Treephol Trakulrungsi

Group Director of Branding

Montara Hospitality Group

Treephol is a luxury & wellness brand strategist who helps purpose-led lifestyle, hospitality, and real estate brands transform vision into desire, trust, and long-term commercial value.

With a background spanning luxury real estate, wellness destinations, hospitality, and lifestyle brands, he bridges strategic thinking with emotional brand building — creating identities, experiences, and narratives that connect deeply with modern consumers.

His approach combines business objectives with a strong sense of purpose, crafting brands that are not only desirable but meaningful. Through thoughtful positioning, creative direction, partnerships, and experience design, Treephol helps shape brands that inspire communities, elevate lifestyles, and create lasting value.