Christine “Chrissy” C. Roa

Group Head of Marketing and Communications

Ayala Land Corporate Brand and Estates

Christine is an award-winning senior integrated marketing communications leader with over 20 years of experience. Throughout her career at multinational advertising agencies, she has consistently delivered creative business solutions for Fast-Moving Consumer Goods and Corporate Services clients.

Throughout her career, Christine consistently demonstrated strategic vision and results-oriented leadership. In her most recent regional role, she spearheaded brand strategy development, successfully launching product extensions and guiding long-term brand positioning. She also led the company’s most profitable division, implementing efficient management systems and fostering a culture of innovation within a competitive and ever-changing industry.

Christine’s experience extends beyond creative strategy. Her time in senior management provided her with a strong understanding of the financial and operational aspects of the business. This experience proved invaluable when she ran her own firm, and it continues to be a valuable asset in her current leadership role.