2026 Finalists
1. Excellence in Advertising
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Charoen Pokphand Foods (CPF) Brand: CP Campaign: The Best Blessing Agency: Creative Juice G1 |
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CIMB Thai Bank Campaign: Whatever Freedom |
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Grab Campaign: Grab Saver – Cheaper for Sure Agencies: Grey, Baankai Ruenkieng, M&C Saatchi |
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Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard |
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Krungthai Bank Campaign: Krungthai Travel Card: From Tourist to TOURICH Agency: iPROSPECT |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo x Babymonster Agencies: Leo Burnett, Wavemaker |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls XS x Singha Lemon Soda Agency: Ogilvy, Wavemaker |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls 5 THB PPA Agencies: Ogilvy, Wavemaker |
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Pepsi Campaign: Pepsi Za 10 THB Agencies: Publicis Media: Zenith, Walking Fish |
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PepsiCo (Thailand) Brand: Lay’s Campaign: From Penetration to Passion: How Lay’s Reclaimed Meaning Across Thai’s Lifestyle Agencies: Zenith Media Thailand, Brilliant & Million, Leo Thailand |
2. Excellence in AI-Powered Storytelling
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Betagro Group Brand: S-Pure Campaign: S-Pure – SO PURE, SO GOOD Campaign Agency: AnyMind Group |
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Krungthai Bank Campaign: #ทันมุกทุกมิจ(Spot the role, Stop the scam) Agencies: Leo Bangkok, Starcom |
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Krungthai Bank Campaign: Krungthai 60th Anniversary Agencies: VML Thailand, UM Thailand |
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Krungthai-AXA Life Insurance Campaign: Bucket List Ai Agency: Publicis Thailand |
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Mitsubishi Electric Asia (Thailand) Brand: Mitsubishi Electric Campaign: BETTERVERSE Agency: Spa-Hakuhodo |
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Nestlé Thailand Brand: KitKat Campaign: KitKat Valentine’s Day 2026 Agencies: VML Thailand, OpenMind Thailand |
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PepsiCo (Thailand) Brand: Lay’s Campaign: BT21 x Lay’s — The Joy Hunt for Thailand’s Gen Z Agencies: Zenith Media Thailand, Brilliant & Million, Leo Thailand |
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PepsiCo (Thailand) Brand: Lay’s Campaign: Reclaiming Togetherness in the “Duty Over Joy” Era as Master of Gathering Agencies: Zenith Media Thailand, Brilliant & Million, Leo Thailand |
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TMBThanachart Bank (ttb) Campaign: SOWISE: Segment-of-One Wealth Intelligence Storytelling Engine |
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Unilever (Thailand) Brand: Breeze Campaign: The Stain-Cial Media Platform Agencies: Brilliant & Million, Spark Foundry (Publicis Media) |
3. Excellence in Anniversary Marketing
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Central Pattana (CPN) Campaign: Central Pattana 45 Years of Better Futures |
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Charoen Pokphand Foods (CPF) Brand: Meiji Bulgaria Campaign: Meiji Bulgaria 12th Anniversary: The Next Level Of Healthiness Agency: adapter digital |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s 31 Anniversary Campaign Campaign Agency: The Leo Burnett Group Thailand |
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Hatari Electric Campaign: The Legend Is Black Agencies: Leo Bangkok, Publicis Media , MSL Thailand |
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Krungthai Bank Campaign: Krungthai 60th Anniversary Agencies: VML Thailand, UM Thailand |
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MK Restaurant Group Brand: MK Restaurants Campaign: MK 40th Anniversary Agency: VML |
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Supersports Campaign: Supersports 28th Anniversary |
4. Excellence in B2B Marketing
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Ajinomoto (Thailand) Brand: RosDee Noodle Soup Liquid Seasoning Campaign: Less Effort Less Fear Agency: Hakuhodo (Bangkok) |
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Berger Brand: Beger Paint Campaign: Beger AI : Winning Where Decisions Happen Agency: iPROSPECT Thailand |
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Central Pattana (CPN) Campaign: The 1 BIZ, Marketing intelligence Solutions |
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Grab Campaign: GrabMerchant No Hidden Catches Agencies: Baankai Ruenkieng, M&C Saatchi |
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Hatari Electric Campaign: Hatari Big Fan For The Biggest Fans Agency: Hakuhodo (Bangkok) |
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Krungthai Bank Campaign: Krungthai BUSINESS : Steps Toward Growth |
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Mitr Phol Group Brand: Freshy (Syrup) Campaign: Freshy’s Fighter Kit Agencies: Hakuhodo (Bangkok), Media Intelligence Group (MI) |
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SYNOVA Campaign: Queen Of Mango |
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Unilever (Thailand) Brand: Knorr Professional Campaign: The Sorry Chicken Agency: Youngster BKK |
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UOB LIVE Campaign: UOB LIVE: Turning Cheering Crowds into Resounding B2B Lead Success Agency: ANGA Bangkok |
5. Excellence in Brand Awareness
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A. Menarini (Thailand) Brand: NAC long Campaign: NAC long – Clear Fast, Feel Fresh Agency: Essence MediaCom |
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Ajinomoto (Thailand) Brand: Ajinomoto MSG Campaign: Delicious as Always Agencies: dentsu X Thailand, dentsu Creative Thailand |
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Charoen Pokphand Foods (CPF) Brand: CP Campaign: The Best Blessing Agency: Creative Juice G1 |
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Grab Campaign: Grab Saver – Cheaper for Sure Agencies: Grey, Baankai Ruenkieng, M&C Saatchi |
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Grab Campaign: GrabFood Mega Gale Agencies: Spa-Hakuhodo, underDoc, Publicis, M&C Saatchi |
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Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard |
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Krungsri First Choice Campaign: The Giant Agency: Leo Bangkok |
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Krungthai Bank Campaign: Krungthai Travel: From Tourist to TOURICH Agency: iPROSPECT |
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Srichand Campaign: SRICHAND-CamelliaPDRN Agency: WPP Media Thailand |
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Unilever (Thailand) Brand: Vaseline Campaign: Vaseline Huh? Agencies: Brilliant & Million, Spark Foundry (Publicis Media) |
6. Excellence in Brand Strategy
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Daikin Industries (Thailand) Brand: Daikin Campaign: The Visible Air Agency: Hakuhodo (Bangkok) |
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Grab Campaign: Grab Saver – Cheaper for Sure Agencies: Grey, Baankai Ruenkieng, M&C Saatchi |
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Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard |
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Kaniva Pet Food Campaign: Kaniva: Pet Protect Family |
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Krungthai-AXA Life Insurance Campaign: CI 123 Agency: Publicis Thailand |
