2026 Finalists
1. Excellence in Advertising
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Jollibee Group Brand: Jollibee Philippines Campaign: Jollibee GameJoy Combos Agency: Ripple8 |
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McDonald’s Philippines Brand: McDonald’s Campaign: McDonald’s 2 minute drive thru challenge mobile campaign Agencies: OMD Philippines, Wagawin |
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Mead Johnson Nutrition (Philippines) Brand: Lactum Campaign: Lactum Bibolilits: Rebuilding BIBO Through Connection and Meaning Agency: Publicis Media |
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Nestlé Philippines Brand: Bear Brand Adult Plus Campaign: Tumi-Tito, Tumi-Tita, Tumi-Tibay Agencies: WPP Media (OpenMind, The Goat Agency), Publicis Manila |
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Nestlé Philippines Brand: Bear Brand Powdered Milk Drink Campaign: Laki Sa Gatas Agencies: WPP Media (OpenMind), Publicis Manila |
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NutriAsia Brand: Golden Fiesta Campaign: Doctors’ Most Prescribed Campaign Agencies: OMD Philippines, Dentsu Creative Manila, SMS Philippines Healthcare Solutions |
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Philippine Airlines Campaign: Safetynovela Agency: BBDO Guerrero |
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PLDT Brand: PLDT Home Life Campaign: PLDT Home Life — Official Season Sponsor & Smart Home Provider PBBCollab2.0 Agency: Touch XDA |
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Skintec Advance Brand: KERATINplus Campaign: I CAN’T AD, YA? Agency: Creative Cracker |
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Starbucks Campaign: Starbucks: Invite Joy Agency: Wave Creative Group |
2. Excellence in AI-Powered Storytelling
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Bank of the Philippine Islands (BPI) Campaign: NTB #SaveUp Campaign |
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Ginebra San Miguel Brand: GSM Blue Campaign: The End of Creative Limits Agency: PUNX (Constant Evolution and Entertainment Corporation) |
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Globe Telecom Campaign: Project Federer: Globe AT HOME GenScale AI Campaign Agency: AdSpark |
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McDonald’s Philippines Brand: McDonald’s Campaign: The Legendary McSpicy’s Comeback Reignites Cravings with Contextual AI on TikTok Agencies: OMD Philippines, Silverpush |
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Nestlé Philippines Brand: Maggi Philippines Campaign: Get Pasko Ready with Maggi Agencies: OpenMind, Teads |
3. Excellence in Anniversary Marketing
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Bank of the Philippine Islands (BPI) Campaign: Do More, Earn 175 More |
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Cebu Pacific Air Campaign: Where Dreams Fly Campaign Agency: Publicis JimenezBasic |
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Del Monte Philippines Brand: Del Monte Campaign: Del Monte: 100 Years of Nourishing Goodness Agencies: Dentsu Creative Philippines, HIIP Philippines, WPP Marketing Communications |
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Eton Properties Philippines Campaign: Eton Beyond18 Anniversary Campaign |
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InLife Campaign: InLife 115: A Lifetime For Good |
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Kenny Rogers Roasters Philippines Campaign: Celebrating BETTER Choices Daily: Turning 30 Years into a Brand Experience |
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Palawan Group of Companies Campaign: Ikaw Pa Rin ang No.1 sa Palawan, Matatag, Maaasahahan, Mapagkakatiwalaan Agencies: Browne Communications, Advertising Without Borders |
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Palawan Group of Companies Campaign: Palawan Group at 40: 40 Years of Everyday Trust Agency: Advertising Without Borders |
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Seattle’s Best Coffee Campaign: Brewing 25 Years of Best: A Milestone Celebration that Reignited Brand Love |
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Unilab Campaign: Unilab x Mercury Drug 80th Anniversary: Alagang Suki Fest Agencies: SAGA PH, Publicis JimenezBasic |
4. Excellence in B2B Marketing
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ACC Campaign: ACC 2025 Agency: Stratminds Events |
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Converge ICT Solutions Brand: Converge SME Solutions Campaign: Koneksyon Webseries Agency: Pizza Box |
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Delivery Hero Philippines Brand: foodpanda Philippines Campaign: CRAVE: Celebrating Relationships & Advancing Valuable Experiences Agencies: Q Media 360 Advertising Corp., Ronin Creative Marketing Corp. |
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Eastern Communications Campaign: Fostering Tech Leadership: Driving Digital Transformation Through Eastern Communications’ TRANSCEND Summit |
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Palawan Group of Companies Campaign: Bridging Distances, Building Trust: Delivering Inclusive Government Aid in Remote Philippines Agency: Browne Communications |
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Timezone Campaign: Timezone Workplace Wellness Partnership Program |
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Unilever Brand: Unilever Food Solutions Campaign: Unilever Food Solutions – Total Masterbrand Agency: Publicis Media |
5. Excellence in Brand Awareness
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ACMobility Campaign: Charge Free, Travel Further Agency: Creative Sandbox |
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Bank of the Philippine Islands (BPI) Campaign: McDo More Campaign |
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Del Monte Philippines Brand: Del Monte Spaghetti Sauce Campaign: Del Monte Trip to Disneyland Agency: TBWA\SMP |
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Foodsphere Brands: CDO Holiday Ham and Danes Queso de Bola Campaign: For the Special Regalo, It’s the Two That Counts Agency: TREYNA Group |
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InLife Campaign: Love In Life |
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Kenvue Philippines Brand: Bactidol Campaign: Kasabayrus Agency: BBDO Guerrero |
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Nestlé Philippines Brand: Bear Brand Powdered Milk Drink Campaign: Laki Sa Gatas Agencies: WPP Media (OpenMind), Publicis Manila |
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Ronald McDonald House Charities (RMHC) Philippines Campaign: BACK-to-BAKuna: Building Brand Awareness Through Credible Public Health Action Agency: AHA! Behavioral Design® |
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Starbucks Campaign: Starbucks: Invite Joy Agency: Wave Creative Group |
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Unilab Brand: Solmux Throat Spray Campaign: Solmux Throat Spray Pushes Into New Cough Relief Territory via Omnichannel Launch Agency: Omnicom Media |
