2026 Winners (Philippines)

Marketer of the Year
Nestlé Philippines
1. Excellence in Advertising
Gold
Philippine Airlines
Campaign: Safetynovela
Agency: BBDO Guerrero
Silver
McDonald’s Philippines
Brand: McDonald’s
Campaign: McDonald’s 2 minute drive thru challenge mobile campaign
Agencies: OMD Philippines, Wagawin
Bronze
Jollibee Group
Brand: Jollibee Philippines
Campaign: Jollibee GameJoy Combos
Agency: Ripple8

 

2. Excellence in AI-Powered Storytelling
Gold
Nestlé Philippines
Brand: Maggi Philippines
Campaign: Get Pasko Ready with Maggi
Agencies: OpenMind, Teads 
Silver
Globe Telecom
Campaign: Project Federer: Globe AT HOME GenScale AI Campaign 
Agency: AdSpark
Bronze
Ginebra San Miguel
Brand: GSM Blue
Campaign: Flavor of Firsts.
Agency:  PUNX (Constant Evolution and Entertainment Corporation)

 

3. Excellence in Anniversary Marketing
Gold
Del Monte Philippines
Brand: Del Monte 
Campaign: Del Monte: 100 Years of Nourishing Goodness
Agencies: Dentsu Creative Philippines, HIIP Philippines, WPP Marketing Communications
Silver
Palawan Group of Companies
Campaign: Ikaw Pa Rin ang No.1 sa Palawan, Matatag, Maaasahahan, Mapagkakatiwalaan
Agencies: Browne Communications, Advertising Without Borders
Bronze
Unilab
Campaign: Unilab x Mercury Drug 80th Anniversary: Alagang Suki Fest
Agencies: SAGA PH, Publicis JimenezBasic 
Bronze
Palawan Group of Companies
Campaign: Palawan Group at 40: 40 Years of Everyday Trust
Agency: Advertising Without Borders

 

4. Excellence in B2B Marketing
Gold
Unilever
Brand: Unilever Food Solutions
Campaign: Unilever Food Solutions – Total Masterbrand
Agency: Publicis Media
Silver
ACC
Campaign: ACC 2025
Agency: Stratminds Events
Silver
Palawan Group of Companies
Campaign: Bridging Distances, Building Trust: Delivering Inclusive Government Aid in Remote Philippines
Agency: Browne Communications
Bronze
Timezone
Campaign: Timezone Workplace Wellness Partnership Program

 

5. Excellence in Brand Awareness
Gold
Ronald McDonald House Charities (RMHC) Philippines
Campaign: BACK-to-BAKuna: Building Brand Awareness Through Credible Public Health Action
Agency:  AHA! Behavioral Design
Silver
InLife
Campaign: Love In Life
Bronze
Starbucks
Campaign: Starbucks: Invite Joy
Agency: Wave Creative Group

 

6. Excellence in Brand Strategy
Gold
Kenny Rogers Roasters Philippines
Campaign: How Kenny Rogers Roasters Turned Solo Dining into a Brand Belief
Gold
UnionDigital Bank
Campaign: With UD, Kaya Mo Brand Campaign
Silver
Ayala Land Estates
Brand: Vertis North
Campaign: Vertis North Rain Garden
Agency:  Passion Fruit Marketing Collaborations
Bronze
Del Monte Philippines
Brand: Del Monte Heart Smart
Campaign: PUSO
Agency: VML Manila

 

7. Excellence in Communications / Public Relations
Gold
Watsons Personal Care Stores (Philippines)
Brand: Watsons Philippines
Campaign: Watsons Diabetes Care and Management
Agency:  Browne Communications
Silver
Grab Philippines
Campaign: Grab Asenso: A Digital Diskarte Program (Caravan)
Agency: Bridges PR
Bronze
The Philippine International Hot Air Balloon Festival Foundation
Brand: The Philippine International Hot Air Balloon Fiesta 
Campaign: PR in the AI Era: How M360 Turned Communications into Cultural Influence
Agency: M360 PR+Activations Agency