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Minor Food Brand: Burger King Thailand Campaign: The Real Burger Agency: Soho Square |
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Mitsubishi Electric Asia (Thailand) Brand: Mitsubishi Electric Campaign: BETTERVERSE Agency: Spa-Hakuhodo |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls XS x Singha Lemon Soda Agencies: Ogilvy, Wavemaker |
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Nestlé Thailand Brand: KitKat Campaign: KitKat Break Better 2026 |
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Suntory PepsiCo Beverage (Thailand) Brand: Pepsi Campaign: Pepsi Za 10 THB Agencies: Publicis Media: Zenith, Walking Fish |
7. Excellence in Communications / Public Relations
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AIS Campaign: Countdown to the Taste of Tomorrow Agency: Winter Egency |
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Central Pattana (CPN) Brand: Central Krabi Campaign: Central Krabi: Opening a New Global Landmark for Sustainable Tourism & Lifestyle |
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Charoen Pokphand Foods (CPF) Brand: CP Campaign: Thailand’s Chicken: The D-Day Setting a New Industry Standard Agencies: Digital Ido, IDEE Studio |
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KFC Thailand Campaign: Sauce Redemption Agency: Publicis Thailand |
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Nestlé Thailand Brand: Nestlé Campaign: Every Little Act Matters Agency: ABLE Bangkok |
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Nestlé Thailand Brand: Mineré Campaign: The Rejuvenation Project by Mineré Agency: Ogilvy Group Thailand |
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Nike Campaign: Nike: Amazing Thailand Marathon 2025 Agency: WPP Media Thailand |
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Suntory PepsiCo Beverage (Thailand) Brand: Pepsi Campaign: Pepsi Treats Strawberries and cream : You deserve A Treat Agencies: Publicis Media: Zenith, Walking Fish |
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The Mall Group Campaign: Monchhichi x The Mall Group The Great Happy New Year 2026 |
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Trailblaze Mission Campaign: Trailblaze the Way Forward: From Communication to Lasting Impact |
8. Excellence in Consumer Insights / Market Research
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Charoen Pokphand Foods (CPF) Brand: CP Campaign: The Best Blessing Agency: Creative Juice G1 |
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Charoen Pokphand Foods (CPF) Brand: Meiji High Protein Campaign: Meiji High Protein Agencies: VML Thailand, Carat (Thailand) |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s Chinese New Year 2026 : Kai Whai Nom Sod Agency: VML Thailand |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s Auspicious 2B Pencil Agency: VML |
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Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard |
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Kaniva Pet Food Campaign: Kaniva: Pet Protect Family |
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Krungthai Bank Campaign: #ทันมุกทุกมิจ(Spot the role, Stop the scam) Agencies: Leo Bangkok, Starcom |
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Krungthai Bank Brand: Krungthai Care Savings Campaign: Krungthai Care Savings x Debit Card Mutelu Agency: UM Thailand |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls 5 THB PPA Agencies: Ogilvy, Wavemaker |
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Thai AirAsia Campaign: Thailand Final Call Agency: CHQ – Creative Headquarter |
9. Excellence in Content Marketing
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Bangkok Hospital Campaign: ยัยสมองวุ่นวายกับเจ้าชายกระดูก |
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Charoen Pokphand Foods (CPF) Brand: CP Campaign: Thailand’s Chicken: The D-Day Setting a New Industry Standard Agencies: Digital Ido, IDEE Studio |
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Charoen Pokphand Foods (CPF) Brand: CPF Feed Solutions Campaign: CFP Feed: Always on Content 2025 Agency: The Secret Farm |
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Hong Kong Tourism Board Campaign: Thailand Music Countdown – Hong Kong Special Performance |
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Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard |
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Kao Industrial (Thailand) Brand: Biore Campaign: The Whip Effect Agencies: Hakuhodo (Bangkok), i-dac (Bangkok) |
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Lion Corporation Thailand Brand: Kodomo Thailand Campaign: Kodomo TikTok Thailand Agency: Neighbors and Friends Agency |
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Nestlé Thailand Brand: Mineré Campaign: The Rejuvenation Project by Mineré Agency: Ogilvy Group Thailand |
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Unilever (Thailand) Brand: CLEAR Campaign: CLEAR 100 – When Shampoo Became Must-Watch Entertainment Agencies: Spark Foundry – PubU, DUDE BKK, Brilliant & Million |
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Unilever (Thailand) Brand: Vaseline Campaign: If it’s Vaseline, it’s Verified! Agency: Spark Foundry (Publicis Media) |
10. Excellence in CSR / Cause Marketing
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A. Menarini (Thailand) Brand: NAC long Campaign: NAC long – Turn Waste to Walk Agency: Essence MediaCom |
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AIS Campaign: Countdown to the Taste of Tomorrow Agency: Winter Egency |
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Bangkok Hospital Campaign: Bangkok Hospital New Gen Doctors Workshop |
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Government Savings Bank (GSB) Campaign: Every Transaction Changes Someone’s Life Agency: Grey Thailand |
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Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard |
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Krungthai Bank Campaign: Health Wallet 1-2-3 Free: Making Thailand’s Healthcare Promise Real Client Agency: iPROSPECT |
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L’Oréal Thailand Brand: L’Oréal Groupe Campaign: Beauty Inside Out Agency: McCann Thailand |
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McDonald’s Campaign: Mom’s Hope Agency: Leo Bangkok |
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Nestlé Thailand Brand: Nestlé Campaign: Every Little Act Matters Agency: ABLE Bangkok |
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Suntory PepsiCo Beverage (Thailand) Brand: Pepsi Campaign: Pepsi rPET Agencies: Publicis Media: Zenith, Walking Fish |
11. Excellence in Customer Engagement
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Grab Brand: GrabAds Campaign: GrabAds x KFC: The Colonel Fortune |
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KFC Thailand Campaign: Sauce Redemption Agency: Publicis Thailand |
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Mitr Phol Group Brand: Freshy (Syrup) Campaign: Freshy’s Fighter Kit Agencies: Hakuhodo (Bangkok), Media Intelligence Group (MI) |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo x Babymonster Agencies: Leo Burnett, Wavemaker |
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Nestlé Thailand Brand: NESCAFÉ® Red Cup Campaign: NESCAFÉ Red Cup: NESCAFÉ Run & Red Space Agencies: OpenMind, Leo |
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Nestlé Thailand Brand: NESCAFÉ Ready-to-Drink Campaign: NESCAFÉ RTD Kra Pong+ Rot May Aroi Trong Spec Agencies: Leo Bangkok, OpenMind Thailand, Buzzpurr |
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PTT Oil and Retail Business Campaign: PTT OR: Happy Journey Agency: Talka Talka Digital Media |
