Phunnapa “Framee” Limtansakul

E-Commerce Director, Asia

Opella Consumer Healthcare

Phunnapa “Framee” Limtansakul is a regional commerce and go-to-market leader with over 18 years of experience driving business growth, communications, and digital transformation across FMCG, healthcare, consulting, retail, and e-commerce marketplace ecosystems. As e-commerce director at Opella, she leads commercial strategy and execution across Southeast Asia, Hong Kong, Taiwan, South Korea and India, overseeing omnichannel growth, social commerce, digital shelf excellence, data and analytics, and market-leading GTM strategies end-to-end to local execution.

With a unique blend of consulting, retail, marketplace, and FMCG experience, Framee specialises in building scalable commerce capabilities, accelerating brand growth, and transforming how organisations win in the digital economy.