: Alibaba Cloud Campaign: Paris 2024 Olympic Games ~ La Riviere Alibaba Cloud |
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Starcom Singapore Client Organisation: Samsung Electronics Singapore (SESP) Brand: Samsung Campaign: Celebrate Rising Homegrown Talents and Love of Music with Samsung Galaxy Z Fold6 | Flip6 |
31. Most Effective Use – Experiential
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:Teeth, Jaymi McManus, Bottlesmoker, Bongomann, Zeno, Dentsu Red Star Client Organisation: Asia Pacific Breweries Singapore Brand: Heineken Campaign: Heineken Star Brewing Sound System |
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amc asia (Singapore) Client Organisation: Singapore Kindness Movement Campaign: Project heARTlands – Block 61 |
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George P. Johnson, Design Bridge and Partners Client Organisation: HSBC Campaign: HSBC FutureVision @ Singapore Fintech Festival |
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Jack Morton, Golin Singapore, Mindshare Client Organisation: Unilever Singapore Brand: Magnum Campaign: Magnum Pleasure Express: Beyond Worlds |
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LEO, OMD Client Organisation: Singtel Campaign: Hello Securi-tea |
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LEO, Starcom Singapore, Pico Client Organisation: For Real Co. Campaign: Bringing people closer together, for real. |
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M+C Saatchi Performance Client Organisation: Grab Brand: Grab PayLater Campaign: Making BNPL Tangible Through Play for Grab PayLater |
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MINISTRY Agency Client Organisation: SGInnovate Campaign: Launching Deep Tech Central: Engaging Talent, Building Communities |
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Popper Asia, Tell Your Children Client Organisation: CapitaLand Investment Campaign: CapitaLand Dance of the Dragon |
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Starcom Singapore, Cheil Singapore Client Organisation: Samsung Electronics Singapore (SESP) Brand: Samsung Campaign: Unfold Tomorrow: Mobile Redefined with Samsung Galaxy Z Fold6 | Flip6 |
32. Most Effective Use – Government Sector / Non-Profit Marketing
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Briq Client Organisation: Centre for Strategic Infocomm Technologies Campaign: The Infosecurity Challenge (TISC) 2024 |
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DSTNCT Client Organisation: Ministry of Digital Development and Information Brand: ForwardSG Campaign: Let’s Begin |
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DSTNCT Client Organisation: Youth Corps Singapore Campaign: 10 Out of 10 Will Do Good |
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LEO, Starcom Singapore, Pico Client Organisation: For Real Co. Campaign: Bringing people closer together, for real. |
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Protocol Client Organisation: SDIC Campaign: Don’t Press The Panic Button! |
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Publicis Singapore, Starcom Worldwide Client Organisation: Health Promotion Board Campaign: Words That Comfort |
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Publicis Singapore, Starcom Worldwide Client Organisation: Health Promotion Board Campaign: Salt Changes The Relationship We Have With Flavour |
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Publicis Singapore, Starcom Worldwide Client Organisation: Health Promotion Board Campaign: Supporters Who Listen, Support Better |
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TMR Media Client Organisation: NDPEEPS Campaign: Provision for Branding & Publicity for National Day 2024 |
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We are Solstice Client Organisation: National Environment Agency Brand: Clean and Green Singapore Campaign: Recycle Right 2024 |
33. Most Effective Use – Influencers / KOLs
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Gloo Client Organisation: Exceed Sports & Entertainment Brand: Glow Festival by Prudential Campaign: Glow Festival by Prudential 2024 |
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GroupM (Mindshare Singapore) Client Organisation: Zespri Campaign: Zespri – Fruit Pillbox |
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LEO Client Organisation: Cathay Pacific Campaign: #SeenHereFirst |
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LEO Client Organisation: McDonald’s Singapore Brand: McDonald’s Campaign: The McGriddles® Breakfast x Icon Collection |
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Mad Hat Asia Client Organisation: AP Media Brand: DareDreamer Campaign: World Christmas Market Singapore |