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Supersports Campaign: Supersports Running Club (SRNC) |
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The Coca Cola Company Brand: Coca Cola Campaign: Share A Coke Agencies: WPP Media, WPP Open X |
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Unilever (Thailand) Brand: Sunsilk Campaign: Sunsilk x EGG Digital: Babymonster Sway Like Silk Agency: EGG Digital |
12. Excellence in Data-Driven Marketing
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Big One Snack Campaign: Scaling Big One Snack with Data Agency: Bake Bread Digital |
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Daikin Industries (Thailand) Brand: Daikin Inverter Series Campaign: Daikin Persona Climate Intelligence Agency: dentsu X Thailand |
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Government Savings Bank (GSB) Brand: GSB NOW Campaign: NOW POINT Agency: Spark Factor |
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PepsiCo (Thailand) Brand: Lay’s Campaign: Zero to 108K: How Lay’s Built Thailand’s First TradTrade Shopper Data Asset Agencies: Zenith Media Thailand, Modcart |
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Procter & Gamble (P&G) Brand: Ambi Pur Campaign: Ambi Pur x EGG Digital : Turning Shopper Behavior into Growth Signals Agency: EGG Digital |
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PueanTae NgernDuan Campaign: From New High to New Standard Agency: BrandStromX |
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Reckitt Benckiser (Thailand) Brand: Gaviscon Campaign: Predict Behaviour to Predict Need Agency: dentsu Thailand |
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Smooth E Campaign: How Smooth E Doubled ROAS to 8.46x with a Test-Driven Decision Architecture Agency: Primal |
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Suntory PepsiCo Beverage (Thailand) Brand: Mirinda Campaign: Mirinda Apple Kiwi Agencies: Zenith, The Trade Desk |
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TMBThanachart Bank (ttb) Campaign: SOWISE: Segment-of-One Wealth Intelligence Storytelling Engine |
13. Excellence in Digital Marketing
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CP All Brand: 7-Eleven Thailand Campaign: ALL member E-Passport : ‘Chuan Jai Foo Across Thailand’ Agency: Deloitte Consulting |
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Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard |
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Kaniva Pet Food Campaign: Kaniva x BUS |
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KFC Thailand Campaign: Chizzalulu Chizzalala, The edible brainrot |
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Nestlé Thailand Brand: Nestlé Pure Life Campaign: Nestlé Pure Life – The Ultimate Quality Agencies: OpenMind Thailand, Leo Bangkok |
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PepsiCo (Thailand) Brand: Lay’s Campaign: The SIRA Strategy: Engineering the Ultimate Gathering with Lay’s Agencies: Zenith Media Thailand, Brilliant & Million, Leo Thailand |
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Suntory PepsiCo Beverage (Thailand) Brand: Pepsi Campaign: Pepsi Mitr Chuan Kin – The Pepsi Food Friend Platform Agencies: Publicis Media: Zenith, Walking Fish |
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True CJ Creations Brand: Thailand Music Countdown Campaign: TMC 2025 From the Stage to a Fandom Universe (TMC Verse) Agency: The Secret Farm |
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Unilever (Thailand) Brand: Sunsilk Campaign: From Private Ritual to Public Phenomenon: How Sunsilk Wondermist Conquered ‘Commuter Gauntlet’ Agencies: Spark Foundry – PubU, RADA |
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UOB LIVE Campaign: An Integrated Digital Strategy That Turned Engagement into Bookings for UOB LIVE Agency: ANGA Bangkok |
14. Excellence in eCommerce Marketing
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A. Menarini (Thailand) Brand: Dermatix Campaign: Winning Beyond Discounts – Turning Value-Led Strategy into Scalable eCommerce Growth |
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Bangkok Hospital Campaign: HEALTHFEST |
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Merge Campaign: Engineering Merge’s Exponential Growth Through TikTok Signal Architecture Agency: Venuee |
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Pataya Food Group (PFG) Brand: Regalos Campaign: Turn Audiences into Demand with Cross-platform eCommerce Integration Agencies: dentsu Total Commerce (DTC), iPROSPECT |
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Procter & Gamble (P&G) Brand: P&G E-Commerce Campaign: Precision at Scale: Human × AI eCommerce Transformation on Shopee Agency: dentsu |
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Rare Beverage Brand: 6ty Degrees Campaign: Exponential 400% Ecommerce Growth with Integrated Marketing Commerce Agencies: dentsu Total Commerce (DTC), iPROSPECT |
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Shiseido Thailand Brand: Shiseido Ginza Tokyo Campaign: Where Brand Meets Basket Shiseido Turned eCommerce into a Confidence‑Building, High‑Performance Experience Agency: dentsu X Thailand |
15. Excellence in Emotion-Led Performance Marketing
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A. Menarini (Thailand) Brand: NAC long Campaign: NAC long – Turn Waste to Walk Agency: Essence MediaCom |
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Charoen Pokphand Foods (CPF) Brand: CP Campaign: The Best Blessing Agency: Creative Juice G1 |
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Danone Thailand Brand: Hi-Q Super Gold Plus-C Campaign: Sacrifice for the Best Agency: Leo |
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Grab Campaign: Grab Human Drive Agencies: Choojai and Friends, M&C Saatchi |
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Krungthai Bank Campaign: Health Wallet 1-2-3 Free: Making Thailand’s Healthcare Promise Real Client Agency: iPROSPECT |
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Krungthai Bank Campaign: Krungthai 60th Anniversary Agencies: VML Thailand, UM Thailand |
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McDonald’s Campaign: Mom’s Hope Agency: Leo Bangkok |
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MG Sales (Thailand) Brand: MG Campaign: MG S5 Mom & Daughter Agency: Starcom Thailand |
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MK Restaurant Group Brand: MK Restaurants Campaign: MK 40th Anniversary Agency: VML |
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Nestlé Thailand Brand: KitKat Campaign: KitKat Valentine’s Day 2026 Agencies: VML Thailand, OpenMind Thailand |
16. Excellence in Event Marketing
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Arise by INFINITAS Campaign: Tech Meetup |
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Central Pattana (CPN) Brand: centralwOrld Campaign: centralwOrld Bangkok Countdown 2026 – A Tribute To Love |
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Charoen Pokphand Foods (CPF) Brand: CP Campaign: World Egg Day: Add Protein, Add CP Eggs Agency: PA-D Digital |
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Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard |
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L’Oréal Thailand Brand: Garnier Color Naturals Campaign: Garnier Color Naturals Salon Tent Agency: WPP Media Thailand |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo x Babymonster Agencies: Leo Burnett, Wavemaker |
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Nike Campaign: Nike: Amazing Thailand Marathon 2025 Agency: WPP Media Thailand |