6. Excellence in Brand Strategy
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Ayala Land Estates Brand: Vertis North Campaign: Vertis North Rain Garden Agency: Passion Fruit Marketing Collaborations |
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Del Monte Philippines Brand: Del Monte Heart Smart Campaign: PUSO Agency: VML Manila |
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Foodsphere Brands: CDO Ulam Burger and Crispy Burger Campaign: Resto-Style Burger at Home Agency: Over the Moon Communications |
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Grab Campaign: OneGrab Holiday Agency: M+C Saatchi Performance |
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Kenny Rogers Roasters Philippines Campaign: How Kenny Rogers Roasters Turned Solo Dining into a Brand Belief |
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Mars Philippines Brand: Doublemint Campaign: Mint to Be: Refreshing the High Stakes Moments of Valentine’s Agency: Publicis Media |
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Nestlé & Wyeth Brand: PROMIL Campaign: AI versus Gifted Kid Agency: WPP Media (OpenMind) |
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Nestlé Philippines Brand: Nestea Campaign: Nestea Bottomless Sagana, Bottomless Sarap 2025 Agency: VML Manila |
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Toyota Motor Philippines Brand: Toyota Gazoo Racing Campaign: Toyota Gazoo Racing Agency: SVEN |
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UnionDigital Bank Campaign: With UD Kaya Mo Brand Campaign |
7. Excellence in Communications / Public Relations
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Delivery Hero Philippines Brand: foodpanda Philippines Campaign: Panda Plates |
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Grab Philippines Campaign: Grab Asenso: A Digital Diskarte Program (Caravan) Agency: Bridges PR |
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Kenny Rogers Roasters Philippines Campaign: I Love Me Better: The PR Story Behind KRR’s Brand Renewal |
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McDonald’s Philippines Brand: McDonald’s Campaign: Easy To Be My Best Me Agency: TBWA\SMP |
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Palawan Group of Companies Campaign: Ikaw Pa Rin ang No.1 sa Palawan, Matatag, Maaasahahan, Mapagkakatiwalaan Agencies: Browne Communications, Advertising Without Borders |
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SM Supermalls Brand: SM Cares Campaign: SM Cares Book Nook & Book Nook Book Donation Drive Agency: Ripple8 |
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The Philippine International Hot Air Balloon Festival Foundation Brand: The Philippine International Hot Air Balloon Fiesta Campaign: PR in the AI Era: How M360 Turned Communications into Cultural Influence Agency: M360 PR+Activations Agency |
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Watsons Personal Care Stores (Philippines) Brand: Watsons Philippines Campaign: Hand in Hand For Good Agency: Browne Communications |
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Watsons Personal Care Stores (Philippines) Brand: Watsons Philippines Campaign: Watsons Diabetes Care and Management Agency: Browne Communications |
8. Excellence in Consumer Insights / Market Research
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Kenny Rogers Roasters Philippines Campaign: Kenny’s Got the Facts: Turning Healthy Intent into Better Choices |
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Maya Bank Brand: Maya Campaign: FROM DATA TO DRAMA: DECODING FINANCIAL APATHY TO UNLOCK GROWTH Agency: Initiative |
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Nestlé Philippines Brand: NIDO 3+5+ Campaign: NIDO: Your Act of Love Agency: WPP Media (OpenMind) |
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NutriAsia Brand: Golden Fiesta Canola Oil Campaign: Golden Fiesta – Doctor’s Most Prescribed Canola Oil Agency: SMS Philippines Healthcare Solutions |
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Packworks Campaign: The Pulse of the Philippines: Transforming Sachet Transactions into National Economic Intelligence Agency: Uniquecorn Strategies |
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Supermalls Campaign: Turning Consumer Signals into Retail Decisions Agency: Isentia Manila |
9. Excellence in Content Marketing
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Del Monte Philippines Brand: Del Monte Campaign: Del Monte: 100 Years of Nourishing Goodness Agencies: Dentsu Creative Philippines, HIIP Philippines, WPP Marketing Communications |
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Grab Philippines Campaign: Grab Voice of Partners 4 Agencies: NuWorks Interactive Labs, Gigil Advertising |
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Jollibee Group Brand: Jollibee Philippines Campaign: Jolly Takam Shots |
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McDonald’s Philippines Brand: McDonald’s Campaign: McDonald’s x Sang’gre Campaign Agency: GMA Network |
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Mead Johnson Nutrition (Philippines) Brand: Lactum Campaign: Lactum Bibolilits: The Content Engine of Dagdag Galing Agency: Publicis Media |
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PepsiCo Philippines Brand: Pepsi Campaign: Pepsi WINdanao: Win with Mindanao Food to Win the Feed Agency: Publicis Media |
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Philippine Airlines Campaign: Safetynovela Agency: BBDO Guerrero |
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Skintec Advance Brand: KERATINplus Campaign: I CAN’T AD, YA? Agency: Creative Cracker |
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Unilever Brand: Pond’s Campaign: Pond’s – Biome Buddies Agency: Publicis Media |
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Watsons Personal Care Stores (Philippines) Brand: Watsons Philippines Campaign: Ask Your Watsons Pharmacist Agency: Gobo Creative |
10. Excellence in CSR / Cause Marketing
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Eastern Communications Campaign: Uplifting Far-Flung Schools & Communities in the Philippines through Satellite Internet |
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Grab Philippines Campaign: Grab Asenso: A Digital Diskarte Program (Caravan) Agency: Bridges PR |
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Kenny Rogers Roasters Philippines Campaign: Farmvocacy: A Scalable CSR System for Urban School Farms |
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McDonald’s Philippines Brand: McDonald’s Campaign: Becoming Santa Agency: Leo Manila |
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Nestlé Philippines Brand: Nescafé Campaign: Tasa ng Pag-asa Agencies: Publicis Manila, In Circle, OpenMind |
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Palawan Group of Companies Brand: Palawan Express Pera Padala Campaign: Kasambahay Kasambuhay Awards: A Decade of Empowerment Agency: SVEN |
