Carla Christina Cruz

Head of Marketing and Communications

Amway

Carla Cruz is a high-performing executive with a proven track record of revitalising business performance, driving sales, and fostering profit growth through consumer-centricity, execution excellence, and transformational leadership. With over 20 years of experience in marketing, sales, and general management across the beauty, personal care, health, and wellness industries, Carla is a confirmed leader. Beyond her professional achievements, Carla is a dedicated mother to a 14-year-old aspiring game developer and Godzilla enthusiast. She is also a passionate advocate for holistic self-care and women’s empowerment, living by the principles of Ikigai.