Lala B. Vera-Lauro

Head of Marketing

Crown Asia Chemicals Corporation

Lala B. Vera-Lauro is a highly accomplished marketing professional with over 20 years of experience in brand strategy, digital marketing, and integrated marketing. She has crafted award-winning campaigns for a diverse range of sectors, including educational institutions, renowned retail and mall developers, government entities, and an ISO-certified publicly listed manufacturing company.

Currently serving as the Marketing Head at Crown Asia Chemicals Corporation, Lala leads comprehensive marketing campaigns, business development, sponsorships, partnerships, digital strategies, sustainability efforts, and CSR initiatives. Her leadership has driven substantial brand growth and revenue for the organisation.

Lala is passionate about lifelong learning and recognises the crucial role of psychology in marketing. Beyond her professional achievements, she is well-regarded for mentoring and nurturing the next generation of business and marketing leaders through speaking engagements at conferences and seminars.

She is also actively involved in enhancing history, culture, and the arts as a member of Samahang Pangkasaysayan ng Bulacan, contributing significantly through digital support that positively impacts the community.

Outside of work, Lala finds joy in her family life as a devoted wife to Dennis and a caring mother to her three children, Gomery, Luther, and Malka.