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Suntory PepsiCo Beverage (Thailand) Brand: Pepsi Campaign: Pepsi Treats Strawberries and cream : You deserve A Treat Agencies: Publicis Media: Zenith, Walking Fish |
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TMBThanachart Bank (ttb) Campaign: Pon Dee Mee Rangwan Agencies: WPP Media Thailand, VML Thailand |
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Volvo Car Thailand Brand: Volvo Campaign: Volvo ES90 Asia Premiere Agency: Gorilla |
17. Excellence in Experiential Marketing
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CRC Sports Brand: Columbia Thailand Campaign: Columbia Hike Society: Building Thailand’s Hiking Community |
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Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo x Babymonster Agencies: Leo Burnett, Wavemaker |
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Nestlé Thailand Brand: MILO Campaign: MILO ORION: Energy To Grow Unstoppable with MILO AR Sport Game Agencies: Ogilvy Thailand, OpenMind Thailand |
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Nestlé Thailand Brand: NESCAFÉ Ready-to-Mix Campaign: Hack it how you like it! Agencies: Leo, Buzzpurr, Splendid, OpenMind |
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TCP Group Brand: Red bull Campaign: Red Bull: Experience Energy Like Never Before Agency: McCann Thailand |
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The Mall Group Campaign: Monchhichi x The Mall Group The Great New Year First in Thailand |
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ThinkFest Campaign: ThinkFest 2026: Everybody Changes Agency: BrandThink |
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Unilever (Thailand) Brand: Breeze Campaign: Breeze x EGG Digital: Turning Quick Wash Into Trusted Clean Agency: EGG Digital |
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Volvo Car Thailand Brand: Volvo Campaign: Volvo ES90 Asia Premiere Agency: Gorilla |
18. Excellence in Influencer / KOLs Marketing
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Charoen Pokphand Foods (CPF) Brand: CP Xtreme Campaign: Suck-cess Phenomenon Agency: Yell Bangkok |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s x EGG Digital: Influence that converts, from Content to Cart Agency: EGG Digital |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s x EGG Digital: From Local Retailer to Global Influencer Destination Agency: EGG Digital |
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Garena Brand: Area of Valor Campaign: RoV x Pasulol Agency: Leo Bangkok |
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Hong Kong Tourism Board Campaign: Thailand Music Countdown – Hong Kong Special Performance |
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Krungthai Bank Brand: Krungthai Investment Campaign: Krungthai Investment: One Investment Ecosystem Agencies: Starcom Thailand, Publicis Thailand |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls XS x Singha Lemon Soda Agencies: Ogilvy, Wavemaker |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo x Babymonster Agencies: Wavemaker, Leo Burnett |
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Nestlé Thailand Brand: NESCAFÉ Ready-to-Mix Campaign: Hack it how you like it! Agencies: Buzzpurr, Leo Bangkok, OpenMind |
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Unilever (Thailand) Brand: Knorr Campaign: Knorr Mashed Potato DIY: Smooth, Creamy, Instant Wow. Agency: Spark Foundry (Publicis Media) |
19. Excellence in Integrated Marketing
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Government Savings Bank (GSB) Campaign: Every Transaction Changes Someone’s Life Agency: Grey Thailand |
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Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard |
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Krungthai Bank Campaign: Step from ‘Tourist’ to ‘TOURICH’ with Krungthai Travel Debit Card Agencies: VML Thailand, iProspect Thailand |
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MK Restaurant Group Brand: MK Restaurants Campaign: MK Maha-Pek-Heng-Yao Agency: Sour Bangkok |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo x Babymonster Agencies: Leo Burnett, Wavemaker |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls XS x Singha Lemon Soda Agencies: Ogilvy, Wavemaker |
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Nestlé Thailand Brand: MILO Campaign: MILO ORION: Energy To Grow Unstoppable 2026 Agencies: Ogilvy Thailand, OpenMind Thailand |
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Nestlé Thailand Brand: Starbucks Ready to Drink Campaign: Starbucks Ready to Drink – Whenever Wherever Agencies: Leo Bangkok, OpenMind, Buzzpurr |
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Nestlé Thailand Brand: NESCAFÉ Ready-to-Drink Campaign: NESCAFÉ RTD Kra Pong+ Rot May Aroi Trong Spec Agencies: Leo Bangkok, OpenMind Thailand, Buzzpurr |
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Nestlé Thailand Brand: NESCAFÉ Blend & Brew Campaign: NESCAFÉ Blend & Brew: Ready for MORE Agencies: OpenMind, Leo, GOAT |
20. Excellence in Interactive Marketing / AR & VR
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Ajinomoto (Thailand) Brand: Ajinomoto Campaign: Ajinomoto Rosdee Cube Pork Bone Soup – Interactive CTV Experience Agencies: Hakuhodo (Bangkok), Affinity Global |
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Bank of Ayudhya Brand: Krungsri Campaign: BAY x EGG Digital: Splash The Happiness, Sustain The Future Agency: EGG Digital |
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Nestlé Thailand Brand: MILO Campaign: MILO ORION: Energy To Grow Unstoppable: MILO AR Game 2026 Agencies: Ogilvy Thailand, OpenMind Thailand |
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PepsiCo (Thailand) Brand: Lay’s Campaign: BT21 x Lay’s — The Joy Hunt for Thailand’s Gen Z Agencies: Zenith Media Thailand, Brilliant & Million, Leo Thailand |
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The Mall Group Campaign: Reimagining Retail Discovery Through AR |
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Unilever (Thailand) Brand: Breeze Campaign: Breeze Quick Wash: The Fast-Perience Ad Agency: Spark Foundry – PubU |
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Unilever (Thailand) Brand: Breeze Campaign: Breeze x EGG Digital: Turning Quick Wash Into Trusted Clean Agency: EGG Digital |
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Visa Thailand Campaign: Go Whereever Your Heart Beep 2.0 Agencies: Starcom Thailand, POKKT Platform by AnyMind Group |
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บริษัท สหพัฒนพิบูล จำกัด (มหาชน) Brand: MAMA Campaign: MAMA x EGG Digital: Big Pack, Bigger Experiences Transforming Purchases Into Brand Experiences Agency: EGG Digital |
21. Excellence in Launch Marketing
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Central Pattana (CPN) Brand: Central Park Bangkok Campaign: Central Park Opening Ceremony |
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CIMB Thai Bank Campaign: Whatever Freedom |
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Danone Thailand Brand: Hi-Q Super Gold Campaign: 5Q Holistic Intelligence & Immunity Agencies: The Leo Burnett Group Thailand, Wavemaker |
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Grab Campaign: Grab Saver – Cheaper for Sure Agencies: Grey, Baankai Ruenkieng, M&C Saatchi |
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Krungthai Bank Campaign: Krungthai Travel Card: From Tourist to TOURICH Agency: iPROSPECT |
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Minor Hotels Campaign: Minor Hotels – Now All In One Place Agency: Velvet Badger |
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Nestlé Thailand Brand: Starbucks Ready to Drink Campaign: Starbucks Ready to Drink – Whenever Wherever Agencies: Leo Bangkok, OpenMind, Buzzpurr |