 

8. Excellence in Consumer Insights / Market Research
Gold
SM Supermalls
Campaign: Turning Consumer Signals into Retail Decisions
Agency: Isentia Manila
Silver
NutriAsia
Brand: Golden Fiesta Canola Oil
Campaign: Golden Fiesta – Doctor’s Most Prescribed Canola Oil
Agency: SMS Philippines Healthcare Solutions
Bronze
Maya
Campaign: FROM DATA TO DRAMA: DECODING FINANCIAL APATHY TO UNLOCK GROWTH
Agency: Initiative

 

9. Excellence in Content Marketing
Gold
Del Monte Philippines
Brand: Del Monte 
Campaign: Del Monte: 100 Years of Nourishing Goodness
Agencies: Dentsu Creative Philippines, HIIP Philippines, WPP Marketing Communications
Silver
Jollibee Group
Brand: Jollibee Philippines
Campaign: Jolly Takam Shots
Bronze
McDonald’s Philippines
Brand: McDonald’s 
Campaign: McDonald’s x Sang’gre Campaign
Agency: GMA Network

 

10. Excellence in CSR / Cause Marketing
Gold
PepsiCo Philippines
Brand: Gatorade
Campaign: Gatorade Fuel Tomorrow Academy
Agency: Alab MNL
Silver
Nestlé Philippines
Brand: Nescafé
Campaign: Tasa ng Pag-asa
Agencies: Publicis Manila, In Circle, OpenMind
Bronze
Eastern Communications
Campaign: Uplifting Far-Flung Schools & Communities in the Philippines through Satellite Internet​

 

11. Excellence in Cultural Storytelling
Gold
SM Supermalls
Campaign: SM Lanang Mindanao Art: Where Mindanao Stories Find a Home
Agency:  Havas Ortega
Silver
Nestlé Philippines
Brand: MILO®
Campaign: MILO® SEA Games Chant of the Nation
Agencies: WPP Marketing Communications, OpenMind Philippines
Bronze
Galderma Philippines
Brand: Cetaphil Bright Healthy Radiance
Campaign: Be A Girl’s Girl with Cetaphil Bright Healthy Radiance
Agency:  CUE Digital International Phil. Branch
Bronze
Skintec Advance
Brand:  KERATINplus
Campaign: I CAN’T AD, YA?
Agency: Creative Cracker

 

12. Excellence in Customer Engagement
Gold
Jollibee Group
Brand: Jollibee Philippines
Campaign: National Day of JOY
Agency: Strategic Works
Silver
Opella Healthcare Philippines
Brand: Lactacyd
Campaign: Museum of Speaking Skin
Bronze
McDonald’s Philippines
Brand: McDonald’s
Campaign: McCafé Sips & Sounds
Agency: Leo Manila

 

13. Excellence in Data Privacy and Security Marketing
Gold
Mastercard
Campaign: Mastercard Safety & Security 2025
Agency: Mastercard Services
Silver
Bank of the Philippine Islands (BPI)
Campaign: #BPICybersecuriTips x Bank Stars
Bronze
Allianz PNB Life
Campaign: Allianz AML System.

 

14. Excellence in Data-Driven Marketing
Gold
Maya
Campaign: The Maya Matrix: Decoding Downstream Revenue
Agency: Initiative
Silver
McDonald’s Philippines
Brand: McDonald’s
Campaign: McDonald’s 2 minute drive thru challenge mobile campaign
Agencies: OMD Philippines, Wagawin
Bronze
Samsung Electronics Philippines Corporation
Brand: Samsung
Campaign: The Un-Messy Middle: Turning Intent into Signals into Sales
Agency: Publicis Media

 

15. Excellence in Digital Marketing
Gold
Samsung Electronics Philippines Corporation
Brand: Samsung 
Campaign: The Un-Messy Middle: Smoothing the Path to “Add to Cart”
Agency:  Publicis Media
Silver
Mynt
Brand: GCash
Campaign: GCash Casual Gaming
Agency: SVEN
Bronze
Skintec Advance
Brand: KERATINplus
Campaign: I CAN’T AD, YA?
Agency: Creative Cracker

