2023 Winners
Marketer of the Year
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Mondelēz International (Thailand) |
1. Excellence in Advertising
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Gold Mondelēz International (Thailand) Brand: Oreo Campaign: Songkran #SmileWithOreo Agencies: Leo Burnett, Wavemaker |
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Silver Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Blackpink Agencies: Leo Burnett, Wavemaker |
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Bronze Unilever Thailand Brand: Dove Campaign: Dove #Lethergrow Agency: Mindshare |
2. Excellence in Anniversary Marketing
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Gold Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo 110th Birthday Agency: Leo Burnett |
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Silver Nestlé Thailand Campaign: 130 Years of Nestlé : Passing on Goodness to All Agencies: Ogilvy, UM Thrive, The Platform |
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Bronze FedEx Express Thailand Campaign: 40th Anniversary: Making an Anniversary More Memorable |
3. Excellence in B2B Marketing
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Gold Eisai Brand: Sleep Wellness Campaign: Missing (Wellness) the Detective Agency: Sunday Creative House |
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Silver HumanSoft Campaign: Unlocking B2B Growth: HumanSoft’s Innovative Marketing Strategy Agency: ANGA |
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Silver Telephone Agar Campaign: Telephone Agar SEO Agency: Primal Digital Agency |
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Bronze Panasonic Thailand Brand: Panasonic CAMS Campaign: Establish brand and product recognition and stimulate demand from B2B target Agency: dentsu X Thailand |
4. Excellence in Brand Awareness
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Gold Norwegian Seafood Council Brand: Norwegian Salmon Campaign: The Story from The North Agency: iProspect Thailand |
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Gold Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Blackpink Agencies: Leo Burnett, Wavemaker |
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Silver Ajinomoto (Thailand) Brand: Birdy RTD Robusta Campaign: Birdy – Expanding the target with new brand presenter Agency: dentsu X Thailand |
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Bronze Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo 110th Birthday Agency: Leo Burnett |
5. Excellence in Brand Strategy
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Gold Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Blackpink Agencies: Leo Burnett, Wavemaker |
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Silver Siam Commercial Bank (SCB) Brand: SCB Easy App Campaign: “No more Shame, No more Pretense” |
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Bronze CPF (Charoen Pokphand Foods) Brand: CP Boiled Egg Campaign: EggFluencer Agency: Yell Bangkok |
6. Excellence in Communications / Public Relations
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Gold Hong Kong Tourism Board Campaign: “Hello Hong Kong” In Thailand Agency: MSL Thailand |
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Silver Colgate-Palmolive, Thailand Brand: Colgate Campaign: Smile Out Loud Agency: Wavemaker |
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Bronze Thai VietJet Air Campaign: It’s Time to Vietjet! |
7. Excellence in Consumer Insights / Market Research
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Gold CP-Meiji Brand: Meiji Lactose Free Campaign: Meiji Lactose Free – Bedtime milk campaign Agencies: TBWA Thailand, Carat Thailand |
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Silver Siam Commercial Bank (SCB) Brand: SCB Easy App Campaign: “No more Shame, No more Pretense” |
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Bronze Krungthai Bank Campaign: Krungthai Bank Next is Now Agencies: iProspect Thailand, dentsu CXM |
8. Excellence in Content Marketing
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Gold |
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Silver Unilever Thailand Brand: Pond’s Campaign: Pond’s Tripple Gluta Serum x Miss Grand Thailand Agency: Mindshare |
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Bronze PTT Oil and Retail Business Brand: PTT Station Campaign: PTT Station Song Agency: dentsu X Thailand |
9. Excellence in COVID-19 Related Campaigns
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Gold Suntory PepsiCo Beverage (Thailand) Brand: Pepsi-Cola Campaign: Go Out Fun Out Agencies: Vaynermedia Thailand, Zenith |
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Silver GYU Creative Campaign: Renewal Japan Expo Thailand 2023 with Japanese idols Agency: dentsu X Thailand |
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Bronze Krungthai Bank Campaign: Krungthai Bank Next is Now Agencies: iProspect Thailand, dentsu CXM |
