2026 Winners

Marketer of the Year

Kaniva Pet Food

1. Excellence in Advertising

GOLD

Krungthai Bank
Campaign: Krungthai Travel Card: From Tourist to TOURICH
Agency: iPROSPECT

SILVER

Mondelēz International (Thailand)
Brand: Oreo
Campaign: Oreo x Babymonster
Agencies: Leo Bangkok, WPP Media Thailand

BRONZE

Grab
Campaign: Grab Saver – Cheaper for Sure
Agencies: Grey, Baankai Ruenkieng, M&C Saatchi

2. Excellence in AI-Powered Storytelling

	GOLD Nestlé Thailand Brand: KitKat Campaign: KitKat Valentine’s Day 2026 Agencies: VML Thailand, OpenMind Thailand
	SILVER Mitsubishi Electric Asia (Thailand) Brand: Mitsubishi Electric Campaign:BETTERVERSE Agency: Spa-Hakuhodo
	BRONZE Betagro Group Brand: S-Pure Campaign: S-Pure – SO PURE, SO GOOD Campaign Agency: AnyMind Group
	BRONZE PepsiCo (Thailand) Brand: Lay’s Campaign: BT21 x Lay’s — The Joy Hunt for Thailand’s Gen Z Agencies: Zenith Media Thailand, Brilliant & Million, Leo Bangkok

3. Excellence in Anniversary Marketing

	GOLD MK Restaurant Group Brand: MK Restaurants Campaign: MK 40th Anniversary Agency: VML
	SILVER Hatari Electric Brand:Hatari Campaign: The Legend Is Black Agencies: Leo Bangkok, Zenith Media Thailand, MSL Thailand
	BRONZE Krungthai Bank Campaign: Krungthai 60th Anniversary Agencies: VML Thailand, UM Thailand
	BRONZE Supersports Campaign: Supersports 28th Anniversary:

4. Excellence in B2B Marketing

GOLD

UOB LIVE
Campaign: UOB LIVE: Turning Cheering Crowds into Resounding B2B Lead Success
Agency: ANGA Bangkok

SILVER

Mitr Phol Group
Brand: Freshy (Syrup)
Campaign: Freshy’s Fighter Kit
Agencies: Hakuhodo (Bangkok), Media Intelligence Group (MI)

BRONZE

Central Pattana (CPN)
Campaign: The 1 BIZ, Marketing intelligence Solutions

5. Excellence in Brand Awareness

GOLD

Kaniva Pet Food
Campaign: Kaniva No Pet Beauty Standard

SILVER

Grab
Campaign: Grab Saver – Cheaper for Sure
Agencies: Grey, Baankai Ruenkieng, M&C Saatchi

BRONZE

Ajinomoto (Thailand)
Brand: Ajinomoto MSG
Campaign: Delicious as Always
Agencies: dentsu X Thailand, dentsu Creative Thailand

6. Excellence in Brand Strategy

GOLD

Brand: KitKat

Nestlé Thailand
Campaign: KitKat Break Better 2026
Agency: OpenMind Thailand

SILVER

Grab
Campaign: Grab Saver – Cheaper for Sure
Agencies: Grey, Baankai Ruenkieng, M&C Saatchi

BRONZE

Minor Food
Brand: Burger King Thailand
Campaign: The Real Burger
Agency: Soho Square

7. Excellence in Communications / Public Relations

	GOLD AIS Campaign: Countdown to the Taste of Tomorrow Agency: Winter Egency
	SILVER Charoen Pokphand Foods (CPF) Brand: CP Campaign: Thailand’s Chicken: The D-Day Setting a New Industry Standard Agencies: Digital Ido, IDEE Studio
	BRONZE The Mall Group Campaign: Monchhichi x The Mall Group The Great Happy New Year 2026
	BRONZE Trailblaze Mission Campaign: Trailblaze the Way Forward: From Communication to Lasting Impact

8. Excellence in Consumer Insights / Market Research

GOLD

Kaniva Pet Food
Campaign: Kaniva No Pet Beauty Standard

SILVER

Krungthai Bank
Campaign: #ทันมุกทุกมิจ(Spot the role, Stop the scam)
Agencies: Leo Bangkok, Starcom

BRONZE

Thai AirAsia
Campaign: Thailand Final Call
Agency: CHQ – Creative Headquarter

9. Excellence in Content Marketing

GOLD

Unilever (Thailand)
Brand: CLEAR
Campaign: CLEAR 100 – When Shampoo Became Must-Watch Entertainment
Agencies: Spark Foundry – PubU, DUDE BKK, Brilliant & Million

