Jenny Orias Arcellana

Brand General Manager

Amorepacific Philippines

With over two decades of brand management experience, Jennifer Orias-Arcellana has established herself as a dynamic leader in the beauty and healthcare industries. She has launched and grown iconic brands like Hada Labo, Selsun Blue, and Mentholatum Acnes, delivering double-digit growth through strategic digital marketing, influencer collaborations, and in-store activations. Jennifer currently serves as Brand General Manager at Amorepacific Philippines, where she leads Innisfree’s local growth. Her career spans leadership roles at Cambert, Abbott, Novartis, L’Oréal, and Procter & Gamble—driving product innovations, revitalisations, and award-winning campaigns. Jennifer is known for building brands with purpose, mentoring cross-functional teams, and delivering results across traditional and digital channels. A graduate of De La Salle University, she continues to shape the industry with passion, insight, and an unwavering commitment to marketing excellence.