10. Excellence in CSR / Cause Marketing
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Gold Unilever Thailand Brand: Dove Campaign: Dove #Lethergrow Agency: Mindshare |
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Silver Siam Commercial Bank (SCB) Campaign: SCB Together we can |
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Bronze Nestlé Thailand Brand: MILO Campaign: MILO Paper Straw – Good Force for Great Change & Be Better Together Agencies: Ogilvy, UM Thrive, Vero |
11. Excellence in Customer Engagement
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Gold Nestlé Thailand Brand: KitKat Campaign: KitKat Valentine 2023 Agencies: IPG Mediabrands (UM Thrive), Wunderman Thompson Thailand, The Platform |
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Silver Krungthai Bank Campaign: Money Hacks for the Masses: Your Casual Guide to Financial Literacy Agency: Digitas Thailand |
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Bronze Unilever Thailand Brand: Pond’s Campaign: Pond’s Tripple Gluta Serum x Miss Grand Thailand Agency: Mindshare |
12. Excellence in Data-Driven Marketing
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Gold Krungthai Bank Campaign: Krungthai Bank Next is Now Agencies: iProspect Thailand, dentsu CXM |
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Silver Siam Commercial Bank (SCB) Brand: SCB Easy App Campaign: “No more Shame, No more Pretense” |
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Bronze Unilever Brand: Vaseline Campaign: Vaseline Pro Derma – The LivingAd with The Living Skin Agencies: Mindshare Thailand, Wagawin |
13. Excellence in Digital Marketing
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Gold KANIVA Pet Food Campaign: KANIVA “9.9 Perfect for cat lovers” |
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Silver Ek-Chai Distribution System Brand: Lotus’s Campaign: My Lotus’s NFT Platform |
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Bronze Sansiri Campaign: Win quality leads in real estate with Tech and Data Agency: iProspect Thailand |
14. Excellence in eCommerce Marketing
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Gold A. Menarini Thailand (Menarini) Brand: Dermatix Campaign: Dermatix eCommerce Program FY22/23 Agency: EssenceMediacom |
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Silver Panasonic Thailand Brand: Panasonic Hair Dryer Campaign: “Panasonic Hair Dryer” 360° Optimization Agency: dentsu X Thailand |
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Bronze Siam Commercial Bank (SCB) Brand: Mae Manee Application Campaign: “Mae Manee Application” |
15. Excellence in Event Marketing
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Gold Minor Foods Brand: Burger King Campaign: Burger King X Spiderverse |
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Silver Nestlé Thailand Brand: NESCAFÉ Gold Crema Campaign: The Finest Moment with Jackson Wang Agencies: Bonduba & Ningki United, UM Thrive, Publicis Groupe |
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Bronze Harley-Davidson Asia Emerging Markets Brand: Harley-Davidson Campaign: Asia Harley Days 2022 Agencies: Pico (Thailand), FleishmanHillard, Weber Shandwick |
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Bronze GYU Creative Campaign: Renewal Japan Expo Thailand 2023 with Japanese idols Agency: dentsu X Thailand |
16. Excellence in Experiential Marketing
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Gold CP-Meiji Brand: Meiji Yoghurt Campaign: Meiji Sensation Art Agencies: TBWA Thailand, Carat Thailand |
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Silver Mondelēz International (Thailand) Brand: Oreo Campaign: Songkran #SmileWithOreo Agencies: Leo Burnett, Wavemaker |
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Bronze PepsiCo Brand: Lay’s Campaign: Very Thai Agency: Zenith |
17. Excellence in Influencer/ KOLs Marketing
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Gold Hi-Q Food Products Brand: Roza Chef@Home Campaign: Roza x Hunger Agencies: Reprise Thailand, Wunderman Thompson Thailand |
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Silver Unilever Thailand Brand: Pond’s Campaign: Pond’s Tripple Gluta Serum x Miss Grand Thailand Agency: Mindshare |
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Bronze Suntory PepsiCo Beverage (Thailand) Brand: Pepsi-Cola Campaign: Summer Press Play Agencies: Vaynermedia Thailand, Zenith |
18. Excellence in Integrated Marketing
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Gold CPF (Charoen Pokphand Foods) Brand: CP Boiled Egg Campaign: EggFluencer Agency: Yell Bangkok |
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Silver Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Blackpink Agencies: Leo Burnett, Wavemaker |
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Bronze Hong Kong Tourism Board Campaign: “Hello Hong Kong” In Thailand |
19. Excellence in Interactive Marketing / AR & VR
