2022 Winners

Marketer of the Year
Nestlé Thailand
1. Excellence in Advertising
Gold
Mondelēz International (Thailand)

Brand: OREO
Campaign: #SmilewithOREO
Agencies: Leoburnett Indonesia, Publicis Media Thailand
Silver
ADR Studio
Campaign: Apple iPhone M1
Bronze
Mondelēz International (Thailand)
Brand: Halls
Campaign: Halls Breath of Thailand
Agencies: Ogilvy Thailand and Publicis Media
2. Excellence in B2B Marketing
Gold
Ajinomoto Thailand

Campaign: Esports X Business Asia Summit (EXB Asia Summit)
Agency: dentsu X Thailand
Silver
SIG Combibloc
Campaign: How SIG Drives Awareness with the Virtual Event
Bronze
TOA Paint (Thailand)
Campaign: TOA Group & Minimice Excellence in SEO B2B Marketing
Agency: Minimice Group
3. Excellence in Brand Awareness
Gold
Netflix
Campaign: Space Sweepers
Agency: Wavemaker
Silver
Colgate-Palmolive
Brand: Yimsu Equity
Campaign: YimSu : Smile that can change the world for the better
Agency: Wavemaker
Bronze
Harley-Davidson
Campaign: Virtual H.O.G. Rally 2.0
Agency: Pico Thailand
4. Excellence in Brand Strategy
Gold
Mondelēz International (Thailand)
Brand: Halls
Campaign: Halls Breath of Thailand
Agencies: Ogilvy Thailand and Publicis Media
Silver
Mondelēz International (Thailand)
Brand: OREO
Campaign: #SmilewithOREO
Agency: Leoburnett Indonesia, Publicis Media Thailand
Bronze
PTT Station
Campaign: Fill mission moment = The happiness equation
Agency: dentsu X Thailand
5. Excellence in Communications / Public Relations
Gold
Nestlé Thailand
Campaign: Every Little Act Matters 
Silver
Chulalongkorn University
Brand: EBA Chula
Campaign: How EBA Chula Achieved 100% Enrollment Rate
Agency: Primal
Bronze
Central Pattana Public
Campaign: The Grand Opening of Central Chanthaburi
6. Excellence in Content Marketing
Gold
Mondelēz International (Thailand)
Brand: OREO
Campaign: #SmilewithOREO
Agencies: Leoburnett Indonesia, Publicis Media Thailand
Silver
Chulalongkorn University
Brand: EBA Chula
Campaign: How EBA Chula Achieved 100% Enrollment Rate
Agency: Primal
Bronze
Nestlé Thailand
Brand: Nestlé Icecream
Campaign: Nestlé Mochi Black Sesame
Agency: Buffet Channel (Marang Studio)
7. Excellence in Corporate Social Responsibility
Gold
FrieslandCampina

Campaign: Foremost For Million Smiles
Agency: dentsu X Thailand
Silver
PTT Station
Campaign: Fill mission moment = The happiness equation
Agency: dentsu X Thailand
Bronze
Aura Group International
Campaign: Spark Online TV Show
Agency: Aura Media
8. Excellence in COVID-19 Related Campaign
Gold
Siam Commercial Bank

Brand: Robinhood
Campaign: Robinhood “Platform of Kindness”
Silver
Bumrungrad International Hospital
Campaign: Bumrungrad International Hospital – The COVID-19 Challenge, Offering a COVID-19 Vaccination Service to the Public
Bronze
Robinson Department Store
Campaign: The Robinson Salesation Sensation: Ultimate growth hacking
Agency: ADA
9. Excellence in Customer Engagement
Gold
Chulalongkorn University
Brand: EBA Chula
Campaign: How EBA Chula Achieved 100% Enrollment Rate
Agency: Primal
Silver
Mondelēz International (Thailand)
Brand: OREO
Campaign: #SmilewithOREO
Agencies: Leoburnett Indonesia, Publicis Media Thailand
Bronze
Ministry of Culture
Campaign: Thai Taste Therapy
Agency: Taste Inc Asia
10. Excellence in Data-Driven Marketing & Consumer Insights
Gold
Central Department Store