 

16. Excellence in eCommerce Marketing
Gold
Reckitt Philippines
Brand: Durex
Campaign: Durex Heats Up: Gamifying the Path to Purchase
Agency: Publicis Media
Silver
Jollibee Group
Brand: Jollibee
Campaign: Jollibee Delivers Joy with the all-new Jollibee App
Agency: WPP Media Philippines
Bronze
Unilever
Brand: Beauty & Wellbeing
Campaign: Unilever Beauty & Wellbeing TikTok Super Brand Day
Agency: Publicis Media

 

17. Excellence in Event Marketing
Gold
PepsiCo Philippines
Brand: Mountain Dew
Campaign: Play No Dew
Agency: BBDO Guerrero
Silver
Cebuana Lhuillier
Campaign: PASASALAMAT: A Celebration of Gratitude and Financial Inclusion
Bronze
Shell Pilipinas Corporation
Brand: Shell Lubricants
Campaign: Becoming the #1 Premium Growth Market through Grassroots and Industry Event Activations
Agency: Bike Night Asia
Bronze
Watsons Personal Care Stores (Philippines)
Brand: Watsons Philippines
Campaign: Watsons Bro Hub
Agency: Stamps Enterprises

 

18. Excellence in Experiential Marketing
Gold
Nestlé Philippines
Brand: Nescafé
Campaign: Tasa ng Pag-asa
Agencies: Publicis Manila, In Circle, OpenMind
Silver
Unilever
Brand: Rexona
Campaign: Rexona Move with Confidence National School Program
Agency: SMS Philippines Healthcare Solutions
Bronze
Unilever
Brand: Lady’s Choice
Campaign: Lady’s Choice – Back to School: Meaty-Sarap, Omega-Sigla!
Agency: Publicis Media

 

19. Excellence in Financial Empowerment Marketing
Gold
Palawan Group of Companies
Brand: Palawan ProtekTODO
Campaign: ProtekTODO Sachet
Agency: GIGIL
Silver
Sun Life Foundation
Campaign: Sun Pera-Aralan: Turning better financial management into everyday practice for Filipino teachers
Agency: AHA! Behavioral Design
Bronze
Palawan Group of Companies
Brand: Palawan ProtekTODO
Campaign: Palawan ProtekTODO, patingi-tingi ang presyo pero TODO ang benepisyo!
Agency:  Browne Communications

 

20. Excellence in Gaming
Gold
PepsiCo Philippines
Brand: Mountain Dew
Campaign: Play No Dew
Agency: BBDO Guerrero
Silver
Mynt
Brand: GCash
Campaign: GCash Casual Gaming
Agency: SVEN
Bronze
Reckitt Philippines
Brand: Durex
Campaign: Durex Heats Up: Harnessing Gaming as the Full Funnel Journey
Agency: Publicis Media

 

21. Excellence in Influencer / KOLs Marketing
Gold
Bank of the Philippine Islands (BPI)
Campaign: MAY BPI DITO: Partnerserye
Agency:  McCann Philippines
Silver
Jollibee Group
Brand: Jollibee Philippines
Campaign: JolliCreators: Turning Everyday Voices Into Influence
Bronze
Nestlé Philippines
Brand: Nescafé
Campaign: Nescafé Bangon Henerasyon Social Media Takeover
Agencies: In Circle, Publicis Groupe Philippines, OpenMind

 

22. Excellence in Integrated Marketing
Gold
McDonald’s Philippines
Brand: McDonald’s
Campaign: McDonald’s 2 minute drive thru challenge mobile campaign
Agencies: OMD Philippines, Wagawin
Silver
Nestlé Philippines
Brand: NIDO 3+5+
Campaign: NIDO: Your Act of Love
Agency: WPP Media (OpenMind)
Silver
NutriAsia
Brand: Golden Fiesta
Campaign: Doctors’ Most Prescribed Campaign
Agencies: OMD Philippines, Dentsu Creative Manila, SMS Philippines Healthcare Solutions
Bronze
Jollibee Group
Campaign: Rush Hour Rewards
Agency: Emporia Group