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Philips Thailand Campaign: The New Philips Shaver Agency: OMD |
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ShopeeFood Thailand Brand: ShopeeFood Campaign: ShopeeFood New Communication and New Presenter Launch Agency: dentsu X Thailand |
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The Pizza Company Campaign: SOLO Agency: VML |
22. Excellence in Live-Streaming Marketing
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Do Day Dream Brand: Lesasha Campaign: Mastered “Thematic Show Commerce” to 300% live sales uplift on 12.12 Agencies: dentsu Total Commerce (DTC), iPROSPECT |
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Haier Campaign: Haier Dream For Fan Agency: Winter Egency |
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Nestlé Thailand Brand: KitKat Campaign: KitKat LIVE Break 12.12 Agencies: VML Thailand, OpenMind Thailand |
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Sansiri Campaign: Live to Visit: Turning TikTok Live into a Shortcut to Sales appointments Agency: iPROSPECT |
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SSUP Thailand Brand: Cute Press Campaign: Cute Press x Ann Oradee “โทนเสียงที่ใช่ โทนอัพที่ชอบ” Agency: AIRR Labs Thailand |
23. Excellence in Location-Based Marketing
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Berger Brand: Beger Paint Campaign: Beger AI : Winning Where Decisions Happen Agency: iPROSPECT Thailand |
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CP All Brand: 7-Eleven Thailand Campaign: ALL member E-Passport : ‘Chuan Jai Foo Across Thailand’ Agency: Deloitte Consulting |
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Grab Brand: GrabDriveYourCar Campaign: The Last Song Home Agency: Spa-Hakuhodo |
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Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard |
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KFC Thailand Brand: KFC Campaign: Driving Local Discovery with Google Business Profile Agency: Omnicom Media |
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Krungthai Bank Brand: Krungthai Investment Campaign: Krungthai Investment: One Investment Ecosystem Agencies: Starcom Thailand, Publicis Thailand |
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The Mall Group Brand: M Card Campaign: Beyond Borders: A Global Rewards & Partnership Ecosystem |
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The Pizza Company Campaign: Right Place, Right Slice |
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Unilever (Thailand) Brand: Vaseline Campaign: Vaseline Lifestyle Sync: Pioneering Hyper-Contextualization through Location Intelligence Agency: Spark Foundry (Publicis Media) |
24. Excellence in Loyalty Marketing
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Bangkok Hospital Campaign: Better Club Agency: 5Lab |
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CP All Brand: 7-Eleven Thailand Campaign: ALL member E-Passport : ‘Chuan Jai Foo Across Thailand’ Agency: Deloitte Consulting |
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CP All Brand: 7-Eleven Thailand Campaign: ALL member: 7-Eleven membership program Agency: Deloitte Consulting |
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CP Axtra Brand: Lotus’s Campaign: My Lotus’s 2025 Agencies: WPP Media Thailand, VML Thailand |
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Forth Vending Brand: TAO BIN Campaign: TAO BIN x EGG Digital: Connecting Every Cup Through Data and Loyalty Agency: EGG Digital |
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Kaniva Pet Food Campaign: Kaniva: Pet Protect Family |
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Sizzler Campaign: How Sizzler Turned Salad Lovers into Subscribers and Built a Recurring Loyalty |
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The 1, Central Group Brand: The 1 Campaign: Redefining Loyalty into Enduring Relationships |
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The Mall Group Brand: M Card Campaign: Beyond Local: Building a Borderless Loyalty Ecosystem |
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The Mall Group Brand: The Mall Group Premium Member (Platinum and Scarlet) Campaign: A Loyalty Ecosystem Built for The Mall Group’s Premium Shoppers |
25. Excellence in Marketing Innovation
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Charoen Pokphand Foods (CPF) Brand: CP Campaign: Thailand’s Chicken: The D-Day Setting a New Industry Standard Agencies: Digital Ido, IDEE Studio |
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Charoen Pokphand Foods (CPF) Brand: CP Xtreme Campaign: Suck-cess Phenomenon Agency: Yell Bangkok |
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Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard |
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Kaniva Pet Food Campaign: Kaniva: Pet Protect Family |
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Kao Industrial (Thailand) Brand: Magiclean Campaign: The Paw Proved Cleaner: The 1st Ever Pet – Centric Floor Cleaner Agency: Hakuhodo (Bangkok) |
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Krungthai Bank Campaign: Krungthai OneSearch: Mastering the AI era via Creative Experience Agency: iPROSPECT |
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Nestlé Thailand Brand: KitKat Campaign: KitKat LIVE Break 12.12 Agencies: VML Thailand, OpenMind Thailand |
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Unilever (Thailand) Brand: Knorr Professional Campaign: The Sorry Chicken Agency: Youngster BKK |
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Unilever (Thailand) Brand: Breeze Campaign: Breeze x EGG Digital: Turning Quick Wash Into Trusted Clean Agency: EGG Digital |
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บริษัท สหพัฒนพิบูล จำกัด (มหาชน) Brand: MAMA Campaign: MAMA x EGG Digital: Big Pack, Bigger Experiences Transforming Purchases Into Brand Experiences Agency: EGG Digital |
26. Excellence in Marketing to a Specific Audience
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Charoen Pokphand Foods (CPF) Brand: Meiji High Protein Campaign: Meiji High Protein Agencies: VML Thailand, Carat (Thailand) |
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Glaxo Smith Kline (Thailand) Campaign: #Our Shingles Story Agency: McCann Thailand |
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Grab Campaign: GrabMerchant No Hidden Catches Agencies: Baankai Ruenkieng, M&C Saatchi |
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Haier Campaign: Haier Dream For Fan Agency: Winter Egency |
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Krungthai Bank Brand: Krungthai e-GP Solutions Campaign: Empowering Government Suppliers with Krungthai e-GP Solutions Agency: dot MATTER |
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Mitsubishi Electric Asia (Thailand) Brand: Mitsubishi Electric Campaign: BETTERVERSE Agency: Spa-Hakuhodo |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo x Babymonster Agencies: Leo Burnett, Wavemaker |
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PepsiCo (Thailand) Brand: Lay’s Stax Campaign: The Great Office Escape: Hacking Thailand’s White-Collar Hustle with ‘พัก Stax แป๊บ’ Agency: Zentih Thailand |
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Shiseido Thailand Brand: Shiseido Ginza Tokyo Campaign: Shiseido Future Solution – A Scientific Blueprint For Ultra-Premium Growth Agency: dentsu X Thailand |
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Unilever (Thailand) Brand: Lux Campaign: LUX : Made to Glow by Gen Z Agency: Spark Foundry (Publicis Media) |
27. Excellence in Marketing Transformation
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Central Pattana (CPN) Campaign: The 1 BIZ, Marketing intelligence Solutions |
