Victoria Malong

Marketing Director for International

Warner Music Philippines

An award-winning strategic planner-turned-record label executive with over a decade of experience in data gathering, strategy development, creative ideation, campaign execution, and optimization. First started as a market researcher, having graduated with a degree in Psychology. She then moved to pursue advertising (as a strategic planner. In the agency, she worked on famous brand campaigns in the Philippines including the Google’s #MissKoNa crowdsourced song for OFWs and the launch of 360-degree video feature in the country, the viral digital film series called #KwentongJollibee, and Coke Studio Philippines among others – all before joining Warner Music Group. She now leads an effective marketing team that drives the cultural and commercial success of international and regional acts in the Philippine market having notable breakthrough stories with Dua Lipa (2017-2018) and Pink Sweat$ (2020-2021) in the past 4 years.