Bel Laureola

Head of Marketing (Emerging Brands)

Viva International Food and Restaurants

Bel Laureola is a seasoned integrated marketing leader and brand strategist with over 20 years of experience driving growth for global and local brands including New Balance, Converse, Hoka, Foot Locker, Cherry Mobile, Chevrolet, and Viva Foods’ international restaurant portfolio. Beyond leading high-impact campaigns and multi-million initiatives, she is also a women’s health in midlife advocate, a podcaster and a writer for PhilStar Life, championing meaningful conversations and societal transformation through education and impactful storytelling.  

Her combined experience in marketing, storytelling, advocacy, and consumer understanding brings a holistic and insightful perspective in recognizing and evaluating marketing excellence.