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CP Axtra Brand: Lotus’s Campaign: Hidden Taste Thailand presented by Lotus’s |
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Kaniva Pet Food Campaign: Kaniva: Pet Protect Family |
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Krungthai Bank Campaign: OneSearch Blueprint: Transforming Financial Search Agency: iPROSPECT |
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Merge Campaign: Engineering Merge’s Exponential Growth Through TikTok Signal Architecture Agency: Venuee |
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Mondelēz International (Thailand) Campaign: Marketing Team Re-Structure |
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Thailand Convention & Exhibition Bureau (TCEB) Campaign: City Expo – The Pitching 2025: Transforming Thailand’s Destination Marketing |
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The 1, Central Group Brand: The 1 Campaign: Redefining Marketing into Enduring Relationships |
28. Excellence in Media Strategy
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Charoen Pokphand Foods (CPF) Brand: CP Campaign: Thailand’s Chicken: The D-Day Setting a New Industry Standard Agencies: Digital Ido, IDEE Studio |
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Diageo Moet Hennessy (Thailand) Brand: Smirnoff Campaign: What The Fruit Agency: Youngster BKK |
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Krungthai Bank Campaign: Krungthai Travel Card: From Tourist to TOURICH Agency: iPROSPECT |
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Krungthai Bank Brand: Krungthai Investment Campaign: Krungthai Investment: One Investment Ecosystem Agencies: Starcom Thailand, Publicis Thailand |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo x Babymonster Agencies: Leo Burnett, Wavemaker |
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Nestlé Thailand Brand: NESCAFÉ Blend & Brew Campaign: NESCAFÉ Blend & Brew: Ready for MORE Agencies: OpenMind, Leo, GOAT |
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Netflix Thailand Campaign: Mad Unicorn: Go Mad or Go Home Agencies: Jongluckdee, i-dac, Media Intelligence Group (MI) |
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Smooth E Campaign: How Smooth E’s Media Architecture Doubled ROAS to 8.46x on 1,000 SKUs Agency: Primal |
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Suntory PepsiCo Beverage (Thailand) Brand: Pepsi Campaign: Pepsi Summer 2026 |
| World Fair Campaign: The Double Bell-Curve Strategy: Re-Engineering Event Demand Through Media Timing Agency: Venuee |
29. Excellence in Mobile Marketing
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CP All Brand: 7-Eleven Thailand Campaign: M-Stamp Hello Feel-Good Agency: Deloitte Consulting |
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CP All Brand: 7-Eleven Thailand Campaign: ALL member E-Passport : ‘Chuan Jai Foo Across Thailand’ Agency: Deloitte Consulting |
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Grab Brand: GrabAds Campaign: GrabAds x KFC: The Colonel Fortune |
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Kaniva Pet Food Campaign: Kaniva: Pet Protect Family |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls XS x Singha Lemon Soda Agencies: Wavemaker, Ogilvy |
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PepsiCo (Thailand) Brand: Lay’s Campaign: BT21 x Lay’s — The Joy Hunt for Thailand’s Gen Z Agencies: Zenith Media Thailand, Brilliant & Million, Leo Thailand |
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Reckitt Benckiser (Thailand) Brand: Gaviscon Campaign: PREDICT. INTERCEPT. RELIEVE. Agency: dentsu Thailand |
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The Hershey Company Brand: Hershey’s Campaign: Hershey’s Choco Tubes — Gamified Rich Media – Mobile Experience Agencies: UM Thailand, Affinity Global |
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URC (Thailand) Brand: Tivoli Wafer Campaign: TIVOLI BIGBOMB Mobile Gaming When Ads Became Addictive Gameplay Agency: Carat (Thailand) |
30. Excellence in Omnichannel
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CP All Brand: 7-Eleven Thailand Campaign: M-Stamp Hello Feel-Good Agency: Deloitte |
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Grab Campaign: Grab Dine Out – The Countless Wasted Deals Agencies: VML, M&C Saatchi |
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Kaniva Pet Food Campaign: Kaniva: Pet Protect Family |
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Krungthai Bank Brand: Krungthai Investment Campaign: Breaking Silos: How Krungthai Reengineered Media Integration to Deliver a Customer-Centric Journey Agency: Starcom Thailand |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo x Babymonster Agencies: Leo Burnett, Wavemaker |
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Suntory Beverage & Food (Thailand) Brand: BRAND’S Essence of Chicken Campaign: BRAND’S Essence of Chicken Behaviour-Change Rewards Platform with WOGI Agency: WOGI |
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Suntory Beverage & Food (Thailand) Brand: Pepsi Campaign: Pepsi Summer 2026 Agencies: Publicis Media: Zenith, Walking Fish |
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Unilever (Thailand) Brand: Breeze Campaign: Breeze x EGG Digital: Turning Quick Wash Into Trusted Clean Agency: EGG Digital |
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Unilever (Thailand) Brand: Clear Men Campaign: CLEAR x EGG Digital: Charged to the max Agency: EGG Digital |
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บริษัท สหพัฒนพิบูล จำกัด (มหาชน) Brand: MAMA Campaign: MAMA x EGG Digital: Big Pack, Bigger Experiences Transforming Purchases Into Brand Experiences Agency: EGG Digital |
31. Excellence in Out-Of-Home Advertising
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CP Axtra Brand: Lotus’s Campaign: Lotus’s Rain Coupons Agency: VML Thailand |
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Diageo Moet Hennessy (Thailand) Brand: Smirnoff Campaign: Extra Coolivery Agency: Youngster BKK |
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DOVE Campaign: Reborn Stronger Agency: Spark Foundry – PubU, PlanB, Sunbeam |
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Grab Brand: GrabAds Campaign: GrabAds x Garnier: Sun-Shield on Wheels |
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Krungthai Bank Brand: Krungthai Investment Campaign: Krungthai Investment: One Investment Ecosystem Agencies: Starcom Thailand, Publicis Thailand |
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MK Restaurant Group Brand: MK Restaurants Campaign: MK 40th Anniversary Agency: VML |
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Nestlé Thailand Brand: Mineré Campaign: The Rejuvenation Project by Mineré Agency: Ogilvy Group Thailand |
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TMBThanachart Bank (ttb) Campaign: Pon Dee Mee Rangwan Agencies: WPP Media Thailand, VML Thailand |
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Unilever (Thailand) Brand: Knorr Campaign: Knorr Jok Rainy season Agency: Spark Foundry (Publicis Media) |
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Visa Thailand Brand: Visa Campaign: Visa Tap to Go Bangkok Agency: Starcom Thailand |
32. Excellence in Performance Marketing
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CIMB Thai Bank Campaign: Closed-Loop Attribution: Turning Signals Into Revenue |
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Grab Brand: GrabFood Campaign: MegaGale Agency: Spa-Hakuhodo |
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HKL Perfect Brand: Lake Legend Campaign: Lake Legend Collections Agency: Neighbors and Friends Agency |
