Jirunthanin Kumaksorn (Flookie)

Head of Trade Marketing & Commercial Insight

Durbell

Jirunthanin Kumaksorn is a senior commercial and strategy executive with over 20 years of experience in retail, trade marketing, customer analytics, and business transformation. She currently serves as head of trade marketing and commercial insight at Durbell, leading trade strategies, commercial analytics, and growth initiatives across multiple channels. Throughout her career, she has held leadership positions at Power Buy, Big C Group, Tesco Lotus, and Nielsen, driving corporate strategy, omni-channel development, customer insight programmes, and commercial performance improvement. Known for her data-driven approach and strong cross-functional leadership, Jirunthanin has successfully delivered forecasting, promotion optimisation, and digital transformation initiatives that have enhanced business growth and operational effectiveness.