SILVER

Bangkok Hospital
Campaign: ยัยสมองวุ่นวายกับเจ้าชายกระดูก

BRONZE

Kao Industrial (Thailand)
Brand: Biore
Campaign: The Whip Effect
Agencies: Hakuhodo (Bangkok), i-dac (Bangkok)

10. Excellence in CSR / Cause Marketing

	GOLD Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard
	SILVER A. Menarini (Thailand) Brand: NAC long Campaign: NAC long – Turn Waste to Walk Agency: Essence MediaCom
	SILVER McDonald’s Campaign: Mom’s Hope Agency: Leo Bangkok
	BRONZE Bangkok Hospital Campaign: Bangkok Hospital New Gen Doctors Workshop

11. Excellence in Customer Engagement

	GOLD Nestlé Thailand Brand: NESCAFÉ® Red Cup Campaign: NESCAFÉ Red Cup: NESCAFÉ Run & Red Space Agencies: OpenMind Thailand, Leo
	GOLD The Coca Cola Company Brand: Coca Cola Campaign: Share A Coke Agencies: WPP Media, WPP Open X
	SILVER Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo x Babymonster Agencies: Leo Bangkok, WPP Media Thailand
	BRONZE Unilever (Thailand) Brand: Sunsilk Campaign: Sunsilk x EGG Digital: Babymonster Sway Like Silk Agency: EGG Digital

12. Excellence in Data-Driven Marketing

	GOLD TMBThanachart Bank (ttb) Campaign: SOWISE: Segment-of-One Wealth Intelligence Storytelling Engine
	SILVER PepsiCo (Thailand) Brand: Lay’s Campaign: Zero to 108K: How Lay’s Built Thailand’s First TradTrade Shopper Data Asset Agencies: Zenith Media Thailand, YMT
	BRONZE Daikin Industries (Thailand) Brand: Daikin Inverter Series Campaign: Daikin Persona Climate Intelligence Agency: dentsu X Thailand
	BRONZE Government Savings Bank (GSB) Brand: GSB NOW Campaign: NOW POINT Agency: Spark Factor

13. Excellence in Digital Marketing

GOLD

KFC
Brand: Yum Restaurants International (Thailand)
Campaign: Chizzalulu Chizzalala, The edible brainrot
Agencies: Publicis Thailand, Brilliant & Million, Initiative Thailand, Prodigious Thailand

SILVER

Kaniva Pet Food
Campaign:Kaniva No Pet Beauty Standard

BRONZE

UOB LIVE
Campaign: An Integrated Digital Strategy That Turned Engagement into Bookings for UOB LIVE
Agency: ANGA Bangkok

14. Excellence in eCommerce Marketing

	GOLD Shiseido Thailand Brand: Shiseido Ginza Tokyo Campaign: Where Brand Meets Basket Shiseido Turned eCommerce into a Confidence‑Building, High‑Performance Experience Agency: dentsu X Thailand
	SILVER A. Menarini (Thailand) Brand: Dermatix Campaign: Winning Beyond Discounts – Turning Value-Led Strategy into Scalable eCommerce Growth
	BRONZE Pataya Food Group (PFG) Brand: Regalos Campaign: Turn Audiences into Demand with Cross-platform eCommerce Integration Agencies: dentsu Total Commerce (DTC), iPROSPECT
	BRONZE Procter & Gamble (P&G) Brand: P&G E-Commerce Campaign: Precision at Scale: Human × AI eCommerce Transformation on Shopee Agency: dentsu

15. Excellence in Emotion-Led Performance Marketing

	GOLD MG Sales (Thailand) Brand: MG Campaign: MG S5 Mom & Daughter Agency: Starcom Thailand
	SILVER Charoen Pokphand Foods (CPF) Brand: CP Campaign: The Best Blessing Agency: Creative Juice G1
	SILVER McDonald’s Campaign: Mom’s Hope Agency: Leo Bangkok
	BRONZE Danone Thailand Brand: Hi-Q Super Gold Plus-C Campaign: Sacrifice for the Best Agencies: Leo, WPP Media Thailand

16. Excellence in Event Marketing

GOLD

Kaniva Pet Food
Campaign: Kaniva No Pet Beauty Standard

SILVER

Nike
Campaign: Nike: Amazing Thailand Marathon 2025
Agency: WPP Media Thailand

BRONZE

TMBThanachart Bank (ttb)
Campaign: Pon Dee Mee Rangwan
Agencies: WPP Media Thailand, VML Thailand