Campaign: Returning Summer Happiness with O2O Marketing: Central Department Store Thailand
Agency: ADA
Silver
TMRW by UOB
Campaign: Winning with outcome-based model: ADA for TMRW by UOB
Agency: ADA
Bronze
Chulalongkorn University
Brand: EBA Chula
Campaign: How EBA Chula Achieved 100% Enrollment Rate
Agency: Primal
11. Excellence in Digital Marketing
Gold
Central Department Store

Campaign: Returning Summer Happiness with O2O Marketing: Central Department Store Thailand
Agency: ADA
Silver
Chulalongkorn University
Brand: EBA Chula
Campaign: How EBA Chula Achieved 100% Enrollment Rate
Agency: Primal
Bronze
The Estée Lauder Companies
Brand: LA MER
Campaign: Fueling growth for LA MER’s New Advanced Treatment Lotion
Agency: ADA
12. Excellence in eCommerce Marketing
Gold
The Estée Lauder Companies

Brand: Bobbi Brown
Campaign: Beautify your beauty experience with personalisation
Agency: ADA
Silver
Kao Industrial (Thailand)
Campaign: Kao Merries – Marketplace Optimization
Agency: dentsu X Thailand
Bronze
FINN MOBILE
Campaign: FINN MOBILE Make Sense
Agency: Reprise Thailand
13. Excellence in Event Marketing
Gold
National Olympic Committee of Thailand (NOCT)

Campaign: Team Thailand – The Power of Unity
Agency: dentsu X Thailand
Silver
Harley-Davidson
Campaign: Dirt.Road.Track Media Xperience
Agency: Pico Thailand
Bronze
Ministry of Culture
Campaign: Thai Taste Therapy
Agency: Taste Inc Asia
14. Excellence in Experiential Marketing
Gold
Netflix

Campaign: The Whole Truth
Agency: Wavemaker
Silver
The Estée Lauder Companies
Brand: Bobbi Brown
Campaign: Beautify your beauty experience with personalisation
Agency: ADA Thailand
Bronze
Mondelēz International (Thailand)
Brand: Halls
Campaign: Halls XS the Batman
Agencies: Ogilvy Thailand and Publicis Media
15. Excellence in Gaming
Gold
I.P. One

Campaign: Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day
Agency: ADA
Silver
Ajinomoto Thailand
Campaign: Esports X Business Asia Summit (EXB Asia Summit)
Agency: dentsu X Thailand
Bronze
Nestlé Thailand
Brand: NESCAFE Thailand
Campaign: TRIPLE EXCITEMENT with TRIPLE ESPRESSO
Agencies: Youngsanti, Ampverse
16. Excellence in Influencer / KOLs Marketing
Gold
Nestlé Thailand

Brand: NESCAFE Thailand
Campaign: NESCAFÉ Gold Crema: The Finest Moment with Jackson Wang
Silver
Nestlé Thailand
Brand: Nestlé Icecream
Campaign: Nestlé Extreme Vanilla Strawberry cone
Bronze
Darlie
Campaign: Darlie Toothbrush Campaign
Agency: Spread-it
17. Excellence in Integrated Marketing
Gold
Nestlé Thailand

Brand: NESCAFE Thailand
Campaign: NESCAFÉ Cheer You Up Festival
Silver
The Estée Lauder Companies
Brand: LA MER
Campaign: Fueling growth for LA MER’s New Advanced Treatment Lotion
Agency: ADA
Bronze
Ministry of Culture
Campaign: Thai Taste Therapy
Agency: Taste Inc Asia
18. Excellence in Launch / Re-launch Marketing
Gold
Meat and Livestock Australia

Campaign: True Aussie Beef & Lamb
Agency: Vivaldi Public Relations (Vivaldi Seasons Company)
Silver
The Estée Lauder Companies
Brand: LA MER
Campaign: Fueling growth for LA MER’s New Advanced Treatment Lotion
Agency: ADA
Bronze
Nestlé Thailand
Brand: NESCAFE Thailand
Campaign: NESCAFÉ Blend & Brew Less Sugar launch
19. Excellence in Loyalty & Relationship Marketing
Gold
FedEx Express Thailand

Campaign: My FedEx Rewards: Make everyday a little more rewarding
Silver
Cisco Systems (Thailand)
Brand: Cisco
Campaign: Cisco FSI Summit
Bronze
I.P. One
Campaign: Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day
Agency: ADA
20. Excellence in Marketing Innovation
Gold
Nestlé Thailand