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Mediabrands Content Studio Client Organisation: L’Oreal Brand: YSL (Yves Saint Laurent) Campaign: YSL Secret Code |
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Starcom Singapore, SGAG Client Organisation: National Environment Agency Campaign: Hot Girl Summer: SG Edition |
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The M Makers, Hello Health Group Client Organisation: GSK Campaign: Shingles Disease Awareness Campaign |
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The Thirdspace, Dentsu X Client Organisation: Air New Zealand Campaign: Let’s Wing It |
34. Most Effective Use – Integrated Media
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Fifth Ring Client Organisation: ACCA Singapore Campaign: ACCA88: Living Legacy |
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Havas Media Singapore, IRIS Singapore Client Organisation: Trust Bank Campaign: Turning Every Spend to Everyday Wins With Trust Cashback Card |
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Mediabrands Content Studio Client Organisation: Team Singapore Campaign: One Team, One Dream |
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OMD Singapore Client Organisation: McDonald’s Singapore Campaign: The Call of Crispy |
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PHD Singapore Client Organisation: HSBC Life Singapore Campaign: HSBC Life Diamond Prestige IUL: Build a Chain of Lasting Wealth |
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PHD Singapore, TBWA\Singapore Client Organisation: Singapore Airlines Campaign: Enabling World-Class Experiences in Every Journey |
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Protocol Client Organisation: SDIC Campaign: Don’t Press The Panic Button! |
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Publicis Singapore, Starcom Worldwide Client Organisation: Health Promotion Board Campaign: Salt Changes The Relationship We Have With Flavour |
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Spark Foundry Client Organisation: Mandai Wildlife Group Brand: Singapore Zoo Campaign: Zoolympix |
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Starcom Singapore Client Organisation: Samsung Electronics Singapore (SESP) Brand: Samsung Campaign: “Transforming Lives, One Breath at a Time” from Cooling to Well-Being; Introducing Samsung’s new WindFree™ air conditioners |
35. Most Effective Use – Launch / Re-Launch
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Arena Media Singapore, Accenture Song Singapore Client Organisation: Amazon SG Campaign: One Prime Branding |
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Assembly Client Organisation: Marina Bay Sands Brand: estiatorio Milos Campaign: estiatorio Milos launch campaign |
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Gloo Client Organisation: Dairy Farm Group Brand: Guardian Campaign: Guardian BAEs |
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Havas Media Singapore, IRIS Singapore Client Organisation: Trust Bank Campaign: Turning Every Spend to Everyday Wins With Trust Cashback Card |
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Havas Media Singapore, IRIS Singapore Client Organisation: Trust Bank Campaign: Life Gets A Little Fancier With Trust+ |
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LEO Client Organisation: McDonald’s Singapore Brand: McDonald’s Campaign: The McGriddles® Breakfast x Icon Collection |
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M+C Saatchi Performance Client Organisation: Grab Brand: Grab Transport Campaign: The Relaunch of Grab’s Advance Booking Feature: A Trusted Companion for Pre-Planned Rides |
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Mad Hat Asia Client Organisation: AP Media Brand: DareDreamer Campaign: World Christmas Market Singapore |
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OMD Singapore Client Organisation: McDonald’s Singapore Campaign: Conventional meets Unconventional: The Chicken McCrispy Signature |
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Publicis Chemistry, Zenith Singapore, AKA Client Organisation: Subway Campaign: Subway is Full of Crab |
36. Most Effective Use – Marketing Automation
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Ascentis, Meet Isaac Client Organisation: Levi Strauss & Co. Brand: Levi’s Campaign: Levi’s Red Tab Membership Program |
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MediaOne Client Organisation: Canon Singapore Brand: Digimetrics Campaign: Smart Tech, Smart Marketing |
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SKALE by GrowthDesk Client Organisation: POKKA Campaign: POKKA Trio Rewards Club |
