2021 JUDGE’S PROFILE

Caloy Bacani

Marketing Director
Peerless Products Manufacturing Corporation

Although starting off his career in Sales in a multinational food company, Caloy Bacani jumpstarted his Marketing career in 2009 when he joined Peerless Products Manufacturing Corporation, a leading local consumer products company with a long history in the Philippine laundry detergents business. He had just completed his post-graduate studies in Thunderbird School of Global Management in Arizona, USA with an MBA degree in Global Management specializing in Global Marketing.

It was at Peerless where he learned and honed his Marketing skills, growing alongside the company with its various ventures over the years — led by two major brands in Home Care (Champion and Calla), as well as the company’s entry into Personal Care led by the brand Hana.

Caloy currently holds the role of Marketing Director at Peerless Products, remaining as eager to learn and grow, in his pursuit to promote and elevate beloved local brands in the Philippines.