2026 JUDGE'S PROFILE
Sheena Flannery
Director of Communications
Michelin Asia Pacific
Sheena is a seasoned PR and communications professional with more than 20 years of experience in diverse industries such as healthcare, FMCG, Ecommerce and manufacturing. Prior to her current role as director of communications at Michelin Asia Pacific, she was spearheading the healthcare and FMCG marketing and communication efforts for international distributor DKSH.
Passionate about brands, words and reputation, Sheena has a love for Asia and the unique opportunities and challenges the cultural diversity provides.
View other 2026 Judges’ Profile

Saethavudth Chivangkur
Head of Marketing and Trademarketing, Southeast Asia
Anheuser-Busch InBev

Phatthawut Wutthipraphanphong
Director of Marketing Communications
Capella Bangkok

Jirunthanin Kumaksorn (Flookie)
Head of Trade Marketing & Commercial Insight
Durbell

Rath Takulthai
CMO
Food Passion

Imran Qadri
Head of Programme Management Asia Excluding Japan (AXJ) & India
Harley-Davidson

Wonchalom Romsaisiri
Brand, Communications and Campaign Management
Lotus's (by CP AXTRA)

Katie Aung
Director of Marketing and PR
Meranti Green Steel

Sheena Flannery
Director of Communications
Michelin Asia Pacific

Treephol Trakulrungsi
Group Director of Branding
Montara Hospitality Group

Natsuda Lapai
Director, Culinary Marketing
ONYX Hospitality Group

Phunnapa “Framee” Limtansakul
E-Commerce Director, Asia
Opella Consumer Healthcare

Pantitr Thongsomran
Chief Marketing Officer
Sammakorn

Buddhachard Paengchai
VP Marketing
SONO Hotels & Resorts Asia

Punnic Jotinujit
Vice President, Loyalty Cards, CRM, MarTech & Data Intelligence
The Mall Group

Nattaya Chanvithee (Sprint)
Director of Marketing Communications
The St. Regis Bangkok