 

23. Excellence in Interactive Marketing / AR & VR
Gold
Reckitt Philippines
Brand: Durex
Campaign: Durex Heats Up: Durex’s Interactive Conversion Engine
Agency: Publicis Media
Silver
Unilever
Brand: Cream Silk
Campaign: Cream Silk #ReadyForTheNext
Agency: Publicis Media
Bronze
JTI
Campaign: The Future of Interactive Brand Experiences
Agency: PUNX (Constant Evolution and Entertainment Corporation)

 

24. Excellence in Launch Marketing
Gold
Century Pacific Food
Brand: Blue Bay Corned Tuna
Campaign: Bumaliktad Ka Na!
Agency: Initiative
Silver
Jollibee Group
Brand: Jollibee
Campaign: Jollibee Delivers Joy with the all-new Jollibee App
Agency: WPP Media Philippines
Silver
SM Supermalls
Campaign: SM City La Union: Art as a Language of a Launch
Agency: Havas Ortega
Bronze
Seattle’s Best Coffee
Campaign: Engaging Culture Through Coffee: Seattle’s Best Coffee x Milkwear Launch

 

25. Excellence in Live-Streaming Marketing
Gold
Nestlé Philippines
Brand: Nestea
Campaign: Nestea Bottomless Karaokathon
Agency: VML Manila
Silver
Colgate-Palmolive Philippines
Brand: Colgate Optic White
Campaign: Optic White Purple Pump Launch
Agencies: AIRR Labs, M-Commerce Corporation
Bronze
Philippine Airlines
Campaign: Philippine Airlines: Flightmaxxing LIVE
Agency: SVEN

 

26. Excellence in Location-Based Marketing
Gold
Nestlé Philippines
Brand: Bear Brand Powdered Milk Drink
Campaign: Suhoor
Agencies: WPP Media (OpenMind, The Goat Agency), Publicis Manila
Silver
Bank of the Philippine Islands (BPI)
Campaign: MAY BPI DITO: Partnerserye
Agency: McCann Philippines
Bronze
Home Credit Philippines 
Campaign: Home Credit Sales Associates (SA) Program

 

27. Excellence in Marketing Innovation
Gold
McDonald’s Philippines
Brand: McDonald’s
Campaign: GamiFries
Agencies: BBH Singapore, Leo Manila
Silver
Grab Philippines
Brand: Grab
Campaign: Grab AI Driver
Agency: In Circle
Bronze
Bank of the Philippine Islands (BPI)
Campaign: MAY BPI DITO: Partnerserye
Agency: McCann Philippines

 

28. Excellence in Marketing to a Specific Audience
Gold
Unilever
Brand: Rexona
Campaign: Rexona Move with Confidence National School Program
Agency: SMS Philippines Healthcare Solutions
Silver
Spotify
Campaign: Spotify: BALASA
Agency: SVEN
Bronze
PepsiCo Philippines
Brand: Pepsi
Campaign: Main Character Energy: Winning the Hearts of Mindanao’s GenZ
Agency: Publicis Media

 

29. Excellence in Media Strategy
Gold
Grab
Campaign: OneGrab Holiday
Agency: M+C Saatchi Performance
Silver
Samsung Electronics Philippines Corporation
Brand: Samsung
Campaign: The Un-Messy Middle: Turning Media Chaos into a Conversion Machine
Agency: Publicis Media
Bronze
Kenny Rogers Roasters Philippines
Campaign: From Roadshow to Results: How KRR Built One Media System for Growth

 

30. Excellence in Mobile Marketing
Gold
Jollibee Group
Brand: Jollibee Philippines
Campaign: Jollibee Joy Run: The Gamified Ecosystem that Converted Play into Unprecedented Value
Agency: NuWorks Interactive Labs
Silver
Reckitt Philippines
Brand: Durex
Campaign: Durex Heats Up: Opt-in Play to Mobile Redemption​
Agency: Publicis Media
Bronze
Nestlé Philippines
Brand: Bear Brand Powdered Milk Drink
Campaign: Laki Sa Gatas
Agencies: WPP Media (OpenMind), Publicis Manila