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PepsiCo Philippines Brand: Gatorade Campaign: Gatorade Fuel Tomorrow Academy Agency: Alab MNL |
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SM Supermalls Brand: SM Cares Campaign: SM Cares Book Nook & Book Donation Drive Agency: Ripple8 |
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TCL Philippines Brand: TCL Campaign: TCL x TESDA Air Conditioning Training Program Agency: Browne Communications |
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Watsons Personal Care Stores (Philippines) Brand: Watsons Philippines Campaign: Hand in Hand For Good Agency: Browne Communications |
11. Excellence in Cultural Storytelling
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AIA Philippines Campaign: Rethink Healthy Campaign Agency: Black Box Collab |
| Galderma Philippines Brand: Cetaphil Bright Healthy Radiance Campaign: Be A Girl’s Girl with Cetaphil Bright Healthy Radiance Agency: CUE Digital International Phil. Branch |
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Mondelēz Philippines Brand: Cadbury Dairy Milk Campaign: Cadbury “Say It Special” Christmas Campaign Agencies: Soho Square Philippines, Ogilvy Manila |
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Nestlé Philippines Brand: MILO® Campaign: MILO® SEA Games Chant of the Nation Agencies: WPP Marketing Communications, OpenMind Philippines |
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Nestlé Philippines Brand: Nescafé Campaign: Nescafé Gisingin ang Mundo. An inspiration ripple from a cup of coffee. Agency: Publicis Media |
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PepsiCo Philippines Brand: Pepsi Campaign: Pepsi WINdanao: Sharing the Mindanao Kadayawan Spirit to GenZ Agency: Publicis Media |
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Philippine Airlines Campaign: Safetynovela Agency: BBDO Guerrero |
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Pilmico Flours Campaign: Pilmico Flours Masaheroes World Bread Day Agency: Adlib Studios |
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Skintec Advance Brand: KERATINplus Campaign: I CAN’T AD, YA? Agency: Creative Cracker |
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SM Supermalls Campaign: SM Lanang Mindanao Art: Where Mindanao Stories Find a Home Agency: Havas Ortega |
12. Excellence in Customer Engagement
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Bank of the Philippine Islands (BPI) Campaign: MAY BPI DITO: Partnerserye Agency: McCann Philippines |
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Jollibee Group Brand: Jollibee Philippines Campaign: National Day of JOY Agency: Strategic Works |
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McDonald’s Philippines Brand: McDonald’s Campaign: 2-Minute Drive-Thru Challenge Agency: TBWA\SMP |
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McDonald’s Philippines Brand: McDonald’s Campaign: McCafé Sips & Sounds Agency: Leo Manila |
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McDonald’s Philippines Brand: McDonald’s Campaign: McDonald’s x Sang’gre Campaign Agency: GMA Network |
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Opella Healthcare Philippines Brand: Lactacyd Campaign: Museum of Speaking Skin |
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Spotify Campaign: Spotify: BALASA Agency: SVEN |
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Unilever Brand: Sunsilk Campaign: Sunsilk Campus Headturner School Tour and Social Promo |
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Watsons Personal Care Stores (Philippines) Brand: Watsons Philippines Campaign: Protected and Proud Agencies: Browne Communications, Eventscape |
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Watsons Personal Care Stores (Philippines) Brands: Watsons, SM Beauty, LOOK Campaign: BeautyCon 2025 Agency: SAGA PH |
13. Excellence in Data Privacy and Security Marketing
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Allianz PNB Life Campaign: Anti-Money Laundering System or AML System |
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Bank of the Philippine Islands (BPI) Campaign: #BPICybersecuriTips x Bank Stars |
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Bank of the Philippine Islands (BPI) Campaign: BPIcybersecuriTips: Championing Cybersecurity Awareness |
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Mastercard Campaign: Mastercard Safety & Security 2025 Agency: Mastercard Services |
14. Excellence in Data-Driven Marketing
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Globe Telecom Campaign: Globe AT HOME Always On Performance Campaign Agency: AdSpark |
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Maya Bank Brand: Maya Campaign: The Maya Matrix: Decoding Downstream Revenue |
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McDonald’s Philippines Brand: McDonald’s Campaign: McDonald’s 2 minute drive thru challenge mobile campaign Agencies: OMD Philippines, Wagawin |
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Nestlé & Wyeth Brand: ParenTeam Campaign: Transforming Content into a High-Performing, Insight-Driven Ecosystem Rooted in Real Parenting Data Agency: Greenpark |
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Samsung Electronics Philippines Corporation Brand: Samsung Campaign: The Un-Messy Middle: Turning Intent into Signals into Sales Agency: Publicis Media |
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Universal Robina Corporation Brand: Payless Campaign: Payless x BINI AR Campaign Agency: AdSpark |
15. Excellence in Digital Marketing
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Arla Campaign: Real Cheese: From the Feed to the Fridge Agency: Publicis Media |
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Globe Telecom Campaign: Mobile Postpaid Always On Performance Campaign Agency: AdSpark |
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Jollibee Group Brand: Jollibee Philippines Campaign: From Campaigns to Continuity: A Digital Lifecycle Experience Engine Agency: Merkle Singapore |
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Jollibee Group Brand: Jollibee Philippines Campaign: Visita Iglesia |
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Manulife Philippines Campaign: GoalReady |
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McDonald’s Philippines Brand: McDonald’s Campaign: McDonald’s 2 minute drive thru challenge mobile campaign Agencies: OMD Philippines, Wagawin |
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Mynt Brand: GCash Campaign: GCash Casual Gaming Agency: SVEN |
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Samsung Electronics Philippines Corporation Brand: Samsung Campaign: The Un-Messy Middle: Smoothing the Path to “Add to Cart” Agency: Publicis Media |
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Singlife Philippines Brand: SinglifeNextGen Campaign: SinglifeNextGen: One Story, Three Platforms, Millions Moved |
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Skintec Advance Brand: KERATINplus Campaign: I CAN’T AD, YA? Agency: Creative Cracker |
