2023 JUDGE’S PROFILE
Tob Castañeda
Growth Marketing and Social Media Platforms Head
Smart Communications, Inc.
Tob leads the marketing of owned digital products and social media platforms of the country’s largest telco Smart Communications. Prior to returning to Smart in 2021, he laid the groundwork for the digital transformation of local and multinational advertising agencies, handling clients like Selecta-Unilever, Nestlé, and Toyota. He is passionate in finding customer-centric marketing solutions using data and creativity.
Aside from his advertising management degree from DLSU Manila, he took digital marketing and UX design courses from Yale School of Management and Georgia Institute of Technology. Outside work, he enjoys backpacking and outdoor sports, winning his first open-water race this year.
View other 2023 Judges’ Profile
Anvey Factora
Head of Marketing Communications, Retail and E-commerce, Consumer Imaging Division (CII)
Bob Dolina
Marketing Director
Jed Estanislao
AVP & Head, Marketing Division
Rosebel Garcia
Head of Marketing & Commercial
Gian Leiroy O. Reyes
Vice President of Marketing
Lorelie H. Acop
Marketing Director
Michael Ryan C. Miranda
Cluster Head for QHSSE, Marketing and Communications (Philippines-Indonesia Cluster)
Tob Castañeda
Growth Marketing and Social Media Platforms Head
Teuila Metcalfe
Director Corporate Marketing, Partnerships & Call Centre Operations
Agbayani P. Pingol II
Head of Digital Marketing
Justine Marie "Jamie" Santos-Sugay
Director of Marketing and Communications
Maria Katrina Tirante-Uy
Director of Marketing