17. Excellence in Experiential Marketing

GOLD

The Mall Group
Campaign: Monchhichi x The Mall Group The Great New Year First in Thailand

SILVER

Kaniva Pet Food
Campaign: Kaniva No Pet Beauty Standard

BRONZE

ThinkFest
Campaign: ThinkFest 2026: Everybody Changes
Agency: BrandThink

18. Excellence in Influencer / KOLs Marketing

GOLD

Mondelēz International (Thailand)
Brand: Halls
Campaign: Halls XS x Singha Lemon Soda
Agencies: Ogilvy, WPP Media Thailand

SILVER

Mondelēz International (Thailand)
Brand: Oreo
Campaign: Oreo x Babymonster
Agencies: WPP Media Thailand, Leo Bangkok

BRONZE

Garena
Brand: Arena of Valor
Campaign: RoV x Pasulol
Agency: Leo Bangkok

19. Excellence in Integrated Marketing

	GOLD Nestlé Thailand Brand: MILO Campaign: MILO ORION: Energy To Grow Unstoppable 2026 Agencies: Ogilvy Thailand, OpenMind Thailand
	SILVER Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard
	BRONZE Government Savings Bank (GSB) Campaign: Every Transaction Changes Someone’s Life Agency: Grey Thailand
	BRONZE Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo x Babymonster Agencies: Leo Bangkok, WPP Media Thailand

20. Excellence in Interactive Marketing / AR & VR

GOLD

PepsiCo (Thailand)
Brand: Lay’s
Campaign: BT21 x Lay’s — The Joy Hunt for Thailand’s Gen Z
Agencies: Zenith Media Thailand, Brilliant & Million, Leo Bangkok

SILVER

Nestlé Thailand
Brand: MILO
Campaign: MILO ORION: Energy To Grow Unstoppable: MILO AR Game 2026
Agencies: Ogilvy Thailand, OpenMind Thailand

BRONZE

Saha Pathanapibul
Brand: MAMA
Campaign: MAMA x EGG Digital: Big Pack, Bigger Experiences Transforming Purchases Into Brand Experiences
Agency: EGG Digital

21. Excellence in Launch Marketing

GOLD

Central Pattana (CPN)
Brand: Central Park Bangkok
Campaign: Central Park Bangkok: Unveiling a New Global Landmark

SILVER

ShopeeFood Thailand
Brand: ShopeeFood
Campaign: ShopeeFood New Communication and New Presenter Launch
Agency: dentsu X Thailand

BRONZE

The Pizza Company
Campaign: SOLO
Agency: VML

22. Excellence in Live-Streaming Marketing

GOLD

Nestlé Thailand
Brand: KitKat
Campaign: KitKat LIVE Break 12.12
Agencies: VML Thailand, OpenMind Thailand

SILVER

Sansiri
Campaign: Live to Visit: Turning TikTok Live into a Shortcut to Sales appointments
Agency: iPROSPECT

BRONZE

Do Day Dream
Brand: Lesasha
Campaign: Mastered “Thematic Show Commerce” to 300% live sales uplift on 12.12
Agencies: dentsu Total Commerce (DTC), iPROSPECT

23. Excellence in Location-Based Marketing

GOLD

The Mall Group
Brand: M Card
Campaign: Beyond Borders: A Global Rewards & Partnership Ecosystem

SILVER

CP All
Brand: 7-Eleven Thailand
Campaign: ALL member E-Passport : ‘Chuan Jai Foo Across Thailand’
Agency: Deloitte Consulting

BRONZE

Unilever (Thailand)
Brand: Vaseline
Campaign: Vaseline Lifestyle Sync: Pioneering Hyper-Contextualization through Location Intelligence
Agency: Spark Foundry (PubU)

24. Excellence in Loyalty Marketing

GOLD

Forth Vending
Brand: TAO BIN
Campaign: TAO BIN x EGG Digital: Connecting Every Cup Through Data and Loyalty
Agency: EGG Digital

SILVER

Sizzler
Campaign: How Sizzler Turned Salad Lovers into Subscribers and Built a Recurring Loyalty

BRONZE

Kaniva Pet Food
Campaign: Kaniva: Pet Protect Family

25. Excellence in Marketing Innovation

GOLD

Unilever (Thailand)
Brand: Knorr Professional
Campaign: The Sorry Chicken
Agency: Youngster BKK