16. Excellence in eCommerce Marketing
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Century Pacific Food Brand: Birch Tree Fortified Milk Campaign: Project Fortified Growth Agency: Initiative |
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Colgate-Palmolive Philippines Campaign: Colgate-Palmolive Philippines TikTok Shop |
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Jollibee Group Brand: Jollibee Campaign: Jollibee Delivers Joy with the all-new Jollibee App Agency: WPP Media Philippines |
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Philippine Airlines Campaign: Philippine Airlines: Flightmaxxing LIVE Agency: SVEN |
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Reckitt Philippines Brand: Durex Campaign: Durex Heats Up: Gamifying the Path to Purchase Agency: Publicis Media |
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Shell Pilipinas Corporation Brand: Shell Lubricants Campaign: Beating a Record Year: How Shell Philippines Outdid E‑Commerce with 2x Hypergrowth Agency: Great Deals eCommerce Corporation |
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Unilever Brand: Beauty & Wellbeing Campaign: Unilever Beauty & Wellbeing TikTok Super Brand Day Agency: Publicis Media |
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Watsons Personal Care Stores (Philippines) Brand: Watsons Philippines Campaign: Watsons x Unilab : Share The Alaga Run Agency: Publicis Media |
17. Excellence in Event Marketing
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AIA Philippines Campaign: Rethink Healthy Influencer Summit |
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Cebuana Lhuillier Campaign: PASASALAMAT: A Celebration of Gratitude and Financial Inclusion |
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Del Monte Philippines Brand: Del Monte Heart Smart Campaign: “Be Heart Smart” National Program Agency: SMS Philippines Healthcare Solutions |
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Klook Philippines Campaign: Klook Travel Fest 2025 Agency: SAGA PH |
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Opella Healthcare Philippines Brand: Erceflora Probiotics Campaign: Point To Point Protection Campaign Agency: McCann Philippines |
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PepsiCo Philippines Brand: Mountain Dew Campaign: Play No Dew Agency: BBDO Guerrero |
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Shell Pilipinas Corporation Brand: Shell Lubricants Campaign: Becoming the #1 Premium Growth Market through Grassroots and Industry Event Activations Agency: Bike Night Asia |
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SM Supermalls Campaign: SM Mall of Asia Pyromusical: Where the World Comes to Perform Agency: Havas Ortega |
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Unilever Brand: Knorr Campaign: Knorr – Green Flag Valentines Agency: Publicis Media |
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Watsons Personal Care Stores (Philippines) Brand: Watsons Philippines Campaign: Watsons Bro Hub Agency: Stamps Enterprises |
18. Excellence in Experiential Marketing
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Avida Land Campaign: Avida Land’s Bespoke: A Collection of Inspired Spaces Agencies: Visions & Expressions, Moss Manila |
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Ayala Land Malls – One Ayala Campaign: The World on a Plate |
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Converge ICT Solutions Campaign: Elevating Connections: From Connectivity To Limitless Solutions |
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McDonald’s Philippines Brand: McDonald’s Campaign: Grimace Parties Agency: Leo Manila |
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Nestlé Philippines Brand: Nescafé Campaign: Tasa ng Pag-asa Agencies: Publicis Manila, In Circle, OpenMind |
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PONDS Philippines Campaign: PONDS Institute Miracle Gala Agencies: SAGA PH, Red Torch |
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Spotify Campaign: Spotify: BALASA Agency: SVEN |
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Unilever Brand: Dove Campaign: Dove #ArtofHairRepair (Dream) Agency: Publicis Media |
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Unilever Brand: Lady’s Choice Campaign: Lady’s Choice – Back to School: Meaty-Sarap, Omega-Sigla! Agency: Publicis Media |
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Unilever Brand: Rexona Campaign: Rexona Move with Confidence National School Program Agency: SMS Philippines Healthcare Solutions |
19. Excellence in Financial Empowerment Marketing
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InLife Campaign: Retire Without Worries |
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Mastercard Campaign: Mastercard Safety & Security 2025 Agency: Mastercard Services |
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Maya Campaign: #SaveWithMaya : The Ultimate Big Winner in Banking Agency: Initiative |
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Mynt Brand: GCash Campaign: GCash GCrypto: Crypto Na Gets Mo Agencies: UM Philippines, Rebel Manila Brand Marketing Services |
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Mynt Brand: GCash Campaign: GCash: Bayani ng Barangay Agency: SVEN |
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Palawan Group of Companies Brand: Palawan Pawnshop Campaign: PUDOTs (Palawan Budots): Reframing ‘Sangla’ as a Smart Financial Tool Agencies: Browne Communications, Advertising Without Borders |
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Palawan Group of Companies Brand: Palawan ProtekTODO Campaign: Palawan ProtekTODO, patingi-tingi ang presyo pero TODO ang benepisyo! Agency: Browne Communications |
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Palawan Group of Companies Brand: Palawan ProtekTODO Campaign: ProtekTODO Sachet Agency: GIGIL |
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South Asialink Finance Corporation (SAFC) Campaign: Inclusive Financing Campaign |
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Sun Life Foundation Campaign: Sun Pera-Aralan: Turning better financial management into everyday practice for Filipino teachers Agency: AHA! Behavioral Design® |
20. Excellence in Gaming
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Jollibee Group Brand: Jollibee Philippines Campaign: Jollibee GameJoy Combos Agency: Ripple8 |
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Jollibee Group Brand: Jollibee Philippines Campaign: Jollibee Joy Run: The Gamified Ecosystem that Converted Play into Unprecedented Value Agency: NuWorks Interactive Labs |
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McDonald’s Philippines Brand: McDonald’s Campaign: GamiFries Agencies: BBH Singapore, Leo Manila |
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Mynt Brand: GCash Campaign: GCash Casual Gaming Agency: SVEN |
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PepsiCo Philippines Brand: Mountain Dew Campaign: Play No Dew Agency: BBDO Guerrero |