 

31. Excellence in Multilingual Marketing
Gold
Nestlé & Wyeth
Brand: Wyeth Ascenda Kid
Campaign: Unleash the Ascenda Effect with Spotify
Agency: WPP Media (OpenMind)
Silver
Nestlé Carnation
Campaign: Carnation Everyday Creamer
Agencies: WPP Media (OpenMind), SeenThis
Bronze
Well-B
Campaign: Beyond Translation: Scaling Creativity Across Asia Pacific
Agency: PUNX (Constant Evolution and Entertainment Corporation)

 

32 Excellence in Omnichannel
Gold
Jollibee Group
Brand: Jollibee Philippines
Campaign: From Broadcast to Behaviour: Reimagining Customer Engagement Through Lifecycle Journeys
Agency: Merkle Singapore
Silver
Unilever
Brand: Dove
Campaign: Dove Makes the Invisible Visible: Dove Radiant + Care Sensitive Deos
Agency: Publicis Media
Bronze
Unilever
Brand: Cream Silk
Campaign: Cream Silk – Queens
Agency: Publicis Media

 

33. Excellence in Out-of-Home Advertising
Gold
Unilab
Brand: Solmux Advance
Campaign: Built to Be Seen: Solmux’s Massive OOH Installation in BGC
Agencies: Omnicom Media, Bullish Future Corp.
Silver
Unilever
Brand: Cream Silk
Campaign: Cream Silk – LRT CGI Execution
Agency: Publicis Media
Bronze
Kenny Rogers Roasters Philippines
Campaign: Riding Better: How Kenny Rogers Roasters Turned Commutes Into Brand Recall

 

34. Excellence in Performance Marketing
Gold
Samsung Electronics Philippines Corporation
Brand: Samsung
Campaign: The Un-Messy Middle: Where Decisions Get Unstuck
Agency: Publicis Media
Silver
Globe Telecom
Campaign: Globe AT HOME Always On Performance Campaign
Agency: AdSpark
Bronze
Jollibee Group
Brand: Jollibee
Campaign: Jollibee Delivers Joy with the all-new Jollibee App
Agency: WPP Media Philippines

 

35. Excellence in Predictive & Personalised Marketing
Gold
McDonald’s Philippines
Brand: McDonald’s
Campaign: The Legendary McSpicy’s Comeback Reignites Cravings with Contextual AI on TikTok
Agencies: OMD Philippines, Silverpush 
Silver
Bank of the Philippine Islands (BPI)
Campaign: Driving Multi-Product Acquisition through Predictive Personalisation
Bronze
PLDT
Brand: PLDT Home
Campaign: META AI Chat Ads Campaign
Agency: WPP Media Philippines

 

36. Excellence in Public Sector / Non-Profit Marketing
Gold
Ronald McDonald House Charities (RMHC) Philippines
Campaign: BACK-to-BAKuna: Improving Vaccination Completion Through Social Marketing
Agency: AHA! Behavioral Design
Silver
Mynt
Brand: GCash
Campaign: GCash Commute Fast Lane
Agencies: Universal McCann Philippines, 1 Digital Media Group, Rebel Manila Brand Marketing Services, Printems Advertising, Ant Savvy
Bronze
Colgate-Palmolive Philippines
Brand: Colgate
Campaign: Bright Smiles, Bright Futures Campaign

 

37. Excellence in Relationship Marketing
Gold
Bank of the Philippine Islands (BPI)
Campaign: MAY BPI DITO: Partnerserye
Agency: McCann Philippines
Silver
DOST-Technology Application and Promotion Institute
Campaign: Gawad Alunig x Dalumat 2025: Empowering Innovation Stories through Creative Advertising
Bronze
Grab Philippines
Brands: Grab, Move It
Campaign: Grab & Move It: Campus Crew
Agency: In Circle

