Sherina May Zamora-Cabajar

Head of Corporate Marketing & Communications

Concepcion Industrial Corporation

Sherina May Zamora-Cabajar is the Head of Corporate Marketing & Communications at Concepcion Industrial Corporation, where she leads the company’s masterbrand strategy, strategic communications, and impact-driven initiatives. She oversees corporate reputation, institutional partnerships, advocacy programs, and Corporate Social Responsibility efforts that strengthen both corporate brand equity and stakeholder engagement.

Prior to CIC, May built her expertise across the advertising, luxury automotive, and consumer lifestyle industries. Her diverse experience, coupled with a passion for arts and design and a deep understanding of customer motivations, shapes her strategic approach to marketing.

A Communication Arts graduate of the University of Santo Tomas, May holds a marketing certificate from the Asian Institute of Management. Driven by a commitment to continuous learning and purpose-driven leadership, she supports initiatives that advance creativity and social impact. Guided by the belief that marketing goes beyond promoting brands or solutions, May advocates for authentic storytelling that builds meaningful value and genuine connections across both corporate and consumer audiences.