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Reckitt Philippines Brand: Durex Campaign: Durex Heats Up: Harnessing Gaming as the Full Funnel Journey Agency: Publicis Media |
21. Excellence in Influencer / KOLs Marketing
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Bank of the Philippine Islands (BPI) Campaign: MAY BPI DITO: Partnerserye Agency: McCann Philippines |
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Jollibee Group Brand: Jollibee Philippines Campaign: JolliCreators: Turning Everyday Voices Into Influence |
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Kenny Rogers Roasters Philippines Campaign: How Kenny Rogers Roasters Turned an Anniversary into a Creator-Led Media Engine |
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Kenvue Philippines Brand: Aveeno Campaign: Sensitive Skin Won’t Stop Us Agency: Spark It |
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Mars Philippines Brand: Doublemint Campaign: Mnit to Be: Main Character Chemistry Agency: Publicis Media |
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Nestlé Philippines Brand: Nescafé Campaign: Nescafé Bangon Henerasyon Social Media Takeover Agencies: In Circle, Publicis Groupe Philippines, OpenMind |
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PepsiCo Philippines Brand: Mountain Dew Campaign: Play No Dew Agency: BBDO Guerrero |
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Skintec Advance Brand: KERATINplus Campaign: I CAN’T AD, YA? Agency: Creative Cracker |
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Spotify Brand: Spotify Philippines Campaign: My Spotify Creator-led Social Films Agencies: Karou Creative Group, Near |
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Spotify Brand: Spotify Singapore Campaign: My Spotify Agency: Near Creative |
22. Excellence in Integrated Marketing
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Del Monte Philippines Brand: Del Monte Campaign: Del Monte: 100 Years of Nourishing Goodness Agencies: Dentsu Creative Philippines, HIIP Philippines, WPP Marketing Communications |
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Jollibee Group Campaign: Rush Hour Rewards Agency: Emporia Group |
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McDonald’s Philippines Brand: McDonald’s Campaign: McDonald’s 2 minute drive thru challenge mobile campaign Agencies: OMD Philippines, Wagawin |
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Mynt Brand: GCash Campaign: GCash Commute Fast Lane Agencies: Universal McCann Philippines, 1 Digital Media Group, Rebel Manila Brand Marketing Services, Printems Advertising, Ant Savvy |
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Nestlé Philippines Brand: Bear Brand Sterilized Campaign: Babawi Ka Sa Tibay! Agencies: WPP Media (OpenMind), Publicis Manila |
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Nestlé Philippines Brand: Nescafé Campaign: Nescafé Gisingin ang Mundo. An inspiration ripple from a cup of coffee. Agency: Publicis Manila |
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Nestlé Philippines Brand: Nescafé Campaign: Tasa ng Pag-asa Agencies: Publicis Manila, In Circle, OpenMind |
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Nestlé Philippines Brand: NIDO 3+5+ Campaign: NIDO: Your Act of Love Agency: WPP Media (OpenMind) |
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NutriAsia Brand: Golden Fiesta Campaign: Doctors’ Most Prescribed Campaign Agencies: OMD Philippines, Dentsu Creative Manila, SMS Philippines Healthcare Solutions |
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Philippine Airlines Campaign: Safetynovela Agency: BBDO Guerrero |
23. Excellence in Interactive Marketing / AR & VR
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Reckitt Philippines Brand: Durex Campaign: Durex Heats Up: Durex’s Interactive Conversion Engine Agency: Publicis Media |
| Unilever Brand: Cream Silk Campaign: Cream Silk #ReadyForTheNext Agency: Publicis Media |
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WINSTON Pride Campaign: The Future of Interactive Brand Experiences Agency: PUNX (Constant Evolution and Entertainment Corporation) |
24. Excellence in Launch Marketing
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Century Pacific Food Brand: Blue Bay Corned Tuna Campaign: Bumaliktad Ka Na! Agency: Initiative |
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Eastern Communications Campaign: Redefining Customer Experience Through Eastern Communications’ Titanium Tier Launch |
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Jollibee Group Brand: Jollibee Campaign: Di Bitin: Reviving the love for the Philippines’ most iconic Burger Steak Agency: WPP Media Philippines |
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Jollibee Group Brand: Jollibee Campaign: Jollibee Delivers Joy with the all-new Jollibee App Agency: WPP Media Philippines |
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Kenny Rogers Roasters Philippines Campaign: Launching 30 Years Better: How KRR Turned an Anniversary into Growth |
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Maya Campaign: Welcome To Maya Black Agency: Initiative |
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Reckitt Philippines Brand: Durex Campaign: DUREX 001 – FOR THE NIGHTS THAT MATTER |
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Seattle’s Best Coffee Campaign: Engaging Culture Through Coffee: Seattle’s Best Coffee x Milkwear Launch |
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SM Supermalls Campaign: SM City La Union: Art as a Language of a Launch Agency: Havas Ortega |
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UFC Campaign: UFC Megabrand: Rated World-Class Quality Agency: Leo Manila |
25. Excellence in Live-Streaming Marketing
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Colgate-Palmolive Philippines Brand: Colgate Optic White Campaign: Optic White Purple Pump Launch Agency: M-Commerce Corporation |
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Nestlé Philippines Brand: Nestea Campaign: Nestea Bottomless Karaokathon Agency: VML Manila |
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Philippine Airlines Campaign: Philippine Airlines: Flightmaxxing LIVE Agency: SVEN |
26. Excellence in Location-Based Marketing
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Bank of the Philippine Islands (BPI) Campaign: MAY BPI DITO: Partnerserye Agency: McCann Philippines |
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Home Credit Philippines Campaign: Home Credit Sales Associates (SA) Program |
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Jollibee Group Brand: Jollibee Campaign: Winning the Fried Chicken Wars, One Postcode at a Time Agency: WPP Media Philippines |
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Nestlé Carnation Campaign: Carnation Everyday Creamer Agencies: WPP Media (OpenMind), SeenThis |
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Nestlé Philippines Brand: Bear Brand Powdered Milk Drink Campaign: Suhoor Agencies: WPP Media (OpenMind, The Goat Agency), Publicis Manila |