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Smartly, AIRR Labs Client Organisation: LG Household and Healthcare Campaign: 2024 Double-Digit Date Campaigns |
37. Most Effective Use – Mobile
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow Campaign: AI creates song of love by toddlers for Mother’s Day through Mobile |
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Havas Media Singapore Client Organisation: Warner Bros. Discovery Campaign: Twisters Launch Campaign |
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Industria Client Organisation: CUPRA Singapore Brand: CUPRA Campaign: Revolutionising Automotive Marketing: The CUPRA Manga Campaign |
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M+C Saatchi Performance Client Organisation: Grab Brand: Grab PayLater Campaign: Play, Catch, Pay Later: A Mobile Game to Simplify BNPL Adoption |
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OMD Singapore Client Organisation: McDonald’s Singapore Campaign: My Happy Place |
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PRM Marketing Services (PRMMS) Client Organisation: Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) |
38. Most Effective Use – Omnichannel
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Assembly Client Organisation: Marina Bay Sands Brand: estiatorio Milos Campaign: estiatorio Milos launch campaign |
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GroupM (Mindshare Singapore), Jack Morton Singapore, Golin Singapore Client Organisation: Unilever Brand: Magnum Campaign: Magnum Pele Fantasia |
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MINISTRY Agency Client Organisation: SGInnovate Campaign: Launching Deep Tech Central: Engaging Talent, Building Communities |
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PHD Singapore, VML Singapore Client Organisation: HSBC Singapore Campaign: HSBC Live+ Credit Card Product Launch |
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PHD Singapore, TBWA\Singapore Client Organisation: Singapore Airlines Campaign: Enabling World-Class Experiences in Every Journey |
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Starcom Singapore Client Organisation: Samsung Electronics Singapore (SESP) Brand: Samsung Campaign: “Transforming Lives, One Breath at a Time” from Cooling to Well-Being; Introducing Samsung’s new WindFree™ air conditioners |
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Starcom Singapore Client Organisation: Samsung Electronics Singapore (SESP) Campaign: Galaxy S24: A Bold New Chapter in Mobile Technology |
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The Gap People Client Organisation: Moomoo Financial Singapore Campaign: ‘I Also Can’ |
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Tonic Digital Client Organisation: TMC Academy Campaign: Student Acquisition |
39. Most Effective Use – Out-of-Home
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Arena Media Singapore, Accenture Song Singapore Client Organisation: Amazon SG Campaign: One Prime Branding |
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CPXi Client Organisation: Tiger Brokers (Singapore) Campaign: #TheBossisHere – SG’s first debit card that earns you fractional shares |
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GroupM (EssenceMediaCom) Client Organisation: The Coca-Cola Company Brand: Coca-Cola Campaign: Coca-Cola CNY 2024 “Coca-Cola CNY Magic Happens When Families Bond Over Common Ground” |
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GroupM (Mindshare Singapore) Client Organisation: Unilever Singapore Brand: Vaseline Campaign: Vaseline LiveUV |
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Havas Media Singapore Client Organisation: KFC Singapore Campaign: ETC Burger Launch |
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Havas Media Singapore Client Organisation: Shopee Campaign: Shopee 11.11 Big Sale |
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iProspect, Stellar Ace Client Organisation: Accor Hotels Brand: ALL.com Campaign: For ALL The Travellers in You |
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Protocol Client Organisation: SDIC Campaign: Don’t Press The Panic Button! |
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Starcom Singapore Client Organisation: Samsung Electronics Singapore (SESP) Campaign: AI That Amazes. Out-of-Home That Impresses. |
40. Most Effective Use – Performance Marketing
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AdTech Innovation Client Organisation: Singapore Institute of Management Brand: SIM Global Education Campaign: SIM Global Education Acquisition Drive |
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Briq Client Organisation: Centre for Strategic Infocomm Technologies Campaign: The Infosecurity Challenge (TISC) 2024 |