Brand: NESCAFE Thailand
Campaign: NESCAFÉ AMERICANO Launch
Agencies: Wunderman Thompson MAP & IPG
Silver
XSpring Digital – SiriHub Token ICO
Campaign: Unlocking the Future of Investment
Agency: Vivaldi Public Relations (Vivaldi Seasons Company)
Bronze
Netflix
Campaign: Bangkok Breaking
Agency: Wavemaker
21. Excellence in Marketing to a Specific Audience
Gold
Nestlé Thailand

Brand: MILO Thailand
Campaign: MILO Pack to School
Agencies: Ogilvy & Mather Thailand, IPG Thailand
Silver
Chulalongkorn University
Brand: EBA Chula
Campaign: How EBA Chula Achieved 100% Enrollment Rate
Agency: Primal
Bronze
P&G Thailand
Brand: Vicks
Campaign: Vicks Vaporub – How Vicks Leveraged Video Personalization to Surpass P&G Benchmarks
Agency: Bidmath Thailand
22. Excellence in Marketing Transformation
Gold
I.P. One

Campaign: Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day
Agency: ADA
Silver
Meat and Livestock Australia
Campaign: True Aussie Beef & Lamb
Agency: Vivaldi Public Relations (Vivaldi Seasons Company)
Bronze
Cisco Systems (Thailand)
Brand: Cisco
Campaign: Cisco FSI Summit
23. Excellence in Media Strategy
Gold
Ninja Logistics (Thailand)

Brand: Ninja Van Thailand
Campaign: Brand Relaunch – Rubber Ring Campaign
Agency: Big Play
Silver
Khordee Meesuk Orthopedics Specialized Hospital
Brand: KDMS Hospital
Campaign: Google SEO / Google Ads
Agency: Minimice Group
Bronze
Advanced Info Services
Campaign: AIS x YouTube Premium
Agency: dentsu X Thailand
24. Excellence in Mobile Marketing
Gold
I.P. One
Campaign: Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day
Agency: ADA
Silver
The Estée Lauder Companies
Brand: LA MER
Campaign: Fueling growth for LA MER’s New Advanced Treatment Lotion
Agency: ADA
Bronze
TMRW by UOB
Campaign: Winning with outcome-based model: ADA for TMRW by UOB
Agency: ADA
25. Excellence in Performance Marketing
Gold
Chulalongkorn University
Brand: EBA Chula
Campaign: How EBA Chula Achieved 100% Enrollment Rate
Agency: Primal
Silver
FINN MOBILE
Campaign: FINN MOBILE Make Sense
Agency: Reprise Thailand
Bronze
TMRW by UOB
Campaign: Winning with outcome-based model: ADA for TMRW by UOB
Agency: ADA
26. Excellence in Personalisation Marketing
Gold
The Estée Lauder Companies

Brand: Bobbi Brown
Campaign: Beautify your beauty experience with personalisation
Agency: ADA Thailand
Silver
P&G Thailand
Brand: Vicks
Campaign: Vicks Vaporub – How Vicks Leveraged Video Personalization to Surpass P&G Benchmarks
Agency: Bidmath Thailand
Bronze
P&G Thailand
Brand: Gillette
Campaign: Gillette Blue 3 Flexi – How Gillette Deployed Personalised Marketing to Boost Product Trade up
Agency: Bidmath Thailand
27. Excellence in Pivot Marketing
Gold
Meat and Livestock Australia

Campaign: True Aussie Beef & Lamb
Agency: Vivaldi Public Relations (Vivaldi Seasons Company)
Silver
Khordee Meesuk Orthopedics Specialized Hospital
Brand: KDMS Hospital
Campaign: Google SEO / Google Ads
Agency: Minimice Group
Bronze
Central Department Store
Campaign: Returning Summer Happiness with O2O Marketing: Central Department Store Thailand
Agency: ADA
28. Excellence in Social Media Marketing
Gold
Siam Commercial Bank
Campaign: SCB TikTok Financial Avengers “From Zero to Hero”
Silver
Mondelēz International (Thailand)
Brand: Halls
Campaign: Halls XS the Batman
Agencies: Ogilvy Thailand and Publicis Media
Bronze
Nestlé Thailand
Brand: Nestlé Icecream
Campaign: Nestlé Yogurt Jelly
Agency: GreynJ
29. Marketing Team of the Year
Gold
FedEx Express Thailand
Silver
Ninja Logistics (Thailand)
Bronze
Bumrungrad International Hospital