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Gold AutoX Brand: Ngern Chaiyo Campaign: Big Bangs Society Agency: Yell Advertising |
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Silver Nestlé Thailand Brand: NESCAFÉ Thailand Campaign: NESCAFÉ SnapJOY Agencies: UM Thrive, Publicis Groupe |
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Bronze Mondelēz International (Thailand) Brand: Halls Campaign: Halls Breath of Thailand 2.0 Agencies: Ogilvy, Spark |
20. Excellence in Launch Marketing
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Gold Hong Kong Tourism Board Campaign: “Hello Hong Kong” In Thailand |
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Silver Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Blackpink Agencies: Leo Burnett, Wavemaker |
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Bronze Toyota Motor (Thailand) Brand: Toyota Yaris Ativ Campaign: All New Toyota Yaris Ativ Agency: dentsu X Thailand |
21. Excellence in Loyalty Marketing
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Gold FedEx Express Thailand Campaign: My FedEx Rewards: Make everyday a little more rewarding |
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Silver Ek-Chai Distribution System Brand: Lotus’s Campaign: My Lotus’s |
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Bronze I.P.One Campaign: Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day Agency: ADA Asia |
22. Excellence in Marketing Innovation
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Gold The Coca-Cola Company Brand: Sprite Campaign: Heat Happens, Stay Cool Agency: EssenceMediacom |
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Silver Siam Commercial Bank (SCB) Brand: Manee Social Commerce Campaign: “Manee Social Commerce” |
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Bronze Sansiri Campaign: Win quality leads in real estate with Tech and Data Agency: iProspect Thailand |
23. Excellence in Marketing to a Specific Audience
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Gold Nestlé Thailand Brand: NESCAFÉ Ready to drink Campaign: NESCAFÉ RTD Robusta Black Roast เข้มสุดคั่ว Agencies: Publicis, Brilliant & Million, IPG Mediabrands (UM Thrive), BuzzPurr |
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Silver Krungthai Bank Campaign: Krungthai Bank Next is Now Agencies: iProspect Thailand, dentsu CXM |
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Bronze Siam Commercial Bank (SCB) Brand: SCB Easy App Campaign: “No more Shame, No more Pretense” |
24. Excellence in Marketing Transformation
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Gold Ek-Chai Distribution System Brand: Lotus’s Campaign: My Lotus’s |
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Silver |
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Bronze HumanSoft Campaign: ANGA’s Marketing Transformation Story, Shaping Success to Local Businesses Agency: ANGA |
25. Excellence in Media Strategy
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Gold |
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Silver Siam Commercial Bank (SCB) Brand: SCB Easy App Campaign: “No more Shame, No more Pretense” |
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Bronze |
26. Excellence in Mobile Marketing
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Gold Mondelēz International (Thailand) Brand: Dentyne Campaign: Dentyne Focus Challenge Agencies: Leo Burnett Thailand, Brilliant Interactive |
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Silver Unilever Brand: Vaseline Campaign: Vaseline Pro Derma – The LivingAd with The Living Skin Agencies: Mindshare Thailand, Wagawin |
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Bronze Hong Kong Tourism Board Campaign: “Hello Hong Kong” In Thailand |
27. Excellence in Omnichannel
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Gold Johnson & Johnson Consumer (Thailand) Brand: LISTERINE Campaign: Screen to Store Agency: EGG Digital |
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Silver Siam Commercial Bank (SCB) Campaign: “Mae Manee Application” |
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Bronze Norwegian Seafood Council Brand: Norwegian Salmon Campaign: The Story from The North Agency: iProspect Thailand |
28. Excellence in Out-of-Home Advertising
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Gold Netflix Campaign: Money Heist Agency: Wavemaker |
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Silver Lazada Campaign: Lazada Run Agency: EssenceMediacom |
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Bronze Unilever Thailand Brand: Vaseline Campaign: Vaseline SPF Agency: Mindshare |
29. Excellence in Performance Marketing
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Gold UOB Thailand Brand: UOB TMRW Campaign: TMRWbyUOB Thailand x ADA: Swimming against the Tide Agency: ADA Asia |
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Silver Krungthai Bank Campaign: Krungthai Bank Next is Now Agencies: iProspect Thailand, dentsu CXM |
