Saethavudth Chivangkur

Head of Marketing and Trademarketing, Southeast Asia

Anheuser-Busch InBev

Saethavudth embodies a decade-long journey of unwavering dedication within the dynamic landscape of the beer industry. With a visionary approach, he has orchestrated a symphony of innovation and creativity across various brands. Through his leadership, teams have been galvanized to transcend boundaries, with disruptive campaigns, product innovations, and unforgettable mega-events, all with the singular aim of fortifying, amplifying and monetising brand equity.

Currently heading marketing and trademarketing for Southeast Asia Expansion markets for Anheuser-Busch InBev, Saethavudth commands a portfolio brimming with iconic brands like Corona, Budweiser, and Hoegaarden across seven pivotal markets. Here, he masterfully cultivates consumer devotion while spearheading disruptive strategies and holistic through the line campaigns to penetrate consumer insights and grow the brand throughout the region.

Beyond the boardroom, Saethavudth’s passions extends to the greens of golf and the fields of football (the English variety, of course), and also a beer enthusiast wannabe.