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Briq Client Organisation: FWD Group Brand: OMNE by FWD Campaign: Do Life At 100% |
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eMarketingEye Client Organisation: The Ascott Campaign: Ascott’s Multi Channel & Hyper Personal Journey to 20% Revenue Growth |
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First Page Digital Client Organisation: Mead Johnson Nutrition (Asia Pacific) Brand: Durex Campaign: Durex On Top |
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GroupM (EssenceMediaCom) Client Organisation: Great Eastern Singapore Campaign: The Great You |
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OMD Singapore Client Organisation: Singtel Brand: GOMO Campaign: GOMO’s Attribution Done Cleverer |
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RED² Digital Client Organisation: Marina Bay Sands Campaign: Search-Driven Storyteller: Captivating Audiences with SEO Content |
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Spark Foundry, Performics India, Publicis Media, Content & Innovation (PMCI) Client Organisation: Citibank Singapore Brand: Citi PremierMiles Card Campaign: Make The Holiday You Want Happen |
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Starcom Singapore Client Organisation: Samsung Electronics Singapore (SESP) Brand: Samsung Campaign: Annyeong-haseyo! The Samsung Galaxy S24 Ultra is Here! |
41. Most Effective Use – Programmatic Marketing
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Brainlabs APAC Client Organisation: JLL Campaign: Seamless Transformation – JLL’s integrated services create workspaces that foster innovation and productivity |
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GroupM (EssenceMediacom) Client Organisation: The Coca-Cola Company Brand: Coca-Cola Campaign: Coke Uplifting Breaks – Epic Battle |
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iProspect Client Organisation: Accor Hotels Brand: ALL.com Campaign: For ALL The Travellers in You |
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OMD Singapore Client Organisation: Singtel Brand: GOMO Campaign: GOMO’s Attribution Done Cleverer |
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Publicis Media – Precision, Shophouse@Publicis (Zenith Singapore, BBH, Digitas Singapore) Client Organisation: Singapore Tourism Board Campaign: Singapore Tourism Board – Tours Marketing Campaign |
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Quantcast Client Organisation: PUMA Southeast Asia Campaign: PUMA Deviate Nitro 3 |
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Starcom Singapore, Cheil Singapore, APEX Exchange Client Organisation: Samsung Electronics Singapore (SESP) Brand: Samsung Campaign: Unfold Tomorrow: Mobile Redefined with Samsung Galaxy Z Fold6 | Flip6 |
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UM, FreakOut Client Organisation: AMEX Campaign: AMEX Krisflyer Ascend Campaign |
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Zenith Singapore Client Organisation: Haleon Singapore Campaign: Panadol: Sequential Video Journey |
42. Most Effective Use – Social Commerce
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First Page Digital Client Organisation: Harman International Singapore Brand: JBL Campaign: JBL, Expanding Horizons |
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Gloo Client Organisation: Dairy Farm Group Brand: Guardian Campaign: Guardian 2024 Integrated Social Approach |
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Innovative Hub (SG) Client Organisation: Ugel Cosmetics Brand: Blé De Fonty Campaign: Blé De Fonty-Tiktok Campaign |
43. Most Effective Use – Social Media
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow Campaign: Enfagrow uses social media to spread AI Song “A+ Mums Raise A+ Kids” |
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Gloo Client Organisation: Exceed Sports & Entertainment Brand: Glow Festival by Prudential Campaign: Glow Festival by Prudential 2024 |
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GOODSTUPH Client Organisation: Sport Singapore Brand: Team Singapore Campaign: The Team Singapore Intern |
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GroupM (Mindshare Singapore) Client Organisation: Zespri Campaign: Zespri – Fruit Pillbox |
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LEO Client Organisation: McDonald’s Singapore Brand: McDonald’s Campaign: The McGriddles® Breakfast x Icon Collection |
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Publicis Chemistry Client Organisation: Singtel Brand: GOMO Campaign: GOMO Value Campaign + GOMO Grabber |