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Bronze Sansiri Campaign: Win quality leads in real estate with Tech and Data Agency: iProspect Thailand |
30. Excellence in Personalisation Marketing
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Gold UOB Thailand Brand: UOB TMRW instead of TMRW by UOB. Campaign: TMRWbyUOB Thailand x ADA: Swimming against the Tide Agency: ADA Asia |
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Silver Nestlé Thailand Brand: Maggi Campaign: The Star Campaign (Localized menu) Agencies: IPG Mediabrands (UM Thrive), Publicis (Thailand), The Platform |
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Bronze Minor Hotels Brand: Anantara Hotels, Resorts & Spas Campaign: Reimagine with Anantara Agency: VOID VOYAGE |
31. Excellence in Programmatic Marketing
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Gold Thai Honda Brand: Honda ADV160 Campaign: “Best In Class On Targeting Solution With Dentsu Marketing Cloud” Agency: dentsu X Thailand |
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Silver The Coca-Cola Company Brand: Sprite Campaign: Heat Happens, Stay Cool Agency: EssenceMediacom |
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Bronze UOB Thailand Brand: UOB TMRW instead of TMRW by UOB. Campaign: TMRWbyUOB Thailand x ADA: Swimming against the Tide Agency: ADA Asia |
32. Excellence in Retail / Shopper Marketing
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Gold Skinlab Campaign: Skinlab Lazada 9.9 Agency: Primal Digital Agency |
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Silver Ek-Chai Distribution System Brand: Lotus’s Campaign: My Lotus’s |
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Bronze Lazada Campaign: Lazada Run Agency: EssenceMediacom |
33. Excellence in Search Marketing
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Gold Sansiri Campaign: Win quality leads in real estate with Tech and Data Agency: iProspect Thailand |
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Silver Nestlé Thailand Brand: S-26 Campaign: S-26 Search Campaign Agency: IPG Mediabrands |
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Bronze Krungthai Bank Campaign: Krungthai Bank Next is Now Agencies: iProspect Thailand, dentsu CXM |
34. Excellence in Social Media Marketing
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Gold Nestlé Thailand Brand: NESCAFÉ Thailand Campaign: NESCAFÉ First Job-Der Series Agencies: UM Thrive, Publicis Groupe, 5×6 House |
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Silver Mondelēz International (Thailand) Brand: Halls Campaign: Halls XS Joker Agencies: Ogilvy, Spark |
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Bronze Nestlé Thailand Brand: Nestlé Pure Life Campaign: Nestlé Pure Life Summer Campaign Agencies: IPG Mediabrands (UM Thrive),TBWA Thailand, Youngster |
35. Excellence in Sponsorship Activation
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Gold Mondelēz International (Thailand) Brand: Oreo Campaign: Oreo Blackpink Agencies: Leo Burnett, Wavemaker |
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Silver PepsiCo Brand: Pepsi Campaign: Press Play Agencies: Zenith, Vaynermedia Thailand |
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Bronze Unilever Thailand Brand: Pond’s Campaign: Pond’s Tripple Gluta Serum x Miss Grand Thailand Agency: Mindshare |
36. Excellence in TV / Video Advertising
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Gold Mondelēz International (Thailand) Brand: Halls Campaign: Halls Breath of Thailand 2.0 Agencies: Ogilvy, Spark |
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Silver Nesvita Campaign: Nesvita Re-Imagine Agencies: Brilliant & Million, Leo Burnett, IPG |
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Bronze Norwegian Seafood Council Brand: Norwegian Salmon Campaign: The Story from The North Agency: iProspect Thailand |
37. Excellence in Viral Marketing
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Gold Netflix Campaign: Money Heist Agency: Wavemaker |
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Silver Swensen’s (Thai) Brand: Swensen’s Campaign: Fried Chicken Ice Cream Agency: dentsu X |
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Bronze Toyota Motor (Thailand) Brand: Toyota Yaris Ativ Campaign: All New Toyota Yaris Ativ Agency: dentsu X Thailand |
38. Marketing Leader of the Year
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Gold Mondelēz International (Thailand) Individual: Alvin Miranda |
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Silver Ira Natural Products Individual: Thanida Doltunyapornpakapob |
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Bronze Kaniva Pet Food Individual: Jaruwat Laohavisit |
39. Marketing Team of the Year
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Gold Krungthai Bank |
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Silver FedEx Express Thailand |
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Bronze Ek-Chai Distribution System |