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Krungthai Bank Campaign: Krungthai Travel Card: From Tourist to TOURICH Agency: iPROSPECT |
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Krungthai Bank Campaign: OneSearch : Zero Waste, Massive Saving, Peak Performance Agency: iPROSPECT |
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Krungthai Bank Campaign: Health Wallet 1-2-3 Free: Making Thailand’s Healthcare Promise Real Client Agency: iPROSPECT |
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Procter & Gamble (P&G) Brand: P&G E-Commerce Campaign: Precision at Scale: Human × AI eCommerce Transformation on Shopee Agency: dentsu |
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Shiseido Thailand Brand: Shiseido Ginza Tokyo Campaign: Where Brand Meets Basket Shiseido Turned eCommerce into a Confidence‑Building, High‑Performance Experience Agency: dentsu X Thailand |
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Smooth E Campaign: Breaking the Scalability Ceiling: How Smooth E Doubled ROAS to 8.46x Agency: Primal |
| World Fair Campaign: The Double Bell-Curve Strategy: Re-Engineering Event Demand Through Media Timing Agency: Venuee |
33. Excellence in Personalisation Marketing
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Central Watsons Brand: Watsons Campaign: Turning CRM Into A Real-time Decision Engine Agency: Carat (Thailand) |
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CIMB Thai Bank Campaign: Closed-Loop Attribution: Turning Signals Into Revenue |
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CP All Brand: 7-Eleven Thailand Campaign: 7Delivery Subscription: From Reorder to Real-Time Personalised Replenishment Agency: Deloitte Consulting |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s x EGG Digital: Turning Data into Hyper-Personalized Meaningful Moments Agency: EGG Digital |
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Daikin Industries (Thailand) Brand: Daikin Inverter Series Campaign: Daikin Persona Climate Intelligence Agency: dentsu X Thailand |
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Fonterra Brand: Anlene Campaign: Anlene x EGG Digital : Effortless Trial Through Personalized Experience Agency: EGG Digital |
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FWD Insurance Campaign: FWD CustoME TIME Agency: Spa-Hakuhodo |
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Government Savings Bank (GSB) Brand: GSB NOW Campaign: P-L-U-S Agency: Spark Factor |
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Kaniva Pet Food Campaign: Kaniva: Pet Protect Family |
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Thai Samsung Electronics Brand: Samsung SmartThings Application Campaign: Samsung SmartThings – The Smart Home You Never Knew You Had. Agency: Starcom |
34. Excellence in Programmatic Marketing
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Krungthai Bank Campaign: Krungthai Travel Card: From Tourist to TOURICH Agency: iPROSPECT |
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PepsiCo (Thailand) Brand: Lay’s Campaign: From Click to Counter: How Lay’s Rebuilt Programmatic for Thailand’s Traditional Trade Agencies: Zenith Media Thailand, Modcart |
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Sansiri Campaign: Programmatic Audience Engine: Capturing Micro-Moments, Converting New Demand Agency: iPROSPECT |
35. Excellence in Retail / Shopper Marketing
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Charoen Pokphand Foods (CPF) Brand: Meiji Yoghurt Campaign: Meiji Yoghurt with Granola |
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CP Axtra Brand: Lotus’s Campaign: My Lotus’s 2025 Agencies: WPP Media Thailand, VML Thailand |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s 31 Anniversary Campaign Agency: The Leo Burnett Group Thailand |
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Diageo Moet Hennessy (Thailand) Brand: Smirnoff Campaign: What The Fruit Agency: Youngster BKK |
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MK Restaurant Group Brand: MK Restaurant Campaign: MK Original |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Festive Agencies: Brilliant & Million, Wavemaker |
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MUJI Thailand Brand: MUJI Campaign: Muji Meets Thai Ways Of Living Agency: Spa-Hakuhodo |
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PepsiCo (Thailand) Brand: Lay’s Campaign: Lay’s Modcart O2O – Always-On Aisle for Traditional Trade Agencies: Zenith Media Thailand, Modcart, The Trade Desk |
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Unilever (Thailand) Brand: Knorr Professional Campaign: The Sorry Chicken Agency: Youngster BKK |
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Unilever (Thailand) Brand: Clear Men Campaign: CLEAR x EGG Digital: Charged to the max Agency: EGG Digital |
36. Excellence in Search Marketing
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Bangkok Hospital Campaign: One Website Agency: 5Lab |
| Case Club Campaign: How a Local Brand Beat Regional Giants in Search in a Year. Agency: ANGA Bangkok |
|
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Central Pattana (CPN) Campaign: Integrated Search Strategy for International Tourist Acquisition |
| Great Eastern Drug Brand: Ged Good Life Campaign: Building Trust for Mirgeal Gel Through Search Marketing Agency: Omnicom Media |
|
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Krungthai Bank Campaign: Krungthai Search: Rewiring Search for the AI Era Agency: iPROSPECT |
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Nestlé Thailand Brand: NESCAFÉ Thailand Campaign: Brewing AI Search Success for NESCAFÉ Agency: Omnicom Media |
| Samitivej Hospital Brand: Samitivej Chonburi Hospital Campaign: Changing Women’s Lives: Where the Search Becomes the First Step to Care Agency: Primal |
|
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Unilever (Thailand) Brand: Pond’s Campaign: Pond’s AI Search Max: Pioneering Thailand’s First AI-powered Search Revolution Agency: Spark Foundry (Publicis Media) |
37. Excellence in Social Media Marketing
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Charoen Pokphand Foods (CPF) Brand: CP Campaign: The Best Blessing Agency: Creative Juice G1 |
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Charoen Pokphand Foods (CPF) Brand: CP Campaign: Thailand’s Chicken: The D-Day Setting a New Industry Standard Agencies: Digital Ido, IDEE Studio |
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Grab Campaign: #GrabThumbsup – Seriously Good Food! |
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Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard |
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Kaniva Pet Food Campaign: Kaniva x BUS |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls XS x Singha Lemon Soda Agencies: Ogilvy, Wavemaker |
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Suntory PepsiCo Beverage (Thailand) Brand: Pepsi Campaign: Pepsi Za 10 THB Agencies: Publicis Media: Zenith, Walking Fish |
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Unilever (Thailand) Brand: Closeup Campaign: Manifresh Agency: Leo Bangkok |
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Unilever (Thailand) Brand: Breeze Campaign: Agencies: Brilliant & Million, Spark Foundry (Publicis Media) |
38. Excellence in Sponsorship Activation
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Allianz Ayudhya General Insurance Campaign: Allianz Ayudhya x Death Fest 2026 : Cancer City Campaign Agency: Starcom Thailand |
| Bank of Ayudhya Campaign: From Waste to WOW – A Journey of Sustainability Through Sculpture Agency: SpicyDisc |
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Central Pattana (CPN) Brand: centralwOrld Campaign: Disney the magical stars 2026 at centralwOrld |