SILVER

Kaniva Pet Food
Campaign: Kaniva No Pet Beauty Standard

BRONZE

Charoen Pokphand Foods (CPF)
Brand: CP
Campaign: Thailand’s Chicken: The D-Day Setting a New Industry Standard
Agencies: Digital Ido, IDEE Studio

26. Excellence in Marketing to a Specific Audience

GOLD

PepsiCo (Thailand)
Brand: Lay’s Stax
Campaign: The Great Office Escape: Hacking Thailand’s White-Collar Hustle with ‘พัก Stax แป๊บ’
Agency: Zenith Media Thailand

SILVER

Charoen Pokphand Foods (CPF)
Brand: Meiji High Protein
Campaign: Meiji High Protein
Agencies: VML Thailand, Carat (Thailand)

BRONZE

Unilever (Thailand)
Brand: Lux
Campaign: LUX : Made to Glow by Gen Z
Agencies: Spark Foundry (Publicis Media), Leo Bangkok

27. Excellence in Marketing Transformation

GOLD

CP Axtra
Brand: Lotus’s
Campaign: Hidden Taste Thailand presented by Lotus’s

SILVER

Central Pattana (CPN)
Campaign: The 1 BIZ, Marketing intelligence Solutions

BRONZE

Merge
Campaign: Engineering Merge’s Exponential Growth Through TikTok Signal Architecture
Agency: Venuee

28. Excellence in Media Strategy

	GOLD World Fair Campaign: The Double Bell-Curve Strategy: Re-Engineering Event Demand Through Media Timing Agency: Venuee
	SILVER Netflix Thailand Campaign: Mad Unicorn: Go Mad or Go Home Agencies: Jongluckdee, i-dac, Media Intelligence Group (MI)
	BRONZE Nestlé Thailand Brand: NESCAFÉ Blend & Brew Campaign: NESCAFÉ Blend & Brew: Ready for MORE Agencies: OpenMind Thailand, Leo, The Goat Agency Thailand
	BRONZE Smooth-E Campaign: How Smooth-E Media Architecture Doubled ROAS to 8.46x on 1,000 SKUs Agency: Primal

29. Excellence in Mobile Marketing

GOLD

Grab
Brand: GrabAds
Campaign: GrabAds x KFC: The Colonel Fortune

SILVER

CP All
Brand: 7-Eleven Thailand
Campaign: M-Stamp Hello Feel-Good
Agency: Deloitte Consulting

BRONZE

The Hershey Company
Brand: Hershey’s
Campaign: Hershey’s Choco Tubes — Gamified Rich Media – Mobile Experience
Agencies: UM Thailand, Affinity Global

30. Excellence in Omnichannel

GOLD

Grab
Campaign: Grab Dine Out – The Countless Wasted Deals
Agencies: VML, M&C Saatchi

SILVER

CP All
Brand: 7-Eleven Thailand
Campaign: M-Stamp Hello Feel-Good
Agency: Deloitte Consulting

BRONZE

Krungthai Bank
Brand: Krungthai Investment
Campaign: Breaking Silos: How Krungthai Reengineered Media Integration to Deliver a Customer-Centric Journey
Agency: Starcom Thailand

31. Excellence in Out-Of-Home Advertising

GOLD

CP Axtra
Brand: Lotus’s
Campaign: Lotus’s Rain Coupons
Agency: VML Thailand

SILVER

Nestlé Thailand
Brand: Mineré
Campaign: The Rejuvenation Project by Mineré
Agencies: Ogilvy Group Thailand, OpenMind Thailand

BRONZE

MK Restaurant Group
Brand: MK Restaurants
Campaign: MK 40th Anniversary
Agency: VML

32. Excellence in Performance Marketing

GOLD

Krungthai Bank
Campaign: Krungthai Travel Card: From Tourist to TOURICH
Agency: iPROSPECT

SILVER

CIMB Thai Bank
Campaign: Closed-Loop Attribution: Turning Signals Into Revenue

BRONZE

Krungthai Bank
Campaign: OneSearch : Zero Waste, Massive Saving, Peak Performance
Agency: iPROSPECT

33. Excellence in Personalisation Marketing

GOLD

CP Axtra
Brand: Lotus’s
Campaign: Lotus’s x EGG Digital: Turning Data into Hyper-Personalized Meaningful Moments
Agency: EGG Digital

SILVER

CP All
Brand: 7-Eleven Thailand
Campaign: 7Delivery Subscription: From Reorder to Real-Time Personalised Replenishment
Agency: Deloitte Consulting

