Wanda Pascua

Head of Marketing

Tonik Bank

Wanda Pascua is Head of Marketing at Tonik Bank, the Philippines’ first licensed digital bank, where she leads brand, communications, and growth marketing initiatives. She plays a key role in shaping Tonik’s distinctive market presence and strengthening its connection with Filipino consumers as the bank scales its lending and financial inclusion mission.

With over a decade of experience in marketing and brand building, Wanda began her career in the advertising industry, managing leading FMCG brands and developing integrated campaigns that drove consumer engagement and business growth. She later expanded into e-commerce then banking, building expertise in customer acquisition, brand strategy, and data-driven growth across fast-evolving digital businesses.