 

38. Excellence in Retail / Shopper Marketing
Gold
Del Monte Philippines
Brand: Del Monte Mr Milk
Campaign: Del Monte Mr Milk Rainbow of Flavors
Agency:  UNA by Backpack Solutions
Silver
McDonald’s Philippines
Brand: McDonald’s 
Campaign: McDo Math
Agency: VML Manila
Bronze
Watsons Personal Care Stores (Philippines)
Brand: Watsons Philippines
Campaign: Watsons Diabetes Educator Training
Agency: Browne Communications

 

39. Excellence in Search Marketing
Gold
Samsung Electronics Philippines Corporation
Brand: Samsung
Campaign: The Un-Messy Middle: Winning the Search Decision
Agency: Publicis Media
Silver
Nestlé & Wyeth
Brand: ParenTeam
Campaign: Reengineering Parenting Search Strategy to Deliver Relevant Answers for Filipino Parents
Agency: Greenpark
Bronze
Rizal Commercial Banking Corporation (RCBC)
Campaign: From Search to Significance: How RCBC Turned Intent into Brand Equity
Agency: Publicis Media

 

40. Excellence in Social Media Marketing
Gold
Bank of the Philippine Islands (BPI)
Campaign: MAY BPI DITO: Partnerserye
Agency: McCann Philippines
Silver
Skintec Advance
Brand: KERATINplus
Campaign: I CAN’T AD, YA?
Agency: Creative Cracker
Bronze
Converge ICT Solutions
Brand: Converge FiberX
Campaign: Power of X
Agency: McCann Philippines

 

41. Excellence in Sponsorship Activation
Gold
Unilever
Brand: Breeze
Campaign: Breeze LarOlympics PBB Activation
Agency: Publicis Media
Silver
PLDT
Brand: PLDT Home Life
Campaign: PLDT Home Life — Official Season Sponsor & Smart Home Provider PBBCollab2.0
Agency: Touch XDA
Bronze
Del Monte Philippines
Brand: Del Monte Spaghetti Sauce
Campaign: Del Monte Trip to Hong Kong Disneyland
Agency: TBWA\SMP

 

42. Excellence in TV / Video Advertising
Gold
Philippine Airlines
Campaign: Safetynovela
Agency: BBDO Guerrero
Silver
Nestlé Philippines
Brand: Maggi Philippines
Campaign: Get Pasko Ready with Maggi
Agency: WPP Media (OpenMind)
Bronze
Mead Johnson Nutrition (Philippines)
Brand: Lactum
Campaign: Lactum Bibolilits: Where BIBO Came to Life on Screen
Agency: Publicis Media

 

43. Excellence in Urban Guerrilla Marketing
Gold
Mynt
Brand: GCash x Fuse 
Campaign: Sachet Loans
Agency: Publicis JimenezBasic
Silver
Kenny Rogers Roasters Philippines
Campaign: First on Track: How Kenny Rogers’ Turned LRT-1 Into a Fast Casual
Bronze
Spotify
Campaign: Spotify: Find Your Soundtruck
Agency: SVEN

 

44. Excellence in Viral Marketing
Gold
Maya
Campaign: Maya Savings (Sampalan)
Agency: Initiative
Silver
McDonald’s Philippines
Brand: McDonald’s
Campaign: Lucky Charm
Agency: TBWA\SMP 
Silver
Philippine Airlines
Campaign: Safetynovela
Agency: BBDO Guerrero
Bronze
Mars Philippines
Brand: Snickers
Campaign: #SNICKERSwithMINGYU
Agency: PHD Media Network 2006

 

45. Marketing Leader of the Year
Gold
Cebuana Lhuillier
individual: Mike Sena
Silver
UnionDigital Bank
individual: Kim Dy-Tenchavez
Bronze
Jollibee Group (Jollibee Philippines)
individual: Dorothy Dee-Ching

 

46. Marketing Team of the Year
Gold
Jollibee Group (Jollibee Philippines)
Silver
PepsiCo
Bronze
Cebuana Lhuillier