BRONZE

Thai Samsung Electronics
Brand: Samsung SmartThings Application
Campaign: Samsung SmartThings – The Smart Home You Never Knew You Had.
Agency: Starcom

34. Excellence in Programmatic Marketing

GOLD

PepsiCo (Thailand)
Brand: Lay’s
Campaign: From Click to Counter: How Lay’s Rebuilt Programmatic for Thailand’s Traditional Trade
Agencies: Zenith Media Thailand, Modcart

SILVER

Krungthai Bank
Campaign: Krungthai Travel Card: From Tourist to TOURICH
Agency: iPROSPECT

BRONZE

Sansiri
Campaign: Programmatic Audience Engine: Capturing Micro-Moments, Converting New Demand
Agency: iPROSPECT

35. Excellence in Retail / Shopper Marketing

GOLD

CP Axtra
Brand: Lotus’s
Campaign: My Lotus’s 2025
Agencies: WPP Media Thailand, VML Thailand

SILVER

CP Axtra
Brand: Lotus’s
Campaign: Lotus’s 31 Anniversary Campaign
Agency: The Leo Burnett Group Thailand

BRONZE

Unilever (Thailand)
Brand: Knorr Professional
Campaign: The Sorry Chicken
Agency: Youngster BKK

36. Excellence in Search Marketing

GOLD

Great Eastern Drug
Brand: Ged Good Life
Campaign: Building Trust for Mirgeal Gel Through Search Marketing
Agency: Omnicom Media

SILVER

Central Pattana (CPN)
Campaign: Integrated Search Strategy for International Tourist Acquisition

BRONZE

Krungthai Bank
Campaign: Krungthai Search: Rewiring Search for the AI Era
Agency: iPROSPECT

37. Excellence in Social Media Marketing

GOLD

KFC
Brand: Yum Restaurants International (Thailand)
Campaign: Sauce Redemption
Agencies: Publicis Thailand, Brilliant & Million, Initiative Thailand

SILVER

Unilever
Brand: Closeup
Campaign: Manifresh
Agency: Leo Bangkok

BRONZE

Grab
Campaign: #GrabThumbsup – Seriously Good Food!

38. Excellence in Sponsorship Activation

	GOLD Central Pattana (CPN) Brand: centralwOrld Campaign: Disney the magical stars 2026 at centralwOrld
	SILVER Suntory PepsiCo Beverage (Thailand) Brand: Pepsi Campaign: Pepsi Summer 2026 Agencies: Zenith Media Thailand & PMCI, Walking Fish, Anymind
	BRONZE Daikin Industries (Thailand) Campaign: Breathe as One: Daikin × SEA GAMES 2025 Agency: dentsu X Thailand
	BRONZE Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard

39. Excellence in Strategic Use of Budget

GOLD

Krungthai Bank
Campaign: Health Wallet 1-2-3 Free: Making Thailand’s Healthcare Promise Real Client
Agency: iPROSPECT

SILVER

Volvo Car Thailand
Brand: Volvo
Campaign: Volvo ES90 Asia Premiere
Agency: Gorilla Company

BRONZE

Big One Group
Campaign: BigOneSnack: Budget Efficiency Powering Sustainable Growth
Agency: Bake Bread Digital

40. Excellence in TV / Video Advertising

	GOLD Grab Campaign: Grab Human Ride Agencies: Choojai and Friends, Baankai Ruenkieng, M&C Saatchi
	SILVER A. Menarini (Thailand) Brand: NAC long Campaign: NAC long – Clear Fast, feel fresh Agency: V&
	SILVER Krungthai Bank Campaign: Krungthai Travel Card: From Tourist to TOURICH Agency: iPROSPECT
	BRONZE Ajinomoto (Thailand) Brand: Ajinomoto Quick Meal Campaign: The Only Presenter Agency: Yell Bangkok

41. Excellence in Urban Guerrilla Marketing

	GOLD Grab Campaign: Grab Dine Out – The Countless Wasted Deals Agencies: VML, M&C Saatchi
	SILVER CP Axtra Brand: Lotus’s Campaign: Lotus’s Rain Coupons Agency: VML Thailand
	SILVER Unilever (Thailand) Brand: Vaseline Campaign: Vaseline Verified Very Thai Agencies: Brilliant & Million, Spark Foundry (PubU)
	BRONZE CIMB Thai Bank Campaign: The Financial Dream