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Opella Healthcare Philippines Brand: Erceflora Probiotics Campaign: Point To Point Protection Campaign Agency: McCann Philippines |
27. Excellence in Marketing Innovation
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Bank of the Philippine Islands (BPI) Campaign: MAY BPI DITO: Partnerserye Agency: McCann Philippines |
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Cebuana Lhuillier Campaign: Cebuana Lhuillier: Redefining Financial Inclusion Through a Fully Integrated Ecosystem |
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Grab Philippines Brand: Grab Campaign: Grab AI Driver Agency: In Circle |
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McDonald’s Philippines Brand: McDonald’s Campaign: GamiFries Agencies: BBH Singapore, Leo Manila |
28. Excellence in Marketing to a Specific Audience
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ACMobility Campaign: Charge Free, Travel Further Agency: Creative Sandbox |
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Jollibee Group Brand: Jollibee Philippines Campaign: Jollibee Kids Values Meal Agency: Publicis JimenezBasic |
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Nestlé Philippines Brand: Bear Brand Adult Plus Campaign: Tumi-Tito, Tumi-Tita, Tumi-Tibay Agencies: WPP Media (OpenMind, The Goat Agency), Publicis Manila |
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PepsiCo Philippines Brand: Pepsi Campaign: Main Character Energy: Winning the Hearts of Mindanao’s GenZ Agency: Publicis Media |
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Reckitt Philippines Brand: Durex Campaign: Durex Heats Up: Turning Gen Z Play to Pay Agency: Publicis Media |
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Reckitt Philippines Brand: Gaviscon Campaign: Gaviscon Medifacts 15s |
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REV PH Campaign: The Starting Line Agency: Prometheus |
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SM Supermalls Campaign: Manila Matcha Fest at MOA |
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Spotify Campaign: Spotify: BALASA Agency: SVEN |
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Unilever Brand: Rexona Campaign: Rexona Move with Confidence National School Program Agency: SMS Philippines Healthcare Solutions |
29. Excellence in Media Strategy
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Arla Campaign: Real Cheese, Real Talk Agency: Publicis Media |
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Del Monte Philippines Brand: Del Monte Fiber Enriched Campaign: PAYOFF Agency: VML Manila |
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Globe Telecom Campaign: Mobile Postpaid Always On Performance Campaign Agency: AdSpark |
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Grab Campaign: OneGrab Holiday Agency: M+C Saatchi Performance |
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Kenny Rogers Roasters Philippines Campaign: From Roadshow to Results: How KRR Built One Media System for Growth |
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Nestlé Philippines Brand: Bear Brand Powdered Milk Drink Campaign: Laki Sa Gatas Agencies: WPP Media (OpenMind), Publicis Manila |
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Nestlé Philippines Brand: Maggi Philippines Campaign: Get Pasko Ready with Maggi Agency: WPP Media (OpenMind) |
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Samsung Electronics Philippines Corporation Brand: Samsung Campaign: The Un-Messy Middle: Turning Media Chaos into a Conversion Machine Agency: Publicis Media |
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Splash Corporation Brand: Maxi Campaign: Maxi: (re)Brand Agency: The Huddle Room |
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Unilab Brand: Solmux Throat Spray Campaign: How Solmux Hijacked the First Sign of a Cough with Multi-Ai Agents Agencies: Omnicom Media, Silverpush |
30. Excellence in Mobile Marketing
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Bank of the Philippine Islands (BPI) Campaign: BPI App Pre-Login Banner: 2 for 26 Promo |
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Jollibee Group Brand: Jollibee Philippines Campaign: Jollibee Joy Run: The Gamified Ecosystem that Converted Play into Unprecedented Value Agency: NuWorks Interactive Labs |
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McDonald’s Philippines Brand: McDonald’s Campaign: McDo Math Agency: VML Manila |
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Nestlé Philippines Brand: Bear Brand Powdered Milk Drink Campaign: Laki Sa Gatas Agencies: WPP Media (OpenMind), Publicis Manila |
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Reckitt Philippines Brand: Durex Campaign: Durex Heats Up: Opt-in Play to Mobile Redemption Agency: Publicis Media |
31. Excellence in Multilingual Marketing
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Allianz PNB Life Campaign: MaPanatag: A Single Mom’s Story of Love and Hope |
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Downy Philippines Campaign: Beyond Translation: Scaling Creativity Across Asia Pacific Agency: PUNX (Constant Evolution and Entertainment Corporation) |
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Nestlé & Wyeth Brand: Wyeth Ascenda Kid Campaign: Unleash the Ascenda Effect with Spotify Agency: WPP Media (OpenMind) |
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Nestlé Carnation Campaign: Carnation Everyday Creamer Agencies: WPP Media (OpenMind), SeenThis |
32. Excellence in Omnichannel
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Globe Telecom Brand: TM Campaign: Iba ‘pag TeaM Agency: WPP Media Philippines |
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Jollibee Group Brand: Jollibee Philippines Campaign: From Broadcast to Behaviour: Reimagining Customer Engagement Through Lifecycle Journeys Agency: Merkle Singapore |
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Kenny Rogers Roasters Philippines Campaign: From Commute to Checkout: An Omnichannel Journey That Turned Visibility into Conversion |
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Nestlé Philippines Brand: Maggi Philippines Campaign: Get Pasko Ready with Maggi Agencies: OpenMind, Teads |
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Opella Healthcare Philippines Brand: Erceflora Campaign: It Will Happen Agency: OMD Philippines |
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Unilab Brand: Solmux Throat Spray Campaign: How Solmux Hijacked the First Sign of a Cough with Multi-Ai Agents Agencies: Omnicom Media, Silverpush |
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Unilever Brand: Cream Silk Campaign: Cream Silk – Queens Agency: Publicis Media |
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Unilever Brand: Dove Campaign: Dove Makes the Invisible Visible: Dove Radiant + Care Sensitive Deos Agency: Publicis Media |
33. Excellence in Out-of-Home Advertising