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CP Axtra Brand: Lotus’s Campaign: Hidden Taste Thailand presented by Lotus’s |
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Daikin Industries (Thailand) Campaign: Breathe as One: Daikin × SEA GAMES 2025 Agency: dentsu X Thailand |
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Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard |
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Suntory PepsiCo Beverage (Thailand) Brand: Pepsi Campaign: Pepsi Summer 2026 Agency: Publicis Media: Zenith, Walking Fish |
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The Mall Group Brand: The Mall Group Premium Member (Platinum and Scarlet) Campaign: The Partner Powered Experience Ecosystem |
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Unilever (Thailand) Brand: TRESemmé Campaign: TRESemmé x The Face Thailand SS6 Agencies: Spark Foundry – PubU, PMCI, Airrlabs, Bonduba |
39. Excellence in Strategic Use of Budget
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Big One Snack Campaign: BigOneSnack: Budget Efficiency Powering Sustainable Growth Agency: Bake Bread Digital |
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Central Pattana (CPN) Campaign: International Tourist Seasonal Campaigns |
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Charoen Pokphand Foods (CPF) Brand: CP Play – Two Tone Campaign: The Love Oracle Agency: Play Digital |
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Kao Industrial (Thailand) Brand: Biore Campaign: CUTE-TIVATING: Whipping Up the Spread Agencies: Hakuhodo (Bangkok), i-dac (Bangkok) |
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Krungthai Bank Campaign: Health Wallet 1-2-3 Free: Making Thailand’s Healthcare Promise Real Client Agency: iPROSPECT |
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Krungthai Bank Campaign: Krungthai Travel Card: From Tourist to TOURICH Agency: iPROSPECT |
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Krungthai Bank Brand: Krungthai e-GP Solutions Campaign: Empowering Government Suppliers with Krungthai e-GP Solutions Agency: dot MATTER |
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Logitech Campaign: Logitech MX Master 4: MXperience Agency: Talka Talka Digital Media |
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Nestlé Thailand Brand: Mineré Campaign: The Rejuvenation Project by Mineré Agency: Ogilvy Group Thailand |
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Volvo Car Thailand Brand: Volvo Campaign: Volvo ES90 Asia Premiere Agency: Gorilla |
40. Excellence in TV / Video Advertising
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A. Menarini (Thailand) Brand: NAC long Campaign: NAC long – Clear Fast, feel fresh Agency: V& |
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Ajinomoto (Thailand) Brand: Ajinomoto Quick Meal Campaign: The Only Presenter Agency: Yell Bangkok |
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Ajinomoto (Thailand) Brand: Ajinomoto MSG Campaign: Delicious as Always Agencies: dentsu X Thailand, dentsu Creative Thailand |
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Charoen Pokphand Foods (CPF) Brand: CP Campaign: The Best Blessing Agency: Creative Juice G1 |
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Daikin Industries (Thailand) Brand: Daikin Campaign: The Visible Air Agency: Hakuhodo (Bangkok) |
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Grab Campaign: Grab Human Ride Agencies: Choojai and Friends, Baankai Ruenkieng, M&C Saatchi |
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Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard |
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Krungthai Bank Campaign: Krungthai Travel Card: From Tourist to TOURICH Agency: iPROSPECT |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls XS x Singha Lemon Soda Agencies: Ogilvy, Wavemaker |
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Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo x Babymonster Agencies: Leo Burnett, Wavemaker |
41. Excellence in Urban Guerrilla Marketing
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Ajinomoto (Thailand) Brand: RosDee Flavor Seasoning Campaign: The ReLOUDtionship – RosDee Mobile Market Agency: Hakuhodo (Bangkok) |
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CIMB Thai Bank Campaign: The Financial Dream |
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CP Axtra Brand: Lotus’s Campaign: Lotus’s Rain Coupons Agency: VML Thailand |
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Diageo Moet Hennessy (Thailand) Brand: Smirnoff Campaign: Extra Coolivery Agency: Youngster BKK |
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Diageo Moet Hennessy (Thailand) Brand: Smirnoff Campaign: What The Fruit Agency: Youngster BKK |
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Grab Campaign: Grab Dine Out – The Countless Wasted Deals Agencies: VML, M&C Saatchi |
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Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard |
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Minor Food Brand: Swensen’s Campaign: Swenเส้น: The Sweet Prank Agency: VML |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls XS x Singha Lemon Soda Agencies: Ogilvy, Wavemaker, Dejai Delight |
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Unilever (Thailand) Brand: Vaseline Campaign: Vaseline Verified Very Thai Agencies: Brilliant & Million, Spark Foundry (Publicis Media) |
42. Excellence in Viral Marketing
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Charoen Pokphand Foods (CPF) Brand: CP Campaign: The Best Blessing Agency: Creative Juice G1 |
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Charoen Pokphand Foods (CPF) Brand: Meiji Greek Style Yoghurt Campaign: Meiji Greek Style Yoghurt Agency: Salmon |
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Charoen Pokphand Foods (CPF) Brand: CP Campaign: Agencies: Digital Ido, IDEE Studio |
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CIMB Thai Bank Campaign: The Financial Dream |
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Kaniva Pet Food Campaign: Kaniva No Pet Beauty Standard |
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KFC Thailand Campaign: Chizzalulu Chizzalala, The edible brainrot Agency: Publicis Thailand |
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Nike Campaign: Nike: Amazing Thailand Marathon 2025 Agency: WPP Media Thailand |
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Techno-Sell (Frey) Brand: Lamina Films Campaign: Lamina Films “Talking to the Sun” Agency: Neighbors and Friends Agency |
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Thai Yamaha Motor Brand: Yamaha Campaign: Real Fazz Agency: B&B Bangkok |
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Unilever (Thailand) Brand: Vaseline Campaign: Vaseline Gluta-Hya: From “Huh?” to Hero Agency: Spark Foundry (Publicis Media) |
43. Marketing Leader of the Year
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Charoen Pokphand Foods (CPF) Individual: Anarkawee Chooratn |
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FedEx Thailand Individual: Boonthida Ratanavilaikul |
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Kaniva Pet Food Individual: Ratapa Awachinda |
44. Marketing Team of the Year
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Charoen Pokphand Foods (CPF) |
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FedEx Thailand |
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Grab |
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Kaniva Pet Food |
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Krungthai Bank |
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Mondelēz International (Thailand) |
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The Mall Group |