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Starcom Singapore, IN.FOM Client Organisation: Samsung Electronics Singapore (SESP) Brand: Samsung Campaign: Unfold Tomorrow: Mobile Redefined with Samsung Galaxy Z Fold6 | Flip6 |
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TEAM LEWIS Client Organisation: ION Orchard Campaign: Celebrating 15 years of ION Orchard |
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UNIFORM Client Organisation: Central Provident Fund Board (CPFB) Campaign: Make Every Day Matter |
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Vintedge Client Organisation: Canon Singapore Campaign: Vintedge – Canon SG “BOTH BEATS” Social Media Marketing |
44. Most Effective Use – Specific Audience
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DSTNCT Client Organisation: Youth Corps Singapore Campaign: 10 Out of 10 Will Do Good |
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Gloo Client Organisation: Exceed Sports & Entertainment Brand: Glow Festival by Prudential Campaign: Glow Festival by Prudential 2024 |
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Gloo Client Organisation: Galderma Campaign: Glow Through Life |
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LEO Client Organisation: McDonald’s Singapore Brand: McDonald’s Campaign: The McGriddles® Breakfast x Icon Collection |
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LEO, Starcom Singapore, Pico Client Organisation: For Real Co. Campaign: Bringing people closer together, for real. |
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M+C Saatchi Performance Client Organisation: Grab Brand: Grab Transport Campaign: Grab Advance Booking: Targeting Key Travel Audiences for Stress-Free Journeys |
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MINISTRY Agency Client Organisation: SGInnovate Campaign: Launching Deep Tech Central: Engaging Talent, Building Communities |
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Performics, The Secret Little Agency (TSLA) Client Organisation: DBS Bank Campaign: DBS Live Fresh CVP Refresh |
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Performics, Tribal Worldwide, Serious Media Client Organisation: DBS Bank Campaign: Retirement digiPortfolio |
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Publicis Chemistry Client Organisation: Singtel Brand: GOMO Campaign: GOMO Value Campaign + GOMO Grabber |
45. Most Effective Use – Video
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BlackBear Digital Client Organisation: National Gallery Singapore Campaign: Light to Night Festival 2024 |
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BLESS7UP Client Organisation: Singapore Kindness Movement Campaign: BE Greater – Shorts3 |
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DSTNCT Client Organisation: Ministry of Digital Development and Information Brand: ForwardSG Campaign: Let’s Begin |
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OMD Client Organisation: Singtel Campaign: Always More for You |
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Publicis Chemistry Client Organisation: Singtel Campaign: 5G Express Pass |
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Publicis Singapore, Starcom Worldwide Client Organisation: Health Promotion Board Campaign: Salt Changes The Relationship We Have With Flavour |
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Starcom Singapore, SGAG Client Organisation: National Environment Agency Campaign: Hot Girl Summer: SG Edition |
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Starcom Singapore, Viu Client Organisation: National Environment Agency Campaign: K-dramatizing Public Hygiene in Singapore |
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The M Makers, Hello Health Group Client Organisation: GSK Campaign: Shingles Disease Awareness Campaign |
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Zenith Singapore Client Organisation: Haleon Singapore Brand: Panadol Campaign: Panadol: Sequential Video Journey |
46. Most Effective Use – Zero-Party Data
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LoopMe, OMD Singapore Client Organisation: McDonald’s Campaign: LoopMe drives brand awareness lift 2x higher than industry benchmark for McDonald’s |
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Popper Asia Client Organisation: Lendlease Campaign: YWBIT 3.0 – Trash to Eden |
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Publicis Chemistry Client Organisation: Singtel Brand: GOMO Campaign: GOMO eSIM Campaign |
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SKALE by GrowthDesk Client Organisation: Colgate-Palmolive Singapore Campaign: Colgate Smile Rewards Platform |
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