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Kenny Rogers Roasters Philippines Campaign: Riding Better: How Kenny Rogers Roasters Turned Commutes Into Brand Recall |
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Nissan Philippines Brand: NISSAN Kicks e-POWER Campaign: Electrifying Out-of-Home with Nissan Kicks e-POWER Agency: OMD Philippines |
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Unilab Brand: Solmux Advance Campaign: Built to Be Seen: Solmux’s Massive OOH Installation in BGC Agencies: Omnicom Media, Bullish Future Corp. |
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Unilab Brand: Tuseran Forte Campaign: Stopping Non‑Stop Ubo on the Streets: An OOH‑First Commute Strategy for Tuseran Agency: Omnicom Media |
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Unilever Brand: Cream Silk Campaign: Cream Silk – LRT CGI Execution Agency: Publicis Media |
34. Excellence in Performance Marketing
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Converge ICT Solutions Brand: Converge FiberX Campaign: Power of X Agency: McCann Philippines |
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Globe Telecom Campaign: Globe AT HOME Always On Performance Campaign Agency: AdSpark |
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Globe Telecom Campaign: Mobile Postpaid Always On Performance Campaign Agency: AdSpark |
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Jollibee Group Brand: Jollibee Campaign: Jollibee Delivers Joy with the all-new Jollibee App Agency: WPP Media Philippines |
| Nestlé Philippines Brand: NANKID Campaign: NANKID Turns Display into Demand Agency: WPP Media (OpenMind) |
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PLDT Brand: PLDT Home Campaign: META AI Chat Ads Campaign Agency: WPP Media Philippines |
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Samsung Electronics Philippines Corporation Brand: Samsung Campaign: The Un-Messy Middle: Where Decisions Get Unstuck Agency: Publicis Media |
35. Excellence in Predictive & Personalised Marketing
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Bank of the Philippine Islands (BPI) Campaign: Driving Multi-Product Acquisition through Predictive Personalization |
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Bank of the Philippine Islands (BPI) Campaign: Predicting Life Moments to Protect, Upgrade, & Secure: Delivering When it Matters |
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McDonald’s Philippines Brand: McDonald’s Campaign: The Legendary McSpicy’s Comeback Reignites Cravings with Contextual AI on TikTok Agencies: OMD Philippines, Silverpush |
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PLDT Brand: PLDT Home Campaign: META AI Chat Ads Campaign Agency: WPP Media Philippines |
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SM Supermalls Campaign: SM Supermalls Online-to-Offline: Turning Ads into Foot Traffic Agency: Havas Ortega |
36. Excellence in Public Sector / Non-Profit Marketing
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Babaylanes Campaign: Play Through The Hate Agency: Alab MNL |
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Colgate-Palmolive Philippines Brand: Colgate Campaign: Bright Smiles, Bright Futures Campaign |
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DOST-Technology Application and Promotion Institute Campaign: Gawad Alunig x Dalumat 2025: Empowering Innovation Stories through Creative Advertising |
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Grab Philippines Campaign: Grab Ride To Vote Agencies: NuWorks Interactive Labs, Universalis, Bridges PR, In Circle PH |
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Mynt Brand: GCash Campaign: GCash Commute Fast Lane Agencies: Universal McCann Philippines, 1 Digital Media Group, Rebel Manila Brand Marketing Services, Printems Advertising, Ant Savvy |
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Palawan Group of Companies Campaign: Bridging Distances, Building Trust: Delivering Inclusive Government Aid in Remote Philippines Agency: Browne Communications |
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Ronald McDonald House Charities (RMHC) Philippines Campaign: BACK-to-BAKuna: Improving Vaccination Completion Through Social Marketing Agency: AHA! Behavioral Design® |
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SM Supermalls Brand: SM Cares Campaign: SM Cares: A Mall for All Agency: Ripple8 |
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TCL Philippines Brand: TCL Campaign: TCL Agency: Browne Communications |
37. Excellence in Relationship Marketing
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Bank of the Philippine Islands (BPI) Campaign: MAY BPI DITO: Partnerserye Agency: McCann Philippines |
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Colgate-Palmolive Philippines Brand: Palmolive Campaign: Palmolive Sari Sari Squad Agency: RGC |
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Delivery Hero Philippines Brand: foodpanda Philippines Campaign: Pasko Na, We Gotchu! Agencies: Q Media 360 Advertising Corp., Ronin Creative Marketing Corp. |
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DOST-Technology Application and Promotion Institute Campaign: Gawad Alunig x Dalumat 2025: Empowering Innovation Stories through Creative Advertising |
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Eastern Communications Campaign: High-Tech, High-Touch Excellence: Elevating Service Through Eastern Communications’ Link VIP Club |
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Grab Philippines Brands: Grab & Move It Campaign: Grab & Move It: Campus Crew Agency: In Circle |
38. Excellence in Retail / Shopper Marketing
| Del Monte Philippines Brand: Del Monte Mr Milk Campaign: Del Monte Mr Milk Rainbow of Flavors Agency: UNA by Backpack Solutions |
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McDonald’s Philippines Brand: McDonald’s Campaign: McDo Math Agency: VML Manila |
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SM Supermalls Brand: SM Cares Campaign: SM Besties of Joy Agency: Ripple8 |
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Watsons Personal Care Stores (Philippines) Brand: Watsons Philippines Campaign: Watsons Diabetes Educator Training Agency: Browne Communications |
39. Excellence in Search Marketing
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Nestlé & Wyeth Brand: ParenTeam Campaign: Reengineering Parenting Search Strategy to Deliver Relevant Answers for Filipino Parents Agency: Greenpark |
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Rizal Commercial Banking Corporation (RCBC) Campaign: From Search to Significance: How RCBC Turned Intent into Brand Equity Agency: Publicis Media |
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Samsung Electronics Philippines Corporation Brand: Samsung Campaign: The Un-Messy Middle: Winning the Search Decision Agency: Publicis Media |
40. Excellence in Social Media Marketing
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Arla Campaign: Real Cheese Wins Carts and Conversations Agency: Publicis Media |
