2026 JUDGE'S PROFILE
Georgette Barrera-Jalasco
Head of Marketing
Inchcape Philippines
Georgette Barrera-Jalasco is the Head of Marketing at Inchcape Philippines, the leading distributor of Mercedes-Benz, Chrysler, Dodge, Jeep and Ram, Jaguar, Land Rover and Changan.
In her role, she leads marketing strategy development, ensuring global marketing brand standards relate to local consumer mobility needs. Since she joined the company, outstanding customer experience and journey have been the focus in delivering business results.
In her previous role, Georgette was the Senior Vice President for Marketing at Uniqlo Philippines, leading the brand for 8 years and helping to establish the businesses in Philippines and Vietnam. She also led strategic planning for ASEAN, Australia and India, in Tokyo Headquarters.
Her work helped build brands in fashion retail, consumer electronics and automotive industries in the last 2 decades
View other 2026 Judges’ Profile
Therese Ezra Castrojas-Galang
Vice President for Corporate Affairs and Communication
Airspeed
Sherina May Zamora-Cabajar
Head of Corporate Marketing & Communications
Concepcion Industrial Corporation
Lala B. Vera-Lauro
Head of Marketing
Crown Asia Chemicals Corporation (CROWN Pipes)
Blessy Townes
Vice President & Head of Digital Marketing and Branding
Discovery Hospitality
Danielle Eleazar
Head of Brand Marketing
Goldilocks Bakeshop
Georgette Barrera-Jalasco
Head of Marketing
Inchcape Philippines
Bea Madrid
Head of Marketing
MAP Active Philippines
Aries John Pineda
Head of Consumer Growth
METROBANK (Metropolitan Bank and Trust Company)
Jun Guevara
Head of Marketing
Samsung Philippines
Franchette Cardona
Chief Marketing Officer
Singlife Philippines