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Bank of the Philippine Islands (BPI) Campaign: MAY BPI DITO: Partnerserye Agency: McCann Philippines |
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Cebuana Lhuillier Campaign: Bitin Happens: Owning the Everyday Reality of Filipino Financial Shortfalls Agency: Mindlab Digital Agency |
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Converge ICT Solutions Brand: Converge FiberX Campaign: Power of X Agency: McCann Philippines |
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Globe Telecom Brand: Globe Masterbrand Campaign: Project Dino Globe Rewards Agency: AdSpark |
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Opella Healthcare Philippines Brand: Mucosolvan Campaign: Make The Moments Last, Not The Cough Agency: OMD Philippines |
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PepsiCo Philippines Brand: Sting Energy Drink Campaign: Sting Hataw Mode Campaign Agencies: Alab MNL, Publicis Media – Zenith |
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Skintec Advance Brand: KERATINplus Campaign: I CAN’T AD, YA? Agency: Creative Cracker |
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Unilever Brand: Dove Campaign: Dove Day #ChangeTheCompliment Agency: Publicis Media |
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Watsons Personal Care Stores (Philippines) Brand: Watsons Philippines Campaign: Thru the UV Lens Agency: Gobo Creative |
41. Excellence in Sponsorship Activation
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Del Monte Philippines Brand: Del Monte Fruity Zing Campaign: Break Time, Zing Time Agencies: Publicis JimenezBasic, WPP Media |
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Del Monte Philippines Brand: Del Monte Spaghetti Sauce Campaign: Del Monte Trip to Hong Kong Disneyland Agency: TBWA\SMP |
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Home Credit Philippines Campaign: Turning Passion into Preference: How Home Credit Won the NextGen Through Sports |
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InLife Campaign: The Bull Runner InLife Dream Marathon 2026 |
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Maya Campaign: #SaveWithMaya : The Ultimate Big Winner in Banking Agency: Initiative |
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PLDT Brand: PLDT Home Life Campaign: PLDT Home Life — Official Season Sponsor & Smart Home Provider PBBCollab2.0 Agency: Touch XDA |
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Tata Consultancy Services (Philippines) Campaign: TCS Clark Animo International Marathon 2026 |
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Unilever Brand: Breeze Campaign: Breeze LarOlympics PBB Activation Agency: Publicis Media |
42. Excellence in TV / Video Advertising
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Jollibee Group Brand: Jollibee Campaign: Di Bitin: Engineering Filipino Cravings Through Neuroscience-Powered Video Agencies: WPP Media Philippines, Daily Motion |
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Kenvue Philippines Brand: Bactidol Campaign: Kasabayrus Agency: BBDO Guerrero |
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Mead Johnson Nutrition (Philippines) Brand: Lactum Campaign: Lactum Bibolilits: Where BIBO Came to Life on Screen Agency: Publicis Media |
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Nestlé Philippines Brand: Maggi Philippines Campaign: Get Pasko Ready with Maggi Agency: WPP Media (OpenMind) |
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Nestlé Philippines Brand: Nestle All Purpose Cream Campaign: Dear Past Self Agency: OMD Philippines |
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Nissan Philippines Campaign: Nissan #AlwaysDaring with YouTube + CTV Agency: OMD Philippines |
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Philippine Airlines Campaign: Safetynovela Agency: BBDO Guerrero |
43. Excellence in Urban Guerrilla Marketing
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Kenny Rogers Roasters Philippines Campaign: First on Track: How Kenny Rogers’ Turned LRT-1 Into a Fast Casual |
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Mynt Brand: GCash Campaign: Sachet Loans Agency: Publicis JimenezBasic |
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Splash Corporation Brand: Enchanteur Campaign: Scent, Sound, and Fandom Agency: The Huddle Room |
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Spotify Campaign: Spotify: Find Your Soundtruck Agency: SVEN |
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VinFast Philippines Campaign: VinFast Philippines Vietnam-Philippines Friendship Caravan Agency: Stratminds Events |
44. Excellence in Viral Marketing
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Del Monte Philippines Brand: Del Monte Campaign: Del Monte: 100 Years of Nourishing Goodness Agencies: Dentsu Creative Philippines, HIIP Philippines, WPP Marketing Communications |
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Jollibee Group Brand: Jollibee Philippines Campaign: 90’s Trend Video |
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Jollibee Group Brand: Jollibee Philippines Campaign: Burger Steak Supreme Agency: Ripple8 |
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Mars Philippines Brand: Doublemint Campaign: Mint to Be: Mint to Break the Internet Agency: Publicis Media |
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Mars Philippines Brand: Snickers Campaign: #SNICKERSwithMINGYU Agency: PHD Media Network 2006 |
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Maya Campaign: Maya Savings (Sampalan) Agency: Initiative |
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McDonald’s Philippines Brand: McDonald’s Campaign: GamiFries Agencies: BBH Singapore, Leo Manila |
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McDonald’s Philippines Brand: McDonald’s Campaign: Lucky Charm Agency: TBWA\SMP |
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Philippine Airlines Campaign: Safetynovela Agency: BBDO Guerrero |
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Skintec Advance Brand: KERATINplus Campaign: I CAN’T AD, YA? Agency: Creative Cracker |
45. Marketing Leader of the Year
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Cebuana Lhuillier Individual: Mike Sena |
| Delivery Hero Philippines Individual: Patricia Jacinto |
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| Jollibee Group (Jollibee Philippines) Individual: Dorothy Dee-Ching |
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Manulife Individual: Rudilor Rodrigo |
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UnionDigital Bank Individual: Kim Dy-Tenchavez |
46. Marketing Team of the Year
| Cebuana Lhuillier | |
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Del Monte Philippines |
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Home Credit Philippines |
| Jollibee Group (Jollibee Philippines) | |
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Manulife |
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PepsiCo |
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Seattle’s Best Coffee |